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Exciting Expansion: Rhug Wild Beauty Brings Its Certified Organic Skincare Collection to OneLavi.com

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Rhug Wild Beauty, the award-winning luxury organic skincare brand from the historic Rhug Estate in beautiful North Wales, is thrilled to announce its availability on OneLavi.com, a trusted online destination for premium health, beauty, and wellness products. Notably, Rhug Estate is the only rural estate in the United Kingdom to be appointed a Royal Warrant by His Royal Highness the King of England, highlighting our commitment to quality and excellence.

Rhug Wild Beauty was founded by Lord Robert Newborough, a pioneer in organic and regenerative farming.

“A presence on OneLavi.com allows us to reach more conscious consumers who seek authenticity, transparency, and real results from their skincare.” – Lord Robert Newborough

This partnership marks a significant milestone in Rhug Wild Beauty’s growing presence in the United States, following their successful launch on Amazon. Through OneLavi.com, American consumers can now explore and purchase Rhug Wild Beauty’s highly efficacious and luxurious range of organic skincare products that skillfully unite proven efficacy with sustainable purity.

Founded by Lord Robert Newborough, a pioneer in organic and regenerative farming, Rhug Wild Beauty represents the next evolution of clean beauty—blending wild-foraged botanicals from our expansive 12,000-acre Rhug Estate with meticulously selected natural actives sourced globally for their clinically validated skin benefits.

“A presence on OneLavi.com allows us to reach more conscious consumers who seek authenticity, transparency, and real results from their skincare,” said Lord Robert Newborough, Founder of Rhug Wild Beauty. “Every Rhug Wild Beauty formula is rooted in nature, refined by science, and crafted to deliver visible, measurable results while honoring the planet.”

Rhug Wild Beauty’s luxurious collection features the Deep Cleansing Balm with Wild Berries, Protecting Day Cream, Active Treatment Serum, and Reviving Skin Tonic—each COSMOS Organic certified, vegan, cruelty-free, and halal. Every product is clinically tested across skin types to hydrate, protect, and restore balance using nature’s most powerful ingredients.

Recognized by Vogue, Tatler, and Country & Town House for redefining luxury clean skincare, Rhug Wild Beauty continues to set itself apart with the guiding principle: “Rooted in Nature, Refined by Science.” Rhug Wild Beauty’s commitment to high efficacy ensures that each product not only looks and feels luxurious but also delivers outstanding results.

Don’t miss out—shop Rhug Wild Beauty on OneLavi.com and on Amazon.

Follow Rhug Wild Beauty on Instagram and Facebook for the latest brand news, skincare tips, and behind-the-scenes insights from the Rhug Estate.

About Rhug Wild Beauty

Rhug Wild Beauty is a luxury organic skincare brand rooted in the wild landscapes of North Wales. Each formula is crafted using a thoughtful combination of wild-foraged botanicals from the Rhug Estate and meticulously selected natural actives sourced globally for their proven efficacy. Hand-crafted in the UK, the brand’s COSMOS-certified products are vegan, cruelty-free, and halal. Founded by Lord Robert Newborough, Rhug Wild Beauty embodies clean beauty that is ethical, sustainable, and scientifically proven to deliver visible results.

 

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"Mistletoe Makeup" Is Winter's Soft & Flirty Beauty Trend

“Mistletoe Makeup” Is Winter’s Soft & Flirty Beauty Trend

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It’s cuffing season — you know, the time when even your most man-hating friend is suddenly shacked up (she’ll 100% blame it on the cold weather). But if you haven’t already secured your designated winter cuddle partner, don’t write off your Hallmark ending just yet. Enter: mistletoe makeup, the flirtiest holiday beauty trend that’s basically manifesting a meet-cute for you.

Mistletoe glam swaps out the usual metallic lids and razor-sharp wings for a cozier, more romantic winter vibe — or, as celebrity makeup artist Christian Briceno describes it, “intimate, flushed, and a little mischievous.” Think touchable dewy skin, a hint of micro-shimmer on the eyes, draped red or pink blush, and lips that suggest you’ve definitely been up to something.

The result lands in the sweet spot between “I’m cold” cheeks and a just-been-kissed pout. Everything should feel soft, warm, and a little blurry — like imagining yourself through the rose-tinted glasses of someone falling in love. No wonder mistletoe makeup is becoming the unofficial beauty uniform of holiday situationships.

The “Mistletoe Makeup” Breakdown

Say goodbye to your brushes. This trend is all about lived-in color, applied with your fingers. And, according to Briceno, that starts at the cheeks.

“Red blush gives the most believable ‘I just came in from the cold’ flush,” says Briceno. His go-tos? Rare Beauty’s Grateful, Saie’s Spicy, and Mineral Fusion’s Berry Glow. But if your vibe is more cozy than windswept, he suggests reaching for a pink pigment — like Dior’s 001 Pink or Rose Inc’s Hibiscus — instead.

The one non-negotiable here? Blush placement. Briceno emphasizes “keeping it high on the cheeks and slightly across the nose bridge.” Cream and liquid formulas seal the deal as they melt into the skin and make everything look naturally flushed.

While the cheeks set the mood, your lips are the main character. And, yes, Briceno says you can absolutely use liner with a blurred lip — you just have to rethink it.

Pick a liner one shade deeper than your natural lip tone, sketch slightly inside your natural border, and tap outward until the shape looks softly melted. “The key is diffusion,” he says, “The lips should look bitten rather than painted on.” To finish, lightly dab on a velvety matte formula and repeat the blotting process to diffuse the pigment. The goal isn’t glossy — it’s smudged, like a suggestive wink that someone may have stolen a bit of your lip product.

Keep the rest of the makeup minimal, using a lightweight skin tint and soft-focus finish. Go without eyeliner for this one, and use mascara sparingly. Just a dash of translucent shimmer across the lids is more than enough to get (and keep) their attention.

The Soft & Flirty Aesthetic

Holiday glam normally goes big with metallic lids, dramatic wings, and carved-out cheekbones. But mistletoe makeup is demure. “The shine is subtle, the edges are blurred, and the skin looks alive rather than highlighted,” says Briceno. It channels the innocence of a first kiss — like “shy girl” blush, but for the person who gets excited talking to their crush.

Plus, thanks to the season’s obsession with monochrome tones, the whole look feels approachable, wearable, and quietly magnetic.

Clearly, mistletoe makeup is designed to draw people in, not show off. And honestly? The only issue will be finding enough mistletoe to go around.

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30 most promising new beauty launches to watch out for in November

30 most promising new beauty launches to watch out for in November

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November is the month that is packed with exciting new beauty releases, from new skincare items to wedding makeup must-haves. Whether you love trying new face masks and formulas or enjoying some of the best tints and fragrances, this month brings a perfect blend of breakthrough products that deserve a spot in your vanity. Check out these 28 best and most promising new beauty launches for the month.

1. HydraBright Sunscreen by The Simplicist

This newly launched sunscreen is super light on the skin but puts on strong protection. This blends super easily, keeps the skin bright, and supports the barrier without leaving any greasiness. If you are looking for hydration and sun protection, this is definitely the best pick.

2. Mix and Mingle Mask by Take 2 Care

Another fun and refreshing skincare product to add to your routine. This peels off gently and helps clear out impurities, leaving your skin smooth and cool. The niacinamide and pomegranate in it make the skin look fresh and shield it from pollution.

3. Sulwhasoo Concentrated Ginseng Rejuvenating Cleansing Foam

This luxurious cleansing foam uses high-quality ginseng to deeply clean and refresh the skin. It strengthens the skin and leaves it soft and smooth after every wash, making it ideal for people who enjoy rich and nourishing formulas.

4. Simply Nam Satin Soft Blush Tints

These have to be one of our favourite new launches, as these blush tints melt into the skin and give a natural flush of colour. They blend beautifully, feel lightweight, and are perfect for a soft everyday look. They suit all skin types and give a healthy, fresh glow.

5. Simply Nam Hydrating Lip Balms

Another best pick from Simply Nam is these lip balms, which give long-lasting moisture and a smooth finish. They make dry lips feel soft and comfortable, and the formula feels lightweight while still being very nourishing.

6. LoveChild Masaba Batua Pocket Lipstick

Inspired by the timeless elegance of the Indian batua, this is a one-of-a-kind lipstick that blends beauty with fashion. Available in six vibrant shades, this is a must-have for the festive season.

7. Insight Cosmetics Cushion Concealer

This cushion-style concealer offers easy, even coverage. It brightens the under-eye area without looking heavy and gives the skin a natural, dewy finish. It is great for quick touch-ups.

8. MARS Cosmetics GlowFly Liquid Highlighter

GlowFly is a liquid highlighter that gives the skin a bright, luminous glow. It blends well with foundation and adds a soft shine that works for both daytime and night looks.

9. NARS Luminizer

The all-new NARS luminiser gives a smooth, healthy glow to the skin. It is lightweight, easy to blend and perfect for adding subtle radiance without any shimmer fallout.

10. Laneige Water Bank UV Barrier Sunscreen

Laneige’s new sunscreen offers strong sun protection with a calming, hydrating finish. It feels very comfortable on the skin and works well under makeup.

11. House Of Makeup Hot Glossip Lip Gloss in Pinky Swear

This lip gloss gives high shine without any stickiness. The shade Pinky Swear adds a juicy touch of colour that makes your lips look fresh and full.

12. Dove Beautiful Curls Range

Dove’s new curl-care range helps define, soften and nourish curly hair. It reduces frizz and makes curls look more bouncy and hydrated.

13. Estée Lauder Pure Colour Melt-On Glosstick in Melted Rose

This glosstick melts smoothly on the lips and gives a soft rosy colour with a glossy finish. It is comfortable to wear and feels soothing.

14. Clinique Moisturising Lotion SPF 50

Clinique brings hydration and sun protection together with this lotion. It absorbs quickly and keeps the skin moisturised without feeling sticky.

15. Secret Alchemist Saffron Dusk

A warm and elegant fragrance with saffron at its heart. It feels rich, soothing and perfect for evening wear. If you are looking for some rich, luxurious fragrance that will definitely turn heads, then this one is for you.

16. Wisdom Fragrances Velvet Vanille

A smooth and comforting vanilla scent that feels soft and luxurious. It works well for everyday use and lasts long on the skin.

17. Innisfree Green Ceramide Milk

This hydrating milk helps strengthen the skin barrier and provides long-lasting moisture. It feels light and calming, making it ideal for dry or sensitive skin.

18. Shankara Nalpamaradi Oil

This Ayurvedic oil is known for brightening and improving the natural glow of the skin. It nourishes deeply and helps even out the complexion with regular use.

19. Nivea Luminous Range

Nivea introduces this new range to brighten the skin and improve overall radiance. It targets dullness and helps the skin look healthier and clearer.

20. 03+ Eye Patches

These cooling eye patches refresh tired eyes and reduce puffiness. They give instant hydration and make the under-eye area look smooth and awake.

21. The Formularx Beyond Hydration Serum

This serum uses glycerin and ceramide to provide intense hydration and a stronger skin barrier. It helps keep the skin plump, calm and moisturised.

22. The Botanical Theory Under Eye Cream

A gentle eye cream with caffeine and niacinamide. It works on dark circles, reduces puffiness, and brightens the under-eye area with regular use.

23. KIKO Milano Golden Oasis Lips and Cheek Tint

A smooth tint that adds a natural wash of colour to both the lips and cheeks. It blends easily and gives a soft, sunlit finish.

24. Novology Sebosys Control Scalp Serum

A lightweight scalp serum that promises up to 48 hours of sebum control. It helps keep your scalp balanced, reducing greasiness while keeping it calm and healthy.

25. WOW Hyaneon Bond Repair Moisturising Shampoo

This is a hydrating shampoo that repairs all types of hair bonds and moisturises deeply. This also helps in restoring the softness and strength of your hair.

26. XYST Hydraboost Day Cream

Start your day with long-lasting hydration. The XYST Hydraboost Day Cream is a powerhouse blend of Hyaluronic Acid, Aquaxyl, Lecithin, and Plant Stem Cell Extracts that deeply moisturises while strengthening your skin’s protective barrier. Its lightweight, non-greasy texture keeps your skin feeling fresh, plump, and radiant throughout the day.

27. Juicy Chemistry x Ikonic Glow, Clam & Go Wedding Ultimate Glam Gift Box 2

Juicy Chemistry x Ikonic Glow brings you the Clam & Go Wedding Ultimate Glam Gift Box 2, a perfect pick for November’s beauty launch. This limited edition box is designed for effortless bridal glow, with clean skincare and glam essentials that prep, protect and highlight your skin. It is a ready to gift set for brides, bridesmaids or anyone who wants a fresh, radiant finish for the wedding season.

28. Dermalogica PowerBright Dark Spot Peel 

This is a 15 minute at-home peel designed to fade dark spots and reduce triggers of post-inflammatory hyperpigmentation (PIH). Clinically proven on a wide range of skin tones, including Fitzpatrick levels I-VI, this fast-acting formula was developed to easily integrate into your routine and provide visible results in just 5 uses.

29. Fix My Curls Ultimate “Goodbye Grease” Dry Shampoo 

If you are someone who always faces hair problems like frizziness and greasiness, your instant fix for flat, greasy, limp hair is the all-new Goodbye Grease Dry Shampoo. This isn’t your regular starchy spray. It’s a fresh take on dry shampoo: scalp-friendly, curl-approved, and made to keep you and your hair looking voluminous & fresh.

30. Forest Essentials launches their customised skincare

Forest Essentials recently launched their new Customised Skincare line, a completely bespoke, handmade cream created individually for each person after an in-depth consultation with our Ayurvedic research and formulation experts. Unlike typical personalised products, each jar is crafted entirely from scratch. Fresh botanicals, cold-pressed oils, mineral extracts, and targeted actives are slow-infused and hand-blended in small batches, resulting in a formula created for one person alone. The process is rooted in Ayurvedic tradition and takes three weeks from consultation to completion.

Also Read: 6 Skincare Essentials for Indian Weather and Skin Types

To stay updated with the latest Beauty, follow us on Instagram and Twitter, like us on Facebook and visit Masala.com.

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Liza Soberano Blends Wellness and Beauty as the New Face of nutribullet Philippines

Liza Soberano Blends Wellness and Beauty as the New Face of nutribullet Philippines

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Filipino-American actress Liza Soberano has joined the internationally recognized and health-forward brand nutribullet as its Philippine endorser. 

Known for her effortless beauty and lifestyle, Liza is the perfect fit for a brand that’s built around one simple goal: making wellness easy, fun, and doable for everyone.

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Liza debuts in nutribullet’s new holiday campaign, which highlights her top picks from the brand’s lineup of powerful, high-quality blenders. The campaign showcases gifting ideas for loyal nutribullet fans and invites new customers to experience how nutribullet makes healthy living effortless, from blending quick smoothies to making nourishing soups and snacks.

More than a seasonal spotlight, the campaign shines a light on how taking care of yourself doesn’t have to be complicated. With nutribullet, anyone can create their own version of wellness, one simple blend at a time. Whether it’s a morning energy boost blended with the magic bullet or a mid-day pick-me-up with the nutribullet Flip, the message is clear: wellness can be both practical, fun, and joyful.

Beyond her role as nutribullet’s endorser, Liza’s projects also echo the lifestyle that nutribullet champions – creative, purposeful, and grounded in wellness. From her ventures into Hollywood acting to her continuous advocacy for self-expression and empowerment, Liza has been intentional about inspiring others to stay true to themselves, a journey she’s also courageously taking on her own.

In recent years, she’s been open about redefining her own path that reflect her growth as both an artist and an individual. This same spirit of authenticity mirrors nutribullet’s mission: encouraging people to take charge of their health and happiness in ways that are attainable.

Liza’s partnership with nutribullet arrives at the perfect time as more people are becoming more mindful about their health and wellness routines. With nutribullet’s versatile products, Filipinos can take small but meaningful steps towards better living, no matter their lifestyle or schedule.

The partnership is one that celebrates health not as a luxury, but as an everyday act of self-care. It’s a reminder that beauty and wellness don’t have to be separate; they can exist together, naturally and sustainably.

Together, Liza and nutribullet are redefining what it means to live beautifully inside and out, blending happiness, health, and authenticity into the mix of everyday life.

Follow @nutribulletph on Instagram, Facebook, and Tiktok to catch more Liza’s wellness moments, her favorite blends, and tips on how you can start your own journey this coming holiday season.

Experience nutribullet firsthand by visiting their direct store at Level 4, SM Megamall, Building B and stay tuned for the exciting store opening happening soon in Glorietta, where you can discover how simple and powerful healthy living can be.

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A $78.34 Billion Market by 2030, Fueled by Advancements in Clean Beauty, Preventive Skincare, and Targeted Product Innovation

A $78.34 Billion Market by 2030, Fueled by Advancements in Clean Beauty, Preventive Skincare, and Targeted Product Innovation

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The global anti-aging products market is forecast to grow at a CAGR of 6.96% from 2024 to 2030. Growth is driven by technological advancements, clean beauty trends, and personalization demand. The market additionally benefits from rising men’s grooming, an aging population, early preventive skincare, and digital engagement. Key collaborations, such as Beiersdorf with Rubedo Life Sciences and Estee Lauder with Serpin Pharma, aim to accelerate innovation. North America holds the largest market share at over 34%. Key players include Beiersdorf, Estée Lauder, and Procter & Gamble. The men’s segment is the fastest-growing at 7.88% CAGR.

Global Anti-Aging Products Market

Global Anti-Aging Products Market

Dublin, Nov. 24, 2025 (GLOBE NEWSWIRE) — The “Anti-Aging Products Market Research Report 2025-2030” report has been added to ResearchAndMarkets.com’s offering.

The global anti-aging products market is expected to reach a value of $78.34 billion by 2030 from $52.32 billion in 2024, growing at a CAGR of 6.96%

The market is growing significantly, driven by several factors including technological advancements and product innovation, clean beauty trends, and the rising demand for personalization. In addition, the increasing demand for men’s grooming, an aging population, the preventive skincare from a younger age, digital engagement, and growing interest in skin health are further contributing to the market’s growth.

The global anti-aging products market report consists of exclusive data on 25 vendors. The market is highly competitive and fragmented, comprising a mix of established global players, small companies, and niche brands. Larger players are heavily investing in the development of new products to attract a wider consumer base and maintain competitiveness. In contrast, niche companies focus on offering highly affordable, single-ingredient serums, leveraging their agility to introduce innovative products by engaging directly with consumers and delivering authentic solutions.

Companies are also investing significantly in R&D to deliver new solutions and secure patents. In addition, larger firms are actively acquiring successful brands to fill portfolio gaps. Competition among players remains intense, as rapid advancements in technology and formulations raise consumer expectations for continual innovation and upgrades in anti-aging products.

ANTI-AGING PRODUCTS MARKET GEOGRAPHICAL ANALYSIS

North America leads the global anti-aging products market with the largest share of over 34%. The market is driven by several factors, including high consumer awareness, the longevity economy and aging population, innovations and technological advancements, stringent regulations, personalization trends, and the “beauty from within” movement.

The US dominates the regional market due to advancements in technology and innovation, a strong focus on longevity, and heightened skin health awareness. Meanwhile, Canada is emerging as one of the fastest-growing countries in the North American anti-aging products market.

Well-informed consumers are seeking solutions that support skin longevity, integrity, and a youthful appearance. This demand is further fueled by health-centric messaging, social media, and influencer marketing. The “beauty from within” trend is encouraging consumers to purchase high-quality, natural ingredient-based anti-aging products. As a result, companies are increasingly adopting natural ingredients in product formulations and targeting consumers who prioritize natural skincare, which is expected to drive market growth during the forecast period.

繼續閱讀

ANTI-AGING PRODUCTS MARKET TRENDS

Advancement & Product Innovation

The advancement & product innovation is a trend in the global anti-aging products market. It is driven by several factors, including the rise of prejuvenation, rising demand for proven efficacy, integration of new formulations into daily routines, desire for customization & personalization, and influence of clean beauty.

Product innovation is showing promising growth in the global anti-aging products market due to several factors, including targeted functionalities, ethical sourcing, and accessibility. Manufacturers are continuously investing in R&D activities to create new and innovative anti-aging products, as consumers’ demand for effective and natural skin health solutions has increased significantly.

Clean Beauty Trends

The clean beauty trend in the global market is fueling the growth of anti-aging products. It is driven by several factors, such as an increased demand for recognizable & natural ingredients, increased environmental & ethical consciousness, concerns about artificial additives, shift from anti-aging to healthy longevity, and premiumization in the market.

The consumers, especially Millennials and Gen Z, are actively seeking information about the products on online platforms that demand clean beauty. They are actively seeking ingredient labels that increase transparency in the market. The demand for clean beauty is creating stronger competition among the market players. Thus, the brand has differentiated itself with manufacturing processes, ethical practices, and ingredient sourcing.

ANTI-AGING PRODUCTS MARKET DRIVERS

Aging Population

An aging population is a crucial and major factor driving the growth of the anti-aging products market across the globe. Several factors drive it: increased disposable income, increased focus on health & well-being, and an active lifestyle. The older population is more proactive as compared to previous generations about health & wellness. They want to slow down the aging signs and look for healthy longevity. This generation is more engaged in life and has a more active lifestyle. It drives the demand for products that align with a healthy lifestyle and are more effective.

Preventive Skincare from a Younger Age

Preventive skincare from a younger age is a significant driver in the global anti-aging products market. It is driven by several factors: the rise of prejuvenation, increased skincare awareness & education, concern beyond wrinkles, social media influence, and the clean beauty movement. The rise of prejuvenation is most prevalent among Millennials and Gen Z, who are adopting anti-aging products in their early 20s. The focus has shifted from reactive to a healthy longevity of a proactive mindset. They are investing heavily in a future youthful appearance.

INDUSTRY RESTRAINTS

High Cost

The high cost is impacting the anti-aging products market in various ways, including slow growth, limited accessibility, price sensitivity, and competition. It may restrict the price-sensitive people from buying such products. The high cost of anti-aging products is a direct reflection of the various investments that are required for bringing them to the market.

It includes high-potency ingredients, premium packaging & marketing, rigorous regulations & efficacy testing, and extensive research & development. Sourcing clinically proven ingredients like advanced peptides, hyaluronic acid, and vitamin C derivatives can be more expensive. The use of sustainably sourced or rare plant-based ingredients can also add to the cost. It increases the overall cost of the anti-aging product.

KEY QUESTIONS ANSWERED:

  • How big is the global anti-aging products market?

  • What is the growth rate of the global anti-aging products market?

  • Who are the major players in the global anti-aging products market?

  • What are the key drivers of the global anti-aging products market?

KEY TAKEAWAYS

  • By Product: The creams, lotions & moisturizers segment accounted for the largest market share of over 45%.

  • By Application: The anti-wrinkle segment dominates and holds the largest market share.

  • By Gender: The men segment shows the highest growth of 7.88% during the forecast period.

  • By Distribution Channel: The offline segment holds the largest global anti-aging products market share.

  • By Geography: North America leads the global anti-aging products market with the largest share of over 34%.

  • Growth Factor: The global anti-aging products market is set to grow due to an aging population and increasing preventive skincare from a younger age.

Key Attributes:

Report Attribute

Details

No. of Pages

138

Forecast Period

2024 – 2030

Estimated Market Value (USD) in 2024

$52.32 Billion

Forecasted Market Value (USD) by 2030

$78.34 Billion

Compound Annual Growth Rate

6.9%

Regions Covered

Global

ANTI-AGING PRODUCTS MARKET VENDOR LANDSCAPE

Key Vendors

Other Prominent Vendors

SEGMENTATION & FORECASTS

By Product

By Application

  • Anti-Wrinkle

  • Anti-Pigmentation

  • Others

By Gender

By Distribution Channel

By Geography

  • North America

  • US

  • Canada

  • Europe

  • Germany

  • France

  • UK

  • Italy

  • Spain

  • APAC

  • China

  • Japan

  • South Korea

  • India

  • Latin America

  • Brazil

  • Mexico

  • Middle East & Africa

  • South Africa

  • Turkey

  • Saudi Arabia

For more information about this report visit https://www.researchandmarkets.com/r/eay61s

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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CONTACT: CONTACT: ResearchAndMarkets.com Laura Wood,Senior Press Manager press@researchandmarkets.com For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900

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The New Rules of Selling Beauty to Gen Z Guys

The New Rules of Selling Beauty to Gen Z Guys

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In the last two years, the bathroom mirror has stopped being the domain of women. Young men — armed with skincare serums, hair-growth devices and ever-expanding fragrance drawers — are rewriting the rules of male grooming.

“I used to grab whatever face wash was on offer. Now, I’m checking ingredients, saving TikToks about routines and actually budgeting for skincare,” says 24-year-old Martin, who works in the civil service and uses Horace face wash, Kiehl’s moisturiser and Malin + Goetz’s leather fragrance. “My mates and I send each other product links the same way we send gym tips. When someone says, ‘Your skin looks good,’ it feels great, like proof the effort is working.”

Across TikTok and Instagram, creators are helping to normalize a new, more expressive approach to men’s beauty. French-Vietnamese TikTok star Bách Buquen, for example, has gone viral for men’s makeup routines, while UK grooming and fragrance creator Luke Christian has amassed a following for his skin-first approach and product breakdowns. According to Cosmetic Business, male beauty and grooming sales surged 77% year-on-year in the UK, driven by young men and celebrity-led launches. NFL tight end Kyle Pitts was recently named the first-ever ambassador for men’s grooming brand Bevel, while Pharrell Williams’s Humanrace, Brad Pitt’s Le Domaine and Harry Styles’s Pleasing continue to pull male consumers deeper into the category.

Aesthetics clinics, too, report sharp increases in male clients seeking treatments once perceived as taboo. “Over the last three to four years, I’ve noticed a real rise in male patients coming through the doors — often people you wouldn’t necessarily expect. We’re seeing construction workers, heads of construction companies, CEOs, lots of corporate men in London, and, of course, A-listers and athletes,” says plastic and reconstructive surgeon Ash Soni, who has seen increasing demand for Botox, polynucleotides and Sculptra at his clinic in The Langham, London. Men, Dr. Soni adds, prefer language like “fresh”, “healthy-looking”, or “less tired” for discussing skin goals, rather than “beauty”.

The global men’s health and wellness market is forecast to reach $2.57 trillion by 2029, growing 12.4% annually, according to Daedal Research, with wellness culture increasingly shaped by contemporary ideals of performance, longevity and self-improvement. Strategic foresight agency The Future Laboratory calls this the “bromeopathy era” — an empirically driven, hyper-functional counterpart to traditional wellness. “In many ways, it’s an empirical alternative to the ‘Goopification’ of the industry, where stern and stoic language combines with scientific research and data for a distinctly masculine feel,” writes Adam Steel, in The Future Laboratory’s The Bromeopathy Market report.

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Why black soap is a skincare must-have

Why black soap is a skincare must-have

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Follow this guide

What’s the story

African black soap, a traditional skincare product, is making waves for its natural benefits.
Originating from West Africa, the soap is made from plantain skins, cocoa pods, palm leaves, and shea butter.
With its rich ingredients, African black soap promises to give you clearer, healthier skin.
Here are five amazing benefits of using this natural product in your skincare routine.

Deep cleansing properties

African black soap is famous for its deep cleansing properties.
The natural ingredients work to remove dirt, oil, and impurities from the skin’s surface.
This makes it an excellent choice for those with oily or acne-prone skin.
Regular use can help reduce excess oil production and prevent breakouts.

Exfoliation benefits

The texture of African black soap provides gentle exfoliation without irritating the skin.
It helps slough off dead skin cells, promoting cell turnover and revealing a smoother complexion.
This exfoliating action can improve skin tone and texture over time.

Moisturizing effects

Unlike many commercial soaps that strip the skin of moisture, African black soap contains shea butter and other moisturizing agents that help keep the skin hydrated.
These natural moisturizers nourish the skin while cleansing it, making it suitable for all skin types, including dry or sensitive ones.

Reduces inflammation

African black soap has anti-inflammatory properties that can help calm irritated or inflamed skin.
The presence of plantain skins and other botanicals helps soothe conditions like eczema or psoriasis by reducing redness and swelling.

Rich in antioxidants

Packed with antioxidants from its natural ingredients, African black soap helps protect your skin from environmental stressors such as pollution and UV rays.
These antioxidants neutralize free radicals that cause premature aging signs like fine lines or wrinkles, keeping your complexion youthful-looking over time.

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Κανόνας 5-3-1: Είναι o «μυστικός συνδυασμός» για μια υγιή κοινωνική ζωή;

Τα απόλυτα makeup trends του χειμώνα

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Μετά από πολλά χρόνια που η μινιμαλιστική, clean girl αισθητική επικρατούσε στο μακιγιάζ, ήρθε η ώρα τα πράγματα να αλλάξουν. Οι makeup artists φέτος δημιουργούν πιο παιχνιδιάρικα, εκφραστικά και δυναμικά makeup looks -σκεφτείτε χείλη σε μεταλλικές αποχρώσεις, σκιές με shimmer, «παγωμένους» τόνους και λαμπερή επιδερμίδα. Η μεγάλη αλλαγή όμως αυτήν τη σεζόν στο μακιγιάζ δε γίνεται στα χρώματα, αλλά στις τεχνικές. Underpainting, collor correcting και controlled highlighting είναι μερικοί από τους όρους που θα βρίσκονται στο επίκεντρο των τάσεων ενθαρρύνοντας τους λάτρεις του makeup να αξιοποιήσουν τα πινέλα μακιγιάζ τους, για να πετύχουν εμφανίσεις βγαλμένες από editorial περιοδικού από την άνεση του σπιτιού τους.

Fairy skin

Το 2016 το no makeup makeup δεν είχε ίχνος highlighter, το 2025 όμως αυτός ο «κανόνας» αλλάζει. Φέτος θα δείτε πολλά highlighters με μεταλλικά φινιρίσματα, σούπερ λαμπερά και με διαφορετικούς -συνήθως πράσινους ή μπλε- υποτόνους. Εφαρμόστε το highlighter σας ψηλά στα ζυγωματικά και στην εσωτερική γωνία των ματιών και δώστε ένα high-shine φινίρισμα στην επιδερμίδα σας.

«Παγωμένα» χείλη

Τα frosted lips φέτος τον χειμώνα θα έχουν την τιμητική τους φέρνοντας τη ’90s ατμόσφαιρα στα μακιγιάζ μας. Από lip gloss μέχρι κραγιόν και lip oils, οι λαμπερές, ψυχρές και μεταλλικές αποχρώσεις χειλιών θα κυριαρχήσουν αυτήν τη σεζόν. Συνδυάστε τα «παγωμένα» χείλη σας με λίγες στρώσεις μαύρη μάσκαρα και καθαρή, λαμπερή επιδερμίδα.

Επαγγελματικές τεχνικές μακιγιάζ

Φέτος ετοιμαστείτε να γίνετε και πάλι… μαθήτριες και να μάθετε απ’ έξω και ανακατωτά όλες τις επαγγελματικές τεχνικές μακιγιάζ. Το color correcting (η τεχνική που χρησιμοποιεί συγκεκριμένες αποχρώσεις για να εξουδετερώσει τις ανεπιθύμητες χρωματικές ανομοιομορφίες του δέρματος πριν εφαρμοστεί το foundation) και το underpainting (έγινε γνωστό από τη makeup artist Mary Phillips -το contour, το ρουζ και το highlighter εφαρμόζονται πριν το foundation, για να προκύψει ένα πιο φυσικό αποτέλεσμα) θα είναι οι επικρατέστερες και θα απογειώσουν τα makeup looks σας.

Χρωματιστές σκιές

Οι σκιές ματιών σε φωτεινές αποχρώσεις θα είναι must αυτήν τη σεζόν. Μας το έκαναν σαφές οι red carpet εμφανίσεις των σταρ, τα makeup looks στις επιδείξεις μόδας και οι καινούριες παλέτες σκιών που λάνσαραν τα μεγαλύτερα makeup brands. Εδώ μπορείτε να πειραματιστείτε και να εφαρμόσετε στα μάτια όποιο χρώμα θέλετε, αλλά οι makeup artists έχουν μια μεγαλύτερη αγάπη στο σκούρο πράσινο και το μπλε.

* Πηγή: Vita

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