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PROYA Partners with Ulta Beauty: Joining The Retailer's Prestige Skincare Portfolio Later This Year

PROYA Partners with Ulta Beauty: Joining The Retailer’s Prestige Skincare Portfolio Later This Year

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HANGZHOU, China, Aug. 19, 2026 /PRNewswire/ — PROYA, the flagship brand of Proya Cosmetics, has partnered with Ulta Beauty, the nation’s largest beauty retailer. PROYA will join Ulta Beauty as part of the retailer’s global prestige skincare lineup. This November, PROYA will officially launch its Advanced Firming and Original Repair collections in 400 Ulta Beauty stores nationwide and online at Ulta.com.

The collaboration marks a significant milestone in PROYA’s global expansion, as PROYA brings its cutting‑edge R&D and science‑led skincare philosophy to U.S. consumers, while further strengthening the presence of Chinese beauty in the global prestige skincare market.

Yuli Cai, Head of PROYA’s Overseas Business, said:

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“Global expansion today is about far more than simply entering a new market. It means earning a lasting place in consumers’ daily skincare routines. Through our partnership with Ulta Beauty, we aim to bring a fresh perspective to global prestige skincare, delivering research-backed innovation with meaningful results. This partnership represents an important step in building PROYA as a global beauty brand, grounded in quality, scientific innovation and long-term growth.”    

Science-Driven Chinese Beauty Solution for Balanced High-Efficacy Skincare

PROYA enters the U.S. market amid rising consumer demand for clinically proven, results-driven skincare that balances potent performance with long-term skin tolerance. More specifically, beauty enthusiasts are seeking professional-level effects without compromising skin barrier health.

Guided by its skincare philosophy of “effective, gentle, and balanced”, PROYA has built a strong reputation for science-backed skincare across Asia. The brand integrates advanced ingredient research, proprietary patented technologies and rigorous clinical testing to deliver visible cosmetic results while safeguarding long-term skin health and stability. Two flagship lines will headline the U.S. launch:

PROYA Advanced Firming Collection:

As PROYA’s signature peptide-retinol anti-aging range, this market-leading line targets signs of aging. It delivers powerful anti-wrinkle performance with exceptional gentleness, while its refillable packaging helps reduce plastic waste.

PROYA Original Repair Collection:

This dual-function, research-backed skincare range unites basement membrane repair and early anti-aging benefits within a single mild yet potent essence. It delivers barrier repair and collagen support to meet surging demand for streamlined, multi-tasking skincare among North American consumers.

This market rollout is backed by PROYA’s long-term investment in a global R&D framework built around local consumer insight integration and cross-border technical collaboration. From ingredient screening and formula development to patent registration and clinical validation, PROYA consistently translates laboratory research into tangible, user-friendly skincare benefits.

From “Product Export” to “Global Brand Building”

The Ulta Beauty partnership stands as a defining milestone within PROYA’s global expansion roadmap. Far beyond a retail product launch, it signals the brand’s strategic shift from product export to comprehensive global brand development – bringing not just skincare solutions overseas, but also PROYA’s brand philosophy, proprietary research system and long-term commitment to local markets.

Leveraging Ulta Beauty’s nationwide store footprint and millions of Ulta Beauty Rewards members, PROYA aims to cultivate deep consumer trust across the U.S., while building replicable operational standards and retail partnership models for future expansion into Western Europe and other global markets.

About PROYA

PROYA is the leading brand under PROYA Cosmetics Co., Ltd. (603605.SH). Founded on the principle of “Scientific Skincare,” the brand is dedicated to providing high-quality, high-efficacy beauty solutions through continuous innovation and a globalized R&D supply chain. As a pioneer in the Chinese beauty industry, PROYA is committed to empowering consumers with technology-backed skincare that delivers visible results.

About Ulta Beauty

Ulta Beauty is the largest specialty beauty retailer in the U.S. and a leading destination for cosmetics, fragrance, skin care, hair care, wellness and salon services. Since opening its first store in 1990, Ulta Beauty has grown to more than 1,500 stores across the U.S. and redefined beauty retail by bringing together All Things Beauty. All in One Place®.

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How Sensory Skincare Is Redefining the Way We Experience Beauty Routines

How Sensory Skincare Is Redefining the Way We Experience Beauty Routines

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For years, skincare was evaluated almost entirely on results — did the redness fade? Did the fine lines soften? Did the breakouts clear? But a quiet revolution has been building beneath the surface of the beauty industry, one that asks a different question entirely: how does your skincare make you feel in the moment you use it? This shift toward experience-driven beauty has given rise to a category that is equal parts science and sensation, and it is changing the way consumers think about their daily rituals.

The Rise of Experience-Driven Beauty

Modern consumers are no longer satisfied with products that simply work in theory. They want formulas that engage the senses — textures that transform on contact, scents that calm the nervous system, temperatures that shift as they absorb. This demand for a more immersive product experience has pushed formulators and brand developers to think beyond the ingredient list and consider the full arc of how a product feels from the moment it leaves the bottle to the moment it disappears into the skin.

This is not a superficial trend. Research in psychodermatology has consistently shown that the emotional experience of applying skincare can influence how the skin responds. Stress reduction, tactile pleasure, and even the ritual of a routine itself have measurable effects on skin health. When a product feels luxurious, calming, or invigorating, it encourages consistency — and consistency is the single most important factor in any skincare outcome.

Why Texture and Touch Matter More Than You Think

The skin is the body’s largest sensory organ, and yet most skincare conversations ignore the tactile dimension almost entirely. Texture is often treated as a cosmetic afterthought — something that makes a product feel pleasant but does not contribute to its efficacy. In reality, texture plays a critical role in how deeply an ingredient penetrates, how evenly it distributes across the skin, and how the skin barrier responds to application. A poorly formulated texture can cause pilling, uneven absorption, or even irritation, while a well-crafted one can enhance delivery and improve the overall condition of the skin over time.

Beyond function, texture also communicates trust. When a serum glides smoothly, when a moisturizer melts without greasiness, when a cleanser foams gently without stripping — these sensory signals tell the user that the product was made with care. That perception of quality directly influences how faithfully someone will stick to a routine, which ultimately determines whether results are achieved at all.

The Science Behind Skin That Looks Dull Despite a Routine

One of the most common frustrations among skincare enthusiasts is maintaining a consistent routine and still not seeing the glow they expected. If you have ever wondered why your skin still looks dull even with a skincare routine, the answer often lies in the gap between using products and using the right products in the right way. Layering incompatible actives, applying products in the wrong order, or simply using formulas that do not suit your skin’s current condition can all undermine even the most disciplined routine. Sensory-focused skincare addresses part of this problem by encouraging users to pay closer attention to how their skin feels at each step — a form of mindful application that naturally leads to better choices and better results.

Mindful Application as a Skincare Strategy

There is a meaningful difference between rushing through a routine and genuinely engaging with it. When you slow down and notice how a product feels — whether it absorbs quickly or sits on the surface, whether it soothes or tingles, whether it leaves the skin feeling balanced or tight — you gather real-time information about what your skin needs. This kind of attentive application is not just meditative; it is diagnostic. Over time, it builds a more intuitive understanding of your skin that no ingredient label can fully replace.

Global Influences Shaping Sensory Skincare

The sensory skincare movement did not emerge in a vacuum. It draws heavily from global beauty traditions that have long understood the relationship between ritual, sensation, and skin health. Korean beauty, in particular, has been instrumental in popularizing multi-step routines that prioritize texture layering, hydration, and the pleasure of application. The famous glass-skin aesthetic is not just about ingredients — it is about the cumulative effect of applying products with intention, patience, and an appreciation for how each layer feels. For a deeper look at how these principles are applied in practice, Vogue’s guide to the Korean skincare routine offers an excellent overview of the philosophy and the steps involved.

Japanese skincare similarly emphasizes gentle, sensory-rich formulas — lightweight essences, cushiony creams, and cleansing oils that dissolve makeup with a satisfying, silky feel. French pharmacy beauty, meanwhile, leans into minimalism with a focus on formulas that feel clean and uncomplicated on the skin. Each of these traditions, in its own way, treats the act of skincare as something worth savoring rather than simply completing.

Bonjil: A Brand Built Around the Sensory Experience

Within this evolving landscape, Bonjil has carved out a distinctive space by placing sensory experience at the center of its product philosophy. The brand’s approach to sensory skincare is rooted in the belief that the way a product feels is inseparable from the results it delivers. Each formula in the collection is developed with careful attention to texture, scent, and the overall experience of application — not as a marketing exercise, but as a genuine expression of how skincare should feel when it is done right. The result is a range that invites users to slow down, engage with their skin, and find genuine pleasure in a routine that is as enjoyable as it is effective.

What Sets Sensory-First Formulation Apart

Brands that prioritize sensory design from the formulation stage — rather than adding pleasant textures as an afterthought — tend to produce products that perform differently. When texture is engineered alongside active ingredient delivery, the two work in concert rather than in competition. The result is a product that not only feels exceptional but also delivers its benefits more effectively, because the formula has been optimized for how it interacts with the skin in real conditions, not just in a laboratory setting.

Building a Routine That Engages All the Senses

Incorporating sensory awareness into your skincare routine does not require a complete overhaul. It begins with paying attention — noticing which products feel right on your skin, which scents you find calming or energizing, which textures you genuinely enjoy applying. From there, it becomes a process of curating a routine that you look forward to rather than one you simply endure. That shift in attitude, subtle as it sounds, has a profound effect on consistency, and consistency, as any dermatologist will confirm, is the foundation of every meaningful skincare result.

Conclusion

Skincare has always been about more than the surface. The best routines are the ones that connect the physical act of caring for skin with a broader sense of well-being — routines that feel like something worth doing rather than something that must be done. As the beauty industry continues to evolve, the brands and products that understand this distinction will define what modern skincare looks like for years to come. Sensory skincare is not a niche within the industry; it is the direction the entire industry is moving toward, one beautifully formulated texture at a time.

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Beauty and the brief: Your cheat sheet to modern skincare, from barrier repair to regenerative treatments

Beauty and the brief: Your cheat sheet to modern skincare, from barrier repair to regenerative treatments

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Cleanser, moisturiser and sunscreen were once the only skincare products we needed to know. Today, the industry has its own language, with ingredients, treatments and buzzwords becoming part of everyday conversations.

Here’s a look at what they really mean.

A
AHAs

You no longer reach for the gunky face scrubs thanks to alpha hydroxy acids or AHAs. These chemical exfoliants clear away dead skin cells for brighter skin. Glycolic and lactic acids are the stars of the AHA worldAzelaic acidThe quiet achiever of skin – care. It tackles acne, redness and pigmentation in one go. This isn’t an exfoliating acid and is well-tolerated by sensitive skin.

B
Barrier repairGood skin begins with a healthy barrier. It keeps the moisture in and the irritants out.BHAsBeta-hydroxy-acids, or BHAs, cut through excess oil, clear clogged pores and help reduce blackheads and breakouts. Salicylic acid is the best known BHA.

C

Ceramides

The cement that holds your skin cells together. Ceramides are lipids that lock in moisture, protect against environmental damage and reduce irritation.

D

Double cleansing

The two-step ritual has become the gold standard for removing sunscreen, makeup and pollution.

Guide to modern skincare (Credit: iStock)

E

Exosomes

Tiny in size, big in promise. These microscopic messengers carry signals between cells and are attracting attention for their potential role in skin regeneration.

F

Face basting

A viral trend that requires coating the skin with a thick moisturiser or petroleum jelly overnight to help repair a damaged barrier.

G

Glutathione

The latest buzzword for brighter, more even-toned skin. Naturally produced by the body, glutathione helps protect cells from oxidative stress.Glass skinCoined in Korea, it refers to smooth and radiant skin that barely needs makeup.

H

Hyaluronic acid

Not an exfoliator. Hyaluronic acid is a humectant that draws moisture into the skin, leaving it smoother and more hydrated.

Ice Rollers (Credit: iStock)

I

Ice rollers

Probably the coolest thing in your daily skincare. Ice roll – ers help depuff, cool irritated skin and temporarily tighten the appearance of pores.

Healthy Barrier Over Hype

Social media may have made skincare more accessible, but it has also created a generation of self-taught skin experts. According to dermatologist Dr Geeta M Fazalbhoy, founder of Skin & You Clinic, “Healthy skin isn’t achieved by following trends. It requires an understanding of your skin type, concerns and medical history.”

A growing concern, says Fazalbhoy, is the “overuse of active ingredients, and excessive product layering, often called ‘skin cycling’ without proper understanding or even ‘cosmeticorexia’, an unhealthy obsession with using multiple skincare products”.

“Many people combine retinoids, exfoliating acids, vitamin C, benzoyl peroxide and other actives without understanding their interactions. A well-designed routine with a few scientifically proven ingredients is far more effective than a complicated 10- step regimen. Healthy skin begins with preserving the skin barrier,” she explains.

Looking ahead, Fazalbhoy believes regenerative treatments and personalised skincare routines “represent the future of dermatology”.

“Regenerative dermatology,” she says, “focuses on stimulating the skin’s natural repair mechanisms through treatments such as growth factors, platelet-derived therapies, biostimulators and, where permitted, exosomes, while research into stem cells and cell-derived therapies is advancing rapidly.”

At the same time, skincare is becoming increasingly personalised, with future routines likely to be tailored to an individual’s genetics, skin microbiome, lifestyle and environmental exposure, she says.

J

Jojoba oil

The oil that even oily skin loves. Non-comedogenic and lightweight, jojoba oil closely resembles the skin’s natural sebum, making it suitable for all skin types

K

Kojic acid

Kojic acid is the comeback kid. It helps slow melanin production, making it a favourite for tackling pigmentation and post-acne marks.

L

LED light therapy

Red for collagen, blue for acne. LED light therapy uses different wave lengths to target different skin concerns.

M

Microbiome

Billions of beneficial microbes live on your face, and a new generation of skincare is designed to nourish them.Micro needlingMicro needling creates tiny, controlled punctures in the skin to improve scars and trigger collagen production. Best performed in clinics, though at-home devices are available.

N

Niacinamide

Once unknown, now in every product you own. Niacinamide brightens skin , calms inflammation, strengthens the barrier and reduces excess oil.

O

Occlusives

Think of this as a cling film for your skincare. Occlusives lock in moisture, keeping your skin soft, smooth and protected.

P

PDRN

Derived from ‘salmon DNA’, PDRN (polydeoxyribonucleotide) is one of skincare’s biggest obsessions and is being studied for its potential to repair damaged skin and improve hydration and elasticity.PeptidesPeptides are tiny protein fragments that send signals encouraging the skin to produce more collagen, helping improve firmness and fine lines.

Q

Quiet beauty

Quiet beauty is about buying fewer products and sticking to a simple routine instead of chasing every viral trend.

R

Retinal/Retinol

The vitamin A derivatives that rewrote the anti-ageing rulebook. Retinal is the newer, faster-acting option, while retinol continues to be a trusted favourite.

Snail Mucin (Credit: iStock)

S

Snail mucin

The slimy ingredient that won the world over. Harvested from snails, snail mucin hydrates, soothes and supports the skin barrier.

T

Thermal water

The face mist naturally rich in minerals. Thermal water helps calm irritations, reduce redness and soothe sensitive skin.

U

UV filters

The science behind your SPF. Whether mineral or chemical, UV filters are the active ingredients that shield the skin from harmful UV rays.

Beyond the Hero Ingredient

The skincare industry may have turned ingredients into the heroes, but cosmetic chemist and CEO at Capsum KKT, Krupa Koestline, believes they are “only part of the story”.

A formula is a system: The concentration and stability of the active, its delivery to the skin, the supporting ingredients, the pH, the packaging and whether people can tolerate and enjoy using it consistently all affect performance,” she says

A well-formulated product, she adds, begins with a genuine skin need, not a trend. Consumers should look beyond hero ingredient claims and choose brands that are transparent about testing, ingredient function and how a product is designed to work.

Looking ahead, Koestline is excited by the convergence of biotechnology, botanical science and smarter delivery systems. She points to precision farming, which could make botanical ingredients more reliable and traceable, and ectoin, which helps support skin under stress.

Koestline also sees promise in mRNA and advanced delivery technologies that could influence skin biology in more targeted ways. “An ingredient is only as good as the system that keeps it stable and delivers it where it needs to go,” she says.

Her biggest piece of advice? “Skincare does not need to be so serious. Yes, formulation matters… but if you keep your skin moisturised, protect it from the sun and use products that agree with your skin, you will be fine.” She adds, “Skincare should support your skin and make you feel good; it should not become another source of stress.”

V

Vitamin C

The real glow-getter that hates sunlight. Vitamin C can help even out your skin and boost radiance.

W

Waterless beauty

Water less beauty replaces traditional water based formulas with concentrated ingredients, reducing water use while delivering more potent skincare.

X

Xeomin

The injectable called the ‘naked Botox’. Xeomin is a botulinum toxin injectable that’s attracting attention for its purified formulation.

Y

Yellow peel

Dermatologist administered chemical peel designed to brighten skin, improve texture and fade pigmentation.

Z

Zombie cells

Senescent or ‘zombie cells’ are ageing cells that stop functioning but refuse to die, contributing to inflammation and skin ageing. Scientists are exploring ways to target them as part of longevity research.

The Great Skin Reset

The biggest change in skincare isn’t what’s available on the shelves; it’s the modern consumers. Celebrity dermatologist Dr Bindu Sthalekar, founder of Skin Smart Solutions, says today there are more informed questions about prevention, skin barrier health and sun protection.

“Earlier, the focus was largely on anti-ageing and finding quick fixes for wrinkles or pigmentation. Today, more people understand that a healthy barrier is the foundation of beautiful skin,” she says

Sthalekar warns consumers not to confuse social media popularity with scientific evidence. “Products that promise ‘instant results’, ‘permanent pore reduction’, or ‘miracle cures’ should be viewed with caution. A product should have scientific backing, not just viral popularity. When in doubt, consult a dermatologist instead of relying solely on influencer recommendations,” she says.

Sthalekar believes the future lies in personalised, science-led skincare rather than one-size-fits-all routines. Innovations such as microbiome-friendly skincare, biomimetic peptides, AI-assisted skin analysis and exosome research are shaping the next generation of treatments.

“The future of skincare,” she says, “will be smarter, more personalised and backed by stronger scientific evidence,” she says.

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The new face of skincare - The Royal Gazette

The new face of skincare – The Royal Gazette

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The New Face of Skincare: Three Graces Day Spa (Photograph by Akil Simmons)

For years, the conversation around anti-ageing often centred on injectables, cosmetic procedures and surgery. But today, many people are looking for something different. They still want firmer skin, improved texture and a more youthful appearance, but they’re increasingly seeking treatments that work with the skin rather than dramatically altering it. The result is a growing interest in advanced, non-invasive facial treatments that promise noticeable results without needles, surgery or lengthy recovery times.

According to Aisha Spencer, Spa and Salon Director, Three Graces Day Spa, that’s exactly what she’s seeing among her clients.

“Most of our clients are asking for natural-looking, noticeable results without the downtime, pain or risks associated with surgery or injections. Busy lifestyles mean people can’t afford days off for recovery or bruising.”

The New Face of Skincare: Three Graces Day Spa (Photograph by Akil Simmons)

At the same time, she says, skincare technology has advanced significantly, particularly innovations coming out of South Korea.

“We can now stimulate the skin to repair and lift itself from deep within, delivering real firmness while keeping your natural look completely intact.”

Ms Spencer believes people are beginning to think about skincare differently, not as an occasional luxury, but as an investment in long-term skin health.

“I always compare skincare to dental health. You brush your teeth every day at home, but you still visit the hygienist every six months to keep them healthy. Skin works exactly the same way. Home products are important, but if you want healthy skin as you age, professional treatments every six to eight weeks help maintain its structure, density and overall health.”

The New Face of Skincare: Three Graces Day Spa (Photograph by Akil Simmons)

One treatment attracting attention is the Thesera L Melting Thread Lift Facial, a needle-free treatment developed in South Korea.

Despite its name, Ms Spencer is quick to point out that there are no surgical threads involved.

“The biggest misconception is hearing the words ‘thread lift’ and assuming it involves needles, sutures or pain. This treatment is 100 per cent needle-free, painless and actually very relaxing.”

Instead, the treatment uses silk protein and chitosan — natural, skin-building materials — that are broken down into microscopic particles capable of penetrating the skin without injections.

The New Face of Skincare: Three Graces Day Spa (Photograph by Akil Simmons)

The process begins with a gentle acid blend that removes dead skin cells and temporarily opens tiny pathways within the skin. A liquid thread solution containing microscopic silk protein and chitosan particles is then applied, allowing them to absorb into the dermis, where collagen is produced.

Finally, a firming mask seals everything in, encouraging the skin to tighten while stimulating its own natural collagen production.

Rather than creating an artificial change, the treatment works with the body’s own regenerative processes.

“It’s surprisingly versatile because it works with your body’s natural biology rather than forcing a synthetic change.”

The New Face of Skincare: Three Graces Day Spa (Photograph by Akil Simmons)

She says the treatment is suitable for anyone beginning to notice early signs of ageing, including reduced firmness around the jawline, fine lines, smile lines and a loss of elasticity. It can also be used preventively by younger clients hoping to maintain collagen before more visible signs of ageing appear.

“For clients in their twenties and early thirties, it’s about preventive maintenance. It helps keep the skin dense and slows down natural volume loss before deeper lines begin to form. For clients aged 35 and over, it helps rebuild structural support, firm areas around the cheeks and jawline and soften visible lines.”

She adds that the treatment is suitable for all skin tones and skin types, as well as both women and men. Results can often be seen immediately after treatment, with skin appearing tighter, plumper and more hydrated.

“Clients get an immediate ‘flash lift’ right out of the facial room. But the real magic happens over the following weeks as those absorbed particles signal your body to build fresh collagen.”

A single treatment typically delivers a tightening and brightening effect that can last between one and four months, making it a popular choice before weddings, holidays and other special occasions. A course of four treatments, performed one to three weeks apart, builds collagen over time and can provide firmer skin for six to eight months.

The New Face of Skincare: Three Graces Day Spa (Photograph by Akil Simmons)

While traditional facials remain an important part of a skincare routine, Ms Spencer says advanced treatments offer something different.

“A traditional facial is wonderful for surface maintenance. It cleanses, exfoliates and hydrates the outer layer of the skin. Advanced treatments like the Melting Thread Lift work several layers deeper, targeting the skin’s structural foundation while still providing the relaxing experience of a luxury facial.”

The New Face of Skincare: Three Graces Day Spa (Photograph by Akil Simmons)

For anyone considering advanced skincare for the first time, her advice is to think about skin health as a long-term investment rather than a quick fix.

“Just like you can’t go to the dentist once and expect healthy teeth for ten years, glowing skin requires consistency. Pair your daily home routine with professional treatments every six to eight weeks.”

She also encourages clients to stay well hydrated after treatment.

“Because the micro-threads bind with water inside the skin to create that plump, lifted effect, staying well hydrated and wearing daily sun protection will help your results last even longer.”

The New Face of Skincare: Three Graces Day Spa (Photograph by Akil Simmons)

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Shoppers say this £17 e.l.f. skincare kit feels premium

Shoppers say this £17 e.l.f. skincare kit feels premium

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The e.l.f. SKIN Hydrated Ever After Skincare Mini Kit is currently £17.40 on Amazon. | Amazon

This article contains affiliate links. We may earn a small commission on items purchased through this article, but that does not affect our editorial judgement.

Amazon’s Choice e.l.f. skincare set has dropped to £17.40 and includes five travel-friendly hydration essentials, with more than 1,000 bought in the past month.

If you want to refresh your skincare routine without committing to a collection of full-size products, this e.l.f. mini kit could be a smart place to start. The e.l.f. SKIN Hydrated Ever After Skincare Mini Kit is currently £17.40 on Amazon, reduced from £21, and more than 1,000 have been bought in the past month. You can shop the e.l.f. skincare set here.

The kit is also listed as Amazon’s Choice, giving it another reason to stand out among the many skincare sets available online. And because e.l.f. is known for keeping its beauty products relatively accessible, the £17.40 skincare kit offers a chance to try several products from its Holy Hydration range without paying for five separate full-size products.

One Amazon shopper who tested the set was particularly impressed, saying: “The e.l.f. Skin Hydrated Ever After Skincare Mini Kit genuinely impressed me.” They praised the mini sizes for being useful for travel and gym bags, while also appreciating the opportunity to try the routine without committing to full-size products. See the kit on Amazon.

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e.l.f. SKIN Hydrated Ever After Skincare Mini Kit with five travel-size skincare products | Amazon

Inside are five travel-friendly products designed to work together as a complete hydration routine. The set includes Holy Hydration! Daily Cleanser, Holy Hydration! Makeup Melting Cleansing Balm, Hydrating Booster Drops, Holy Hydration! Face Cream and Holy Hydration! Eye Cream. Check what’s included in the e.l.f. kit.

The routine starts with the Daily Cleanser, which is applied to wet skin before being massaged in and rinsed away. The Makeup Melting Cleansing Balm can then be used to remove makeup, followed by Hydrating Booster Drops over the face and neck. Finish with the Face Cream and Eye Cream for a full five-step routine. Shop the travel-size skincare collection.

The formulas are designed with hydration in mind, with the Holy Hydration! products containing ingredients including hyaluronic acid, ceramides and peptides.

Hyaluronic acid is included to help hydrate and plump the appearance of skin, while ceramides help support the skin’s moisture barrier and peptides are intended to help refresh the complexion. Find out more about the set here.

The travel-friendly sizing is another big selling point. Rather than trying to decant your favourite products into bottles before a holiday, the e.l.f. Hydrated Ever After Mini Kit gives you a ready-made collection designed to be taken away with you.

The Amazon reviewer also highlighted how well the products worked together, saying each one “layers nicely without feeling heavy or greasy” and that their skin felt “instantly refreshed and hydrated after the first use”.

Perhaps the biggest attraction, though, is the value. The reviewer described the kit as offering “a full skincare experience that feels much more expensive than it is”, making it appealing for anyone who wants to experiment with a new routine without making a bigger investment. See the current £17.40 price.

It could also make sense for skincare beginners who don’t know where to start, or anyone who already loves e.l.f. and wants to take some of its Holy Hydration products on holiday.

The compact format makes the five-piece skincare kit particularly practical for travel, while the range of products means you can follow a complete routine rather than packing a single cleanser or moisturiser.

With more than 1,000 bought in the past month, Amazon’s Choice status and a 17% saving, the e.l.f. SKIN Hydrated Ever After Skincare Mini Kit is certainly worth a closer look if you’re after an affordable introduction to the brand’s hydration-focused range.

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Are face masks and vitamin C just beauty myths? Dermat focuses on skincare staples and building a science-backed routine

Are face masks and vitamin C just beauty myths? Dermat focuses on skincare staples and building a science-backed routine

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Regular skincare routine: Workout creates more blood flow in the skin so applying skincare products after exercising can work better. (Unsplash)

Tavishi Dogra is a Deputy Chief Content Producer, Health & Wellness, at Hindustan Times. She has over 9 years of experience writing about fitness, nutrition, and mental well-being, translating medical research and expert insights into practical advice readers can trust.

Career journey and experience
Tavishi began her health journalism journey in 2017, and has since reported for RSTV, Financial Express, Jagran, HT Media Labs and Zee. She joined Hindustan Times to simplify wellness subjects by cutting through jargon.

From decoding health trends and interviewing doctors to testing fitness routines herself, Tavishi always approaches content with one filter: “Will this help someone make a better decision today?”

Subject expertise
With 9+ years tracking India’s health conversations, Tavishi knows the gap between clinical advice and daily life. She knows fads from fundamentals and curates science-backed, expert-recommended solutions.

In fitness, she breaks down bodyweight training, recovery, and posture fixes for desk-bound readers. In nutrition, she translates guidelines into affordable, desi meal tweaks. In mental well-being, she focuses on stigma-free, actionable tools — all backed by research, expert input, and lived context.

Education and professional background
Tavishi holds a Master’s degree in Journalism and Mass Communication and began her career reporting on public affairs for broadcast. Those early years in policy and TV shaped how she writes today: fast, factual, and human-first.

Editorial Philosophy
I write with one single goal: To simplify health in a world full of noise by finding what’s actually doable, safe, and evidence-based for my readers. I test claims against research and user experiences. When all else fails, I speak to the expert who sees 50 patients a day, not the one with the most followers.

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Walk down any skincare aisle or scroll through social media, and two products consistently stand out: face masks and Vitamin C serums. Both have earned cult status, but they are also among the most misunderstood skincare products. While they can be incredibly beneficial when used correctly, neither is a miracle solution, and unrealistic expectations often lead to disappointment. The key to achieving healthy skin lies in understanding what these products can and cannot do.

Is vitamin C scientifically proven for skin?

“Vitamin C remains one of the most extensively researched topical antioxidants in dermatology. Its benefits are supported by scientific evidence, making it a valuable addition to many skincare routines,” Dermatologist Dr Pranitha, Maya Medi Spa, tells Health Shots.

When formulated and stored correctly, Vitamin C can:

  • Neutralize free radicals caused by UV exposure and pollution.
  • Brighten dull skin by reducing excess pigmentation.
  • Help fade post-acne marks and uneven skin tone.
  • Support collagen production to improve skin firmness over time.
  • Enhance the effectiveness of sunscreen by reducing oxidative stress, although it should never replace SPF.

“However, Vitamin C is not an overnight treatment. Visible improvements in pigmentation and skin brightness typically require consistent use over several weeks or even months,” says the dermatologist.

Why don’t people see results?

One of the biggest reasons Vitamin C appears ineffective is that consumers unknowingly purchase unstable formulations. Vitamin C is highly sensitive to air, light, and heat. “Once oxidized, it loses much of its effectiveness,” says the doctor. Another common mistake is choosing products based solely on high percentages. Stronger is not always better.

For many individuals, especially those with sensitive skin, higher concentrations may lead to irritation without providing additional benefits. “Layering Vitamin C with too many active ingredients or using it inconsistently can also reduce its effectiveness”, says Dr Pranitha. Like most skincare ingredients, consistency is key and matters far more than occasional use.

Do face masks actually make a difference?

Face masks are another category often surrounded by exaggerated claims. While they can be an excellent addition to a skincare routine, they should be viewed as supportive treatments rather than primary solutions.

Different masks serve different purposes:

  • Hydrating masks replenish moisture and temporarily improve skin plumpness.
  • Clay masks help absorb excess oil and reduce surface congestion.
  • Brightening masks can enhance skin radiance with ingredients such as niacinamide, enzymes, or mild acids.
  • Calming masks help soothe irritated or inflamed skin.

Most face masks provide immediate cosmetic improvements, better hydration, smoother texture, or a healthy glow, but these effects are generally temporary. They do not replace a well-designed daily skincare routine or professional treatments when addressing concerns such as melasma, acne scars, or significant signs of aging.

What is the 4-2-4 rule in skincare?

Many people expect a single product to solve every skin concern. In reality, skincare should be tailored to an individual’s skin type, lifestyle, and specific concerns.

Some of the most common mistakes include:

  • Using face masks too frequently leads to irritation or barrier damage.
  • Leaving masks on longer than recommended, believing a longer application gives better results.
  • Purchasing Vitamin C products based solely on social media trends rather than ingredient stability or formulation quality.
  • Ignoring sunscreen while using brightening products can lead to new pigmentation.
  • Following complicated routines with too many active ingredients increases the risk of irritation.

Building a science-backed routine

An effective skincare routine does not need to be complicated. A gentle cleanser, moisturizer, sunscreen, and carefully selected active ingredients are often sufficient for healthy skin. “Vitamin C fits well into a morning routine because of its antioxidant protection”, explains the expert. At the same time, face masks can be used occasionally based on individual skin needs rather than daily.

For persistent concerns such as pigmentation, acne, rosacea, or premature aging, professional evaluation is important. These conditions often require prescription medications or in-clinic treatments in addition to topical skincare. “Ultimately, skincare should focus less on viral trends and more on evidence-based ingredients, realistic expectations, and consistency”, shares the expert. Both Vitamin C and face masks have their place, but neither should be viewed as a miracle product. Healthy skin is achieved through a personalized routine built on science, patience, and daily care, not quick fixes.

(Disclaimer: At Hindustan Times, we help you stay up to date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including, but not limited to, the Consumer Protection Act, 2019, arising from the products. The products listed in this article are in no particular order of priority, and the expert mentioned has not directly suggested any brands.

This article is for informational purposes only and is not a substitute for professional medical advice. Always seek the advice of your doctor with any questions about a medical condition.)

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The Affordable Skincare Brand To Know For A Stronger Skin Barrier

The Affordable Skincare Brand To Know For A Stronger Skin Barrier

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The Pop-Up

BYOMA is taking barrier repair on the road with its Barrier Protection Patrol. Expect product trials, expert advice on how to build a stronger skin barrier and access to advanced tech that measures your Barrier Strength Score in seconds. After stopping in London, the tour heads to Manchester’s Exchange Square on 8th August (10am-5pm) and Liverpool’s Paradise Street (10am-5pm) on 15th August, so keep an eye out to see if it’s visiting a city near you.

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Simple skincare and wellness habits to prioritise your health

Simple skincare and wellness habits to prioritise your health

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Women’s self-care is about far more than beauty treatments, expensive skincare products or finding time for a spa day. It is about making your health and wellbeing a priority, even when life feels busy.

For many women, caring for everyone else can come before caring for themselves.

But simple daily rituals, from looking after your skin to getting enough rest, moving your body and taking time to switch off, can make a meaningful difference to how you feel.

Skincare is one small part of that bigger picture. Your skin is your body’s largest organ and caring for it can become a simple, intentional act of self-care.

This Women’s Month, it is worth remembering that self-care is not selfish or indulgent. It is about giving yourself the same care and attention you so readily give to others.

Daily rituals for skin and soul

Start and end your day with intention

Take a few mindful moments in the morning and evening when applying your skincare products. Notice how your skin feels as you gently massage in your moisturiser.

Keep your skin hydrated

Dry, tight skin can be a sign that your skin barrier needs support. Applying a nourishing lotion after your shower helps lock in moisture and protect your skin.

Move your body with joy

Exercise isn’t punishment; it can be a celebration of what your body can do. Whether it’s a walk outside, dancing in the kitchen, or a stretch session before bed, find movement that makes you feel good.

Unplug regularly

Stepping away from screens, social media, and constant notifications allows your mind to recharge and helps you reconnect with yourself.

Prioritise consistency over perfection

You don’t need an expensive or elaborate routine. Small, regular acts of care have more impact than occasional, grand gestures.

When we look at self-care as health care, the conversation changes. 

It’s no longer about pampering for the sake of vanity. It’s about creating a foundation for resilience, balance, and well-being. 

By making time for daily habits that nourish, restore, and uplift us, we’re not only caring for our skin; we’re caring for every part of ourselves.

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Best beginner skincare guide: Top Amazon.ae picks 2026

Best beginner skincare guide: Top Amazon.ae picks 2026

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Starting a skincare routine does not have to mean buying a shelf full of products. Most beginners only need three essentials: a gentle cleanser, a moisturiser and a broad spectrum sunscreen for daytime. If your skin feels dehydrated, a simple hydrating serum can also fit easily into that routine. The products below focus on well established ingredients and straightforward formulas rather than complicated routines. Our top recommendation is CeraVe Foaming Cleanser, which offers a gentle cleanse without leaving oily skin feeling stripped, making it an easy foundation for many first skincare routines.

Verdict: A dependable everyday cleanser that suits most people with normal to oily skin who want a simple starting point.

  • Foaming gel cleanser

  • Suitable for normal to oily skin

  • Ceramides, hyaluronic acid and niacinamide

  • Fragrance free

  • Developed with dermatologists

  • Cleanses without removing all of the skin’s natural moisture

  • Supports the skin barrier with ceramides

  • Easy to use morning and evening

Best for: Oily and combination skin, or anyone building a basic skincare routine.

According to CeraVe, this cleanser combines three essential ceramides with hyaluronic acid and niacinamide to help cleanse while supporting the skin barrier. The fragrance free formula is designed for daily use and is non comedogenic. Beginners often make the mistake of choosing an overly harsh cleanser, but a balanced formula like this is easier to use consistently. Those with very dry skin may prefer a cream cleanser instead, although many combination skin types find this foaming version strikes a comfortable balance.

Verdict: A lightweight sunscreen that makes daily sun protection much easier to stick with.

  • SPF50+ broad spectrum protection

  • Lightweight fluid texture

  • Suitable for sensitive skin

  • Dermatologically tested

Best for: Anyone starting a daytime skincare routine.

No beginner routine is complete without sunscreen. Daily sun protection helps protect skin from UV exposure, making it one of the most important skincare habits to build. The Anthelios range is widely recommended by dermatologists because of its light finish and comfortable texture, which encourages consistent daily use. If you prefer richer creams, you may find this fluid texture lighter than expected, but many people appreciate that quality in warm weather.

Verdict: A straightforward hydrating serum that fits neatly into a beginner routine without adding unnecessary complexity.

  • Easy to layer into a routine

  • Helps skin feel more hydrated

  • Fragrance-free formulation

Best for: Dry or dehydrated skin.

A serum is optional for beginners, but hydration is one area where a simple formula can make a noticeable difference to how skin feels. Hyaluronic acid attracts water to the skin, while vitamin B5 supports hydration. Apply it to slightly damp skin before moisturiser. There is no need to combine multiple active ingredients when starting out, and this simple formula keeps the routine manageable. Prevention also highlights straightforward hyaluronic acid products as accessible skincare options for beginners.

Verdict: A practical cleanser for people who prefer a traditional lotion texture over foaming washes.

Best for: Normal to combination skin.

Some people simply prefer a lotion cleanser because it feels less drying than a foam. Neutrogena’s Deep Clean Cleansing Lotion offers a familiar, uncomplicated option for daily cleansing. It works well as the first step in a beginner routine before following with moisturiser. If you regularly wear heavy sunscreen or makeup, you may wish to spend a little longer massaging the cleanser before rinsing.

Verdict: An affordable everyday moisturiser that keeps a beginner routine uncomplicated.

Best for: Sensitive, normal and combination skin.

A moisturiser helps reduce water loss from the skin and supports everyday comfort. Simple’s lightweight formula is designed for daily use and avoids unnecessary fragrance, making it an accessible choice for many beginners. Those with very dry skin may eventually prefer a richer cream, but for most new skincare users this lighter texture feels comfortable throughout the day.

Keep your first routine simple. Start with a gentle cleanser matched to your skin type, followed by a moisturiser that feels comfortable enough to use every day. The final daytime step should always be a broad spectrum sunscreen with SPF50 or SPF50+.

Skin type matters more than long ingredient lists. Oily skin often benefits from lightweight gel or foaming cleansers, while dry skin usually prefers richer, more hydrating formulas. Sensitive skin generally responds well to fragrance free products with straightforward ingredient lists.

For UAE shoppers, sunscreen is particularly important because of strong year round sun exposure. Consistency matters more than owning lots of products, so choose textures you are happy to wear every day.

For most beginners, CeraVe Foaming Cleanser is the best overall choice because it provides a gentle, balanced cleanse that fits easily into a simple daily routine. Pair it with Simple Kind to Skin Hydrating Light Moisturiser and La Roche Posay Anthelios UVMune 400 Invisible Fluid SPF50+, and you have the three products most people need to get started. If your skin feels dry or tight, The Ordinary Hyaluronic Acid 2% + B5 adds hydration without making your routine complicated. Those who prefer a lotion cleanser rather than a foaming wash can look at Neutrogena Deep Clean Cleansing Lotion. The aim is not to own more products, but to build a routine you will actually follow every day.

Gulf News earns a commission on purchases made through links in this article, at no extra cost to you. Our editorial team selects products independently.

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How daily

How daily skincare habits can help prevent facial dark spots

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Dark spots on the face are a common skincare concern, often caused by acne scars, sun exposure, hormonal changes, skin irritation, or inflammation. While many people turn to home remedies or over-the-counter creams for quick results, experts say consistent skincare and proper treatment are more effective than temporary fixes.

According to dermatology guidance, understanding the underlying cause of skin discoloration is essential before choosing a treatment. In some cases, harsh or unsuitable skincare products can worsen irritation and make pigmentation more noticeable.

Common Causes of Dark Spots

Facial pigmentation may develop after acne heals, following skin injuries or irritation, due to hormonal changes, or from prolonged exposure to ultraviolet (UV) rays. Certain skincare products can also trigger inflammation that leads to discoloration.

Healthy Habits for Clearer Skin

Experts recommend cleansing the face daily to remove dirt, sweat, sunscreen, and makeup, especially before bedtime. Regular use of sunscreen is also considered one of the most effective ways to prevent existing dark spots from becoming darker and to reduce the risk of new pigmentation caused by sun exposure.

Be Cautious With Home Remedies

Traditional ingredients such as rose water, honey, and yogurt are commonly used in home skincare routines, but they may not be suitable for everyone.

Experts advise avoiding the direct application of lemon juice or other highly acidic ingredients to the face, as they can irritate the skin and potentially worsen pigmentation. If any product causes redness, burning, or irritation, it should be discontinued immediately.

When to See a Dermatologist

If dark spots continue to spread, repeatedly return, or fail to improve despite regular skincare, consulting a dermatologist is recommended.

More read, Simple daily habits to reduce sagging skin and maintain youthful glow

A medical evaluation can help identify the underlying cause and determine the most appropriate treatment.

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