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Kickstart your new school year routine with 10 beauty and wellness essentials

Back-to-school shopping is in full swing and it’s not just about finding the right backpack, laptop or dorm supplies. A new school year is the perfect time to refresh your routines, starting with the everyday beauty and wellness products that support your self-care.

For Day 5 of USA TODAY’s Fall Reset on Wednesday, Aug. 5, we’re focusing on personal care, beauty and wellness basics, from skincare and hair care to hygiene essentials, self-care products and everyday beauty staples. After sorting through the products that can make the biggest difference for your daily routine, I found 10 picks worth adding to your rotation.

The lineup includes sleep and wellness upgrades like the Dore & Rose Deep Sleep Mask and Alaya Naturals Multi Collagen Peptides, hydration support from BIOptimizers’ new Electrolyte Breakthrough and high-tech skincare with the iRestore Illumina Face Mask. These are practical buys designed to fit into real routines—not products that will sit untouched in a bathroom drawer.

From busy mornings to winding down at night, these beauty and wellness essentials can help support your routine and make self-care feel more manageable.

Shop 10 back-to-school beauty and wellness products you’ll want to use daily

1. Get a full night’s sleep with this anti-snoring mouthguard

More: This custom anti-snoring mouthpiece takes 2 minutes to mold at home

2. Try this silky sleep mask for the ultimate beauty rest

More: Shoppers are obsessed with the ‘Rolex of sleep masks’ for beauty rest

3. Add this healthy aging collagen supplement to your daily routine

More: Find out why this multi collagen stands out for women over 40

4. Can’t get enough electrolytes? Try new Electrolyte Breakthrough

More: Is Electrolyte Breakthrough a better alternative to Liquid I.V.?

5. Save 10% natural weight management supplement Calocurb

More: A new weight loss study found something surprising about muscle loss

6. Get $400 off iRestore’s Illumina Face Mask

More: The best beauty and wellness products of 2026, according to USA TODAY

7. Try this dermatologist-loved red light mask for under $300

More: This dermatologist-loved red light mask is under $300 at Nordstrom

8. Save 30% on this celeb-loved Kai Fragrance Travel Set

More: This celebrity-loved fragrance is 30% off right now at Nordstrom

9. Snag this Supergoop! everyday lotion for $45 at Amazon

More: Hot weather can wreck your skincare routine. Here’s what to use now

10. Save 20% on daily supplements at Nutricost

What is USA TODAY’s Fall Reset?

USA TODAY’s Fall Reset is a month-long shopping event in August to help shoppers prepare for the busy fall season before prices increase and popular products sell out. The event highlights the best deals and must-have seasonal items across categories including school supplies, dorm essentials, TVs, mattresses, home upgrades, fall fashion and football gear.

Throughout August, the USA TODAY Shopping team curates product recommendations, discounts and seasonal essentials to help shoppers save money and get ahead of common fall expenses before Labor Day sales begin.

Shop USA TODAY Shopping’s Fall Reset by week

What should you buy before fall? Our August shopping guide can help

USA TODAY Shopping is always covering all the best deals and drops, so be sure to sign up for text alerts, check us out on Flipboard, follow us on TikTok, sign up for our newsletter and follow us on Instagram to stay updated!

This article originally appeared on USA TODAY: Kickstart your new school year routine with 10 beauty and wellness essentials

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Simple skincare and wellness habits to prioritise your health

Simple skincare and wellness habits to prioritise your health

Women’s self-care is about far more than beauty treatments, expensive skincare products or finding time for a spa day. It is about making your health and wellbeing a priority, even when life feels busy.

For many women, caring for everyone else can come before caring for themselves.

But simple daily rituals, from looking after your skin to getting enough rest, moving your body and taking time to switch off, can make a meaningful difference to how you feel.

Skincare is one small part of that bigger picture. Your skin is your body’s largest organ and caring for it can become a simple, intentional act of self-care.

This Women’s Month, it is worth remembering that self-care is not selfish or indulgent. It is about giving yourself the same care and attention you so readily give to others.

Daily rituals for skin and soul

Start and end your day with intention

Take a few mindful moments in the morning and evening when applying your skincare products. Notice how your skin feels as you gently massage in your moisturiser.

Keep your skin hydrated

Dry, tight skin can be a sign that your skin barrier needs support. Applying a nourishing lotion after your shower helps lock in moisture and protect your skin.

Move your body with joy

Exercise isn’t punishment; it can be a celebration of what your body can do. Whether it’s a walk outside, dancing in the kitchen, or a stretch session before bed, find movement that makes you feel good.

Unplug regularly

Stepping away from screens, social media, and constant notifications allows your mind to recharge and helps you reconnect with yourself.

Prioritise consistency over perfection

You don’t need an expensive or elaborate routine. Small, regular acts of care have more impact than occasional, grand gestures.

When we look at self-care as health care, the conversation changes. 

It’s no longer about pampering for the sake of vanity. It’s about creating a foundation for resilience, balance, and well-being. 

By making time for daily habits that nourish, restore, and uplift us, we’re not only caring for our skin; we’re caring for every part of ourselves.

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AIRE MD by Casa Aire Wellness Sets the Standard for Korean Facials in Dubai as Demand for Glass Skin Treatments Surges

AIRE MD by Casa Aire Wellness Sets the Standard for Korean Facials in Dubai as Demand for Glass Skin Treatments Surges

Casa Aire Wellness strengthens its personalised approach to Korean facials, glass skin treatments and long-term skin health as Korean skincare continues to reshape Dubai’s luxury aesthetics industry.

AIRE MD by Casa Aire Wellness for Korean Facials in Dubai

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AIRE MD by Casa Aire Wellness Named Among Dubai’s Best Destinations for Korean Facials and Glass Skin Treatments by Vogue Magazine

Dubai, United Arab Emirates, July 28, 2026 (GLOBE NEWSWIRE) — Korean skincare has evolved from a global beauty movement into one of the fastest-growing influences in professional aesthetics, changing how consumers think about facial treatments, skin health and long-term skincare. Across Dubai, increasing numbers of people are seeking Korean facials, glass skin treatments, personalised skincare programmes, skin barrier repair, acne treatment, hyperpigmentation correction and advanced skin rejuvenation as they move beyond traditional facials toward more evidence-based approaches to skin health. For more information visit https://www.fresha.com/a/aire-md-by-casa-aire-wellness

As this shift continues, AIRE MD by Casa Aire Wellness, formerly known as Casa Aire Wellness, is expanding its Korean facial programme and strengthening its position within Dubai’s luxury skincare landscape through a philosophy that combines Korean skincare principles, personalised consultation and advanced multimodality facial treatments.

Founded with the belief that luxury skincare should never require a compromise between experience and results, the institute has become recognised for introducing Korean-inspired skin health principles into Dubai’s premium wellness market. Rather than approaching skincare through standardised facial treatments, AIRE MD by Casa Aire Wellness has developed personalised treatment programmes that begin with understanding each client’s skin before recommending bespoke facial protocols designed around their individual goals, skin condition and long-term skin health.

Inspired by Korean skincare philosophy, every consultation considers the skin as an individual ecosystem rather than a single cosmetic concern. Treatment programmes may combine layered hydration, skin barrier support, advanced active ingredients, multimodality facial techniques and evidence-based technologies to help address concerns including acne, post-inflammatory hyperpigmentation, uneven skin tone, enlarged pores, dehydration, skin sensitivity, healthy ageing and overall skin optimisation.

The institute’s Korean facial philosophy reflects the same principles that have made Korean skincare internationally respected: prevention over correction, consistency over aggressive intervention and personalised care over one-size-fits-all treatments. Rather than focusing solely on immediate cosmetic improvements, the objective is to progressively strengthen skin health while supporting healthier texture, improved hydration, greater resilience and naturally luminous skin over time.

This approach has also shaped the institute’s interpretation of the increasingly popular glass skin movement. While the term has become widely recognised across beauty media and social platforms, AIRE MD by Casa Aire Wellness approaches glass skin as the visible result of healthy, balanced skin rather than a standalone treatment. Through personalised facial programmes designed to support hydration, barrier integrity, skin renewal and long-term skin function, the institute helps clients work towards clearer, healthier and more radiant skin using methodologies inspired by Korean skincare principles.

“Korean skincare has fundamentally changed how people think about facial treatments,” said a spokesperson for AIRE MD by Casa Aire Wellness. “Clients today want to understand their skin, not simply treat it. They are looking for personalised skincare programmes that address the underlying causes of concerns such as acne, pigmentation, sensitivity and premature ageing while supporting healthier skin over the long term. Our philosophy combines the experience of luxury wellness with evidence-based skincare designed around every individual.”

The institute’s personalised approach has attracted recognition from both clients and the beauty industry. Casa Aire Wellness has been featured by Vogue Arabia, Marie Claire Arabia, Cosmopolitan Middle East, Time Out Dubai, Hia Magazine and Dubai Confidential, with editorial coverage highlighting its Korean-inspired facial treatments, personalised consultation process and commitment to skin health. In 2025, the institute was recognised at the World Luxury Spa Awards, receiving Best Spa in Dubai and Best Spa in the Middle East for excellence in innovation, client experience and treatment quality.

Building on this foundation, the evolution to AIRE MD by Casa Aire Wellness reflects the institute’s continued focus on evidence-based skincare and long-term skin transformation. The brand has also expanded its philosophy through AIRE MD Skincare, a professional skincare collection manufactured in California using advanced peptides, antioxidants, growth factors and clinically researched active ingredients. Developed to complement personalised treatment programmes, the collection reflects the same commitment to skin health that defines every consultation and facial experience within the institute.

As Korean skincare continues to influence the future of professional aesthetics, AIRE MD by Casa Aire Wellness believes the industry is moving beyond traditional facials toward personalised skin health programmes that combine Korean skincare philosophy, evidence-based treatment methodologies, advanced technologies and long-term skin optimisation. By integrating luxury hospitality with clinical expertise, the institute continues to contribute to Dubai’s growing reputation as a destination for advanced Korean facial treatments and personalised skin health. To learn more visit https://www.dubaiconfidential.ae/style-and-beauty/review-casa-aire-wellness-korean-facial-in-dubai/

Attachment

  • AIRE MD by Casa Aire Wellness for Korean Facials in Dubai

CONTACT: [email protected]

0529750606

Marina, Marina Terrace – Marsa Dubai,

Dubai Marina, Dubai

United Arab Emirates

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LUX MedSpa Brickell Announces Multiple 2025-2026 Industry Awards, Reinforcing Its Reputation as One of Miami's Most Reviewed Wellness Destinations

LUX MedSpa Brickell Announces Multiple 2025-2026 Industry Awards, Reinforcing Its Reputation as One of Miami’s Most Reviewed Wellness Destinations

Miami, FL, July 23, 2026 (GLOBE NEWSWIRE) — LUX MedSpa Brickell, a luxury wellness destination inside the SLS LUX Hotel in Brickell, has received several industry awards in 2025 and 2026, adding to its growing reputation as one of Miami’s most trusted wellness providers. The company has also reached more than 2,300 verified five-star Google reviews, showing the positive experiences shared by thousands of clients.

Guests enjoy a luxury spa day experience at LUX MedSpa Brickell in Miami, combining personalized wellness treatments, recovery-focused services, and world-class hospitality in the heart of Brickell.

Founded by Alan Araujo, LUX MedSpa Brickell combines advanced skincare and wellness treatments with a strong focus on customer service. The company aims to provide every guest with a personalized experience that supports both relaxation and overall well-being.

Among its recent achievements, LUX MedSpa Brickell earned Gold awards in the Miami-Dade Favorites competition for Best Day Spa, Best Med Spa, and Best Hotel Spa. It also received recognition for its massage and facial services, reflecting its commitment to high-quality care.

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These awards come at a time when more people are making wellness part of their everyday lives. Instead of treating spa visits as an occasional luxury, many consumers now see them as a way to reduce stress, recover from busy schedules, and improve their physical and mental health.

LUX MedSpa Brickell offers a variety of personalized services, including therapeutic massage, customized facials, lymphatic drainage, advanced skin treatments, couples experiences, and spa day packages. Located in the center of Brickell, the spa welcomes both local residents and visitors looking for a relaxing wellness experience.

“Our mission has always been to offer more than traditional spa treatments,” said Alan Araujo, Founder of LUX MedSpa Brickell. “These awards mean a lot because they show the trust our clients have placed in us. We want every guest to leave feeling refreshed, restored, and cared for.”

The company believes that excellent hospitality is just as important as the treatments themselves. By focusing on trust, personalized care, and long-term relationships, LUX MedSpa Brickell continues to build lasting connections with its clients.

The spa has also become a popular destination for business travelers and tourists visiting Miami. Its location inside the SLS LUX Hotel allows guests to enjoy luxury accommodations and wellness services in one convenient place.

In addition to its spa services, LUX MedSpa Brickell shares educational articles and online resources about recovery, self-care, stress management, and healthy living. These materials are designed to help people better understand the value of regular wellness routines and make informed choices about their health.

As interest in personalized wellness continues to grow, LUX MedSpa Brickell plans to keep improving its services while maintaining the high level of care that has earned the company its recent awards and strong client support.

To learn more about LUX MedSpa Brickell or explore its luxury spa day experiences, visit https://www.luxmedspabrickell.com/spa-day-miami.

LUX MedSpa Brickell logo

About LUX MedSpa Brickell

LUX MedSpa Brickell is a luxury wellness spa destination located on the 9th floor of the Iconic SLS LUX Hotel in Brickell, Miami. Founded by Alan Araujo, the company offers personalized wellness services, including skincare treatments, massage therapy, lymphatic drainage, and recovery-focused experiences. With more than 2,300 verified five-star Google reviews and several community awards, LUX MedSpa Brickell is known for combining quality care with exceptional customer service. The company is committed to helping clients relax, recover, and improve their overall well-being through personalized wellness experiences.

Media Contact

Company Name: Lux MedSpa Brickell

Contact Person: Alan Araujo

Email: [email protected]

Phone: +1(305) 988-9388

Country: United States

Website: https://www.luxmedspabrickell.com

Disclaimer: The expert opinions presented in this PR/Story are based on the extensive experience and knowledge of the source company. These views do not necessarily reflect the opinions of the news distribution company and its distribution partners. There is no offer to sell, no solicitation of an offer to buy, and no recommendation of any medical treatment, product, or service in this article. Moreover, nothing contained in this should be construed as medical advice or a recommendation to start, stop, or change any medical treatment or medication. It is your responsibility to determine whether any medical treatment, product, or service is appropriate for you based on your health objectives, medical condition, and risk tolerance. Consult your healthcare provider regarding your specific medical situation. The news distribution company and its distribution partners do not endorse or guarantee the accuracy, completeness, or reliability of the information shared by the guest. Viewers are encouraged to consult with their own healthcare professionals or conduct their own research when making decisions related to medical topics. The source company is the one issuing this release. Please contact them directly for further information.

CONTACT: Media Contact

Company Name: Lux MedSpa Brickell

Contact Person: Alan Araujo

Email: [email protected]

Phone: +1(305) 988-9388

Country: United States

Website: https://www.luxmedspabrickell.com

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Glamour South Africa

The art of Winter Wellness and the Ubusika Ritual that invites Joburg to slow down…

As Johannesburg settles into its quieter, cooler months, the Spa at Four Seasons Hotel The Westcliff invites guests to embrace winter as a season of restoration rather than retreat. This winter, the hotel introduces its newest signature offering, the Ubusika Ritual, a thoughtfully curated wellness journey inspired by the isiZulu word for winter, ubusika.

Designed to restore warmth, stillness and balance, the ritual combines deeply grounding massage techniques, nourishing skincare and calming scalp therapy, while allowing guests to personalise their experience by choosing from three organic West African shea butter blends. More than a seasonal treatment, it reflects a growing appreciation for intentional self-care, African wellness traditions and the luxury of slowing down.

“There is something about winter that invites us to soften,” says Brenda Magome, Spa Manager at Four Seasons Hotel The Westcliff, Johannesburg. “The days draw in, the rhythm gentles, and the attention we give ourselves becomes more intentional. The Ubusika Ritual was created in that spirit: a generous, layered experience crafted to nurture both body and mind, leaving guests feeling radiant and entirely themselves.”

Beyond the treatment room, guests are encouraged to linger in the spa’s relaxation spaces, enjoy the heated outdoor lap pool, sauna and steam room, or extend their wellness escape with an overnight stay overlooking Johannesburg’s leafy Westcliff hillside. Alongside Ubusika, the Spa’s winter offering also includes the immersive four-hour Ubuhle Nokuphumula ritual and the invigorating African Traveller treatment, creating a collection of experiences designed to meet different wellness needs throughout the season.

We spoke to Brenda Magome about the inspiration behind the Ubusika Ritual, the importance of embracing African wellness traditions, and why winter is the perfect time to slow down, reconnect and prioritise self-care.

As Johannesburg settles into its quieter, cooler months, the Spa at Four Seasons Hotel The Westcliff invites guests to embrace winter as a season of restoration rather than retreat.

GLAMOUR: The Ubusika Ritual is inspired by the Zulu word for winter. How did the concept come about, and what does winter wellness mean to you in the context of Johannesburg’s colder months?

Brenda Magome: The inspiration behind Ubusika came from viewing winter not just as a change of season, but as an invitation to reconnect with ourselves. In isiZulu, ubusika means winter, a time when nature slows down, rests and restores. At Four Seasons Hotel The Westcliff, we want to invite guests to embrace winter differently. This ritual is about creating a moment of genuine care. It is warmth through touch, comfort through scent, and restoration through time intentionally set aside. It allows guests to step away from the demands of the day and return to themselves feeling renewed.

GLAMOUR: You describe winter as a season that invites us to “soften.” How do you see guests’ wellness needs changing during winter compared to other times of the year? 

Brenda: Winter naturally invites us inward. At the Spa, we often see guests seeking treatments that feel more nurturing, grounding, and restorative during this season. 

As temperatures cool, the skin often asks for deeper nourishment – skin can become drier, muscles more tense, and many seek an emotional need for rest. This is where winter wellness becomes so powerful. It is not simply about a massage or skincare; it is about creating a full sensory pause, one that allows the body to soften, the mind to settle, and our guests to feel more balanced than when they arrived. 

GLAMOUR: The Ubusika Ritual combines massage, skincare and scalp therapy in one journey. What was the thinking behind this layered approach to relaxation and restoration? 

Brenda: The Ubusika Ritual was designed as a complete journey, reflecting the idea that true restoration is rarely one-dimensional. Each element cares for a different part of the guest’s wellbeing, while coming together as one thoughtful, sensory ritual. 

The skincare element nourishes and replenishes through the guest’s chosen shea butter blend from Terenaka’s natural formulations, each one created for a different mood and effect. 

Whether you are drawn to the calming notes of jasmine, geranium, and chamomile, the uplifting freshness of sweet orange and lime, or the deeper nourishment of baobab and mongongo nut oil, the chosen blend helps set the tone for the ritual. It is this thoughtful harmony of touch, scent and mood that makes the experience feel both deeply personal and genuinely restorative. 

The art of Winter Wellness and the Ubusika Ritual that invites Joburg to slow down…

GLAMOUR: Personalisation is at the heart of the experience. Could you tell us more about the three shea butter blends and how guests typically choose between African Sunset, African Daybreak and African Storm? 

Brenda: Personalisation is one of the most meaningful elements of the Ubusika Ritual, as it invites each guest to begin the experience by tuning into what they need in that moment. These blends come directly from Teranaka’s natural formulations, and each offers a distinct mood and sensory direction. 

African Sunset, with jasmine, geranium and chamomile, feels soft and calming, ideal for guests seeking to unwind. African Daybreak, with sweet orange and lime, brings a sense of brightness and renewal, while African Storm, enriched with baobab and mongongo nut oil, offers deeper nourishment and comfort, especially during the colder winter months. 

GLAMOUR: The ritual places a strong emphasis on intentional touch and slowing down. Why do you think these elements are increasingly important in today’s fast-paced world? 

Brenda: In a world shaped by constant movement, connection and digital noise, moments of true stillness have become increasingly rare. This is why intentional touch sits at the heart of the Ubusika Ritual. 

We created this treatment to offer more than physical relaxation. Set within the calm of our hillside Spa, it becomes a moment of presence, where every movement, product and pause is considered with care. Through expert touch, intuitive service and a nurturing environment, guests are invited to step away from the pace of everyday life and return to a deeper sense of balance. 

GLAMOUR: The Spa incorporates African ingredients such as mafura butter, baobab, mongongo nut oil, and marula. How important is it for Four Seasons Hotel The Westcliff to celebrate local and regional wellness traditions? 

Brenda: It is incredibly important. Africa has a rich heritage of natural ingredients and wellness traditions that have been used for generations. For us, luxury wellness should feel rooted in its surroundings. By incorporating these elements, we celebrate Africa’s beauty, wisdom, and resources, allowing guests to connect through scent, touch, and the story behind each ingredient. 

GLAMOUR: Beyond the treatment itself, guests are encouraged to linger and enjoy the relaxation spaces, pool, sauna, and steam room. How does this extended spa experience contribute to overall well-being? 

Brenda: Wellness doesn’t end in the treatment room. The moments before and after are just as important. After the Ubusika Ritual, guests can ease into the Spa’s serene relaxation spaces, spend time beside the heated lap pool, or enjoy the restorative warmth of the sauna and steam room. These moments allow the body to remain relaxed, the mind to settle, and the benefits of the treatment to unfold more deeply. 

For those who wish to savour the experience a little longer, we have just introduced a new Afternoon Tea in the Lobby Lounge & Bar, the perfect place to head to after a morning of relaxation, or extend your overall well-being by checking in and enjoying a well-deserved staycation. 

GLAMOUR: Couples can enjoy the Ubusika Ritual side by side in the couples’ suite. Are you seeing growing interest in shared wellness experiences, and what makes them so meaningful?

Brenda: Yes, we are definitely seeing a growing desire for shared wellness experiences, not only between couples, but also between friends, family members, and guests who want to spend time together in a more considered, restorative way. I think a shared ritual creates space for two people to pause, reconnect, and enjoy the quiet luxury of being cared for side by side. It feels calm, intimate, and restorative. 

GLAMOUR: Alongside Ubusika, the Spa is offering Ubuhle Nokuphumula and The African Traveller. How do these rituals cater to different wellness goals and guest preferences? 

Brenda: Each ritual has its own purpose. Ubusika focuses on winter restoration: warmth and renewal. Ubuhle Nokuphumula is a four-hour indulgence that celebrates beauty and relaxation. The African Traveller is a sensory journey, rooted in Africa’s richness. 

Together, these treatments offer different pathways into wellbeing. Whether a guest is looking for calm, indulgence, reconnection or sensory escape, there is a ritual that meets them where they are. 

GLAMOUR: What are some of the most common signs that someone may be overdue for a wellness reset, and how can spa rituals help restore balance? 

Brenda: The signs are often quiet at first: a sense of fatigue that rest does not fully ease, tension held in the body, or the feeling of moving through the day without being fully present. A spa ritual offers a considered pause. Through intentional touch, calming scents, nourishing products and a peaceful environment, the body is encouraged to release while the mind is given space to settle. 

At the Spa at Four Seasons Hotel The Westcliff, wellness is approached with intuition and care. The intention is not only to create relaxation in the moment, but to restore a sense of balance that guests can carry with them long after they leave the Spa. 

GLAMOUR: Luxury wellness continues to evolve globally. What trends are you seeing among South African spa guests, and how is the Spa at Four Seasons Hotel The Westcliff responding to those expectations? 

Brenda: Guests are seeking authentic, meaningful wellness, personalisation, natural ingredients and connection. The Spa responds by offering immersive rituals, tailored to each guest, rooted in Africa’s cultural and botanical richness. 

GLAMOUR: For someone considering their first visit to the Spa this winter, what would you say makes the experience at Four Seasons Hotel The Westcliff uniquely memorable? 

Brenda: A first visit to the Spa at Four Seasons Hotel The Westcliff, Johannesburg is memorable for the way each detail comes together: the beauty of the setting, the warmth of the welcome, the expertise of our therapists, and the quiet sense of care woven throughout the experience. 

Set above the city, the Spa feels removed from the pace of Johannesburg, while still deeply connected to its setting. Guests leave not only feeling relaxed, but with a renewed sense of ease that stays with them long after they depart. 

After navigating Johannesburg’s bustling traffic, arriving at Four Seasons Hotel The Westcliff feels like stepping into another world. The city’s relentless pace fades almost instantly, replaced by birdsong, lush gardens and a sense of quiet that sets the tone for the afternoon ahead.

From the moment I arrive, the hospitality is effortless. A friendly member of staff arranges for a golf cart to whisk me up the winding pathways to the Spa, a thoughtful touch that immediately signals you’re about to leave the outside world behind.

Inside, I’m greeted with a warm welcome drink before completing a short consultation form. Soon after, I’m shown to the beautifully appointed changing room, where every detail has been considered. Plush robes and slippers await, while thoughtful amenities—from a hairdryer to luxury toiletries and even dental hygiene essentials—make it easy to freshen up before or after a treatment.

Before my appointment, I settle into the relaxation lounge overlooking the heated pool. Framed by blue Highveld skies and winter sunshine, the view is as restorative as the spa itself. With a steaming cup of herbal tea in hand, I sink into one of the daybeds, feeling my shoulders begin to drop. It feels as though the weather has conspired to create the perfect backdrop for slowing down.

The Spa at Four Seasons Hotel The Westcliff

The experience begins with a soothing foot ritual that gently signals the transition from the outside world into a space of complete relaxation. Then it’s time for the Ubusika Ritual, the Spa’s signature winter treatment inspired by the isiZulu word for winter.

The massage unfolds slowly and intentionally, each movement easing away layers of tension I hadn’t realised I was carrying. Warm, nourishing shea butter glides over my skin, while the therapist’s intuitive touch feels both deeply therapeutic and incredibly calming. The ritual seamlessly combines massage, skincare and scalp therapy, creating a treatment that is as restorative for the mind as it is for the body.

Somewhere between the grounding back massage and the soothing scalp massage, I drift off completel, a sure sign that my body has surrendered to the experience. For a blissful moment, there are no emails to answer, no deadlines to meet and no traffic to battle, only the comforting rhythm of expert hands and the quiet luxury of uninterrupted stillness.

When the treatment comes to an end, I linger in the relaxation area rather than rushing back to reality. It feels fitting that the Spa encourages guests to take their time, whether that means enjoying the heated pool, sauna and steam room, or simply sitting with another cup of tea while the benefits of the treatment continue to unfold.

The Ubusika Ritual is more than a massage; it’s an invitation to embrace winter differently. Rather than resisting the slower pace of the season, it encourages you to lean into it—to pause, reset and reconnect with yourself. By the time I leave, I feel lighter, warmer and noticeably calmer. And as I make my way back into the city, the traffic somehow seems a little easier to face.

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Prevention over correction transformed my approach to beauty and wellness

Prevention over correction transformed my approach to beauty and wellness

I’ll be honest, when it comes to beauty and wellness, I’ve been a reactive person for most of my life. Something would appear — a spot, a patch of dry skin, some pigmentation, a stress-induced stomach ache — and I’d scramble to address it with a quick fix. That was until a conversation with a functional medicine doctor recalibrated everything. “You’re spending a fortune trying to undo things in the moment, when you should be thinking more preventatively,” she said.

It’s a simple notion, but it made me rethink everything: ‘Prevention over correction’ is a motto I now try to live by. And clearly I’m not alone, what with the meteoric interest in maintaining a healthy gut biome, and beauty giant Lancôme launching a brand-new product range that claims to prevent the rate at which skin ages, as opposed to reverse the signs of it — and that’s just for starters.

With this new philosophy, these are the rituals I’ve woven into my life that are all, I believe, keeping future-me in front of mind.

Mindfulness routines could help to lower stress-related cortisol levels, which can have a negative impact on your skin

Getty Images

Stress-relieving breathwork

Despite growing up in Indian culture, a culture based in meditation and yoga, I’ve always avoided both of them.

I have ADHD, and I struggle to sit still or do one thing at a time. I’d be multitasking even while watching TV. But that was before chronic stress struck, which affected my entire body. I noticed changes in my skin, nails and hair before anything else. I felt like my skin was dry and rough, my hair and nails felt brittle. Why? Because elevated cortisol can break down collagen, disrupt the skin barrier and trigger systemic inflammation.

It’s been a journey, and continues to be so, but I aim for 20 minutes of meditation a day (particularly the kind that can activate the parasympathetic nervous system — think ‘box breathing’ or ‘4-7-8 breathing’), but if I skip a day I don’t beat myself up. Meditation and mindfulness is what I go back to when I feel the pressure start to ramp up again.

I also do five minutes of yoga nidra before bed to try and lower my resting cortisol levels, which I think has helped my skin’s reactivity too.

Retreats that nourish the body and the mind

Where did I first hone the breathing skills I talk of above? Well, there’s a version of a wellness retreat that’s all green juices and early nights and then there’s the kind that quietly recalibrates everything.

Whether it’s a meditation-focused week in India or a more structured programme at somewhere like SHA Wellness Clinic in Spain, what a good retreat gives you is something almost impossible to manufacture at home: sustained, uninterrupted time to actually listen to your body and reset your routines.

I’ve come back from these trips with things that have genuinely stuck: a supplement protocol I still follow; a revised approach to sleep; a clearer understanding of how to properly regulate your stress response through meditation.

I wish that I could do just one retreat and come away wholly, magically changed forever, but real life has to resume, and deadlines, responsibilities and anxieties creep back in. Having regular resets helps get me back on track.

Eating organic and going dairy-free are two ways to be kinder to your skin and maintain a healthy glow

Lancome / Getty Images

Gua sha, the ancient tool for modern times

The internet has turned gua sha into a beauty trend, but there’s solid reasoning behind the hype. When practised correctly (technique matters enormously — I’d recommend a session with a trained practitioner first like Ada Ooi, or following tutorials by Sandra Lanshin Chiu online), gua sha is said to stimulate lymphatic drainage, improve blood flow and, over time, promote facial tissue health.

I do it every morning with a jade tool and a facial serum and it has completely replaced my former dependency on depuffing eye patches. The ritual itself — five focused minutes before the madness begins — has also become an unexpectedly grounding way to start the day.

This morning ritual also puts me in touch with my own body: if I’ve eaten something that doesn’t agree with me, my skin shows it the next day. If I’ve not had enough water, I can see my skin is dull. Gua sha has helped rejuvenate my skin, and improved my connection to my own body too.

On the subject of skin, it’s easy to get distracted by something new and shiny online, but I’ve found following a science-backed skincare routine has improved mine.

Bamboozled by all the different options? Lancôme’s Absolue Longevity MD product collection is a good place to start. At the heart of the range is Mitopure — a highly pure form of Urolithin A, proven to support mitophagy: the process by which your body clears and renews damaged mitochondria. It matters because mitochondrial decline is a cause of biological skin ageing; healthier mitochondria mean cells that function, regenerate and resist damage more effectively.

The range comprises products targeted at three life stages — Anticipate (for those aged 35 and under), Intercept (35–55) and Reset (55+) — and these are specially formulated to target the cellular needs of skin at that age. This isn’t a one-size-fits-all approach — it’s scientifically-considered and is tailored to where your skin is biologically, which I really appreciate.

For anyone who, like me, wants their skincare to work at a biological level (and not just hydrate the surface while looking beautiful in the bathroom), this is a game-changing product.

Start thinking about massages as regular maintenance for your body, rather than a luxury indulgence

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Reaping the benefits of massage

There’s something almost radical about booking a massage and framing it, unashamedly, as a non-negotiable. But the health benefits are more than enough to justify it.

Human touch has a profound and measurable effect on the nervous system. Specifically, it activates the parasympathetic response, lowering cortisol, reducing heart rate and triggering the release of oxytocin. Given that chronic stress is one of the most direct routes to accelerated aging and illness, anything that meaningfully and regularly brings your stress response down is doing something good.

When I book in for my monthly full-body massage, I think of it less as a treat and more as maintenance, in the same way I think about getting a good night’s sleep or hitting the gym.

Eating clean and filling up on fermented foods

The gut–skin axis is no longer fringe science. Research increasingly shows that a diverse, well-functioning gut microbiome directly influences skin inflammation, hydration and barrier function.

Chronic gut imbalance from stress and diet can manifest in so many ways that we don’t see until it’s an issue. During the promotion for my book Ugly: Why the world became beauty obsessed and how to break free, I started to experience symptoms of burnout, and my gut was where it showed up first. Foods I was once fine with started to cause me issues, and when I was very stressed I experienced bloating that was painful and uncomfortable.

Because of this, I had to go back to basics, doing elimination diets to work out what was causing me issues. I also began cooking from scratch, eating organic as much as possible, and removing things like dairy and gluten from my diet, which has reduced my skin irritation and eczema flare-ups.

I’m now also a huge fan of fermented foods, which are said to increase gut microbiome diversity and reduce inflammation among lots of other things. It took me a little while to get used to them, but now I’m obsessed with things like kimchi and pickled daikon!

For me, prevention is the most intentional thing you can do for your health. Invest your energy in maintaining as opposed to rescuing. Trust me, I learned that the hard way.

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Skin & Vine Launches Digital Defense Skincare Line to Address the Realities of Modern Screen-Driven Living and Wellness Through Advanced Electrospun Nanofiber Delivery Technology

Skin & Vine Launches Digital Defense Skincare Line to Address the Realities of Modern Screen-Driven Living and Wellness Through Advanced Electrospun Nanofiber Delivery Technology

Looking ahead, Skin & Vine is preparing to introduce what may become its most significant innovation yet. Scheduled for launch in Fall 2026, Digital Reset™ will feature an advanced electrospun nanofiber delivery platform designed to complement the brand’s Digital Defense™ philosophy. Rather than focusing solely on ingredients, Digital Reset™ introduces a new way to deliver skincare—using water-free nanotechnology engineered to help optimize the delivery of concentrated active ingredients to the skin. Whether experienced as a professional spa treatment, a complete 7-Day Digital Reset™ program, or a single-use recovery treatment before a special event, Digital Reset™ reflects Skin & Vine’s belief that the future of skincare lies not only in the formula—but in the technology that delivers it.

The upcoming SCREEN READY Performance Cosmetics line represents another strategic expansion. Designed for individuals who want their cosmetics to do more than enhance appearance, SCREEN READY products are formulated with skin-supportive ingredients that work throughout the day, even during extended screen sessions. This fusion of performance cosmetics and skincare reflects the brand’s understanding that modern consumers want multifunctional products that respect both their time and their skin.

Skin & Vine’s target audience includes professionals, entrepreneurs, caregivers, and wellness-conscious consumers who recognize that their daily habits—including hours of screen time—play a role in their skin health. The brand does not position itself as alarmist about technology; rather, it takes a balanced, solutions-oriented approach that acknowledges digital life as a permanent fixture and offers thoughtful skincare to match.

The brand is currently available through Beauty Bridge, with additional partnerships and retail opportunities in development. As Skin & Vine continues to grow, its foundation remains rooted in the belief that luxury skincare should evolve alongside the lifestyles of the people who use it. For consumers navigating the realities of a screen-saturated world, Skin & Vine offers a brand that finally speaks to their experience.

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Visitors watch a makeup artist demonstrate makeup techniques during the 2026 Korea Beauty Festival at HiKR Ground in Seoul, June 25. Yonhap

Travelers take a shine to Korean beauty, wellness tourism

Visitors watch a makeup artist demonstrate makeup techniques during the 2026 Korea Beauty Festival at HiKR Ground in Seoul, June 25. Yonhap

A viral video of a Japanese calligraphy teacher’s reunion with her famous student offered an interesting glimpse at one of Korea’s fastest-growing tourism trends.

In a YouTube video uploaded on June 28 by rising K-pop girl group RESCENE, Japanese member Minami visited her hometown in Chiba and reunited with her former calligraphy teacher. During their conversation, the teacher revealed that she had flown back to Japan that day, after undergoing a cosmetic procedure near Sinnonhyeon Station in southern Seoul, drawing laughter from the group.

Although the conversation was lighthearted, it showed one of the reasons why many foreign tourists choose to visit Korea.

Minami of K-pop girl group RESCENE meets with her former calligraphy teacher, who talks about her recent wellness experiences in Korea in a video uploaded to fellow member Woni’s official YouTube channel on June 28. Captured from Woni’s official YouTube channel

For years, K-beauty was largely synonymous with cosmetics. Tourists would fill their suitcases with sheet masks, skin care products and makeup before heading home.

Today, however, an increasing number of visitors are booking appointments at dermatology clinics, receiving scalp treatments, consulting personal color experts, visiting pharmacies and participating in wellness programs that promise healthier lifestyles as well as improvements in appearance.

This growing demand shows the rise of wellness tourism, a type of travel that focuses on improving both physical and mental health. In Korea, this trend is unique because it mixes medical technology, beauty services, and lifestyle experiences into special travel packages that are hard to find in other countries.

Social media lead trend

Industry officials say social media has helped speed growth in wellness tourism. Thanks to beauty content on YouTube, Instagram and TikTok, young people around the world have become familiar with Korean skin care, clinics and pharmacy products. Many tourists now plan their trips carefully to visit these clinics as well as traditional sightseeing.

“We have seen a noticeable increase in foreign patients over the past few years, in addition to our domestic customers,” a dermatologist operating a clinic in southern Seoul told The Korea Times.

“Many Japanese visitors come for laser lifting procedures, wrinkle treatments and pigmentation removal. Demand has increased enough that we are strengthening our social media marketing specifically targeting Japanese tourists.”

The shift is becoming increasingly visible in government data.

According to the Korea Tourism Organization (KTO), foreign visitors spent more than 2 trillion won ($1.3 billion) here using credit cards in May, marking the first time monthly spending exceeded the 2 trillion won mark. The figure was a 67.1 percent increase from the same month last year and underscored the rapid recovery of Korea’s inbound tourism market.

Beauty and wellness-related businesses recorded some of the strongest growth.

Spending at skin care and massage businesses surged 153.9 percent from a year earlier, while dermatology clinics posted an 85.5 percent increase. Pharmacy spending rose by an even larger 206.1 percent, suggesting that visitors are increasingly combining medical procedures with purchases of skin care products, nutritional supplements and over-the-counter medicines.

The figures indicate that Korea’s tourism industry is generating higher spending per visitor, in addition to attracting larger numbers of visitors. Instead of spending most of their travel budget at department stores and duty-free shops, overseas tourists are increasingly seeking services and products similar to those found in the everyday lives of Koreans.

Customers look through health supplements and skin care products at Ready Young Pharmacy in Seongsu-dong, Seoul, June 30. Korea Times photo by Baek Byung-yeul

Beyond cosmetics

The changing travel pattern has also transformed pharmacies into one of Korea’s newest shopping destinations for foreign visitors.

Stores like Ready Young Pharmacy have rapidly expanded in tourist districts such as Myeong-dong, Hongdae, Gangnam and Seongsu-dong. They carry over-the-counter medicines, functional skin care products and health supplements. Unlike conventional pharmacies, these stores resemble health and beauty retailers where customers freely browse shelves but can also consult pharmacists about products that suit their needs.

“I had a skin treatment in southern Seoul in the morning before coming to Seongsu for lunch and shopping. I also stopped by a pharmacy to buy health supplements and skin care products,” a Chinese tourist visiting a premium pharmacy in Seongsu-dong said.

“Luxury goods are always attractive, but Korean medicine and health products are also known for their quality. Visiting these pharmacies has become one of the reasons I travel to Korea.”

Many of the products gaining popularity are not luxury goods but everyday items that Koreans have long purchased without much attention. Acne medication, scar ointments, functional cosmetics and nutritional supplements are now widely recommended through social media as essential purchases during trips to Korea.

The trend reflects how K-beauty itself has evolved. Instead of focusing solely on premium cosmetics brands, visitors are becoming interested in Korean lifestyles and daily wellness routines, creating new opportunities for retailers.

Customers browse health supplements and skin care products at Ready Young Pharmacy in Seongsu-dong, Seoul, June 30. Korea Times photo by Baek Byung-yeul

Beyond Seoul

The growing popularity of beauty and wellness tourism is no longer confined to Seoul.

The KTO data showed that spending on K-beauty and wellness by foreign visitors increased 38.4 percent in the first quarter from a year earlier, while spending on medical tourism rose 33.2 percent.

Dermatology accounted for 55.7 percent of medical tourism spending, followed by plastic surgery at 21.1 percent, demonstrating how beauty-related treatments have become one of the biggest drivers of Korea’s medical tourism industry.

The rapid increase also suggests that overseas visitors are spending more on experiences rather than simply purchasing products.

“The global tourism market recovered to around 103 percent of its pre-pandemic level in 2025, while Korea’s inbound tourism reached 108 percent,” said Kim Young-mi, head of the KTO’s Tourism AI Innovation Division, during a tourism data seminar held in May.

“Korea’s tourism industry is growing not only in terms of visitor numbers but also in quality. High-value theme tourism is expanding while tourism spending is becoming more balanced across different regions.”

Kim said beauty and wellness tourism have emerged as one of the fastest growing sectors of Korea’s inbound tourism industry. She added that the trend is no longer concentrated in Seoul, with destinations like Jeju and Busan attracting growing numbers of visitors seeking medical services and wellness experiences.

The findings suggest that beauty tourism is becoming an effective way to encourage travelers to explore more destinations outside the capital.

A building directory in front of a commercial building near Nonhyeon Station in Seoul lists a range of medical and wellness clinics, June 30. Korea Times photo by Baek Byung-yeul

The government is now working to keep up that momentum.

The Ministry of Culture, Sports and Tourism and the KTO launched the 2026 Korea Beauty Festival on June 24 to transform Korea’s globally recognized beauty industry into a tourism platform.

Held at HiKR Ground in central Seoul, the festival allows foreign visitors to experience various aspects of Korean beauty culture, including makeup, hairstyling, scalp diagnosis, personal color analysis and fashion consulting.

The event also connects visitors with nearly 800 beauty tourism products through partnerships with nine global online travel agencies, allowing travelers to book beauty experiences alongside accommodations and transportation through Sept. 30.

Officials hope the program will encourage visitors to spend more time in Korea while expanding beauty-related tourism.

“K-beauty is creating new possibilities,” Kang Jung-won, head of the ministry’s Tourism Policy Bureau, said during the festival’s opening ceremony. “It has evolved beyond the beauty industry to become one of Korea’s representative cultural contents.”

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Beauty Header

Best Beauty and Wellness Subscription Box 2026

Allure Beauty Box

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Allure Beauty Box is a monthly subscription service curated by the editors of Allure magazine. Each shipment includes a selection of beauty and skin care products from established and emerging brands. Boxes typically feature a mix of sample-size and full-size items across categories such as cosmetics, hair care and personal care. The service is designed to introduce subscribers to new products through recurring deliveries that vary from month to month.

Bath Bevy

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Bath Bevy is a subscription service focused on bath, body and personal care products. Monthly boxes include curated assortments that may feature bath bombs, body scrubs, soaps and related items. Product selections vary by theme and season throughout the year. The service operates through recurring deliveries and is designed to provide subscribers with access to a changing assortment of bath and body products from participating brands and makers.

BeautyFIX

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BeautyFIX is a subscription service offering monthly assortments of beauty and skin care products. Boxes generally include a combination of full-size and sample-size items from brands across multiple categories. Product selections may feature cosmetics, hair care and wellness-related products. The service is delivered on a recurring basis and is designed to provide subscribers with opportunities to explore new products through curated monthly collections that change throughout the year.

Birchbox

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Birchbox is a subscription service offering curated beauty, grooming and personal care products. Boxes typically contain sample-size items intended to help subscribers explore new brands and product categories. Customers provide information about preferences to guide selections. Product assortments vary by shipment and may include cosmetics, skin care and hair care products. The service is structured around recurring deliveries designed to provide ongoing access to product samples and introductions.

Boxwalla

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Boxwalla is a subscription service offering curated boxes across categories including beauty, food and books. Its beauty subscription features skin care and personal care products from selected brands. Deliveries are generally offered on a bi-monthly schedule rather than monthly. Product assortments vary by shipment and emphasize rotating themes and categories. The service provides subscribers with recurring opportunities to explore products from a range of participating companies and producers.

BoxyCharm

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BoxyCharm is a subscription service delivering beauty and skin care products from a variety of brands. Boxes typically contain full-size items spanning cosmetics, hair care and personal care categories. Product selections vary each month and may include established and emerging beauty brands. Subscribers receive recurring shipments designed to provide exposure to a range of products. The service emphasizes product variety and category exploration through regularly changing assortments and offerings.

The Detox Market

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The Detox Market offers a subscription service focused on beauty and skin care products selected according to ingredient standards established by the company. Monthly deliveries feature products from participating brands across multiple categories. Product selections vary throughout the year and may include cosmetics, personal care items and skin care treatments. The service operates through recurring shipments designed to introduce subscribers to a rotating assortment of beauty products and brands.

FabFitFun

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FabFitFun is a seasonal subscription service featuring beauty, wellness, fashion and lifestyle products. Subscribers receive curated boxes containing products from multiple categories and brands. Customers may have opportunities to customize portions of their selections depending on membership level. Deliveries occur quarterly and include a mix of full-size products. The service is designed to provide access to a broad assortment of consumer goods through recurring seasonal shipments.

Facetory

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Facetory is a subscription service focused primarily on skin care products, including sheet masks and related treatments. Monthly deliveries feature curated selections from various beauty brands, with an emphasis on products commonly associated with Korean skin care routines. Subscription options vary by product quantity and category. The service provides recurring shipments designed to introduce subscribers to different skin care products and formulations throughout the year.

Glossybox

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Glossybox is a beauty subscription service delivering curated monthly assortments of cosmetics, skin care and personal care products. Boxes feature a mix of products from established and emerging beauty brands. Selections vary by month and often include both sample-size and full-size items. The service operates on a recurring subscription basis and is intended to provide subscribers with regular opportunities to discover and sample products across multiple beauty categories and brands.

Ipsy

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Ipsy is a beauty subscription service that delivers curated assortments of cosmetics, skin care and personal care products. Subscribers complete a profile used to personalize product selections based on stated preferences. Membership options vary by product quantity and category. Deliveries are provided on a recurring basis and feature products from a range of brands. The service focuses on product discovery and sampling through customizable subscription plans and rotating monthly selections.

Kinder Beauty

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Kinder Beauty is a subscription service featuring beauty and personal care products that meet vegan and cruelty-free standards. Monthly boxes include skin care, cosmetics and wellness products from participating brands. Product selections change regularly and are curated around beauty and lifestyle categories. The service focuses on recurring deliveries that introduce subscribers to products aligned with specific ingredient and sourcing preferences while providing access to a variety of beauty brands.

Laurel & Reed

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Laurel & Reed is a subscription service featuring beauty and personal care products selected according to natural and ingredient-focused criteria. Monthly boxes include products across categories such as skin care, cosmetics and wellness. Product selections vary with each shipment and may feature brands emphasizing naturally derived ingredients. The service provides recurring deliveries intended to introduce subscribers to a range of products from participating beauty and personal care companies.

LookFantastic

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LookFantastic is a beauty subscription service delivering monthly assortments of cosmetics, skin care and hair care products. Boxes feature products from a range of international and domestic brands. Selections typically include sample-size and full-size items depending on the monthly assortment. The service operates on a recurring subscription basis and is intended to provide access to a variety of beauty products through regularly updated curated collections delivered throughout the year.

Margot Elena

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Margot Elena is a subscription service featuring bath, body and fragrance products from brands within the Margot Elena portfolio. Seasonal boxes include a curated assortment of personal care and lifestyle items. Products often emphasize fragrance, packaging design and gift-oriented presentation. Deliveries occur several times each year rather than monthly. The service provides subscribers with recurring access to rotating collections of products across multiple personal care categories.

Petit Vour

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Petit Vour is a beauty subscription service offering vegan and cruelty-free cosmetics, skin care and personal care products. Monthly boxes feature curated selections from participating brands across several beauty categories. Product assortments change regularly and may include both emerging and established companies. The service operates through recurring deliveries and is designed to provide subscribers with opportunities to sample products that meet specific ingredient and sourcing preferences over time.

Scentbird

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Scentbird is a subscription service focused on fragrances and related beauty products. Subscribers select scents from a catalog featuring designer and niche brands and receive travel-size quantities through recurring deliveries. The platform also offers selected skin care and wellness products. Membership options vary according to product quantity. The service is designed to provide ongoing access to fragrance sampling and product discovery without requiring full-size purchases.

Seoul Beauty Club

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Seoul Beauty Club is a subscription service focused on Korean beauty and skin care products. Monthly deliveries feature curated assortments that may include cosmetics, masks, cleansers and treatment products. Product selections vary throughout the year and are sourced from participating beauty brands. The service operates through recurring shipments and is intended to introduce subscribers to products associated with Korean beauty routines and skin care categories.

TheraBox

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TheraBox is a subscription service focused on wellness, self-care and lifestyle products. Monthly boxes include a combination of personal care items, wellness products and activities designed around a specific theme. Product selections vary throughout the year and may feature items related to relaxation, mindfulness and daily routines. The service operates on a recurring subscription model and provides curated assortments intended to support personal wellness and self-care practices.

Walmart Beauty Box

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America’s largest retailer subscription box service offers seasonal assortments of beauty and personal care products. Boxes typically include sample-size items from brands available through Walmart’s retail channels. Product categories may include cosmetics, skin care, hair care and personal care essentials. Deliveries are provided several times per year rather than monthly. The service is designed to introduce subscribers to products through recurring seasonal collections and product sampling opportunities.

Nominees for Newsweek Readers’ Choice Awards are selected through an editorial review process conducted by Newsweek editors. The editorial team identifies brands, destinations and services within each contest category based on editorial research and industry knowledge.

Winners are determined through a public voting process hosted on Newsweek.com, where readers may vote once per category per day during the contest period.

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Mila Raises $2.5 Million Pre-Seed To Market Intimate Wellness As An Integral Element Of Daily Self-Care

Mila Raises $2.5 Million Pre-Seed To Market Intimate Wellness As An Integral Element Of Daily Self-Care

Mila, the new female-founded, design-led intimate wellness brand, announced the close of an oversubscribed $2.5 million pre-seed funding round

Mila

Mila, the female-founded, design-led intimate wellness brand, has closed an oversubscribed $2.5 million pre-seed funding round led by Mensch VC, with participation from Sticker Ventures and a group of angel investors and advisors from companies including Spotify, Dyson, Tetra Pak, and BrewDog.

The funding marks an important milestone for a company seeking to reshape how women think about intimate wellness. At Women’s Wellness: The Next Revolution, a conference led by RetailMediaIQ, one panel titled “What’s Changing the Script” explored what’s emerging and what brands need to know to stay ahead in beauty and wellness retail. One trend was clear: from powerhouses like Naomi Watts’ Stripes redefining perimenopausal and menopausal care to brands like Lola and Saalt elevating menstrual wellness, startups addressing women’s needs are beginning to unlock a massive market that has remained underserved for decades.

While beauty, skincare, menstrual care, and wellness have transformed everyday routines through thoughtful design, premium ingredients, and building rituals, Mila believes intimate care has remained overlooked. Rather than treating intimacy as either a clinical necessity or a taboo subject, the company is designing products that integrate into modern self-care.

In 2026, the Mila cofounders raised a $2.5 million pre-seed funding round to develop elevated essentials for sexual health.

Mila

Founded by friends Kim Aviv and Ada Trujillo, Mila combines consumer-first branding with proprietary product development to create a new generation of “pleasure accessories.” Its growing portfolio includes Aura, a patent-pending 4-in-1 intimate wellness device developed over 18 months in collaboration with leading engineers, and Bloom, a hydrating intimate gliding mist formulated with skincare-inspired ingredients for comfort and hydration.

With fresh capital, the company plans to accelerate research and development, expand its product portfolio, pursue potential mass retail partnerships, and continue building what its founders describe as a new category—one where intimate wellness is approached with the same care, design, and intention consumers already expect from beauty and skincare. In the following conversation, Aviv and Trujillo discuss the inspiration behind Mila, their product philosophy, fundraising journey, and why they believe women deserve rituals for every part of self-care.

Q: Neither of you came from the intimate wellness industry. What drew you to this space?

Kim Aviv: My background is in finance and technology. Before Mila, I was the COO of a fintech company that scaled to approximately $4.5 billion in assets under management. I’ve always loved building companies, but I wanted to work on something that felt deeply personal and capable of improving women’s everyday lives.

Ada Trujillo: My background is in branding and marketing, and I connected with this category the same way millions of women do—as a consumer. As a former Division I basketball player who also played professionally overseas, intimate-care products were already part of my routine. I understood firsthand how important they were, but I also saw how little innovation or thoughtful branding existed.

Q: How did the idea for Mila first come together?

Kim: Ada and I were close friends before we became co-founders. We spent nearly two weeks isolating ourselves in an Airbnb, researching every aspect of the category. The deeper we looked, the clearer the opportunity became. There wasn’t a trusted, modern brand speaking to women the way skincare or beauty brands do. We realized intimate wellness had been shaped by legacy companies and decades of stigma rather than by the expectations of today’s consumer.

Ada: We kept asking the same questions. Why do so many products look the same? Why are ingredients treated as an afterthought? Women expect better design, better formulations, and better experiences everywhere else in their lives. We wanted to bring those same expectations into intimate wellness and create an entirely new category built around intention instead of embarrassment.

Q: You often compare Mila to beauty brands rather than traditional sexual wellness companies. Why?

Ada: Beauty companies transformed everyday products into rituals. They educated consumers about ingredients, routines, and self-care. We believe intimate wellness deserves that same evolution. We often say we’re building skincare for your most intimate areas. Women carefully choose their skincare and haircare products. Why shouldn’t they expect that same level of quality and transparency from intimate care?

Q: What makes Aura different from existing products on the market?

Kim: We spent 18 months developing Aura and worked alongside leading engineers to rethink how pleasure technology could better support women’s experiences. Rather than simply iterating on existing technology, we focused on creating patent-pending stimulation methods designed to address the earliest stages of female arousal. Every design decision was driven by extensive research, testing, and feedback from women.

Q: Mila also offers cosmetic intimate-care products. Why was that important?

Kim: We repeatedly heard women talk about irritation, discomfort, and formulations that simply didn’t meet the standards they expected from skincare. That’s why we developed Bloom, our hydrating intimate gliding mist. We prioritized premium ingredients, hydration, pH-conscious formulation, and overall comfort because we believe women deserve products they can trust.

Ada: Across every product, our philosophy is the same. We invest heavily in research and development because intimate wellness should receive the same level of care and innovation as every other category in beauty.

Q: How do you differentiate Mila from other brands in the category?

Ada: We admire companies that helped normalize conversations around sexual wellness, but our positioning is different. We sit at the intersection of beauty, wellness, and intimacy. We develop our own products, own our formulations, and intentionally design everything ourselves. We also avoid the extremes of being either hypersexualized or overly clinical. We want Mila to feel completely at home alongside the rest of someone’s self-care routine.

Kim: Sexual wellness isn’t a niche category—it’s relevant to half the population. Our goal is to build a trusted brand that women can turn to throughout every stage of life.

Mila’s Aura pleasure accessory

Mila

Q: Tell us about your fundraising journey.

Ada: We were fortunate to find investors who understood both the category and our long-term vision. Building entirely new products in a historically taboo space came with challenges, but we ultimately raised more than we initially planned, and the round became oversubscribed. That confidence from investors reinforced what we’d believed from the beginning—that women are ready for a more modern approach to intimate wellness.

Q: What’s next for Mila?

Kim: This funding allows us to continue investing in research and development, expand our product portfolio, and bring more innovation into a category that has been underserved for far too long. We launched direct-to-consumer and are already in conversations with premium retail partners.

Ada: Ultimately, our mission is simple: women have rituals for every part of self-care. They deserve one for intimate wellness too.

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