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Safe, Simple At-Home Skincare Solutions

Safe, Simple At-Home Skincare Solutions

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Homemade face masks are best viewed as supportive care rather than miracle treatments. They can complement regular skincare but should not replace dermatologist-recommended solutions for persistent skin concerns.

For Dry Skin: Restoring Moisture and Comfort
Dry skin often feels tight, flaky, and dull due to a lack of natural oils. Ingredients rich in vitamins and natural fats work well to replenish moisture. A blend of mashed ripe banana, honey, and milk or fresh cream helps deeply nourish the skin. Banana provides essential nutrients, honey locks in hydration, and dairy ingredients soften and soothe, leaving the skin feeling supple and refreshed.

For Oily Skin: Controlling Excess Oil
Oily skin produces excess sebum, which can clog pores and lead to breakouts. Multani mitti combined with rose water creates an effective oil-absorbing mask. This mixture helps cleanse pores, reduce shine, and calm the skin. For those without sensitivity, a small amount of lemon juice may be added, but overuse should be avoided to prevent dryness.

For Acne-Prone Skin: Gentle and Soothing Care
Skin prone to acne requires extra caution. Harsh ingredients or scrubbing can worsen inflammation. A simple mask made with aloe vera gel and a pinch of turmeric offers calming and antibacterial benefits. Aloe vera helps reduce redness and supports healing, while turmeric may assist in controlling bacteria associated with breakouts.

For Combination Skin: Achieving Balance
Combination skin presents both oily and dry areas, making balance essential. A light mask using yogurt and honey works well across the face. Yogurt gently refreshes the skin through mild exfoliation, while honey maintains hydration without adding greasiness, helping achieve an even, healthy appearance.

For Dull or Tired Skin: Reviving Natural Glow
Daily exposure to pollution, stress, and lack of sleep can leave skin looking tired. A traditional mix of besan, milk or rose water, and a small pinch of turmeric has long been used to enhance brightness and clarity. This mask helps refresh the complexion and restore a natural glow.

Tips for Safe Use of DIY Face Masks
Always perform a patch test before applying any new mixture. Limit use to once a week unless advised otherwise. Avoid harsh or acidic ingredients that may damage the skin barrier. Most importantly, remember that DIY masks support overall skincare but are not substitutes for medical treatments.

With consistency, awareness of skin needs, and a mindful approach, homemade face masks can be a simple and enjoyable way to care for your skin naturally.

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BUILDING A LUXURY SKINCARE BRAND IN INDIA: LESSONS FROM A FOUNDER

BUILDING A LUXURY SKINCARE BRAND IN INDIA: LESSONS FROM A FOUNDER

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Luxury skincare often looks glamorous from the outside – beautiful packaging, premium pricing, and aspirational storytelling. But building a truly luxury skincare brand in India is far more complex than it appears. Behind the aesthetics lie years of formulation discipline, difficult trade-offs, and an unwavering focus on long-term skin health rather than short-term trends.

By Bathula Meghana, Founder, GlowBareSkin

As India’s beauty market rapidly expands, founders entering the premium skincare space are learning that luxury today is no longer defined by surface-level appeal alone. It is shaped by trust, science, and patience – qualities that are far harder to build than a visually striking brand.

By Bathula Meghana, Founder, GlowBareSkin

Why Luxury Beauty Is Harder Than It Looks

India is one of the fastest-growing skincare markets in the world, driven by a young, digitally aware consumer base. At the same time, this growth has created an intensely crowded landscape. New brands launch almost every week, many riding waves of viral ingredients, aggressive claims, and fast-turnaround formulations.

For a founder, the challenge is not launching quickly – it is choosing not to.

Luxury skincare demands restraint. It requires resisting shortcuts, avoiding formulation compromises, and accepting slower timelines. Unlike mass beauty, where speed often wins, luxury skincare is built on precision, consistency, and long-term performance. Every ingredient choice, concentration level, and formulation decision carries weight, because the end consumer expects results that go beyond immediate gratification.

The Quality vs Speed Dilemma

One of the earliest lessons in building a premium skincare brand is understanding the cost of speed. Faster product development may bring quicker market entry, but it often comes at the expense of formulation stability, ingredient synergy, and skin compatibility.

In skincare, what works instantly does not always work sustainably. High-percentage actives may deliver short-term glow, but they can also compromise the skin barrier when used repeatedly or without adequate formulation balance. Luxury brands must think beyond trends and ask a harder question: Will this product still serve the consumer’s skin six months, one year, or five years from now?

Choosing quality over speed means longer development cycles, multiple rounds of testing, and, at times, saying no to popular ingredients that do not align with long-term skin health. It is a slower path – but it is also the only one that builds credibility.

Consumer Trust in a Crowded Market

Indian skincare consumers today are more informed than ever. Ingredient lists are scrutinised, routines are compared across global markets, and brand claims are increasingly questioned. Trust is no longer built through marketing alone – it is earned through consistency and transparency.

For founders, this means recognising that trust is cumulative. One poorly thought-out product or exaggerated claim can undo years of effort. Luxury skincare brands must communicate clearly, avoid overpromising, and allow products to speak through performance rather than hype.

In a market flooded with “miracle” solutions, restraint itself becomes a signal of confidence. Brands that prioritise education over exaggeration tend to build deeper, longer-lasting relationships with their consumers.

Why Skin Health Must Come Before Hype

The rise of social media has amplified skincare trends at an unprecedented pace. Ingredients cycle in and out of popularity, often without sufficient context around suitability or long-term effects. For founders, the temptation to follow these cycles is strong – but doing so can dilute a brand’s core philosophy.

True luxury skincare is rooted in skin health. It focuses on barrier integrity, hydration balance, and ingredient compatibility rather than aggressive transformation. This approach may not always produce dramatic overnight results, but it supports resilient, healthy skin over time.

Founders who anchor their brands in skin-first thinking often discover that loyalty follows naturally. Consumers may experiment initially, but they return to products that respect their skin rather than overwhelm it.

Personal Learnings from Building GlowBareSkin

Personal Learnings from Building GlowBareSkin

Building GlowBareSkin, a luxury skincare brand from India, reinforced many of these lessons in practice. From formulation decisions to brand positioning, every step required clarity on what the brand would – and would not – stand for.

From the beginning, the focus was on developing a long-term skin health approach rather than chasing short-lived trends. This meant spending more time on ingredient sourcing, prioritising balance over intensity, and ensuring that each product aligned with a broader philosophy of skin wellbeing.

It also meant accepting that growth would be gradual, shaped by trust rather than rapid scale. Perhaps the most important learning was that luxury is not about perfection – it is about responsibility: responsibility to the consumer’s skin, to honest communication, and to building products that age well alongside the people who use them

The Global Vision for Indian Luxury Beauty

The Global Vision for Indian Luxury Beauty

Indian beauty brands are increasingly stepping onto the global stage, not by copying international models, but by redefining what premium skincare can look like from India. There is a growing opportunity for brands that blend scientific rigour with a deep understanding of diverse skin types and climates.

The future of Indian luxury skincare lies in this balance – globally informed, locally intelligent, and deeply respectful of skin biology. Brands that succeed will be those that view skincare not as a quick commercial opportunity, but as a long-term commitment to consumer wellbeing.

For founders, the journey is demanding – but deeply rewarding. Building a luxury skincare brand in India is not about chasing trends; it is about building something that lasts. And in an industry driven by trust, longevity may be the most luxurious outcome of all.

Note to readers: This article is part of HT’s paid consumer connect initiative and is independently created by the brand. HT assumes no editorial responsibility for the content, including its accuracy, completeness, or any errors or omissions. Readers are advised to verify all information independently.

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Charlie Parker, senior nutritionist at Ocado Retail, said: “Hydration-focused products are being increasingly seen by consumers as daily wellness essentials. "Customers are choosing these products to support their health and wellbeing as much as for exercise. We’re seeing a clear shift towards functional ingredients such as vitamin-enhanced water, better-for-you choices and products that help people feel hydrated throughout busy and cold winter days.”

35% of UK adults find it more difficult to stay hydrated during winter, according to Ocado

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According to Ocado Retail, 78% of UK adults believe hydration is as important in winter as it is during the summer months.

New research, published yesterday (29 December), highlighted 22% have replaced caffeinated tea or coffee. This figure rises to 36% for Gen Z and Millennials. It also stated 38% of respondents find it more difficult to stay hydrated during the winter.

The retailer reported that its sales of flavoured water, electrolytes and vitamin waters are up 66% year-on-year. Searches for liquid IV have also grown rapidly, increasing by 733%.

Ocado believes the new trend is mainly driven by “health benefits”, with 56% of respondents highlighting an improvement to their focus, mood and energy levels when having drunk enough.

Paddy Cavanagh-Butler, founder of Punchy, said: “Winter is when people often forget to hydrate, but it’s also when your body needs it most. At punchy we’re seeing a big shift in how people think about hydration.

“Especially in winter when central heating, longer days indoors and seasonal bugs all take their toll. Our wellness blend of real fruit powder, 5 immunity-boosting vitamins, 7 electrolytes and minerals, gives people a simple way to help their wellbeing, especially during the colder months when energy can dip, and routines get busy.”

It also highlighted that 35% thought hydration drinks were healthier or as healthy as water.

According to the retailer, 42% of adults are also buying more hydrating skincare products, rising to 67% of Gen Z consumers. Ocado has seen a 30% rise month-on-month for hydrating skincare.

Ocado has highlighted that one of the major reasons for the shift is social media, with 38% of shoppers reporting that they had seen more hydration-related posts.

Charlie Parker, senior nutritionist at Ocado Retail, said: “Hydration-focused products are being increasingly seen by consumers as daily wellness essentials.

“Customers are choosing these products to support their health and wellbeing as much as for exercise. We’re seeing a clear shift towards functional ingredients such as vitamin-enhanced water, better-for-you choices and products that help people feel hydrated throughout busy and cold winter days.”

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Top Wellness And Skincare Trends To Watch In 2026, According To Experts | Beauty News

Top Wellness And Skincare Trends To Watch In 2026, According To Experts | Beauty News

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Last Updated:December 30, 2025, 15:32 IST

From barrier-first Ayurvedic skincare to microplastic-free beauty and skin longevity, discover the key wellness and skincare trends shaping 2026, according to industry experts.

Across Ayurveda-led brands and modern skincare innovators, a shared narrative is emerging: healing over hacking, ritual over reaction, and integrity over instant results

As 2026 approaches, wellness and skincare are moving away from excess and acceleration, toward intention, repair, and long-term balance. Across Ayurveda-led brands and modern skincare innovators, a shared narrative is emerging: healing over hacking, ritual over reaction, and integrity over instant results. Insights from Rajni Ohri, Founder of Ohria Ayurveda, and Nitin Jain, Founder of La Pink, reveal how 2026 will redefine beauty and well-being, inside and out.

Barrier-First Skincare Takes Centre Stage

According to Rajni Ohri, 2026 marks a return to depth over speed. Consumers are becoming cautious of aggressive formulations and are instead embracing barrier-first, Ayurvedic-infused skincare that prioritises repair and resilience. Ingredients such as ashwagandha, manjistha, and licorice are being thoughtfully paired with modern efficacy standards, offering plant-based alternatives that meet dermatologist-approved expectations without compromising purity.

This shift reflects a broader move toward introspective wellness, where protection, nourishment, and long-term skin health matter more than quick visible change.

Beauty From Within Gains Momentum

Beyond topical care, ingestible Ayurveda is emerging as a defining wellness category. Ohri points to growing acceptance of the gut–skin axis, with adaptogens, herbal shots, functional oils, and staples like triphala becoming part of everyday beauty routines. As people seek credible, science-aligned ingestibles, brands rooted in classical knowledge are stepping in to meet modern needs without dilution.

Stress-Supportive Beauty Becomes Essential

The mind–skin connection is no longer a niche concept. Stress-supportive beauty through calming oils, grounding aromas, sleep rituals, and adaptogen-rich formulations is becoming central to skincare routines. Beauty, Ohri notes, is increasingly viewed as nervous system care, offering emotional regulation alongside visible results.

Ritual-Based Living Makes a Return

Perhaps the most defining shift of 2026 is the return to ritual. Practices like self-abhyanga, warm oil scalp massages, mindful mornings, and simplified routines are becoming anchors in daily life. This isn’t about nostalgia, it reflects a collective desire to reconnect with what genuinely sustains health over time.

“In 2026, wellness is about doing what truly heals, not doing more,” says Ohri. “Hybrid Ayurveda where tradition meets science is the new frontier, nourishing the gut, mind, and skin barrier together.”

Microplastic-Free Skincare Becomes Non-Negotiable

From a modern skincare lens, Nitin Jain highlights a parallel awakening: microplastic awareness. Ingredients once used for texture and longevity are now under scrutiny as studies reveal microplastics in human blood and brain tissue. In India, dermatologists are increasingly linking repeated exposure to inflammation and barrier disruption.

As a result, microplastic-free skincare is rapidly shifting from a niche preference to a baseline expectation.

From Glow to Longevity

This awareness is reshaping aesthetics. Jain points to the rise of “butter skin”, soft, nourished, resilient skin that reflects internal health rather than artificial shine. Alongside it is minimal skincare, where fewer, transparent, high-performance products replace overcrowded routines.

The long-term focus? Skin longevity supporting barrier repair, microbiome balance, and graceful ageing rather than chasing instant brightness.

The Rise of Regenerative Actives

Looking ahead, Jain identifies PDRN (polydeoxyribonucleotide) as a hero ingredient poised to dominate skincare in 2026. Known for its regenerative and repair-driven properties, PDRN aligns with the broader shift toward resilience, recovery, and long-term skin strength.

The Bigger Picture

Together, these insights reveal a unified direction for 2026: wellness and skincare rooted in honesty, prevention, and depth. Whether through Ayurvedic rituals or modern regenerative science, the future belongs to approaches that respect the body’s intelligence and support it over time.

In an era of overload, the next chapter of beauty and wellness is quieter, slower and far more meaningful.

First Published:

December 30, 2025, 15:32 IST

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‘Sad Blush’ Is the Unexpected Makeup Trend Taking Over TikTok This Winter

‘Sad Blush’ Is the Unexpected Makeup Trend Taking Over TikTok This Winter

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In the world of beauty, the final days of 2025 did not disappoint. Just before the new year, “sad blush” spread across social media like wild fire—and you’ll probably be seeing the makeup trend all over the next few months.

Truthfully, at this point, no one expected another makeup trend within the clean beauty movement, which is beginning to show signs of exhaustion after dominating the scene for a few years. But one of the most fun aspects of trends is precisely how unexpected they sometimes are.

It was probably the name that first caught your attention. Can a trend with such an unappealing name really succeed? The answer is simple: yes. Because “sad blush” is anything but sad; quite the opposite, in fact. And while it might not sound like a makeup trend you’re eager to jump on, give us until the end of this article to change your mind.

What is ‘Sad Blush’ all about?

In contrast to the pink, red, and berry tones that have dominated the last few months, neutral blush, or “sad blush,“ is emerging, against all odds, as one of the most flattering trends of the season. Among the multitude of colorful blushes flooding the market, beige might seem bland at first glance; however, it is precisely this understated elegance that is conquering social media. In fact, the trend celebrating the benefits of beige and nude blushes is being popularized on TikTok.

Glossier Cloud Paint Gel Cream Blush

BareMinerals Gen Nude Powder Blush

Against all odds, these neutral tones are incredibly flattering thanks to their illuminating effect. Because it is after applying foundation that the magic happens: the beige blends seamlessly with the skin, gliding over the contours of the face and creating a dimension that cannot be achieved with more saturated tones like pink or red.

We could define it as the perfect basic blush to look put together with minimal effort.

Even famed strawberry girl Hailey Bieber is getting into beige blush.

Lexie Moreland/Getty Images

How to recreate the ‘Sad Blush’ trend

The secret lies, above all, in choosing the right color. Opt for a beige slightly darker than your skin tone: a touch of peach for warm skin tones, a rosy glow for cool skin tones, and a neutral shade for olive skin tones. Nothing too intense, just enough to add a subtle touch of warmth. You can even use a neutral eyeshadow from a palette you already own and lightly sweep it across your cheeks to create that natural flush. Because the best part is that the ” sad blush” look isn’t one of those beauty trends that requires watching a ton of tutorials to achieve.

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Vitamin C Serums in India: How to Choose the Right One

Vitamin C Serums in India: How to Choose the Right One

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If dark spots, dull skin tone, and pigmentation are your skin concerns, there is no better ingredient than Vitamin C. Its serum can help you achieve a more uniform skin tone. But how do you choose the right one with so many options available in the market?

Vitamin C Serums in India: How to Choose the Right One

Concentrations, textures, and formulas can be too overwhelming, and one-size-fits-all does not apply here. This guide highlights the 5 Vitamin C serums in India so that you can easily choose the one that is right for you.

What Does Vitamin C Serum Do?

Several benefits make Vitamin C serum a star product in many skincare routines worldwide.

  • Your skin fights against free radicals daily from constant UV exposure, pollution, and stress. But Vitamin C neutralises their effects, reducing oxidative damage.
  • Tyrosinase is the skin enzyme responsible for melanin production, but Vitamin C inhibits it to reduce hyperpigmentation and fade dark spots over time.
  • Vitamin C supports collagen production, helping give you firmer skin. So, you will have fewer fine lines and a youthful glow.
  • You will notice a brighter complexion and a healthier glow with regular use.

How to Choose a Good Vitamin C Serum

Look for the following aspects while selecting a Vitamin C serum.

  • Choose a lower concentration for sensitive skin, but a higher one for better-tolerated skin. It can be between 10% and 20%.
  • Vitamin C, especially L-ascorbic acid, works at a slightly acidic pH. Also, the formula remains stable when stored in the dark and in airtight packaging.
  • Vitamin E, Ferulic Acid, or antioxidants work with Vitamin C and improve its stability.
  • Pick a serum according to your skin’s needs, which can be dry, oily, sensitive, combination, or acne-prone. Its texture, base (water/oil), and additional actives in it are also important.
  • Vitamin C degrades with light and air, so opaque bottles or droppers with airtight seals preserve its potency.

5 Vitamin C Serums in India 2026

Below are five rated Vitamin C serums available in India.

Foxtale Vitamin C Serum

Foxtale Vitamin C serum brightening serum is for fading pigmentation, dark spots, and dullness, giving you a healthy glowing skin. Its potent formula makes it a choice if you are seeking visible results in skin tone and clarity.

Texture & Key Ingredients

  • Its lotion-like texture absorbs quickly.
  • 15% L-Ascorbic Acid is a potent Vitamin C for brightening and reducing pigmentation.
  • 1% Vitamin E protects from free radicals and moisturises skin.

Benefits

  • Boosts glow and revives dull skin.
  • Fades dark spots, pigmentation patches, and uneven tone.
  • Evens out skin tone and improves clarity.
  • Supports collagen production to retain the firmness and youthful bounce of skin.

Versatile enough to suit a wide range of skin types, including normal, dry, oily, combination, sensitive, and acne-prone skin.

Minimalist Vitamin C 10% Ethyl Ascorbic Acid Serum

This Vitamin C brightening serum uses Ethyl Ascorbic Acid to deliver bright, irritation-free skin. It is a highly stable form of Vitamin C, often associated with pure L-ascorbic acid. This serum for glowing skin is meant for daily use, as it has minimal sensitivity.

Texture & Key Ingredients

  • A lightweight water-based texture.
  • 10% Ethyl Ascorbic Acid for pigmentation.
  • Acetyl Glucosamine for exfoliation and smooth skin.

Benefits

  • It reduces the appearance of dull and uneven skin.
  • Fades dark spots and pigmentation.
  • Gentle alternative for sensitive skin.
  • Supports smoother texture.

All skin types, including sensitive or acne-prone skin that cannot tolerate pure ascorbic acid.

Plum 15% Vitamin C Serum with Mandarin

A high-strength formula that combines 15% Ethyl Ascorbic Acid with Mandarin extracts and Kakadu Plum. They are both rich in natural Vitamin C.

Texture & Key Ingredients

  • Lightweight, non-greasy texture.
  • 15% Ethyl Ascorbic Acid for glow.
  • Mandarin & Kakadu Plum extracts for antioxidant boost.
  • Betaine for hydration.

Benefits

  • Targets tired-looking skin.
  • Improves the appearance of dark spots and protects against sun damage.
  • Improves overall radiance.
  • Provides antioxidant protection.

All skin types. For someone looking for a Vitamin C serum for pigmentation and who prefers to use a gentle formula.

Deconstruct Vitamin C + Ferulic Acid Serum

A science-backed formula that pairs Vitamin C with Ferulic Acid to improve stability, absorption, and antioxidant properties.

Texture & Key Ingredients

  • Lightweight and fast-absorbing texture.
  • 10% Vitamin C derivative.
  • 0.5% Ferulic Acid helps stabilise the formula.
  • Hyaluronic Acid for hydration.

Benefits

  • Evens out skin tone.
  • Helps fade pigmentation and acne marks.
  • Protects skin from environmental damage.
  • Offers anti-ageing benefits through the synergy of Ferulic Acid and Vitamin C.

All skin types and those who want to control pigmentation and early signs of ageing.

Garnier Bright Complete Vitamin C Overnight Serum

An affordable Vitamin C serum that is for overnight repair and also beginner-friendly. It is suitable for daily use and ideal if you are new to this ingredient.

Texture & Key Ingredients

  • Non-sticky formula.
  • Vitamin C & Lemon Extracts for brightening.
  • Fast-absorbing, so for layering.

Benefits

  • Brightens skin overnight.
  • Fades dark spots and post-acne marks.
  • Gives an instant glow.
  • Improves radiance with consistent use.

All skin types, especially beginners or those looking for a simple, budget-friendly solution.

How to Use Vitamin C Serum for Maximum Benefit

  1. Always start with a clean base, so wash your face thoroughly.
  2. Apply 3-4 drops of serum on your face.
  3. Apply moisturiser to seal in actives.
  4. Use sunscreen (AM) to protect against UV damage.
  5. Do this routine daily (or as recommended) for visible results.

Conclusion

If you are looking for a vitamin C serum or a good vitamin C serum for the face, the five mentioned above are the in India right now. They are all gentle, lightweight, and help your skin achieve a uniform texture. Just opt for a serum that aligns with your skin goals. Sunscreen is a must during the day, and be patient for the results. You need to use it consistently for 4–8 weeks for resilient skin.

Note to readers: This article is part of HT’s paid consumer connect initiative and is independently created by the brand. HT assumes no editorial responsibility for the content, including its accuracy, completeness, or any errors or omissions. Readers are advised to verify all information independently.

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2025 in Review: New Markets – Products – Category Expansion Drives Innovation

2025 in Review: New Markets – Products – Category Expansion Drives Innovation

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If geographic expansion defined one pillar of beauty growth in 2025, product-led expansion defined another. As competition intensified and consumers became more selective, brands increasingly looked beyond core categories—stretching into new formats, adjacencies and usage occasions to unlock incremental growth. The result was a year marked by boundary-blurring launches, where skincare met supplements, fragrance moved into hair and pets, and wellness continued its steady march into beauty’s mainstream.

Skincare remained the industry’s most versatile launchpad. Beiersdorf brought Eucerin to Japan with a market-specific anti-aging line, underscoring the importance of localisation even for global dermo brands. Boots prepared to launch its own science-led skincare label, Modern Chemistry, while Dove entered facial care in Brazil for the first time—extending its mass appeal into higher-value routines. At the premium end, Fenty Skin expanded at Ulta Beauty with an exclusive body care launch, reinforcing the category’s continued momentum beyond the face.

Haircare innovation also gathered pace. Henkel rolled out Schwarzkopf Gliss in the GCC, while Shiseido advanced proprietary technology with its 4MSK fluid penetration platform. Dyson pushed further into formulations with the debut of its Chitosan™ Pre-Style Cream and Post-Style Serum, designed to work in tandem with its hardware ecosystem. Zara, meanwhile, entered fragrance-adjacent territory with hair perfumes—Dawn, Dusk and Midnight—blurring the line between scent, styling and lifestyle.

Fragrance proved one of the most fertile grounds for diversification. Balenciaga launched a fine fragrance collection inspired by its Paris flagship, Louis Vuitton added colour cosmetics to its portfolio, and COS made its debut in fragrance—extending fashion brands’ influence deeper into beauty. Dolce & Gabbana went one step further, unveiling Fefé, a luxury alcohol-free perfume for dogs, signalling how niche, high-concept launches are increasingly part of luxury’s growth playbook.

Wellness and supplements continued to converge with beauty. Amway introduced its Nutrilite™ Begin 30 Holistic Wellness Programme, combining supplements, lifestyle guidance and a digital app, while Kourtney Kardashian’s Lemme expanded with GLP-1 Daily—a natural alternative inspired by weight-loss drug trends—followed by Lemme Grow, targeting hair density and shedding. L’Oréal, too, fuelled speculation by signalling interest in aesthetics and supplements, highlighting how established beauty players are reassessing category boundaries.

Retail-exclusive and platform-driven launches played a critical role in scaling new concepts. DAISE officially launched at Target following a strong Ulta debut, The Ordinary expanded onto Amazon Premium Beauty, and Essence Makeup secured a nationwide Walmart rollout. AESTURA debuted at Sephora Australia, while &be partnered with Pokémon on a Japan-only sunscreen collection—demonstrating the continued power of pop culture collaborations in driving differentiation.

Brands also explored new consumer segments and use cases. MGA Entertainment and Target launched Mini Glam™, positioning clean beauty for children, while Rexona partnered with Martha Stewart on a whole-body deodorant in Australia. Birkenstock expanded its Care Essentials line into full-body skincare and foot wellness, reinforcing the brand’s evolution from footwear icon to holistic lifestyle player.

Across markets, experimentation was balanced with pragmatism. Olay’s 3-in-1 cleansing pad embraced minimalist beauty, offering multifunctionality and simplicity, while Smashbox partnered with designer Ilka on its first fashion collaboration—using accessories rather than products to extend brand expression.

Taken together, 2025’s product launches revealed an industry increasingly comfortable with stretching its definitions of beauty. Whether through wellness, fragrance, hair, aesthetics or unexpected collaborations, brands sought growth not by doing more of the same, but by reimagining where beauty begins and ends. In a crowded market, innovation was no longer just about new formulas—it was about new categories, new rituals and new reasons for consumers to engage.

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Vit C does boosts your skin health

Vit C does boosts your skin health

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Research prooves eating vitamin C-rich fruits daily linked to thicker skin and faster cell regeneration

Eating vitamin C-rich foods may do more than improve skin glow — it may actually alter the skin’s structure, according to new research that shows a direct link between diet, collagen production and skin renewal.

Scientists at the University of Otago’s Faculty of Medicine in Christchurch Otautahi have found that skin health responds measurably to dietary vitamin C, not just topical creams and serums. The study shows that vitamin C consumed through food travels via the bloodstream into every layer of the skin, supporting collagen formation and faster cell renewal.

Published in the Journal of Investigative Dermatology, the research found that vitamin C levels in the skin closely mirror levels in the blood, known as plasma. When dietary intake increases, concentrations rise simultaneously in both blood and skin.

The study followed 24 healthy adults in Aotearoa New Zealand and Germany. Participants who raised their vitamin C intake by eating two vitamin C-rich SunGold kiwifruit each day showed a clear increase in vitamin C levels within their skin. This rise was associated with thicker skin — an indicator of improved collagen production — and greater renewal of the outer skin layer. 

Lead author Professor Margreet Vissers from Matai Haora — the Centre for Redox Biology and Medicine within the Department of Pathology and Molecular Medicine — described the findings as compelling.

“The strength of the association between skin thickness and vitamin C intake is striking,” she said. 

One of the standout findings was how efficiently vitamin C moves from blood to skin. According to Professor Vissers, the correlation between plasma vitamin C and skin vitamin C was far stronger than that observed in other organs.

“We were surprised by the tight correlation between plasma vitamin C levels and those in the skin. This was much more marked than in any other organ we have investigated,” she said.

The team also found that vitamin C circulating in the bloodstream penetrates all layers of the skin and supports healthier skin function overall. Vitamin C is essential for collagen production, which explains its widespread use in skincare products. However, it is water-soluble and does not absorb easily through the outer skin barrier. The study suggests that skin cells are far more efficient at absorbing vitamin C delivered internally through the bloodstream, particularly in the outer epidermal layer. The research was conducted in two phases and funded by Zespri International and a University of Otago Research Grant. The first phase examined vitamin C levels in healthy skin tissue collected during elective surgeries at Te Whatu Ora Canterbury. The second involved an eight-week dietary intervention in Christchurch and Germany, with participants consuming two Gold kiwifruit daily — providing around 250 milligrams of vitamin C.

Researchers observed a measurable increase in skin thickness, reflecting higher collagen production and faster regeneration of skin cells. While kiwifruit was chosen for its high vitamin C content, researchers say similar benefits are likely from other vitamin C-rich foods such as citrus fruits, berries, capsicums and broccoli. Because the body does not store vitamin C long term, maintaining daily intake is key. About 250 milligrams a day is sufficient for healthy individuals, easily achieved through a diet rich in fruits and vegetables.Agencies
 

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I’m 48 years old, but no one believes me

I’m 48 years old, but no one believes me

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A STUNNING woman has opened up about how she looks “20 years younger” than her age.

With so many anti-aging beauty products on the market, it can be hard to know where and when to start. Musician Cat Pierce, 48, often gets mistaken for someone in their 20s and she has shared her secrets to radiant line-free skin.

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Cat Pierce, 48, prioritises looking after he skin and health every day – and gets mistaken for a woman in her 20sCredit: instagram/iamcatdog

The skincare brand owner insists speaking to yourself kindly is a key stepCredit: instagram/iamcatdog

The former The Pierces band member turned solo artist and content creator, loves sharing her “unsolicited advice”.

She has created a number of “hot tips” over the years that have left her skin “never looking better”, she insisted in a social media post.

Cat, who boats over 260,000 on her Instagram page, says she prioritises eating pumpkin seeds every single day.

“They’re great for your skin, your hair, your hormones, and they’re delicious,” she said.

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Pumpkin seeds have a long history of use dating back to over 7,500 years ago. Across many cultures, they’ve been used as a folk remedy to treat a number of health issues thanks to their nutritious, omega-3 fatty acids and lots of minerals that have anti-inflammatory effects that lead to brighter, more firm, supple skin.

Cat, who is from Birmingham in the US state of Alabama, also eats walnuts and prunes every single day.

Walnuts are great at protecting the skin for environmental stress and promote collagen and reduce the appearance of fine lines and wrinkles.They are a fantastic addition to any diet for promoting a natural glow, according to The Doctors Laser Clinic Norwich.

Plus, prunes help fight aging and wrinkles. It is packed with potassium which helps draw water to the skin cells and prevent dryness, while its Vitamin A helps to maintain clear, less patchy skin.

Cat, who owns her own skincare brand called Owen, says they also “keep everything moving”.

In a bid for further skin hydration, she also drinks three litres of water a day and drinks electrolytes, which supercharge the absorption of water to bring vibrancy back to the skin, according to Beauty Pie.

Cat, who loves using a hydrating balm on her lips every day, also says she “doses everything” she eats in olive oil.

“It’s good for your heart, it keeps your skin plump,” she added.

The youthful-looking woman also swears by using an acid toner, dubbing it as a “game changer”. While she is a fan of Lotion p50 it will set you back over £90. As an alternative, she suggests Byoma Brightening Toner, which you can buy from Boots for £11.99.

The singer also says she loves using a gua sha – a smooth-edged tool to massage and scrape the skin – on her face.

“This releases the muscles, it prevents hard lines from appearing,” she said.

Cat, who enjoys walking in the countryside for exercise, also says speaking kindly to yourself and loving yourself is essential and looking and feeling young.

She said: “You know how people say ‘if you talk to your plants and suddenly they will thrive’, it’s the same with your body.”

She added: “Instead of saying ‘I look old and tired, I’m losing my beauty’, no, you say, I need some extra kindness, nourishment, I need a nap.”

She also loves listening to audio books to learn new things. She insists educating yourself or trying out a new hobby can help you feel lively.

Cat admits that she does get 20 units of Botox between her brows, but she insists that overdoing it can take away from looking youthful and alive.

She shared: “While the Botox does wonders for the line between my browns, I find these other things to be equally if not more effective.”

Top 40 beauty tips that have been handed down from generations

1. Never go to bed in make up

2. Moisturise daily

3. Don’t pick at your spots, to avoid scarring

4. Get enough sleep to prevent tired-looking skin

5. When it comes to make-up, less is more

6. Trim your hair regularly to prevent split ends

7. Don’t forget to moisturise your neck and décolletage

8. Drink a big glass of water each morning to cleanse and rehydrate

9. Gently pat your face dry with a towel instead of rubbing to avoid irritation

10. Avoid using too much heat on your hair to prevent damage

11. Remove makeup gently, especially around the eyes

12. Use a lip balm to keep your lips soft and prevent chapping

13. Put cucumbers on eyes to help reduce puffiness

14. Choose a foundation that matches your neck to avoid a mismatched face

15. Wash your face in cold water after cleansing to close pores.

16. Rinsing hair in cold water to increase the shine

17. Wear sunscreen/SPF protection every day, no matter the weather

18. Use a cold spoon to reduce under-eye puffiness

19. Use petroleum jelly to tame brows and moisturise lips

20. Test skincare products on a small patch of skin before using them all over your face

21. Never spend longer than 30 minutes in direct sunlight

22. Exfoliate your skin regularly to remove dead skin cells

23. Wear gloves on hands and socks on feet after putting cream on overnight

24. Wear brown mascara for a less harsh look

25. Apply blush to the apples of your cheeks for a natural glow

26. Wash hair in beer to make in shiny

27. Invest in a good quality eye cream

28. Keep your makeup brushes clean to avoid breakouts

29. Apply eye cream to reduce puffiness and dark circles

30. Apply a heat protectant before using styling tools on your hair

31. Brush your hair 100 strokes per day

32. Head massages for hair growth

33. Deep condition your hair weekly to keep it healthy and shiny

34. Wrap hair in a warm towel to enhance a hair treatment

35. Use a silk pillowcase to reduce hair frizz and skin wrinkles

36. Use a facial mask once a week for deep cleansing

37. Use a gentle, non-comedogenic cleanser to prevent clogged pores

38. Exfoliate your lips using your toothbrush

39. Use mayonnaise as a hair conditioner

40. Use a primer before applying foundation for a smoother finish

“You’re SO beautiful,” commented one on her page. “Cat you are a queen,” insisted another. 

“No way are you 48,” said one other.

Another added: “You’re 48? What! That’s amazing.”

One other said: “You look about 20 years younger [than 48] so I’ll be implementing as many of these tips as I can.”

“You are gorgeous and glowing! Incredible,” another said.

“I’m 20 and I want to be you when I’m 48,” insisted another commenter.

Since being in her 40s, Cat has thrived. She met her husband age 40, had a baby at 44, and released new music at age 47.

“I thought I had missed the boast at 39…your worth has no expiration date,” she added.

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