Liza Soberano Blends Wellness and Beauty as the New Face of nutribullet Philippines

Liza Soberano Blends Wellness and Beauty as the New Face of nutribullet Philippines

Filipino-American actress Liza Soberano has joined the internationally recognized and health-forward brand nutribullet as its Philippine endorser. 

Known for her effortless beauty and lifestyle, Liza is the perfect fit for a brand that’s built around one simple goal: making wellness easy, fun, and doable for everyone.

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Liza debuts in nutribullet’s new holiday campaign, which highlights her top picks from the brand’s lineup of powerful, high-quality blenders. The campaign showcases gifting ideas for loyal nutribullet fans and invites new customers to experience how nutribullet makes healthy living effortless, from blending quick smoothies to making nourishing soups and snacks.

More than a seasonal spotlight, the campaign shines a light on how taking care of yourself doesn’t have to be complicated. With nutribullet, anyone can create their own version of wellness, one simple blend at a time. Whether it’s a morning energy boost blended with the magic bullet or a mid-day pick-me-up with the nutribullet Flip, the message is clear: wellness can be both practical, fun, and joyful.

Beyond her role as nutribullet’s endorser, Liza’s projects also echo the lifestyle that nutribullet champions – creative, purposeful, and grounded in wellness. From her ventures into Hollywood acting to her continuous advocacy for self-expression and empowerment, Liza has been intentional about inspiring others to stay true to themselves, a journey she’s also courageously taking on her own.

In recent years, she’s been open about redefining her own path that reflect her growth as both an artist and an individual. This same spirit of authenticity mirrors nutribullet’s mission: encouraging people to take charge of their health and happiness in ways that are attainable.

Liza’s partnership with nutribullet arrives at the perfect time as more people are becoming more mindful about their health and wellness routines. With nutribullet’s versatile products, Filipinos can take small but meaningful steps towards better living, no matter their lifestyle or schedule.

The partnership is one that celebrates health not as a luxury, but as an everyday act of self-care. It’s a reminder that beauty and wellness don’t have to be separate; they can exist together, naturally and sustainably.

Together, Liza and nutribullet are redefining what it means to live beautifully inside and out, blending happiness, health, and authenticity into the mix of everyday life.

Follow @nutribulletph on Instagram, Facebook, and Tiktok to catch more Liza’s wellness moments, her favorite blends, and tips on how you can start your own journey this coming holiday season.

Experience nutribullet firsthand by visiting their direct store at Level 4, SM Megamall, Building B and stay tuned for the exciting store opening happening soon in Glorietta, where you can discover how simple and powerful healthy living can be.

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A $78.34 Billion Market by 2030, Fueled by Advancements in Clean Beauty, Preventive Skincare, and Targeted Product Innovation

A $78.34 Billion Market by 2030, Fueled by Advancements in Clean Beauty, Preventive Skincare, and Targeted Product Innovation

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The global anti-aging products market is forecast to grow at a CAGR of 6.96% from 2024 to 2030. Growth is driven by technological advancements, clean beauty trends, and personalization demand. The market additionally benefits from rising men’s grooming, an aging population, early preventive skincare, and digital engagement. Key collaborations, such as Beiersdorf with Rubedo Life Sciences and Estee Lauder with Serpin Pharma, aim to accelerate innovation. North America holds the largest market share at over 34%. Key players include Beiersdorf, Estée Lauder, and Procter & Gamble. The men’s segment is the fastest-growing at 7.88% CAGR.

Global Anti-Aging Products Market

Global Anti-Aging Products Market

Dublin, Nov. 24, 2025 (GLOBE NEWSWIRE) — The “Anti-Aging Products Market Research Report 2025-2030” report has been added to ResearchAndMarkets.com’s offering.

The global anti-aging products market is expected to reach a value of $78.34 billion by 2030 from $52.32 billion in 2024, growing at a CAGR of 6.96%

The market is growing significantly, driven by several factors including technological advancements and product innovation, clean beauty trends, and the rising demand for personalization. In addition, the increasing demand for men’s grooming, an aging population, the preventive skincare from a younger age, digital engagement, and growing interest in skin health are further contributing to the market’s growth.

The global anti-aging products market report consists of exclusive data on 25 vendors. The market is highly competitive and fragmented, comprising a mix of established global players, small companies, and niche brands. Larger players are heavily investing in the development of new products to attract a wider consumer base and maintain competitiveness. In contrast, niche companies focus on offering highly affordable, single-ingredient serums, leveraging their agility to introduce innovative products by engaging directly with consumers and delivering authentic solutions.

Companies are also investing significantly in R&D to deliver new solutions and secure patents. In addition, larger firms are actively acquiring successful brands to fill portfolio gaps. Competition among players remains intense, as rapid advancements in technology and formulations raise consumer expectations for continual innovation and upgrades in anti-aging products.

ANTI-AGING PRODUCTS MARKET GEOGRAPHICAL ANALYSIS

North America leads the global anti-aging products market with the largest share of over 34%. The market is driven by several factors, including high consumer awareness, the longevity economy and aging population, innovations and technological advancements, stringent regulations, personalization trends, and the “beauty from within” movement.

The US dominates the regional market due to advancements in technology and innovation, a strong focus on longevity, and heightened skin health awareness. Meanwhile, Canada is emerging as one of the fastest-growing countries in the North American anti-aging products market.

Well-informed consumers are seeking solutions that support skin longevity, integrity, and a youthful appearance. This demand is further fueled by health-centric messaging, social media, and influencer marketing. The “beauty from within” trend is encouraging consumers to purchase high-quality, natural ingredient-based anti-aging products. As a result, companies are increasingly adopting natural ingredients in product formulations and targeting consumers who prioritize natural skincare, which is expected to drive market growth during the forecast period.

繼續閱讀

ANTI-AGING PRODUCTS MARKET TRENDS

Advancement & Product Innovation

The advancement & product innovation is a trend in the global anti-aging products market. It is driven by several factors, including the rise of prejuvenation, rising demand for proven efficacy, integration of new formulations into daily routines, desire for customization & personalization, and influence of clean beauty.

Product innovation is showing promising growth in the global anti-aging products market due to several factors, including targeted functionalities, ethical sourcing, and accessibility. Manufacturers are continuously investing in R&D activities to create new and innovative anti-aging products, as consumers’ demand for effective and natural skin health solutions has increased significantly.

Clean Beauty Trends

The clean beauty trend in the global market is fueling the growth of anti-aging products. It is driven by several factors, such as an increased demand for recognizable & natural ingredients, increased environmental & ethical consciousness, concerns about artificial additives, shift from anti-aging to healthy longevity, and premiumization in the market.

The consumers, especially Millennials and Gen Z, are actively seeking information about the products on online platforms that demand clean beauty. They are actively seeking ingredient labels that increase transparency in the market. The demand for clean beauty is creating stronger competition among the market players. Thus, the brand has differentiated itself with manufacturing processes, ethical practices, and ingredient sourcing.

ANTI-AGING PRODUCTS MARKET DRIVERS

Aging Population

An aging population is a crucial and major factor driving the growth of the anti-aging products market across the globe. Several factors drive it: increased disposable income, increased focus on health & well-being, and an active lifestyle. The older population is more proactive as compared to previous generations about health & wellness. They want to slow down the aging signs and look for healthy longevity. This generation is more engaged in life and has a more active lifestyle. It drives the demand for products that align with a healthy lifestyle and are more effective.

Preventive Skincare from a Younger Age

Preventive skincare from a younger age is a significant driver in the global anti-aging products market. It is driven by several factors: the rise of prejuvenation, increased skincare awareness & education, concern beyond wrinkles, social media influence, and the clean beauty movement. The rise of prejuvenation is most prevalent among Millennials and Gen Z, who are adopting anti-aging products in their early 20s. The focus has shifted from reactive to a healthy longevity of a proactive mindset. They are investing heavily in a future youthful appearance.

INDUSTRY RESTRAINTS

High Cost

The high cost is impacting the anti-aging products market in various ways, including slow growth, limited accessibility, price sensitivity, and competition. It may restrict the price-sensitive people from buying such products. The high cost of anti-aging products is a direct reflection of the various investments that are required for bringing them to the market.

It includes high-potency ingredients, premium packaging & marketing, rigorous regulations & efficacy testing, and extensive research & development. Sourcing clinically proven ingredients like advanced peptides, hyaluronic acid, and vitamin C derivatives can be more expensive. The use of sustainably sourced or rare plant-based ingredients can also add to the cost. It increases the overall cost of the anti-aging product.

KEY QUESTIONS ANSWERED:

  • How big is the global anti-aging products market?

  • What is the growth rate of the global anti-aging products market?

  • Who are the major players in the global anti-aging products market?

  • What are the key drivers of the global anti-aging products market?

KEY TAKEAWAYS

  • By Product: The creams, lotions & moisturizers segment accounted for the largest market share of over 45%.

  • By Application: The anti-wrinkle segment dominates and holds the largest market share.

  • By Gender: The men segment shows the highest growth of 7.88% during the forecast period.

  • By Distribution Channel: The offline segment holds the largest global anti-aging products market share.

  • By Geography: North America leads the global anti-aging products market with the largest share of over 34%.

  • Growth Factor: The global anti-aging products market is set to grow due to an aging population and increasing preventive skincare from a younger age.

Key Attributes:

Report Attribute

Details

No. of Pages

138

Forecast Period

2024 – 2030

Estimated Market Value (USD) in 2024

$52.32 Billion

Forecasted Market Value (USD) by 2030

$78.34 Billion

Compound Annual Growth Rate

6.9%

Regions Covered

Global

ANTI-AGING PRODUCTS MARKET VENDOR LANDSCAPE

Key Vendors

Other Prominent Vendors

SEGMENTATION & FORECASTS

By Product

By Application

  • Anti-Wrinkle

  • Anti-Pigmentation

  • Others

By Gender

By Distribution Channel

By Geography

  • North America

  • US

  • Canada

  • Europe

  • Germany

  • France

  • UK

  • Italy

  • Spain

  • APAC

  • China

  • Japan

  • South Korea

  • India

  • Latin America

  • Brazil

  • Mexico

  • Middle East & Africa

  • South Africa

  • Turkey

  • Saudi Arabia

For more information about this report visit https://www.researchandmarkets.com/r/eay61s

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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The New Rules of Selling Beauty to Gen Z Guys

The New Rules of Selling Beauty to Gen Z Guys

In the last two years, the bathroom mirror has stopped being the domain of women. Young men — armed with skincare serums, hair-growth devices and ever-expanding fragrance drawers — are rewriting the rules of male grooming.

“I used to grab whatever face wash was on offer. Now, I’m checking ingredients, saving TikToks about routines and actually budgeting for skincare,” says 24-year-old Martin, who works in the civil service and uses Horace face wash, Kiehl’s moisturiser and Malin + Goetz’s leather fragrance. “My mates and I send each other product links the same way we send gym tips. When someone says, ‘Your skin looks good,’ it feels great, like proof the effort is working.”

Across TikTok and Instagram, creators are helping to normalize a new, more expressive approach to men’s beauty. French-Vietnamese TikTok star Bách Buquen, for example, has gone viral for men’s makeup routines, while UK grooming and fragrance creator Luke Christian has amassed a following for his skin-first approach and product breakdowns. According to Cosmetic Business, male beauty and grooming sales surged 77% year-on-year in the UK, driven by young men and celebrity-led launches. NFL tight end Kyle Pitts was recently named the first-ever ambassador for men’s grooming brand Bevel, while Pharrell Williams’s Humanrace, Brad Pitt’s Le Domaine and Harry Styles’s Pleasing continue to pull male consumers deeper into the category.

Aesthetics clinics, too, report sharp increases in male clients seeking treatments once perceived as taboo. “Over the last three to four years, I’ve noticed a real rise in male patients coming through the doors — often people you wouldn’t necessarily expect. We’re seeing construction workers, heads of construction companies, CEOs, lots of corporate men in London, and, of course, A-listers and athletes,” says plastic and reconstructive surgeon Ash Soni, who has seen increasing demand for Botox, polynucleotides and Sculptra at his clinic in The Langham, London. Men, Dr. Soni adds, prefer language like “fresh”, “healthy-looking”, or “less tired” for discussing skin goals, rather than “beauty”.

The global men’s health and wellness market is forecast to reach $2.57 trillion by 2029, growing 12.4% annually, according to Daedal Research, with wellness culture increasingly shaped by contemporary ideals of performance, longevity and self-improvement. Strategic foresight agency The Future Laboratory calls this the “bromeopathy era” — an empirically driven, hyper-functional counterpart to traditional wellness. “In many ways, it’s an empirical alternative to the ‘Goopification’ of the industry, where stern and stoic language combines with scientific research and data for a distinctly masculine feel,” writes Adam Steel, in The Future Laboratory’s The Bromeopathy Market report.

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Why black soap is a skincare must-have

Why black soap is a skincare must-have

Follow this guide

What’s the story

African black soap, a traditional skincare product, is making waves for its natural benefits.
Originating from West Africa, the soap is made from plantain skins, cocoa pods, palm leaves, and shea butter.
With its rich ingredients, African black soap promises to give you clearer, healthier skin.
Here are five amazing benefits of using this natural product in your skincare routine.

Deep cleansing properties

African black soap is famous for its deep cleansing properties.
The natural ingredients work to remove dirt, oil, and impurities from the skin’s surface.
This makes it an excellent choice for those with oily or acne-prone skin.
Regular use can help reduce excess oil production and prevent breakouts.

Exfoliation benefits

The texture of African black soap provides gentle exfoliation without irritating the skin.
It helps slough off dead skin cells, promoting cell turnover and revealing a smoother complexion.
This exfoliating action can improve skin tone and texture over time.

Moisturizing effects

Unlike many commercial soaps that strip the skin of moisture, African black soap contains shea butter and other moisturizing agents that help keep the skin hydrated.
These natural moisturizers nourish the skin while cleansing it, making it suitable for all skin types, including dry or sensitive ones.

Reduces inflammation

African black soap has anti-inflammatory properties that can help calm irritated or inflamed skin.
The presence of plantain skins and other botanicals helps soothe conditions like eczema or psoriasis by reducing redness and swelling.

Rich in antioxidants

Packed with antioxidants from its natural ingredients, African black soap helps protect your skin from environmental stressors such as pollution and UV rays.
These antioxidants neutralize free radicals that cause premature aging signs like fine lines or wrinkles, keeping your complexion youthful-looking over time.

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Κανόνας 5-3-1: Είναι o «μυστικός συνδυασμός» για μια υγιή κοινωνική ζωή;

Τα απόλυτα makeup trends του χειμώνα

Μετά από πολλά χρόνια που η μινιμαλιστική, clean girl αισθητική επικρατούσε στο μακιγιάζ, ήρθε η ώρα τα πράγματα να αλλάξουν. Οι makeup artists φέτος δημιουργούν πιο παιχνιδιάρικα, εκφραστικά και δυναμικά makeup looks -σκεφτείτε χείλη σε μεταλλικές αποχρώσεις, σκιές με shimmer, «παγωμένους» τόνους και λαμπερή επιδερμίδα. Η μεγάλη αλλαγή όμως αυτήν τη σεζόν στο μακιγιάζ δε γίνεται στα χρώματα, αλλά στις τεχνικές. Underpainting, collor correcting και controlled highlighting είναι μερικοί από τους όρους που θα βρίσκονται στο επίκεντρο των τάσεων ενθαρρύνοντας τους λάτρεις του makeup να αξιοποιήσουν τα πινέλα μακιγιάζ τους, για να πετύχουν εμφανίσεις βγαλμένες από editorial περιοδικού από την άνεση του σπιτιού τους.

Fairy skin

Το 2016 το no makeup makeup δεν είχε ίχνος highlighter, το 2025 όμως αυτός ο «κανόνας» αλλάζει. Φέτος θα δείτε πολλά highlighters με μεταλλικά φινιρίσματα, σούπερ λαμπερά και με διαφορετικούς -συνήθως πράσινους ή μπλε- υποτόνους. Εφαρμόστε το highlighter σας ψηλά στα ζυγωματικά και στην εσωτερική γωνία των ματιών και δώστε ένα high-shine φινίρισμα στην επιδερμίδα σας.

«Παγωμένα» χείλη

Τα frosted lips φέτος τον χειμώνα θα έχουν την τιμητική τους φέρνοντας τη ’90s ατμόσφαιρα στα μακιγιάζ μας. Από lip gloss μέχρι κραγιόν και lip oils, οι λαμπερές, ψυχρές και μεταλλικές αποχρώσεις χειλιών θα κυριαρχήσουν αυτήν τη σεζόν. Συνδυάστε τα «παγωμένα» χείλη σας με λίγες στρώσεις μαύρη μάσκαρα και καθαρή, λαμπερή επιδερμίδα.

Επαγγελματικές τεχνικές μακιγιάζ

Φέτος ετοιμαστείτε να γίνετε και πάλι… μαθήτριες και να μάθετε απ’ έξω και ανακατωτά όλες τις επαγγελματικές τεχνικές μακιγιάζ. Το color correcting (η τεχνική που χρησιμοποιεί συγκεκριμένες αποχρώσεις για να εξουδετερώσει τις ανεπιθύμητες χρωματικές ανομοιομορφίες του δέρματος πριν εφαρμοστεί το foundation) και το underpainting (έγινε γνωστό από τη makeup artist Mary Phillips -το contour, το ρουζ και το highlighter εφαρμόζονται πριν το foundation, για να προκύψει ένα πιο φυσικό αποτέλεσμα) θα είναι οι επικρατέστερες και θα απογειώσουν τα makeup looks σας.

Χρωματιστές σκιές

Οι σκιές ματιών σε φωτεινές αποχρώσεις θα είναι must αυτήν τη σεζόν. Μας το έκαναν σαφές οι red carpet εμφανίσεις των σταρ, τα makeup looks στις επιδείξεις μόδας και οι καινούριες παλέτες σκιών που λάνσαραν τα μεγαλύτερα makeup brands. Εδώ μπορείτε να πειραματιστείτε και να εφαρμόσετε στα μάτια όποιο χρώμα θέλετε, αλλά οι makeup artists έχουν μια μεγαλύτερη αγάπη στο σκούρο πράσινο και το μπλε.

* Πηγή: Vita

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8 wellness routines women over 50 commit to that don’t cost a fortune

8 wellness routines women over 50 commit to that don’t cost a fortune

When I left my corporate job in finance a few years back, I thought wellness meant expensive gym memberships and fancy supplements. Turns out, I was completely wrong.

The most transformative routines I’ve adopted since turning forty don’t require a trust fund or a personal trainer. They’re simple, sustainable practices that have genuinely improved my quality of life without draining my bank account.

If you’re over 50 and looking to feel more energized, grounded, and healthy, these eight routines are worth your attention. I’ve tried them all, and they work.

1) Morning movement before the world wakes up

There’s something almost magical about moving your body in the early morning hours. I started trail running at 5:30 AM not because I’m naturally a morning person, but because it was the only time I could consistently carve out for myself.

Here’s what surprised me: the time of day actually matters.

Scientists found that thirty minutes of moderate morning exercise—and short walking breaks every half hour—improved executive function and working memory throughout the day in adults aged 55–80.

You don’t need a gym membership or fancy equipment. A brisk walk around your neighborhood, gentle yoga in your living room, or dancing to your favorite songs all count. The key is consistency and timing.

I’ve found that morning movement sets the tone for my entire day. My thinking is clearer, my mood is more stable, and I handle stress better. Plus, getting it done early means no excuses later when life inevitably gets in the way.

2) Cultivating real connections, not just acquaintances

After spending nearly two decades in finance, I had hundreds of professional contacts but very few genuine friendships. It took leaving that world to realize how lonely I’d actually been.

The research backs up what I learned the hard way. “Good relationships don’t just protect our bodies; they protect our brains.”

Quality beats quantity every single time. I now prioritize deep conversations with a small circle of friends over maintaining a large network of surface-level relationships. Every Saturday at the farmers’ market where I volunteer, I connect with people in meaningful ways that don’t cost anything but attention.

Want to strengthen your relationships without spending money? Put your phone away during conversations. Ask questions and actually listen to the answers. Show up when people need you. Send a thoughtful text checking in on someone you haven’t heard from in a while.

These simple acts build the kind of connections that genuinely support your wellbeing as you age.

3) Daily meditation practice

I used to think meditation was too “woo-woo” for someone with my analytical background. My racing mind seemed fundamentally incompatible with sitting still.

Then burnout forced me to try it anyway.

Now I practice for twenty minutes every morning after my run, and it’s completely changed how I navigate daily challenges. My anxiety levels have dropped significantly, and I respond to stressors more thoughtfully instead of reactively.

The best part? Meditation costs absolutely nothing. You don’t need apps, classes, or special cushions. Just a quiet spot and a willingness to sit with your thoughts.

Start with five minutes. Sit comfortably, close your eyes, and focus on your breath. When your mind wanders (and it will), gently bring your attention back. That’s it. That’s the whole practice.

Recently, I read Rudá Iandê’s book “Laughing in the Face of Chaos,” and his insights about our emotions being messengers rather than enemies really resonated with my meditation experience. He writes that “until our intellect stops fighting our emotions, there can be no true integration between these two essential aspects of our being.” Meditation has taught me exactly this kind of integration.

4) Growing something edible

My backyard garden started as a small experiment with tomatoes and herbs. Now it’s become one of my most grounding practices.

There’s something deeply satisfying about eating food you’ve grown yourself. You don’t need acres of land or expensive equipment. A few pots on a balcony, a small raised bed, or even herbs on a sunny windowsill work perfectly.

Gardening gets you outside, gives you gentle physical activity, and connects you to natural cycles in ways that feel increasingly rare in modern life. Plus, you’ll save money on produce while eating fresher, more nutritious food.

I’ve found that tending plants teaches patience and acceptance. Some things thrive, others don’t, and that’s okay. It’s a metaphor for life that I return to again and again.

5) Maintaining a sense of purpose

One of the most important lessons I learned from my career transition was that purpose doesn’t have to be grand or world-changing. It just has to be meaningful to you.

The research is clear on this. “Having a sense of purpose in retirement…is linked to better health and longevity.”

For me, purpose comes through writing articles that might help someone feel less alone, volunteering at the farmers’ market, and mentoring women considering career changes. None of these cost money, but all of them give my days meaning.

What lights you up? What problems do you want to help solve? What legacy do you want to leave in your community?

Purpose can be found in volunteering, creating art, supporting causes you believe in, or simply being a consistent, caring presence in someone’s life. The key is finding something that feels authentic to you, not what you think you should care about.

6) Adopting an optimistic mindset

I’ll be honest: optimism doesn’t come naturally to me. Years of analyzing financial risks trained me to see potential problems everywhere.

But here’s something that changed my perspective. “Those with a more positive outlook went on to live, on average, 7.5 years longer.”

Seven and a half years. That’s significant.

Cultivating optimism doesn’t mean ignoring reality or forcing toxic positivity. It means consciously choosing to notice what’s working alongside what isn’t. It means believing you can handle challenges instead of assuming you’ll be overwhelmed by them.

I started a gratitude journal every evening, writing down three things that went well during the day. It felt silly at first, but over time, it genuinely shifted how I see my life. I notice beauty and kindness more readily now.

This practice costs the price of a notebook and five minutes of your time. The return on that investment has been remarkable.

7) Cooking real food at home

When I transitioned to veganism at 35, I had to learn how to actually cook instead of relying on takeout and convenience foods. It completely transformed my relationship with both food and my own wellbeing.

Cooking at home is one of the most cost-effective wellness practices available. You control the ingredients, the portions, and the quality. You save significant money compared to eating out or buying prepared foods.

But it’s more than just nutrition and budget. Cooking has become a meditation practice for me. The repetitive motions of chopping vegetables, the satisfaction of transforming raw ingredients into something delicious, the care involved in nourishing myself and others—it all feels grounding and creative.

You don’t need to be a chef or spend hours in the kitchen. Simple meals made from whole ingredients work beautifully. Batch cooking on weekends can set you up for easy weeknight dinners.

The act of feeding yourself well is an act of self-respect that ripples out into every other area of your life.

8) Regular digital detox time

This might be the hardest routine on the list, but it’s also one of the most impactful.

I take regular digital detox weekends to reset my relationship with technology. No social media, minimal email checking, just direct engagement with real life happening around me.

The constant stimulation of our devices fragments our attention and disrupts our nervous systems in ways we don’t fully appreciate until we step away. After a weekend without screens, I always feel more present, creative, and connected to myself.

You don’t have to start with a full weekend. Try one screen-free evening per week. Leave your phone in another room during meals. Take walks without headphones or podcasts, just experiencing the world around you.

This practice costs nothing but the willingness to tolerate brief discomfort. The mental clarity and peace you gain in return are priceless.

Final thoughts

Wellness doesn’t have to be complicated or expensive. In fact, the routines that have genuinely transformed my life over 50 are remarkably simple and accessible.

What they do require is consistency and intention. These aren’t quick fixes or trendy hacks. They’re sustainable practices that gradually shift how you feel in your body and move through the world.

Start with one or two that resonate most with you. Build them into your daily routine until they become automatic. Then add another if you feel called to.

Your future self will thank you for the investment of time and attention. Because ultimately, that’s all these routines really cost: your commitment to treating yourself with the care and respect you deserve.

 

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Makeup, advice, women

A top makeup artists’ advice for women over 60 to enhance their natural beauty

Women over 60 often want their makeup to look light, flattering, and expressive without feeling overdone. One of the easiest ways to bring life back to your face is through your eyes, and professional makeup artists agree that a little color and a soft cat-eye can make a world of difference.

This isn’t about bold, dramatic lines or neon tones. We’re talking about subtle color that lifts, brightens, and enhances your natural eye shape. Here, we’ll look at how to use color and a gentle cat-eye to wake up your eyes, and share a few more expert tips to help your makeup look fresh and modern at any age.

Add a touch of color and lift for youthful eyes

After 60, eye makeup can easily look too harsh or flat. That’s why top makeup pros like Tim Quinn suggest swapping heavy black eyeliner for softer, more colorful tones. A deep brown, navy, or forest green pencil can bring warmth and contrast to your eyes without looking too severe. These shades make the whites of your eyes appear brighter and your overall look more relaxed and vibrant.

Creating a cat-eye doesn’t mean going for a dramatic wing. A small upward flick at the outer corner of your eye is enough to lift your features subtly. This trick visually raises the eye area and gives a gentle, refreshed expression. A creamy pencil or gel liner works best, as it glides easily over mature skin and can be smudged for a natural effect.

You can pair your liner with a neutral eyeshadow—such as beige, taupe, or champagne shimmer—to make your eyes stand out even more. If you wear glasses, go a bit bolder with your liner color so your eyes remain defined behind lenses. Finish with lengthening mascara to open up your gaze without clumping or weighing down your lashes.

This small pop of color and lift can instantly make your whole face look brighter and more awake, without drastic changes or heavy makeup.

More makeup tips for women over 60

Once you’ve mastered this soft cat-eye technique, a few more adjustments can help you get the most out of your makeup routine.

  • Use a luminous primer. It preps your skin and adds a subtle glow that smooths out fine lines before foundation.
  • Choose a sheer, hydrating foundation. Avoid thick coverage. A lightweight formula lets your natural skin show through while evening the tone.
  • Add cream blush high on the cheekbones. This lifts the face and gives a healthy flush that looks like real skin.
  • Keep brows defined but natural. Use a tinted gel to fill sparse areas and soften gray hairs.
  • Pick warm, glossy lip shades. Hydrating tints in rose, mauve, or coral give lips shape and moisture without accentuating lines.

At 60 and beyond, makeup should enhance, not hide. Using color thoughtfully—especially around the eyes—can make you look refreshed, confident, and full of energy. A soft cat-eye, flattering tones, and skin-friendly products are all you need to feel naturally radiant every day.

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Luba Sasowski Recognized for Leading Ethical Innovation in Skincare Through Bryght

Bryght Skincare Founder and CEO Luba Sasowski is gaining attention for advancing ethical, science-backed skincare solutions designed to promote confidence and inclusivity. Her leadership has positioned Bryght as a trusted global brand offering natural and dermatologist-tested brightening products for all skin types.

— Luba Sasowski, Founder and CEO of Bryght Skincare, continues to shape the global skincare industry through innovation rooted in transparency, clean formulations, and inclusivity. Her leadership reflects a mission to empower individuals with products that support confidence and promote safe, ethical approaches to skincare.

A Career Built on Vision and Experience

Raised by immigrant parents in a small Canadian town, Sasowski developed an early appreciation for hard work and resilience. Her passion for beauty and wellness led her into the retail beauty industry, where she advanced into national leadership roles. After years of experience, she founded WAX Hair Removal Bar, which expanded across Canada and the United States and became known for professional skin treatments and client-focused care.

Her work in professional skincare revealed a clear consumer need for gentle and effective solutions for hyperpigmentation, especially in sensitive areas. This insight led to the development of Bryght Skincare, a brand centered on natural brightening treatments backed by scientific research.

Ethical, Clean, and Effective Skincare

Bryght’s product line integrates plant-based ingredients with advanced cosmetic science. All formulations are vegan, cruelty-free, and free from parabens, silicones, hydroquinone, mercury, and artificial fragrances.

Key products include:

  • Prep Cleanser – A gentle cleanser designed to enhance absorption and prepare the skin for treatment.
  • Treat Gel – A lightweight gel suitable for the face and body, formulated to improve the appearance of uneven tone and discoloration.
  • Anal Bleaching Kit – A dermatologist-tested brightening system designed for sensitive skin, offering a natural option for addressing discoloration in intimate areas.
  • BLOC SPF 50 – A mineral sunscreen providing non-nano, reef-safe protection with a comfortable finish.
  • SWEAT All Over Deodorant – A multitasking cream developed to reduce sweat and odor while supporting brighter skin.
  • Hype Lyght – A microcurrent device featuring green LED technology for enhanced radiance and tone.

Each product reflects Bryght’s commitment to clear labeling, ethical sourcing, and science-supported results.

A Mission Focused on Education and Confidence

In addition to product development, Bryght emphasizes consumer education and inclusive conversations around intimate skincare. Sasowski leads a team dedicated to promoting comfort, confidence, and informed self-care practices.

About Bryght Skincare

Bryght Skincare is an international skincare brand specializing in natural brightening solutions designed for all skin types, including sensitive and intimate areas. Founded by Luba Sasowski, the brand is committed to ethical formulations, scientific integrity, and transparent skincare innovation.

For more information, visit: https://bryghtenup.com/ , https://youtu.be/lYK4SkIEYtM

About Us: Bryght Skincare is an international skincare brand specializing in natural brightening solutions designed for all skin types, including sensitive and intimate areas.

Contact Info:
Name: Bryght Skincare Media Relations
Email: Send Email
Organization: Bryght Skincare
Website: https://bryghtenup.com/

Release ID: 89176694

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