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Auybovan Skincare Introduces Simplified Skincare Routine Powered by Sri Lankan Botanicals

Auybovan Skincare launches a unique skincare line featuring ancient Sri Lankan botanicals, offering a simple 3-step routine that heals and rejuvenates with nature’s most powerful botanicals.

— Auybovan, a leading brand in natural skincare, is excited to announce the launch of its revolutionary skincare line, inspired by the ancient wisdom of Sri Lankan botanicals. The company’s unique formula offers a simple yet powerful 3-step skincare routine that promises to repair, heal, and rejuvenate your skin using nature’s most potent ingredients.

Founded with the mission to bring the healing properties of Sri Lankan botanicals to the U.S., Auybovan’s products stand out in the crowded skincare market due to their natural formulation rooted in the time-honored tradition of Ayurvedic medicine. With a focus on quality, simplicity, and sustainability, Auybovan is set to change the way people approach skincare, offering a straightforward routine that delivers real and lasting results.

“Our skincare line is designed to be as simple as it is effective. We use the most powerful botanical ingredients from Sri Lanka to create products that nourish and revitalize the skin without the complexity of multi-step routines,” says Michelle Abeyawardena, Founder of Auybovan Skincare. “Our goal is to simplify skincare while harnessing the full potential of nature’s healing properties.”

A Simplified Approach to Skincare

In a world where skincare routines often involve dozens of products and confusing steps, Auybovan offers a refreshing alternative with a focused 3-step regimen that can be easily incorporated into daily life. The brand’s three-step system includes a gentle cleanser, a hydrating toner, and a nourishing moisturizer, all infused with Sri Lankan botanicals known for their healing and rejuvenating properties.

These ingredients include potent Ayurvedic ingredients like Yellow Vine and Turmeric, which have been used for centuries to promote healthy skin. Yellow Vine is known for its ability to heal inflammation and improve skin elasticity, while Turmeric’s antioxidant properties help to brighten and even skin tone. Together, these ingredients create a skincare experience that’s both luxurious and effective.

Power of Sri Lankan Botanicals

Auybovan’s skincare products are distinguished by their use of Sri Lankan botanicals, which have long been revered for their powerful, natural healing properties. The rich biodiversity of Sri Lanka provides the brand with a unique selection of plants, many of which are exclusive to the island. By combining these ingredients with modern formulations, Auybovan offers customers an innovative yet traditional approach to skincare.

“Our products are rooted in the ancient wisdom of Ayurvedic practices, combined with modern skincare technology,” says Michelle. “The botanicals we use are not only effective but also sustainably sourced, making our line as eco-conscious as it is effective.”

Why Auybovan Stands Out

What sets Auybovan apart from other skincare brands is its dedication to transparency and simplicity. The company’s focus is on quality, natural ingredients and ensuring that every product is free from harmful chemicals, fragrances, and artificial preservatives. Auybovan’s skincare products are crafted to be safe for all skin types, including sensitive skin, while delivering real and lasting results without the need for complex regimens.

“At Auybovan, we believe skincare should be simple, clean, and effective. We’ve created a system that brings the power of nature into your daily routine, allowing you to feel confident in your skin,” says Ms.Abveyawardena. “We want our customers to experience the benefits of botanical skincare without feeling overwhelmed by a complicated routine.”

The Future of Skincare: Auybovan’s Commitment to Natural Beauty

With its focus on Ayurvedic botanicals, simplicity, and sustainability, Auybovan Skincare is poised to redefine how people think about skincare. The brand’s commitment to purity and efficacy ensures that customers are getting the highest quality products for their skin, all while supporting a sustainable future.

Auybovan is quickly gaining attention for its unique approach to skincare, and as the brand continues to grow, it remains committed to bringing the best of Sri Lankan botanical beauty to the world. Through continued innovation and a focus on simplicity, Auybovan aims to become a trusted name in natural skincare.

About Auybovan

Auybovan is a leading skincare brand that specializes in natural, Ayurvedic skincare products derived from Sri Lankan botanicals. Founded with the goal of simplifying skincare, Auybovan offers a simple 3-step daily routine designed to repair, heal, and rejuvenate skin using nature’s most powerful ingredients. The brand’s products are free from harsh chemicals, fragrances, and preservatives, offering a clean and effective alternative for those seeking a more natural and simplified approach to skincare.

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Thomas Dietiker
COO, Auybovan LLC
Email: [email protected]
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Contact Info:
Name: Thomas Dietiker
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Organization: Auybovan LLC
Website: https://auybovan.com/

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Ultimate guide to layering serums for glowing skin

Ultimate guide to layering serums for glowing skin

Get expert tips on layering serums to improve your skincare routine. Find out which serums you can mix for the best results.

Serums are highly concentrated products formulated to deliver active ingredients into the skin to address specific skin concerns, including pigmentation, fine lines, loss of firmness, and dull skin. Although the benefits of using serums are well established, layering them to achieve these benefits poses significant challenges due to chemical interactions and the skin’s tolerance.

What is the best layering of serums?

The overall strategy for layering serums is to apply them from thinnest to thickest and to identify the right time of day for each active ingredient. “Water-based serums, such as Vitamin C or Niacinamide, should be applied first. The slightly thicker products will follow”, Dermatologist Dr Varshini Reddy tells Health Shots. These may include peptides or oil-based serums. The layering order must be correct for each active.

Try using vitamin C and glycerin to get a glass-like look. Image courtesy: Adobe Stock

  1. Vitamin C

An antioxidant that has skin-lightening properties and protects the skin from oxidation. By far the best time to use vitamin C is in the morning, when the skin has the opportunity to shield itself from environmental factors. “To reduce sensitivity, a beginner may use a low concentration that they can gradually increase”, says Dr Reddy. In addition, alternative skin antioxidants are available for those sensitive to vitamin C.

2. Niacinamide (Vitamin B3)

It has numerous benefits for the skin, from barrier repair to sebum control. “Its use will not interact adversely with other creams or serums containing other actives, such as Vitamin C”, says the doctor. Niacinamide works very well both during the day and at night.

3. Retinoids

They are the gold standard for anti-ageing. Retinoids promote skin cell turnover, stimulate collagen production, and help reduce fine lines and hyperpigmentation. “Retinoids should be used in the evening because they are photosensitive. They should also be used cautiously to minimise irritation,” says the doctor. We recommend starting with twice to three times a week. A chemical exfoliant should not be used on the same day as the use of retinoids.

4. Peptides

They are short chains of amino acids that signal the skin to synthesise collagen and support firmness. “They are generally light and can be mixed with most serums, such as antioxidants and retinoids”, says the expert. They may be used either for morning or night care.

Peptides may be used in the morning or at night. Image courtesy: Adobe Stock

Layer serums from thinnest to thickest, and remember to seal them with a moisturiser to keep the active ingredients locked in. “Introduce only one new active ingredient at a time so you can monitor your skin’s tolerance and minimise potential irritation”, suggests Dr Reddy.

How to layer your skin care routine?

A sample layering routine could be: Vitamin C, Niacinamide, and peptides in the morning, followed by moisturiser and broad-spectrum sunscreen. “Then, one might use Niacinamide, retinoids (two to three times per week), AHA/BHA-based toners or serums, peptides, and a hydrating moisturiser”, says the expert. Hydration is key, as water-based serums enhance the penetration and effectiveness of other actives.

What are the benefits of layering skincare?

Overall, layering serums can significantly improve skin outcomes when applied in the correct order, at appropriate concentrations, and at the proper timing. “Being informed about the properties of each active and following principles of evidence-based layering safely optimises the routine for improving texture, brightness, and overall skin health in the patient,” says the dermatologist.

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Kareena Kapoor, Alia Bhatt's nutritionist Rujuta Diwekar swears by this no-product skincare routine for natural glow

Kareena Kapoor, Alia Bhatt’s nutritionist Rujuta Diwekar swears by this no-product skincare routine for natural glow

Celebrity nutritionist Rujuta Diwekar reveals her no-product skincare routine for natural glow.

Celebrity nutritionist Rujuta Diwekar, known for guiding celebrities like Kareena Kapoor Khan, Alia Bhatt, Varun Dhawan, and Karisma Kapoor, recently shared her own skincare philosophy, which includes no products at all.

Glowing skin beyond products

Rujuta believes that glowing skin has less to do with what you apply to your face and more to do with how you live your life. Her routine, as she puts it, is ‘easy, inexpensive, and ghar ka.’

Step 1: Prioritise hydration

The first and most important step in Rujuta Diwekar’s skincare routine is drinking enough water. She makes sure water is always within reach so she does not forget to hydrate.

Step 2: Sleep early and sleep well

Rujuta follows a strict sleep schedule and usually goes to bed between 9:30 pm and 10 pm. She describes herself as a morning person and believes that a regular sleep cycle plays a big role in maintaining healthy skin.

Step 3: Exercise every day

Daily movement is another key part of her routine. Rujuta exercises every day, keeping her workouts simple but consistent. She encourages people to finish their workout by 9 am and reminds them that regular movement supports circulation, metabolism, and skin health.


Step 4: Avoid skincare content traps

Interestingly, Rujuta says she avoids watching skincare videos. According to her, falling for such trends can create unnecessary stress and unrealistic expectations.

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African Beauty Is Taking Over Skincare Globally in 2025

African Beauty Is Taking Over Skincare Globally in 2025

‘African Beauty’ Is the Next Big Skincare Movement

*African beauty, often called “A-Beauty,” is changing the face of global skincare. It combines natural, time-tested ingredients with modern science. Inspired by African traditions, A-Beauty celebrates all skin tones, hair textures, and cultural expressions.

Much like K-Beauty (Korean) and J-Beauty (Japanese), A-Beauty focuses on ethical, plant-based skincare. It uses botanical ingredients such as shea butter, baobab oil, and moringa. These natural actives are now found in creams, serums, oils, and makeup products worldwide.

Global Brands and Retailers Are Embracing African Beauty

By late 2025, retailers like Sephora, Ulta, Goop, Space NK, and Amazon will be carrying African beauty brands. This reflects growing global demand for clean, ethical, and inclusive skincare solutions.

Social media is also pushing A-Beauty into the spotlight. On platforms like Instagram and X (formerly Twitter), influencers highlight natural hair, anti-bleaching movements, and traditional styles such as Bantu knots and Ankara-inspired makeup.

One viral quote summed it up: “African beauty is not a trend—it’s legacy.” — @hey_thoko

A beauty shelf featuring African beauty products from brands like S’Able Labs, Uncover, and Koba / via eurAI

African Beauty Market Growth Shows Massive Potential

The African beauty and personal care (BPC) industry is booming. In 2024, it reached $66 billion, driven by urbanization, a rising middle class, and a young, digital-savvy population, according to Service95.

By 2030, more than 900 million African consumers under 30 will shape the future of skincare. Sub-Saharan Africa’s beauty sector alone is expected to grow by $5 billion between 2021 and 2026.

Globally, the market for Africa-sourced moringa is forecasted to reach $25.1 billion by 2035, up from $9.7 billion in 2024. Clearly, African beauty is big business.

Key Ingredients Making African Beauty Stand Out

African botanicals are effective, sustainable, and rich in antioxidants. These ingredients are often sourced from women-led cooperatives across the continent.

  • Shea Butter and Black Castor Oil: Used for moisture and scalp care, especially in textured hair.
  • Baobab Seed Oil and Moringa: Known for anti-aging and anti-inflammatory benefits.
  • Safou, Qasil, and Kalahari Melon: Emerging in serums and cleansers to promote glow and hydration.

Modern A-Beauty brands are now using tech tools like AI skin analysis and 3D printing to create personalized formulas for melanated skin.

Dhowre Elba launched S’Able Labs with her actor husband, Idris Elba

S’Able Labs: A-Beauty Innovation From Sabrina and Idris Elba

In 2022, Sabrina Dhowre Elba and her husband, actor Idris Elba, launched S’Able Labs. The brand was born of a desire to create high-performance skincare products using African ingredients and modern science.

Their hero ingredients include moringa from Kenya, marula from Namibia, and prickly pear from Madagascar. These plant-based actives help calm inflammation, repair skin, and lock in hydration.

The brand’s top products include the Black Seed Toner, known for brightening and soothing the skin, and the Moringa Lip Salve, which reduces hyperpigmentation. In October 2025, they launched a tinted version, marking their first step into color cosmetics.

“Africa has the best antioxidants,” Sabrina told Vogue. “A lot of these ingredients I recognised from my childhood, growing up first-generation African.”

She added, “Where A-Beauty is so well placed is in taking [traditional ingredients] to another level. I want to see oat amino acids combined with kaolin clay, or black seed oil with vitamin C and ferulic acid.”

More African Brands Making Global Waves

Other standout brands include RandR Skincare, founded in Nigeria by Valerie Obaze. The company recently celebrated 15 years in business. It reimagined solid shea butter into a liquid format that’s easier to apply and looks more modern.

Koba Skincare, launched by Aïcha Bongo, uses safou fruit for skin-brightening. Uncover (Kenya) offers science-backed skincare for melanin-rich skin. West African brands like House of Tara and Amila Naturals focus on shade inclusivity and ethical sourcing.

African Beauty in the Media and Online

Influencers like Dimma Umeh and Enioluwa Adeoluwa are helping #ABeauty trend globally. Their content promotes natural skincare, cultural rituals, and body positivity.

At the same time, colorism and skin bleaching are being challenged openly. Many influencers now advocate for self-love and pride in African features.

Events like Barola Paris in December 2025 aim to connect African beauty founders with global investors and press. This growing exposure helps African brands scale beyond borders.

Why African Beauty Matters for the Future

African beauty isn’t just about products. It’s about culture, innovation, and empowerment. Brands like Nilotiqa remind customers that beauty doesn’t have to fit one mold.

“We are enough, as we are, naturally.” — Nilotiqa

With tech tools like AR try-ons and personalized skin matching, A-Beauty is redefining what inclusive beauty looks like. Experts estimate the category could surpass $100 billion if current growth continues.

Whether you’re a skincare enthusiast or simply looking for clean, ethical beauty, African beauty offers powerful ingredients, rich stories, and results that speak for themselves.

A group of African women in traditional clothing smiling and harvesting shea nuts and moringa leaves in a cooperative setting / via eurAI

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2026 is the year of curated, not chaotic, skincare

2026 is the year of curated, not chaotic, skincare

If 2025 was the year of 12-step routines, ‘morning sheds’ and LED masks – 2026 is shaping up to be simpler and more sophisticated, writes Lara Owen.

Now we’ve rattled through the fads – dermatologists, facialists and skin specialists are all pointing towards the same shift: a return to simplified long-term focused results.

So, the industry’s leading experts reveal the habits worth adopting during this year.

1. Use retinoids properly

You’ve likely heard of retinoids – the umbrella term for vitamin As which include the milder, over-the-counter retinol and retinals you may be familiar with.

Retinoids are integral in improving tone, laxity and skin texture. They boomed last year, but interestingly experts disagree on how to use them.

“A well-formulated, medical-grade retinoid makes a remarkable difference,” says Nottingham-based aesthetics doctor, Dr Jessica Halliley.

“Many people run into problems because they use poor-quality formulas, apply them sporadically or start with a strength that overwhelms the skin.”

Her advice is to start incorporating retinols in small doses, slowly and always in the evening to avoid sun sensitivity.

If you’re feeling brave however, advanced clinical facialist Kate Kerr’s approach is quite the opposite.

“My approach is to go in fast and hard – which surprises many,” she says. “If you use it too slowly, you won’t get the results and will actually take longer to acclimatise to it.”

“I also don’t believe in ‘buffering’ retinols between layers of moisturisers and serums,” which, she believes, reduces their effectiveness.

“Just use it directly onto the skin, starting with two to three times per week, then working up to every night.”

It’s important, however, to understand your individual skin type, and if you’re unsure, ask your dermatologist.

Suggestion: Medik8 Crystal Retinal 1 Serum, Look Fantastic.

2. If you’re investing in one thing, make it collagen – not an LED mask

While LED masks have been touted as the go-to beauty investment, experts believe investing in collagen production is more effective than viral at-home tech.

Collagen-stimulating procedures can include polynucleotides and Softwave – a non-invasive ultrasound treatment that stimulates collagen production in the mid-dermis which lifts and tightens skin.

“[Softwave] remains one of the most worthwhile investments,” says Dr Halliley, “those who commit to a programme often appear to age more slowly outwardly.”

When it comes to polynucleotides, this is a slightly more invasive treatment, with the solution being injected directly into targeted areas.

“They signal your skin to repair itself, boost collagen, calm inflammation and lock in hydration,” explains senior skin and laser specialist at Thérapie Clinic, Kerrie-Ann Grant. “It’s like giving your skin the ‘blueprints’ to heal.”

While these treatments are worth the investment, investing in high-quality liquid or powder collagen (as opposed to the less effective tablet or capsule form) to have at home will deliver visible improvement within months.

When it comes to which type to pick, marine collagen (from fish) is primarily type I collagen, meaning it is more beneficial for skin health, while bovine collagen (from cow) typically contains both type I and III, which best supports skin, bones and joints.

Look for details like “grass-fed, pasture-raised” (for bovine) or “wild-caught, sustainably sourced” (for marine) to make sure it’s of higher purity and quality.

Suggestion: Absolute Collagen Marine Liquid Collagen Supplement.

3. Declutter your beauty stash

After a year of maximalist, multistep skincare routines, the pendulum is swinging back. And despite what TikTok tells you, you should have far fewer beauty products on the go than you probably think.

Dr Halliley predicts, ‘a renewed shift towards skinimalism with fewer products that outperform complicated multi-step routines’.

This isn’t just about clutter-clearing – streamlined routines also help aesthetic treatments work better.

Streamlining products won’t just trend for skin health, but for budgets too.

“I think we’re going to see a huge reduction,” says Ms Grant, “consumers want sustainability, less waste and budget-friendly products. The current 10 or 12-step routines will reduce to just three or four steps.”

In other words, 2026 is the year of curated, not chaotic, skincare.

Suggestion: 47 Skin 3 Step Treatment Bundle

4. Prioritise annual treatments for cumulative results

It’s clear that the experts see structural longevity as something to prioritise over fast fixes.

While treatments like Botox offer quick results, the experts say less invasive treatments can help improve skin quality in the long term, instead of offering purely aesthetic results.

Ms Kerr’s long-term recommendation leans towards collagen-stimulating techniques. “Microneedling and Xeogenesis laser help rebuild structure,” explains Kerr, “acting as a form of collagen banking for the future.”

Dr Halliley again stresses treatments like Sofwave and Sculptra that ‘stimulates both collagen and hyaluronic acid production giving a natural and progressive tightening effect’.

5. Stop over-exfoliating

Glycolic acid became one of the leading ‘must-have’ items in 2025, with countless experts touting it as a ‘hero ingredient’.

And, of course, glycolic acid is a crucial ingredient for brightening as well as reducing fine lines and wrinkles – but it comes at a cost.

Overusing this chemical exfoliant can wreck your skin barrier and actually speed up signs of ageing.

“I would love to see people stop over-exfoliating,” says Dr Halliley. Gritty cleansers and stringent chemical exfoliants may feel as though they’re doing something – but they’re actually doing more harm than good.

“This constant friction leaves the skin inflamed, reactive and prone to breakouts,” explains Halliley, “and over time it can even speed up visible ageing.”

It’s not just over-exfoliating that can damage our barrier, but combining this with too much moisture can stress the skin.

“The skin has an extraordinary self-regulating moisture system, yet we disrupt it when we over-cleanse or strip the barrier with harsh actives (then) overload (with moisturisers).” This can lead to dryness, congestion and sensitivity.

lSuggestion: Caudalie Vinoclean Deep Cleansing Exfoliator

6. Rebuild your lifestyle foundation

Radiant skin, it turns out, isn’t skin deep.

Dr Halliley calls lifestyle the ‘fundamentals’, emphasising whole foods, hydration, reduced beverages and avoiding smoking or vaping.

“These lifestyle pillars often determine how well aesthetic treatments perform and how long results last.”

Ms Kerr focuses on sleep – an underrated skincare and all-round wellbeing essential. “Night-time is when the skin repairs cellular damage,” she says. “When sleep is compromised, I often see more congestion, dullness and heightened sensitivity.”

Ms Grant suggests mediative breathing exercises and reduced screen time to help improve sleep quality.

If you want better skin, resolution Number Six is to treat your nervous system with the same enthusiasm you treat your skincare shelf.

Suggestion: L’Occitane En Provence Relaxing Pillow Mist.

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A Daily Habit that Damages Your Skin and Accelerates the Appearance of Wrinkles

A Daily Habit that Damages Your Skin and Accelerates the Appearance of Wrinkles

Khaberni – Experts warn of a daily habit that may seem ordinary and simple, and comfortable, but may cause long-term damage to your skin and then you find yourself surprised by premature aging on your face.

For instance, washing your face with extremely hot water, especially in winter, can accelerate skin aging without you realizing it, despite the temporary feeling of relaxation that a hot shower provides.

 

Dr. Annette Philips, a beautician at the “Forever Facial Esthetics” clinic, asserts that using hot water is one of the most common skincare mistakes she observes daily.

 

She explains that excessively hot water weakens the skin’s protective barrier, which is responsible for retaining moisture and protecting it from dryness. When this barrier is damaged, the skin becomes dull and tight, and fine lines and wrinkles appear more clearly, especially around the eyes and mouth.

 

And the problem doesn’t stop with the water temperature alone, but also extends to incorrect habits accompanying bathing. Many people cleanse their faces with body wash or let shampoo and conditioner run directly onto their facial skin, even though these products are not intended for that use.

Dr. Philips points out that these practices can lead over time to dry skin and increased sensitivity and roughness, noting that many people think their skin suddenly looks older, while the real reason is excessive cleaning with inappropriate products.

 

According to Philips, the solutions lie in simple but effective changes; notably, stopping the washing of the face with extremely hot water, replacing it with lukewarm water during the shower, and then cleansing the face later at the sink using tepid water and a gentle cleanser designed for the face..

 

She adds: “If you feel a tightness in your skin after washing, then it’s a clear indication that the water or cleanser used is harsher than it should be.”

 

She also emphasizes the importance of moisturizing the skin immediately after cleansing, noting that applying moisturizer on slightly damp skin helps maintain hydration and gives the skin a softer, fresher look.

 

Moreover, for those with dry or sensitive skin, she advises against frequently trying new products and sticking to the fundamental products that the skin is accustomed to, allowing it adequate time to recover, as time is a part of the healthy recipe.

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Daily Mirror

Salmon sperm facials and mushroom powders – our favourite beauty treatments revealed

Young people are spending more than £6,500 a year on wellness and beauty treatments, a survey has shown(Image: Getty Images)

Youngsters are shelling out over £6,500 a year on outlandish wellness and beauty trends, a survey has claimed.

Previous advice has been limited to cleanse, tone and moisturise, drink enough water and move more. But this is not enough for the social media generation, it seems.

Salmon sperm facials, collagen supplements, weight loss injections and mushroom powders are now much more the order of the day. And., according to the study, British women now spend an average of £554 every month on feeling and looking their best.

Men aren’t too far behind, shelling out £431 on a range of wellness products – and this is despite 94% of Brits surveyed saying we needed to take a step back and go back to the basics with our health and wellness routines.

READ MORE: Hair snapping? Five expert ways to strengthen breakage-prone strands this JanuaryREAD MORE: Self-care beauty box worth £205 now under £40 and it includes luxe Rodial cleansing balm

Brits believe self-care was far simpler for previous generations(Image: Getty Images)

Nearly half of the 2,000 people surveyed said they had a regular self-care routine, with 37% using skin-boosting collagen and 31% taking multi-vitamin pills or even multi-vitamin injections. But more than half (52%) of those under 40 say they find it overwhelming trying to keep up with modern day wellness and beauty trends, while 25% admit they are spending more than they should on looking younger and feeling better.

Collagen supplements (49%) emerged as the product Brits have bought most in the last few years, followed by probiotic skincare (36%). Yet almost a quarter (23%) admit they have been duped into buying the latest wellness product, only to be completely underwhelmed by its supposed benefits.

Nearly two thirds (68%) insist they often look back at their parents and grandparents’ health routines which consisted of nothing more than eating healthily and getting some exercise. In fact, 79% said the idea of looking after yourself was a much simpler process 25 years ago in the survey by Pukka herbs.

Men spend £431 a month on skin care products, according to a survey(Image: Getty Images)

According to the respondents polled, older generations swore by basic health principles, such as getting a good night’s sleep (72%), drinking plenty of water (65%) and getting fresh air (52%). And in the spirit of keeping it simple, 92% of those polled said getting closer to nature is good for their physical and mental health, with 47% insisting they try to get an hour outside every day.

Eleonora Zoani, Senior Herbal Blending Manager at Pukka, which is launching a ‘Nothing Beats Nature’ campaign says, “From expensive “miracle” remedies to artificial products, we’re living in a time where our modern wellness routines have become a source of overwhelm and just another thing to fit into our busy everyday lives. There was once a time when things were simpler, and the blueprint for feeling well in body and mind was more accessible. Reconnecting with nature and embracing the daily consumption of herbal teas, allows us to harness the benefits that herbs have to offer.”

The top 15 products that young Brits are spending their cash on are:

1. Collagen supplements

2. Probiotic skincare

3. Hyaluronic Acid Skin boosting serums

4. Gut health supplements

5. Ice rolling/Cryo sticks

6. Vitamin supplements

7. Hair regrowth products

8. Muscle building BCAAs/creatine/protein powders

9. Sleep supplements

10. Chemical peels

11. Weight loss injections (Ozempic/Mounjaro)

12. Injectable fillers/botox

13. Profhillo

14. Mushroom extracts (Reishi/Chaga/Lion’s Mane)

15. Salmon sperm (PDRN) facial

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Why Sunscreen Is the Real Anti-Ageing Hero

Why Sunscreen Is the Real Anti-Ageing Hero

In the race for youthful, glowing skin, shelves are crowded with expensive creams, serums and high-tech treatments promising to turn back time. Yet, skin experts agree that the most powerful and accessible anti-ageing tool is also the simplest — sunscreen.

Sun exposure is responsible for most visible signs of ageing. From fine lines and sagging to dullness and dark spots, the damage caused by ultraviolet (UV) rays slowly breaks down the skin’s natural support system. Over time, collagen and elastin — the proteins that keep skin firm and smooth — weaken, leading to premature ageing that no luxury cream can fully undo.

Sunscreen works differently from cosmetic products. Instead of trying to repair damage after it happens, it stops that damage before it begins. By blocking harmful UVA and UVB rays, sunscreen prevents the deep-level breakdown of skin tissue that leads to wrinkles, uneven texture and loss of elasticity.

It also plays a major role in controlling pigmentation. Sun exposure triggers excess melanin production, which causes dark patches, sun spots and uneven tone. Regular use of sunscreen helps keep skin clearer and more even by reducing this unwanted pigment response.

Beyond appearance, sun protection is closely tied to long-term health. Prolonged UV exposure can damage skin cell DNA, increasing the risk of skin cancer and accelerating overall skin ageing. Wearing sunscreen daily provides a simple but effective layer of defence against these serious concerns.

Another often-overlooked benefit is how sunscreen supports other skincare products. Ingredients such as vitamin C, retinol and peptides perform far better when skin is protected from the sun. Without sunscreen, UV damage can cancel out the benefits of even the most advanced treatments.

In today’s wellness-focused world, sunscreen has become more than just a beach essential. It is a daily habit that preserves skin strength, appearance and health over the long term. By protecting at the source of ageing and damage, sunscreen stands out as one of the most valuable tools for anyone looking to maintain youthful, resilient skin well into the future.

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The biggest makeup trends of 2026 you need to know about

The biggest makeup trends of 2026 you need to know about

If you spent 2025 trying to keep your liner crisp, track all the blush trends and find the one you like the most and strike your base at “full but still natural”, you are not alone. This year, however, faces will be softer and less perfect. Liner will be smudged instead of razor sharp, skin will look sheerer and you’ll see blush where used as a lifting tool.

Makeup trends in 2026 feel freer and more personal. Perfection is no longer the point. Expression is. “This is the year that makeup will be comfortably worn, like it’s moved with you through the day. Soft, blurred skin replaces the controlled finishes that defined 2025. It’s going to be worn differently by everyone, shaped by mood, personality and how one chooses to show up in their own skin,” says Harlin Sachdeva, founder and CEO, House Of Makeup.

We’ve observed every pattern on the scene, from bridal looks and brunch events to night out glam. Soft sculpted skin is replacing high glass shine and colour is being used in more confident, instinctive ways. Below are the trends that will shape how we curate our makeup looks this year.

Glossy, wet finishes

Credits: Instagram.com/ @sharvari

This isn’t dewy skin. It’s wet. Skin looks slugged with moisture-heavy products and allows light to reflect it. Sachdeva sees this as the natural extension of skincare meeting makeup. “When your base is hydrating on its own and your complexion products have humectants and ceramides, that wet finish looks healthy, not oily,” she says.

Glossy finishes and highlighting will appear on lids, cheekbones, brows, collarbones and lips. Balms, oils and glosses replace powders, creating a molten finish. The result feels ethereal, borrowing heavily from backstage beauty and editorial shoots.

Blurred lip liner

Credits: Instagram.com/ @loriharvey

If 2025 was all about the sharp lip liner, 2026 favours more diffused edges in makeup trends. Blurred lips look bitten and softly stained, with lip liner melting into the natural lip line rather than sitting on top of it. Inspired by K-beauty, this widely adopted makeup trend leans romantic and effortless, offering a more natural alternative to overly defined lips.

Lightly smudged makeup

Credits: Instagram.com/ @kritisanon

The clean-girl era officially gives way to the opposite: an undone look. Blurred eyeliner, creased eyeshadow and softly smudged mascara form the basis of this undone look. The appeal lies in makeup that looks worn, slightly messy and lived-in. Rather than erasing signs of movement, this makeup trend celebrates them. Eyes look more expressive and less concealed, as if makeup has lived a life instead of being applied as a mask.

Graphic pops of colour

Credits: Instagram.com/ @iamhalsey

Till now, colour was always applied in blended washes or gradients. Instead, in 2026, colour will be brought out without inhibition and with more confidence. A pop of cobalt in the inner corner. A swipe of chartreuse along the lower lash line. A single stroke of cherry red across the lids. It will now be treated as a graphic element rather than a decoration, creating impact without excess.

Maximalism

Credits: Instagram.com/ @zendaya

In 2026, makeup will centre around a single exaggerated element. An oversized wing, a full-glitter lid or dramatically placed blush becomes the focal point, while everything else on the face stays comparatively minimal. It’s a great way to let your creativity off the leash.

Blush is the new contour

Credits: Instagram.com/ @bhumisatishpednekkar

Blush steps into the sculpting role once dominated by contour and bronzer. Zaara Kazi, creative director of hair and makeup at Looks Salons, tells us, “Blush that wraps the skin from cheek to temple lifts the face without looking stamped on. Brows are additionally kept softer, which allows skin, jewellery and couture to take centre stage.” Berry tones, cold pinks and flushed reds create looks that feel more lively, replacing the uptight precision of contour.

Cool tone revival

Credits: Instagram.com/ @tamannaahspeaks

Silver shadows, frosted lids, grey-toned contour and muted pinks signal a full return to cool tones. Inspired by early 2000s beauty, the revival comes with smoother textures and subtler shimmer. After seasons dominated by warmth, this shift is refreshing, icy and nostalgic.

Monochrome makeup lives on

Credits: Instagram.com/ @sonamkapoor

Although not new, this one’s been on everyone’s mind and will continue to dominate. One shade worn across eyes, cheeks and lips, creates a polished and elegant look that’s also quick to achieve. Matte lids, creamy blush and naturally tinted lips in brick reds, plums, mauves or terracottas create a cohesive look.

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INNORED and AHC reimagine T-SHOT line with dynamic, precision-focused skincare

INNORED and AHC reimagine T-SHOT line with dynamic, precision-focused skincare – Campaign Brief Asia

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Unilever’s AHC, a leader in the global skincare market, has rebranded its T-SHOT line in collaboration with INNORED Seoul, unveiling a younger, more dynamic, and precision-focused range for the emerging generation of skincare consumers.

 

Building on its long-standing No. 1 position in the domestic eye cream market, AHC is now targeting consumers aged 29–39. In a maturing skincare landscape, users are exploring beyond traditional creams, seeking high-tech beauty devices and clinical treatments. AHC identified an opportunity to provide a “skincare-first” solution for those who consider invasive procedures unnecessary for minor skin concerns.

Research showed that for this age group, fine lines around the eyes are a key concern. Many find medical devices or procedures excessive and potentially irritating. To address this, AHC developed the ‘Precision Strike’ concept: a T-shaped Guasha applicator paired with high-potency ingredients to target fine lines with surgical precision. The campaign emphasizes this precision through a signature “gun-shaped” pose, symbolizing the product’s ability to “aim and shoot” at imperfections.

To bring the concept to life, AHC chose Winter from global sensation aespa as the campaign face. In the aespa universe, Winter’s character, the “Armamenter.” is adept with multiple tools, perfectly reflecting T-SHOT’s precision-strike approach. Beyond her idol persona, Winter’s military family background and career aspirations add credibility to the campaign’s “shooting” narrative, while her global reach helps AHC connect with international audiences.

Launched on January 5, the campaign has already seen impressive results:
• The campaign video reached 1.08 million views on its first day.
• The Naver Shopping Live session peaked at 277,000 concurrent viewers.
• AHC ranked #1 in Beauty and #2 across all categories on Naver.

With the T-SHOT rollout, AHC is redefining functional skincare, combining professional-grade solutions with precision targeting, the future of anti-aging.

Credits
Campaign Title: Precision Eye care
Campaign Release: Jan 5th, 2026
Brand: AHC, Unliever
Agency: INNORED

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