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30s vs 40s skin: Doctor’s simple 3-step minimalist routine that actually works

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In your 20s, skincare is often experimental, trying trends, layering actives, and chasing quick results. But as you move into your 30s and 40s, your skin and your approach to it start to change. There’s a visible shift today towards simpler, more consistent routines. Not because it’s trending, but because skin at this stage doesn’t respond well to excess. Overuse of actives, constant product switching, and aggressive treatments can end up doing more harm than good. At this stage, the focus moves from “doing more” to “doing what actually works.”

What should a 30-year-old’s skincare routine be? (Adobe Stock)

Tavishi Dogra is a health and wellness journalist with over eight years of experience in the field of health and wellness journalism. She knows how to explain complex health topics in a way that is easy to understand for many readers. Tavishi has written for respected publications like RSTV, Financial Express, Jagran, and Zee. She has a strong understanding of current health trends and social issues. Tavishi is dedicated to promoting holistic health and wellness solutions, which she shares in her articles about fitness, nutrition, and mental well-being. For more insights and updates on health, you can follow her work in the Hindustan Times.

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What changes in your 30s and 40s?

Collagen production begins to slow down, hydration levels dip, and the skin barrier becomes more fragile. “Add to that daily exposure to the sun, pollution, stress, and lifestyle habits, and these changes become more evident”, Dr Tanya Mishra Dixit, Maxillofacial Surgeon, tells Health Shots. This is why skincare in your 30s and 40s needs to be less reactive and more restorative, focused on maintaining skin health rather than constantly correcting it.

Why simpler skincare routines are working better?

We’re seeing more people move away from 10-step routines to something far more edited. “A good cleanser, a targeted treatment, a moisturiser, and sunscreen, used consistently and often, deliver better results than complicated routines that are hard to sustain”, says the doctor. Skin minimalism isn’t about doing less for the sake of it. It’s about removing what’s unnecessary and sticking to what your skin actually needs.

How do I repair my skin barrier quickly?

One of the biggest shifts in skincare today is the focus on the skin barrier. When the barrier is compromised, everything else follows acne, dullness, and sensitivity. “Ingredients like ceramides, peptides, and fatty acids help strengthen the skin barrier and keep it healthy”, says the expert. Even small changes like switching to a gentler cleanser or a more nourishing moisturiser can make a visible difference over time.

Prevention over correction

Instead of trying to fix things once they show up, the idea now is to stay ahead of them. You don’t need an elaborate routine, just a few basics done consistently:

  • Sunscreen every day
  • Retinol to support skin renewal
  • Antioxidants like Vitamin C protect against environmental damage

What matters more than anything else is consistency, not constantly trying something new or changing products.

Does skin lose elasticity when dehydrated?

Dehydration is one of the most common concerns in this phase, often manifesting as dullness or loss of elasticity. A routine that prioritises hydration, with ingredients like hyaluronic acid and ceramides, helps the skin look healthier and feel better.

Sleep, stress, diet, and hydration play a much bigger role than most people realise. You can’t make up for poor lifestyle habits with good skincare. Skincare in your 30s and 40s doesn’t need to be complicated. “In fact, it works better when it isn’t. The real shift is this from chasing trends to building habits, from quick fixes to long-term skin health,” says the expert. Because good skin, at this stage, isn’t about doing more and more but about getting the basics right, consistently.

(Disclaimer: This article is for informational purposes only and not a substitute for professional medical advice. Always seek your doctor’s advice for any questions about a medical condition. At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, concerning the products. The products listed in this article are in no particular order of priority.)

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Experts weigh in on whether ‘slapping’ ritual in South Korean skincare works

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SEOUL – There is one unwritten rule for anyone hoping to debut as a beauty influencer in South Korea: Slap your face – rhythmically and with flair.

A quick scroll through YouTube, TikTok and other social media channels showcasing South Korean cosmetics reveals a familiar scene where creators vigorously pat toner, lotion or foundation onto their faces in a slapping motion, using their hands or make-up puffs.

The same exaggerated tapping ritual is also a staple of TV home shopping channels, where hosts repeatedly slap products onto their faces.

This technique has even inspired its own onomatopoeia, “chap chap”. Originally a Korean adjective describing things neatly settled in place or a calm state of mind, the term now appears in online beauty content to mimic the sound of patting cosmetics onto the skin.

Beauty experts say the phenomenon is closely tied to South Korea’s multistep skincare and make-up routines, where speed and absorption are considered essential.

With products layered sequentially – from toner and essence to primer and foundation – each step is expected to settle before the next begins. If an earlier layer fails to be absorbed properly, it can affect how subsequent products apply, sometimes leading to pilling or uneven texture.

“In Korea, even toners come in multiple formulas, and there is an incredible range of products with different ingredients and textures, including serums, essences and moisturizers,” a 37 year old called Ms Choi, who runs a skincare salon, Hee Aesthetic, near Soongsil University in Dongjak-gu, Seoul, told The Korea Herald.

“It’s almost as if the products are being stacked one on top of another. Absorption really matters, so I usually pat the products in as if I’m massaging the skin.”

For some digital creators, the appeal is more than skin deep.

Beyond its supposed benefits for faster and better absorption, the technique’s strong visual and audible impact helps capture viewers’ attention in video content, said a freelance presenter called Ms Kim in Incheon who promotes cosmetic products through live broadcasts on Instagram.

“People want to see a dramatic before and after effect. When products are applied with a bit more force, they seem to absorb faster. With foundation, for example, pores and blemishes appear more fully covered, which helps keep viewers focused on the video,” she said.

“Also, slapping on toner or lotion while making a ‘chap chap’ sound can make the product seem easy to apply. Thicker creams are especially well suited for ASMR content when they are patted onto the skin.”

Another beauty creator, Ms Kim Hye-jeong, who also works as a home shopping host, has even developed her own patting techniques tailored to different products.

“For watery products like toner, I pat quickly so it doesn’t run. With lipstick, I gently tap with my finger to control the amount and create a more natural look. For blush, I pat it on as if I’m blending it out. It definitely feels like the skincare or make-up turns out better when I tap rather than just rub.”

“These days, ‘chap chap’ has basically become part of beauty lingo. I find myself using it a lot during broadcasts.”

For those unfamiliar with K-beauty, the “chap chap” motion should not be confused with the so-called “ajeossi” slaps, a “meme-fied” habit of some middle-aged men who apply skincare with a few loud, forceful smacks to the face.

Their exaggerated face-slapping while washing up or slapping on lotion has become an online meme in recent years.

Still, the two gestures share a similar motivation: a preference for speed and immediate results.

“Korean men learn to shower quickly during their military service, and Koreans in general are used to doing things quickly, a habit often described as the ‘ppalli ppalli’ culture. Maybe that’s why a culture of roughly applying lotion developed,” said Mr Yang Hong-geun, a 64-year-old resident in Seoul.

“When I wash my face and apply lotion that way, I feel refreshed and my skin feels more hydrated,” he said.

Regardless of the reason, the belief that applying products with force must be good for the skin is widely shared among South Koreans across generations.

But Dr Lee Ha-eun, a dermatologist at Foret Dermatology in Gangnam-gu, Seoul, told The Korea Herald that the motion plays only a supporting role when it comes to absorption.

“The skin barrier does not open easily just because the skin is tapped or slapped, so this motion does not actually help ingredients sink deeper into the skin,” she said.

“However, patting is not completely pointless. It helps spread the product evenly and press it closer to the skin, reducing small pockets of air between the skin and the product. In other words, patting helps the product sit better on the skin, rather than helping it absorb better.”

Dr Lee, who has treated both South Korean and foreign patients, further explained that in the world of skincare and beauty, South Koreans tend to be more willing to tolerate discomfort, if it promises visible results.

“A willingness to tolerate a certain degree of discomfort for better outcomes is fairly common among Korean women, who show strong interest in skincare and cosmetic procedures,” she said.

Among the dermatological procedures that remain consistently popular despite being known for their intense pain are anti-aging laser treatments such as Rejuran and InMode.

These often leave patients with severe redness and visible marks immediately afterwards. While recovery varies from person to person, the after-effects typically last anywhere from two days to a week.

The tolerance for pain extends to non-clinical treatments as well.

Korean facial massage, known as “kyungrak”, which involves applying intense pressure along the jawline, cheekbones and brow bones, has become almost a pre-wedding ritual among young brides and grooms seeking a slimmer looking face.

Beauty comes with pain even at home.

Skincare products containing spicules, microscopic needle-like structures extracted from marine sponges, have sparked buzz among beauty aficionados in recent years, as they are thought to improve absorption, aid skin regeneration, and refine overall texture.

Dr Lee attributed South Koreans’ embrace of painful beauty treatments to a broader social mindset that treats endurance as a virtue.

“In a beauty powerhouse like Korea, ‘no pain, no gain’ applies to skincare as well. At our clinic, many patients tend to put up with pain rather than express it, even when procedures are uncomfortable,” she said.

“With so many new treatments emerging each year and dermatological procedures becoming so common, people’s psychological hurdle toward pain appears to have gradually lowered.” THE KOREA HERALD/ASIA NEWS NETWORK

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How to Build a Skincare Routine That Actually Works

How to Build a Skincare Routine That Actually Works

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LA Times Studios may earn commission from purchases made through our links.

There’s a version of our skincare routine that lives inside our heads. It’s consistent. Strategic. Full of products that are supposedly doing something. And then there’s the truth. Half-used serums. A rotation of trending ingredients (or what’s on sale) and we’re left with a quiet suspicion that despite all of our efforts, our skin isn’t actually improving.

On this week’s episode of the ‘Live & Well’ podcast, host Melissa Magsaysay sits down with Colette Laxton, co-founder of The Inkey List, a science-backed skincare brand best known for making ingredient-focused products simple and easy to understand. What unfolds is less about what to buy and more about why so many routines don’t work.

Why skincare routines fail in the first place

For many of us, skincare doesn’t start with clarity but more with confusion. Laxton explains that most consumers fall into what she describes as the “confused” category. They are either new to skincare or trying to solve a specific issue like acne or sensitivity, and end up going through products without a proper plan.

RELATED: 30 K-Beauty Skincare Deals with Ingredients Actually Worth Buying

Laxton sees this confusion play out in how we build our routines. Instead of simplifying, we tend to add more. More products. More steps. More actives layered without fully understanding how they interact or what they actually do. The result, she suggests, isn’t necessarily better skin, but more inconsistency and irritation.

Magsaysay points to the behavioral loop many of us do recognize. When something feels off, we add again. Another serum. Another exfoliant. Another trend. While it creates the illusion of control, Laxton argues it’s working against our skin.

What skincare routines are getting wrong right now

One of the biggest issues, according to Laxton, is the overuse of exfoliating acids.

“I’ve got a bit of an issue with the overuse of exfoliating acids,” she says, referencing the widespread use of AHAs and BHAs. “I don’t think everybody should be using it all the time.”
Part of the appeal is immediate payoff, Laxton explains.

Skin can look smoother or more radiant quickly, which reinforces the habit. But Laxton cautions that the sensation we associate with effectiveness can be misleading.

“That tingling is not something you should be doing more than once a week, if that,” she says. At the same time, she sees a broader pattern tied to how we consume skincare today. Trends move fast. Ingredients go viral. And we seem to be adopting them without asking whether they’re actually right for us.

RELATED: The Rise of Gemstone Skincare: How KNESKO Is Turning Beauty Into Ritual

“The problem I’ve got with a lot of trending products,” Laxton says, “…is that people buy them because it’s trending without understanding, is that one for me, or is that not for me?” This pattern often shows up as compromised skin. “A lot of issues right now are coming from the skin barrier,” she explains. “So many people are saying, ‘I’m sensitive.’”

What actually works in a skincare routine

If there’s a through line in Laxton’s approach, it’s simplicity. Her framework deliberately strips things back to essentials. Cleanse. Hydrate. Protect. “If you’re going to break it down and build a routine, literally start at cleansing your skin,” she says. “Find the right cleanser for you.”

It might sound obvious, but she notes that many of us skip foundational steps while investing in more advanced treatments. From there, hydration becomes the anchor.

RELATED: How Growth Factors Are Transforming Anti-Aging Skincare

“I’m very interested in products and actives that really support hydration,” says Laxton. “A lot of problems that people are getting is dehydration.” That includes concerns we often label as something else. Signs of aging. Acne flare-ups. Sensitivity. All can be exacerbated when the skin lacks hydration or barrier support.

The final step is protection. “There is no point doing all these incredible things in your skincare routine and then not using an SPF,” she says. Laxton’s approach, she admits, isn’t designed to be exciting. It’s designed to be consistent.

How to build a simple skincare routine, according to Colette Laxton

If the goal is to simplify rather than add, the routine Laxton describes is intentionally minimal. It’s built around a few foundational steps.

At its core, the structure looks like this:

  • Cleanse: A gentle cleanser is the starting point. Laxton points to formulas like The INKEY List Oat Cleansing Balm, which removes makeup and SPF without stripping the skin.
  • Hydrate: Hydration is where she places the most emphasis. Ingredients like those found in The INKEY List Hyaluronic Acid Serum, which she says supports both moisture levels and the skin barrier.

    Starter Retinol Serum

    (The INKEY List)

  • Treat (if needed): Targeted treatments like The INKEY List Retinol Serum or The INKEY List Niacinamide Serum could be introduced gradually based on how skin responds.
  • Eye (optional): Products like The INKEY List Caffeine Eye Cream can often serve as an entry point, especially for concerns like puffiness or early signs of fatigue.
  • Protect: Daily SPF like THE INKEY List Dewy Sunscreen SPF remains non-negotiable for Laxton, who says there’s little point in investing in a routine if skin isn’t being protected.

The structure is intentionally simple, but that’s the point.

The skincare reset

While there, of course, is still room for advanced ingredients and new formulations… Laxton herself points to emerging ingredients like ectoin and polyglutamic acid as areas of interest. But those additions are meant to build on a stable foundation, not replace it.

In practice, our takeaway is that we need to step back before stepping forward. Look at what’s already in our routine and ask whether our products serve a purpose. Because for most of us, the issue isn’t that our skincare routine is missing something. It’s that it’s doing too much.

Click here to listen to the full podcast episode.

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Skincare Routine for Oily Skin that Actually Works

Skincare Routine for Oily Skin that Actually Works

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Does your face look shiny by noon even after washing it in the morning?

Oily skin can feel frustrating, but the right routine makes all the difference. Many people struggle with excess oil, enlarged pores, and frequent breakouts that seem impossible to control.

They try countless products without seeing real results. The good news is that oily skin can look healthy and balanced with proper care and the right approach.

In this blog, I’ll show you a complete skincare routine for oily skinthat actually works.

You’ll get practical tips, product recommendations, and expert guidance to manage shine effectively. Let’s get your skin under control.

Why Oily Skin Needs a Specific Routine?

Oily skin produces more sebum than other skin types. This excess oil clogs pores, leading to acne, blackheads, and constant shine throughout the day.

Using the wrong products creates bigger problems

  • Heavy creams add more oil to already greasy skin.
  • Harsh products strip natural oils and trigger more oil production.
  • Your skin overcompensates when you remove too much sebum.
  • Generic routines don’t address oil-specific concerns.
  • Without proper care, breakouts and enlarged pores get worse.

Both men and women with oily skin needa skin care regimen that balances. The right routine controls shine without drying your skin or damaging its protective barrier.

Morning Skincare Routine

Your morning routine protects your skin for the entire day. It removes overnight oil buildup and creates a fresh base for makeup or sunscreen application.

Cleansing

Start your day with a gentle foaming cleanser designed for oily skin. Look for gel-based formulas that cut through oil without stripping your natural moisture barrier.

Wash with lukewarm water and massage for 30 seconds. Hot water stimulates more oil production. Pat your face dry with a clean towel instead of rubbing.

Toner

Apply toner immediately after cleansing while your skin is still slightly damp. Toners balance your skin’s pH level and remove any leftover dirt or cleanser residue.

Choose alcohol-free options with witch hazel or niacinamide. Pour a small amount onto a cotton pad and gently swipe across your face and neck areas.

Treatment Serums

Serums target specific concerns with concentrated active ingredients. For oily skin, choose lightweight water-based formulas that absorb quickly without leaving residue or adding extra shine.

Niacinamide controls oil production and minimizes pore appearance. Salicylic acid prevents breakouts by clearing clogged pores. Apply 2-3 drops and pat gently until fully absorbed into skin.

Moisturizer

Oily skin still needs hydration despite producing excess sebum. Skipping moisturizer triggers your skin to produce even more oil to compensate for the missing moisture barrier.

Choose oil-free gel-based moisturizers labeled as non-comedogenic. Apply a thin layer all over your face. Wait one minute before applying sunscreen for best absorption.

Sunscreen

Daily sun protection is a must for men with oily skin, as UV rays can worsen breakouts and accelerate aging. UV damage worsens oil production, causes premature aging, and increases breakout frequency over time.

Use lightweight oil-free sunscreen with SPF 30 or higher. Gel or fluid formulas work best. Apply as your final morning step and reapply every two hours outdoors.

Night Skincare Routine

Your night routine helps repair and renew skin while you sleep. It’s slightly different from morning care and includes stronger treatment products for better results.

Cleansing

Double cleanse at night to remove all sunscreen, dirt, and oil buildup. Start with an oil-based or micellar water cleanser to break down stubborn residue effectively.

Use an oil-control face wash to remove the day’s buildup. Massage gently, then rinse with cool water and pat dry. Clean skin absorbs nighttime treatments much better overall.

Eye Care (Optional)

If you have dark circles or puffiness, use a lightweight eye cream. Look for gel formulas that won’t cause milia or feel heavy on delicate skin areas.

Pat a small amount around your eye area using your ring finger. This step is optional but helpful for tired eyes. Skip thick eye creams that migrate overnight.

Treatments (Retinol, Acne Control)

Night is the best time to apply stronger treatment products. Retinol helps control oil production and prevents signs of aging while improving overall skin texture and tone.

Benzoyl peroxide or salicylic acid targets active breakouts effectively. Apply to problem areas or all over your face. Wait 5-10 minutes before applying moisturizer for maximum absorption.

Moisturizer

Finish with a light night moisturizer, even though you have oily skin. Your skin repairs itself overnight, so hydration is crucial for proper cell regeneration and healing processes.

Opt for a light water-gel cream that hydrates overnight without heaviness. Apply a small amount evenly to lock in moisture and keep pores clear.

Weekly Treatments for Balanced Skin

Add these treatments once or twice weekly for extra benefits. They deep clean pores, remove buildup, and keep your skin balanced without requiring daily use.

Clay Masks: Apply kaolin or bentonite clay to absorb excess oil. Leave on for 10-15 minutes, then rinse with lukewarm water. Use weekly for deep pore cleansing.

Chemical Exfoliants: Use AHA or BHA products to remove dead skin cells. Salicylic acid works best for oily skin. Apply at night 2-3 times per week.

Sheet Masks: Choose oil-control or pore-minimizing options. These provide quick hydration without heavy ingredients. Leave on for 15-20 minutes, then pat in the remaining serum.

Best Ingredients for Oily Skin

The best skin care for oily skinfocuses on ingredients that balance sebum, unclog pores, prevent breakouts, and keep the skin hydrated without excess shine.

Ingredient
Benefits
How It Helps

Salicylic Acid
Unclogs pores
Penetrates oil to clear blackheads and prevent acne

Niacinamide
Controls oil production
Reduces sebum and minimizes pore appearance

Hyaluronic Acid
Provides hydration
Hydrates without adding oil or weight

Tea Tree Oil
Fights bacteria
Natural antibacterial that prevents breakouts

Zinc
Reduces inflammation
Calms irritation and controls oil

Retinol
Prevents aging
Regulates oil and improves skin texture

Look for these ingredients in your cleansers, serums, and moisturizers. They work together to keep your skin balanced and clear. Avoid heavy oils like coconut oil or thick butters.

Common Mistakes in Oily Skin Care

Many people with oily skin make these common mistakes without realizing it. Avoiding these errors will improve your results and help balance your skin faster.

  • Over-cleansing: Washing your face more than twice daily strips natural oils. Your skin responds by producing even more sebum to compensate for the loss.
  • Skipping moisturizer: This is the biggest mistake. Dry skin triggers more oil production. Always use a lightweight oil-free moisturizer regardless of how oily you feel.
  • Using harsh products: Strong alcohol-based toners and rough scrubs damage your skin barrier. This leads to increased oil production and irritation. Choose gentle pH-balanced products instead.
  • Not using sunscreen: Some avoid sunscreen, fearing more shine. But UV damage worsens oily skin over time. Use mattifying or gel sunscreens made specifically for oily skin.
  • Touching your face: Your hands carry bacteria and dirt throughout the day. Touching your face transfers these to your pores, causing breakouts and spreading oil. Keep your hands away.

Wrapping It Up

To summarize, managing oily skin doesn’t have to be complicated when you follow the right steps. Consistency is key to seeing real improvements in shine control and breakout prevention.

Your skincare routine should balance oil production without stripping your natural moisture barrier.

Remember to be patient with your skin as it adjusts to new products and habits. Real results typically take 4-6 weeks to appear, so don’t give up too soon.

With the right approach, your skin can look healthy, clear, and balanced every day.

What’s your biggest struggle with oily skin? Share your experiences or questions in the comments below.

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Eating Vitamin C Rich Foods Works Better To Boost Collagen Production In Skin, Finds Study | Health and Fitness News

Eating Vitamin C Rich Foods Works Better To Boost Collagen Production In Skin, Finds Study | Health and Fitness News

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Last Updated:January 02, 2026, 18:10 IST

A recent study has shown that vitamin C should be consumed via fruits if you want to see the benefits when it comes to boosting collagen production.

Kiwis: Kiwis are packed with vitamin C, minerals and fibre that promote overall health and metabolism. One kiwi contains about 93 mg of vitamin C per 100 grams. (Image: Canva)

If you have been coming across mentions of vitamin C a lot lately, it is because it has been proving itself to be a main character. Recently, results from two separate studies have been published that yet again prove that including vitamin C in your food and skincare can have some wondrous results.

Eat kiwis for an increase in vitamin C and a boost in collagen 

You might have heard of the adages that ‘beauty comes from within’ and ‘you are what you eat’. Well, a new study conducted by researchers at the University of Otago found that collagen production and skin renewal directly respond to the amount of vitamin C we eat. It was published in the International Journal of Investigative Dermatology.

It was conducted on two dozen healthy adults in New Zealand and Germany, and researchers found that skin vitamin C levels are closely tied to levels of the vitamin in the blood plasma and can be boosted by increasing fruit intake.

The participants were instructed to eat two vitamin C-rich kiwifruit per day to increase the amount of the vitamin in the skin, which also helped to improve their skin thickness, aka collagen production, and stimulate the renewal and regeneration of the outer skin layer.

For the unversed, vitamin C is not only found in citrus foods like oranges, limes, lemons, and grapefruits but can also be ingested from berries such as strawberries and blackcurrants, red and yellow peppers, kiwifruit, broccoli, tomatoes, and potatoes.

Collagen is the most abundant protein in the human body, forming the main structural support for skin, bones, tendons, ligaments, and connective tissues. It keeps your skin firm and elastic, joints cushioned, and bones strong, while also aiding wound healing and tissue repair, making it vital for overall structural health and healthy ageing.

Lead author Professor Margreet Vissers from Mātai Hāora – Centre for Redox Biology and Medicine, within the Department of Pathology and Molecular Medicine, says the strength of the association between collagen and vitamin C intake is “compelling”.

“We were surprised by the tight correlation between plasma vitamin C levels and those in the skin – this was much more marked than in any other organ we have investigated,” Professor Vissers says.

She went on to add that study has shown the best way to supporting your skin function is from the inside out and by delivering vitamin C to the skin via the bloodstream. “We know that vitamin C is required for collagen production. This fact has inspired the addition of vitamin C to many skin cream formulations. However, vitamin C is highly water soluble and poorly absorbed through the outer skin barrier. Our study shows that the skin is extremely good at absorbing vitamin C from the blood circulation. Uptake into the outer epidermal skin layer also seems to be prioritised,” she says.

First Published:

January 02, 2026, 18:10 IST

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A Complete Guide To Building A Bridal Skincare Routine That Truly Works | Beauty News

A Complete Guide To Building A Bridal Skincare Routine That Truly Works | Beauty News

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Last Updated:December 23, 2025, 11:12 IST

From expert-backed timelines to daily routines and professional treatments, here’s how brides can build a skincare routine that delivers healthy, radiant skin before the big day

Dermatologists and skincare experts agree on one thing, however: effective bridal skincare is not about speed, but about structure, consistency, and restraint.

In the months leading up to a wedding, skincare often becomes a source of anxiety rather than self-care. Between social media trends, last-minute facials, and product overload, many brides chase instant glow, only to end up with stressed or reactive skin. Dermatologists and skincare experts agree on one thing, however: effective bridal skincare is not about speed, but about structure, consistency, and restraint.

Start Early, Not Urgently

According to O3+ Professional experts, a bridal skincare routine should ideally begin at least three months before the wedding. This window allows the skin enough time to respond naturally, strengthen its barrier, and show lasting improvement rather than short-lived radiance. “Skincare needs time to work at a cellular level,” they emphasise, adding that rushed routines often result in irritation or uneven results.

Echoing this, Snigdha Suman, General Manager, Marketing & Business Development, Avon, recommends starting even earlier. “One of the most common mistakes brides make is beginning their skincare journey too close to the wedding,” she explains. “Skincare is not an overnight fix, it requires time, consistency, and the right regimen.” Ideally, she suggests beginning five to six months in advance to allow the skin to heal, build resilience, and reveal natural radiance.

Build the Foundation First

All three experts agree that no advanced treatment can compensate for a weak daily routine. The foundation of bridal skincare lies in gentle cleansing, moisturisation, and sun protection.

O3+ Professional highlights daily cleansing as the first essential step, recommending the O3+ Bridal Radiance Facewash to keep the skin clean, balanced, and prepared for further care. Sun protection is equally non-negotiable during the pre-wedding phase. “Using an SPF like the O3+ Bridal Radiance Sunscreen SPF 50 helps protect against tanning, pigmentation, and uneven tone,” their experts note.

Shaily Mehrotra, CEO & co-founder, Fixderma, reinforces the importance of sunscreen, calling it “one of the most overlooked yet critical steps in any bridal routine.” She points out that sun exposure is a major cause of pigmentation, premature ageing, and dullness, issues many brides try to correct too late.

Consistency Over Complexity

While the beauty market offers countless treatments and actives, experts caution against doing too much. “The golden rule of effective skincare is consistency,” says Snigdha Suman. A simple but disciplined routine, cleansing, toning, moisturising, sun protection, supported by serums and eye care delivers far better results than sporadic treatments or last-minute facials.

At Avon, this long-term philosophy is reflected in the ANEW range, designed to support skin health over time. Ingredients like patented Protinol, combined with niacinamide and vitamin C, help boost collagen, improve firmness, and even out skin tone without the irritation often associated with traditional retinol. “The goal is resilient skin, not reactive skin,” adds Suman.

Introducing Treatments and Targeted Care

Shaily Mehrotra advises a similar phased approach. Once the skin barrier is stable, targeted ingredients like vitamin C, niacinamide, alpha arbutin, or mild exfoliants can be introduced but only in the right concentrations and with patience. “Overuse can do more harm than good,” she cautions, stressing the importance of gradual integration rather than aggressive correction.

The Final Weeks: Less Is More

As the wedding draws closer, experts unanimously recommend simplifying the routine. “The final weeks are not the time to experiment,” says Mehrotra. Instead, the focus should shift to hydration, barrier repair, calming ingredients, and adequate rest. Stress, lack of sleep, and long schedules can quickly reflect on the skin, making eye care and lifestyle balance just as important as topical products.

Glow That Lasts Beyond the Wedding

Ultimately, bridal skincare is not about perfection or chasing unrealistic standards. As Snigdha Suman puts it, “Makeup may elevate the final look, but it is healthy, well-prepared skin that truly defines a bride’s glow.” When approached thoughtfully, a bridal skincare routine doesn’t just deliver beautiful wedding photographs, it builds skin health that lasts long after the celebrations end.

Or, as O3+ Professional experts conclude, consistency and structure are what help brides achieve healthy, even-toned, naturally radiant skin not just for one day, but for the years that follow.

First Published:

December 23, 2025, 11:11 IST

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Scientists say this viral rosemary skincare trend actually works

Scientists say this viral rosemary skincare trend actually works

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A popular online skincare trend centered on rosemary and rosemary extract now has scientific evidence behind it. Researchers at the Perelman School of Medicine at the University of Pennsylvania report in JCI Insight that a natural compound in rosemary leaves may help wounds heal more effectively and limit the formation of scars.

“Many skin injuries end in scars, and in some people, it can lead to long-term cosmetic and even functional issues,” said senior author Thomas Leung, MD, PhD, an associate professor of Dermatology at Penn. “Our findings suggest that rosemary extract, and specifically the antioxidant, carnosic acid, can shift the healing process from scarring to healthy skin regeneration. We don’t have proven ways to consistently do that in humans.”

A Viral Trend That Sparked a Scientific Question

Penn undergraduate student Jiayi Pang (left) and Penn PhD candidate Emmanuel Rapp Reyes (right) found that rosemary can help skin wounds heal without causing scars.

The idea for the project began on TikTok and Instagram. After noticing that many creators were promoting rosemary serums and rosemary-based products for better skin recovery, Pang and Rapp Reyes approached Leung to understand whether these claims had scientific merit. Their curiosity led them to begin a series of laboratory experiments.

“We hypothesized there was likely something real behind the hype because rosemary contains many antioxidants,” said Pang, co-lead author of the study. “But we knew in order to really uncover its potential, we needed to prove its healing properties and uncover how exactly it was facilitating healing.”

Testing Rosemary’s Key Compound in the Lab

Working with mice, the research team created a cream made with carnosic acid, a naturally occurring antioxidant found primarily in rosemary. The cream sped up wound closure and helped regenerate structures such as hair follicles, oil glands, and cartilage. The scientists also found that the compound activated a skin nerve sensor known as TRPA1, which had previously been linked to the ability to heal without scars. When the cream was used on mice that lacked TRPA1, the treatment no longer produced the same regenerative effects.

“We also identified other herbs, such as thyme and oregano, that may activate TRPA1. But rosemary stood out for its potency and safety,” said Rapp Reyes, co-lead author of the study. “Other natural ingredients, such as mustard oil, or the topical medication imiquimod are known to also stimulate the TRPA1 receptor, but unlike rosemary, those can cause irritation and inflammation.”

Why Rosemary Works Only Where It Is Applied

The researchers discovered that rosemary’s regenerative effect occurs only at the location where the carnosic acid cream is used. Applying the cream to areas of skin far from the injury did not lead to scar-free healing, emphasizing that its benefits are strictly local.

Potential for Future Wound Care Research

The Penn team advises people to speak with their healthcare providers before adding rosemary products to their skincare routine or creating homemade mixtures. Still, because rosemary is widely available and inexpensive, the researchers hope their findings encourage more exploration of its potential benefits in human wound care, especially for individuals prone to significant scarring.

“If rosemary is part of your skincare regimen and you think it’s working, it likely is,” said Leung. “I’m proud that the young scientists that led this research sought answers to questions in their everyday lives.”

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The Ultimate Indian Skincare Routine: Experts Reveal What Actually Works | Beauty News

The Ultimate Indian Skincare Routine: Experts Reveal What Actually Works | Beauty News

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Last Updated:December 01, 2025, 13:21 IST

From relentless humidity and harsh sun exposure to urban pollution, pigmentation, and seasonal dryness, Indian skin is constantly adapting.

Indian skincare should be gentle and climate-specific.

Indian skin behaves like the climate it lives in – beautiful, resilient, but constantly adapting. One day it glows, the next it rebels. Between harsh sunlight, humidity, pollution, and erratic seasonal swings, no single routine works year-round. What does help is a thoughtful, minimal approach anchored in comfort, consistency, and climate readiness. The perfect Indian skincare routine isn’t about 10 steps or global trends. It’s about listening to your skin and choosing products that support and not shock the skin barrier.

A Routine Shaped By Climate

Experts unanimously agree that any effective Indian skincare routine begins with understanding the environment. As Malini Adapureddy, Founder & CEO of Deconstruct, puts it, “Our climate shapes our skin. Most Indians naturally have oily or combination skin, which means lightweight, non-clogging formulas and the right actives are essential.” She emphasises that harsh products do more harm than good. “Using strong products thinking they’ll work faster weakens the barrier. A gentle routine that supports your skin is far more beneficial in the long run,” she adds.

Dr. Shalini Dubey, Medical Affairs Manager at Iberia Pharmaceuticals, echoes this, noting the need to adjust products with changing conditions. From Delhi’s dry winters to Mumbai’s coastal humidity, she explains that small tweaks, like swapping gel moisturisers for richer creams during colder months, help maintain balance. “Sunscreen is non-negotiable. Even on cloudy days, UV rays penetrate through windows and haze,” she stresses.

Dr. Mili Sinha, Aesthetic Physician at La Clinique and expert at Oteria, notes that Indian skin deserves routines crafted specifically for the region. “A perfect routine isn’t about copying global trends. With intense sun, humidity, and pollution, we must choose products suited to Indian conditions so the skin becomes healthier and more resilient,” she says.

Building The Ideal Indian Skincare Routine

1. Start with a gentle cleanse – Pollution, sweat, and dust cling to the skin, making cleansing essential, but never harsh. Look for soothing ingredients like aloe vera, niacinamide, or salicylic acid to purify without stripping.

2. Hydrate strategically – Gel moisturisers work best for oily and combination skin, while richer creams suit dry or mature skin. Ingredients like hyaluronic acid, vitamins A and E, and niacinamide help maintain hydration in heat and humidity.

3. Add targeted serums – Vitamin C brightens and fights pollution-induced dullness; niacinamide strengthens the barrier and fades marks; retinol or retinal improves texture when used slowly. Bakuchiol offers a gentler alternative for sensitive skin.

4. Protect with sunscreen daily – SPF 30 or higher with PA++++ protection is essential in a tropical climate. Lightweight formulas with soothing botanicals prevent tanning, spots, and premature ageing.

5. Exfoliate with care – Skip physical scrubs. Opt for once-a-week chemical exfoliation using lactic, glycolic, or salicylic acid. Overdoing it leads to pigmentation and irritation, which is an especially common concern in Indian skin.

6. Adapt your routine seasonally – Light, breathable products suit summer and monsoon, while winter demands barrier-repairing creams to combat dryness and flaking.

Great skin in India doesn’t come from complicated routines. It comes from consistency, gentle care, climate awareness, and patience. When your skin feels overwhelmed, simplify. When the weather changes, adjust. With the right foundation, Indian skin thrives naturally, no filters required.

Location :

Delhi, India, India

First Published:

December 01, 2025, 13:14 IST

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Dermatologist-Approved Anti-Ageing Treatments for Men: What Works & What Doesn’t

Dermatologist-Approved Anti-Ageing Treatments for Men: What Works & What Doesn’t

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Skin is the largest multifunctional organ of the body, yet it still gets neglected when it comes to anti-ageing treatments for men. Generally, it is considered that skincare and anti-ageing treatments only resonate with women, but with changing social phenomena, men are also understanding the importance of healthy skin, which brings glow as a bonus. Due to several lifestyle and environmental factors, anti-ageing treatments have become a necessity. These aim to slow down the visible signs of ageing, such as wrinkles, dark spots, age spots, and damaged skin.



As anti-ageing treatments for men are blooming, we spoke to Dr Pranjal Joshi, Cosmetic Dermatologist and Hair Transplant Surgeon, Varsity Skin & Wellness Clinic in Malviya Nagar. He explains the major concerns for men regarding ageing and the most suitable treatments.

Major Skin Concerns for Men Regarding Ageing

According to reports, men skin requires more hydration than women because of the higher thickness and sebum production, along with rough skin due to regular shaving. Dr Pranjal Joshi shared that the major skin concerns for men regarding ageing are dull skin, fine lines, under-eye bags, and poor skin elasticity.

“Due to higher levels of testosterone, male skin tends to lean more on the oily, thicker side with larger-than-normal pores. Post-shave irritation is also a concern, which results in damaged skin tissues, making it not just rough but also dark and dull,” mentioned Dr Joshi.

Also Read: International Men’s Day 2025: Study Reveals High Suicide Risk In Men Driven by Emotional Isolation, Expert Shares How To Overcome

Poor lifestyle habits, such as smoking and eating junk food, and increased air pollution, have drastically changed the skin tissues’ life cycle, resulting in faster ageing. Although women are known to start anti-ageing skincare first, men are typically the last to take noticeable action.

Do Men Need To Buy Specific Skincare?

Reports indicate that men do not need to buy specifically men skincare products, as the ingredients in the products are mostly the same with women skin skincare products. Dr Joshi underlined the same saying that skincare brands market male-specific products, but it’s typically not necessary to buy products labelled for men.

“More important than the label on the product is the efficacy of the active ingredients in the formulation. A basic skincare routine, which includes retinol, Vitamin C, and sunscreen, is necessary and important to use,” said Dr Joshi.

Today, more and more men want healthy and youthful skin, and hence, explore different anti-ageing treatments and skincare products. This has also fuelled the market for skincare products. Dr Joshi suggests understanding your skin type and opting for a general, simpler, and healthier skincare routine instead of going for any specific approach.

Anti-Ageing Treatments For Men

While there is a lot of information and misinformation available online, some anti-ageing treatments are quite effective, while others are gimmicky or overhyped at best. It is important to understand what really works or doesn’t work so that one may choose the most effective option and build a long-lasting and efficient skincare strategy. Dr Joshi shared the anti-ageing treatments that genuinely work and those that don’t.

What Work

Retinoids

When we talk about anti-ageing, retinoids are the gold standard. They help with the production of collagen, brighten the skin, reduce fine lines and wrinkles, and contribute to the improvement of skin texture. Dr Joshi said, “Retinol is available in different forms. Some mild forms are available over the counter, while the stronger formulations may only be available upon prescription and provide stronger results.” For retinol to work effectively, consistency is the key, and significant improvement is typically observed in 2-3 months.

Sunscreen

Dermatologists all across the globe consider sunscreen as the most basic and effective anti-ageing product. “Around 80% of visible skin ageing happens because of UV radiation-induced skin damage. Regular sunscreen use with an SPF of 30 or higher prevents skin ageing and associated signs such as wrinkles, dark spots, and even something as grave as skin cancer,” Dr Joshi stated. Hence, for those men who tend to spend a lot of time outdoors or drive often, the use of sunscreen is non-negotiable.

Vitamin C-based Serums

Serums that are enriched with Vitamin C help with skin brightening by reducing pigmentation and offering protection against free radical-induced damage. “Men, especially in their 30s and 40s, should incorporate it into their daily morning skincare routine,” Dr Joshi stated.

Clinic-based Procedures

Dr Joshi highlights that for the treatment of wrinkles, acne scars, and uneven tone, treatments like chemical peels, micro-needling, and lasers work effectively. The more effective and stronger treatments include the use of neuromodulators and dermal fillers, which can help achieve a much younger appearance in a relatively short period of time.

Also Read: Did You Know New Fathers Face Paternal Postnatal Depression and Hormonal Shifts? Tips to Manage and Control

What Do Not Work

Anti-Ageing Face Washes

There are many face washes available in the market that claim to be effective at providing an anti-ageing effect. However, as shared by Dr Joshi, face washes do not stay long enough on the face to provide any effective skincare benefits.

Face Yoga

Yoga for various facial expressions is routinely advertised as a miracle; however, the science behind its long-term anti-ageing benefits is absolutely lacking. Practising yoga regularly provides significant health benefits and helps keep you feeling young, but it does not work as an anti-ageing treatment.

Cosmetic Products with Unclear Formulations

Many creams manufactured by cosmetic brands market non-scientific formulations, but they do not effectively work as an anti-ageing treatment. Dr Joshi noted, “Using multiple formulations, albeit in very low concentrations, does not work at all. It is not the brand that works but the molecules such as retinoids, peptides, and antioxidants that help.”

Home-based LED Mask Devices

The home-based LED devices are going viral on social media, trending with claims of magical responses; however, doctors suggest that they work in very modest ways or are absolutely ineffective.

Using an effective home-care regimen along with intermittent use of clinic-based medical treatments yields the best results for men looking for anti-ageing skincare treatments.

Bottom Line

With the changing times and awareness, men are becoming more accepting and responsive towards anti-ageing treatments. However, several brands are marketing their gimmicky products that are actually modestly or zero effective. Before using any products, it is important to check the ingredients in the product. 

FAQ

  • What is the best skin care routine for men?

    A good skin care routine for men includes a gentle cleanser, vitamin C serum and sunscreen.

  • What are anti-ageing treatments for men?

    There are several anti-ageing treatments available in the market for men, including skin peels, HydraFacial and micro needling.

 

 

 

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Disclaimer

How we keep this article up to date:

We work with experts and keep a close eye on the latest in health and wellness. Whenever there is a new research or helpful information, we update our articles with accurate and useful advice.


  • Current Version

  • Nov 19, 2025 17:21 IST

    Published By : Sameeksha Sharma

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