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Land of the rising sunscreen: Move over K-beauty, Japanese skincare products are India’s next big obsession

Land of the rising sunscreen: Move over K-beauty, Japanese skincare products are India’s next big obsession

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Haircare and sun care have emerged as key growth segments within J-beauty, led by products centred on scalp health, hydration and lightweight formulations. Myntra hosts sunscreen, scalp-care and cleansing oil products and premium haircare treatments like Shiseido, Biore, DHC, Tsubaki, Fino and &honey. While K-beauty popularized trend-led, multi-step skincare routines, J-beauty is more closely associated with minimalist, efficacy-led products focused on long-term skin health.

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Outdated Boomer Skincare Advice Millennials Absolutely Can't Stand

Outdated Boomer Skincare Advice Millennials Absolutely Can’t Stand

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Millennials and baby boomers surprisingly seem to have similar things on their minds as they take a stroll down the beauty and skincare aisle. According to a 2025 Vogue piece, GWI data showed that both generations were likely to look for skincare products that targeted dry skin and helped reduce signs of aging. 

“This generation is pushing for innovation specifically in the skincare and wellness sectors with an age-agnostic approach to their mature skin routines,” Hannah Mauser, senior beauty strategist at WGSN, said of the baby boomer generation’s skincare routine. “Cell renewal, hydration and protection are top of mind for baby boomers as they seek formulas that enhance and work with their skin, not against it.” However, the way that the two generations tried to actually accomplish their skincare goals differed. While the younger generations were open to trying out new skincare products, baby boomers preferred sticking to tried-and-true brands and products. 

Meanwhile, a 2025 study in Ethics, Medicine and Public Health found that the two generations tried to tackle aging in different ways, too. While the younger generation made an active effort to stay informed about anti-aging trends, the older generation didn’t share the same sentiment and preferred sticking to the information they already knew. Millennials were focused on rejuvenating their skin to reduce the signs of aging, whereas baby boomers simply wanted to care for their skin the best they could. The dissimilarities between the two generations don’t end there, though, as they have also frequently butted heads over the fundamentals of skincare.

Millennials don’t think that cold creams are worth all the hype




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After years of watching Hollywood icons use cold creams, many baby boomers started considering them the glamorous secret to their beauty. The generation not only religiously used the product themselves but also recommended it to millennials, often labeling it the sole beauty product they would ever need. However, the beloved product hasn’t exactly aged well. 

During a 2016 chat with HuffPost, dermatological surgeon Patricia Wexler explained that cold cream was actually “an emulsion of water in oil” mixed with beeswax and scents. The product is aptly named on account of the cooling feeling it leaves the skin with. While cold creams can help replenish dry skin, they come with plenty of downsides that millennials feel the older generation has largely ignored. Speaking to Allure in 2015, cosmetic chemist Joseph Cincotta stated that cold creams should be used as makeup removers and not for hydration. He went on to explain that the formulation of most cold creams worked best for removing makeup and tending to inflamed skin. 

Cincotta stated that the level of mineral oil and soap could dry out the skin with extended use, despite initially providing moisture. Moreover, Cincotta pointed out that cold creams were devoid of ingredients like ceramides and hyaluronic acid, which could actually help nourish the skin. Additionally, in a 2023 chat with Town & Country Magazine, dermatologist Ava Shamban pointed out that the baby boomer favorite was initially packed with ingredients that replenished the skin. However, they were replaced with ingredients like petroleum jelly and mineral oil due to mass production needs. 

Millennials don’t want to feel ‘squeaky clean’ after their skincare routine




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During the baby boomer era, keeping the skin “squeaky clean” was considered important. For many, a skincare routine felt incomplete unless the skin felt completely tight afterward. However, to achieve this feeling, many skincare products on the market had to be formulated with ingredients that didn’t nourish the skin in the long run. Chatting with Byrdie in 2023, Maryam Zamani, MD, a facial aesthetic medicine doctor and oculoplastic surgeon, professed that the “squeaky clean” feeling that came after using a cleanser or toner was often the result of simple alcohols like ethanol, which could potentially rob the skin of its natural oils and affect the skin barrier.

Dr. Zamani cautioned that ethanol-based toners could be particularly drying for sensitive skin, and general skincare products with alcohol weren’t a good fit for those with acne-prone or oily skin. On paper, using products that draw oil out of the skin sounds like a good idea. However, during a 2020 chat with Essence, Marla Rene, Founder and Owner of Marla Reńe Skincare, explained why alcohol-based toners weren’t a good idea, saying, “It causes our skin to respond by producing more oils. So it’s very counterproductive.” 

For some boomers, the idea of “squeaky clean” skin didn’t manifest through overusing alcohol-based skincare products but through over-washing their face. Speaking to Vogue India, dermatologist Dr. Madhuri Agarwal said that washing your face more than necessary could deplete its natural oils and make it dry. 

Millennials believe that moisturizer is a must for oily skin




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Many baby boomers were of the opinion that moisturizing was only necessary for those with dry skin. Some believed that hydrating oily and acne-prone skin would only make it greasier and lead to more problems in the long run. However, millennials firmly believe that moisturizing should be a basic part of everyone’s skincare routine.

According to Dr. David Orentreich, guiding dermatologist at Clinique, oily skin doesn’t equate to well-hydrated skin. As he put it: “Though sebum — the oil produced from oil glands — may be plentiful, the surrounding skin may be dry.” Dr. Orentreich also pointed out that water and oil played different roles for the skin, and the latter could not act as a hydrator. Moreover, Sanova Dermatology notes that keeping the skin moisturized could inform the body that it did not need to create extra sebum to make up for the dryness. While it’s clear that you should still moisturize if you have oily skin, finding the right fit can take some trial and error. 

During Dr. Orentreich’s chat with Clinique, he explained that the skin could indeed become greasier and more acne-prone if someone with oily skin opted for an oil-based moisturizer. Going for a moisturizer with minimal water content didn’t serve the purpose either. Healthline recommends opting for a moisturizer that is lightweight, noncomedogenic, water-based, and, of course, oil-free. Chatting with Today, board-certified dermatologists recommended that people with oily skin go for moisturizers with hyaluronic acid, niacinamide, ceramides, and salicylic acid, and come with mattifying properties. Dr. Sandra Oska cautioned that it was best to avoid products with “heavy silicones and occlusive oils, like coconut or mineral oil.”

The younger generation cannot understand the older generation’s obsession with tanning




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These days, everybody knows what happens to your skin when you don’t use sunscreen. Since that knowledge wasn’t as readily available to baby boomers, they wound up thinking of tanning as a good thing and often spent hours outside without sunscreen to achieve that “healthy” sun-kissed glow. Some even took things a step further and started applying baby oil with the hopes that it would make their tan come on faster. In a chat with Byrdie, dermatologist Michele Farber, MD, professed that baby oil could indeed help people tan faster since it increases the attraction and absorption of UV rays. 

However, exposing your skin to UV rays without any sort of sun protection can increase the risk of skin cancer, bring on premature aging, and make one more prone to getting a sunburn. As the awareness around the perils of tanning started growing, tanning beds became increasingly popular as people began to see them as a safer means of achieving the same results. 

Speaking to Cleveland Clinic, dermatologist Jennifer Lucas, MD, professed that indoor tanning beds were not safer for the skin than the sun. “Tanning beds are just as harmful as the sun, if not more harmful,” she said, before explaining that the invention emitted 10 to 15 times more UVA rays than its natural counterpart. The website noted that using a tanning bed even one time before the age of 35 bumped the risk of getting skin cancer by 75%. Dr. Lucas ultimately stressed that the only way to get that sun-kissed glow without the risks was to use at-home tanners or get a spray tan.

Millennials don’t find themselves reaching for the walnut scrub anymore




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Many millennials have vivid memories of using their baby boomer parents’ walnut, apricot, or peach scrub for their first-ever skincare routine in their younger years. On some levels, the obsession with the scrubs makes sense. After all, they left the skin feeling smooth and tingling, the two hallmark signs of a good skincare routine in those days. However, the scrubs didn’t age well. Speaking to Byrdie, Dr. Dendy Engelman, MD, FACMS, FAAD, professed that scrubs that used physical exfoliants like crushed walnut shells were “too abrasive for skin and [could] actually cause small injuries, or micro-tears, as well as inflammation and infection.” 

Additionally, board-certified dermatologist Dr. Orit Markowitz, MD, stated that the belief that physical exfoliators helped get rid of flaky skin was mostly a myth because it only brought temporary results. In the long run, over-exfoliating skin with harsh scrubs could only do more harm than good. During a chat with Self, Evan Rieder, M.D., dermatologist and assistant professor of dermatology at NYU Langone Health, said that over-exfoliating could temporarily harm the stratum corneum, the outermost layer of the epidermis. Subsequently, the skin could be more susceptible to mild triggers, bacterial infections, and other issues. 

Dermatologist Suzan Obagi, M.D., stated that the ill effects could potentially be avoided by using the scrub for shorter intervals. Dr. Engelman similarly told Byrdie that it was best to only use a scrub with a physical exfoliant once a week, at most, and to be gentle with it. Overall, Dr. Engelman and Dr. Markowitz believed that chemical exfoliants got the job done far better.


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5 skincare benefits of moringa leaves

5 skincare benefits of moringa leaves

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Follow this guide

What’s the story

African moringa leaves are becoming a popular ingredient in skincare, thanks to their rich nutrient profile.
Packed with vitamins and antioxidants, these leaves provide a natural way to enhance skin health.
The benefits of moringa leaves are being explored by many, making them a promising addition to skincare routines.
Here are five skincare benefits of African moringa leaves that are worth knowing.

Rich in antioxidants

Moringa leaves are loaded with antioxidants like quercetin and chlorogenic acid.
These compounds help fight free radicals, which are responsible for skin aging and damage.
By neutralizing these harmful molecules, moringa can help keep your skin looking youthful and vibrant.
The antioxidant properties also help reduce inflammation and redness, making it ideal for sensitive skin types.

High vitamin content

The vitamin content in moringa leaves is impressive.
They are rich in vitamins A, C, and E, which are essential for healthy skin.
Vitamin A promotes cell regeneration, vitamin C boosts collagen production, and vitamin E protects against environmental stressors.
Adding moringa to your skincare routine can give you these vital nutrients that support overall skin health.

Moisturizing properties

Moringa leaves also have natural moisturizing properties, which can help keep your skin hydrated without making it greasy.
The fatty acids present in moringa oil, extracted from the seeds of the plant, are similar to those in human skin sebum, making it an excellent moisturizer for all skin types.
This makes it particularly useful for those with dry or combination skin.

Anti-inflammatory effects

The anti-inflammatory properties of moringa leaves can help soothe irritated or inflamed skin conditions, such as acne or eczema.
Compounds like isothiocyanates work to reduce swelling and redness by calming the body’s inflammatory response.
Regular use of products containing moringa may lead to a noticeable reduction in breakouts and improved overall complexion.

Promotes wound healing

Moringa leaves also promote wound healing, thanks to their high levels of zinc and magnesium.
These minerals are essential for repairing damaged tissues and promoting faster recovery from minor cuts, blemishes on the face, and body areas affected by acne scars.
Regular application could lead to a smoother, clearer complexion over time.

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Cellcosmet releases Hydra-Soothing Mask for sensitive and sensitised skin

Cellcosmet releases Hydra-Soothing Mask for sensitive and sensitised skin

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Swiss cellular skincare and spa brand, Cellcosmet, has released its Hydra-Soothing Mask to meet what it sees as a rise in demand for sensitive and sensitised skin products following cosmetic treatments.

The brand differentiates sensitive skin (a genetic skin type that needs gentle and consistent care) from sensitised skin (an acquired skin condition triggered by external factors that needs repair and recovery and is caused by aesthetic procedures, sun and stress).

The brand’s new facial mask is a targeted, natural and highly tolerated solution that soothes and moisturises the skin. It is designed to reduce redness and is recommended for use following sun exposure or aesthetic and cosmetic procedures – including non-invasive procedures such as chemical peels and laser treatments.

The creamy formula is fragrance-free and contains 11 active ingredients selected for their soothing and restorative properties. These include everlasting flower extract, allantoin, liquorice derivative, red algae, kaolin, raw shea butter and glycerine.

Dr Jérémie Soeur, chief of science for Cellcosmet, says: “What truly sets the Hydra-Soothing Mask apart is the combination of the rigorous scientific standards applied in its development and a highly targeted formula designed for the most sensitive, sensitised skin. 

We selected active ingredients that possess proven soothing, healing and protective properties – such as everlasting flower extract, zinc oxide and allantoin – and incorporated them at the most effective concentrations, without superfluous additives,” added Soeur. “Such scientific precision means we can offer a skincare solution that is effective, safe and pleasing to all the senses and the skin, even after a cosmetic procedure.”

The mask can be used routinely to soothe skin or as a moisture boost once or twice a week. It is designed to be left on for 15 minutes before being rinsed off.

It can also be used as a non-rinse ointment after sun exposure, cosmetic procedures or in cases of severe dryness.

The 50ml unit costs £145 (US$194, €167).

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Best Vitamin C Serums 2026

Best Vitamin C Serums 2026

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A good vitamin C serum can supercharge your skincare routine thanks to its tightening, smoothing and brightening benefits—also providing essential antioxidant protection against UV rays from the summer sun. Based on thorough research, long-term testing by Forbes Vetted editors, recommendations from a dermatologist and the expertise of deputy beauty editor Jane Sung, we landed on the best vitamin C serums for every skin type. The overall winner is the SkinCeuticals C E Ferulic, an editor and expert favorite due to its radiance-boosting capabilities. For first-time users, we recommend the TruSkin Vitamin C, a gentle formula with an affordable price tag. Below, see our 10 favorite vitamin C serums that leave skin glowing.

We picked the best vitamin C serums that address hyperpigmentation and promote smoother, brighter skin.

Illustration: Forbes / Photo: Retailers

Editor’s Pick

SkinCeuticals C E Ferulic

Active ingredients: 15% L-ascorbic acid, 1% alpha-tocopherol, ferulic acid | Additional benefits: Improves the appearance of fine lines and wrinkles, reduces free radical damage | Consistency: Serum 

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Why We Picked It

A tried-and-true favorite in the industry—recommended by board-certified dermatologist Dr. Dendy Engelman and our editors—this serum accomplishes a lot. It evens out pigmentation and fights against environmental aging using high concentrations of vitamin C (15% pure L-ascorbic acid), vitamin E (1% alpha-tocopherol) and ferulic acid. The result is fewer dark spots, less inflammation and a more youthful appearance overall.

Who It’s Best For

This vitamin C serum is formulated for all skin types, even those with sensitive skin. “It’s great for brightening and evening out my skin tone, and really just making it look healthier overall,” says Sung. She also notes that it layers well with skincare and makeup, so it’s a great option for those who regularly apply multiple topicals or wear complexion products daily.

Who Shouldn’t Buy It

Something to note about this formula is that it has a very distinct scent—if you’re sensitive to smells, you may find it unpleasant. It also has a slightly tacky texture initially, but absorbs well.

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Active ingredients: Vitamin C, vitamin E, sodium ascorbyl phosphate | Additional benefits: Improves skin elasticity, texture smoothing | Consistency: Oil 

Why We Picked It

A fully vegan formula, TruSkin Vitamin C brightens, reduces hyperpigmentation and revives tired-looking skin with its blend of vitamin C, vitamin E, hyaluronic acid and anti-inflammatory MSM (methylsulfonylmethane). It’s also quite affordable considering the effectiveness of its ingredients.

Who It’s Best For

“As someone who had never used a vitamin C serum before, I can say that this is a great option for beginners,” says beauty writer Claire Epting. “I apply it beneath my eyes and on acne spots, and I’ve definitely noticed a positive change in those areas since using it.” She also says that it doesn’t cause any stinging or irritation on her sensitive skin and wears well under makeup.

Who Shouldn’t Buy It

This formula is on the lighter side—its consistency is more of a liquid than a cream. For this reason, it isn’t the most hydrating. If your skin is already on the drier side, opt for something richer, like our next pick from SkinMedica.

MOST POPULAR

SkinMedica Vitamin C+E Complex

Active ingredients: Vitamin C, vitamin E | Additional benefits: Protects against free radical damage, improves fine lines | Consistency: Cream 

Why We Picked It

SkinMedica’s vitamin C and E formula is designed to gradually release throughout the day to help fight free radicals and protect against environmental stressors. This cream serum, which Engelman says is one of the best on the market, is smooth and easy to apply with one pre-measured pump. It absorbs fast and layers well underneath moisturizer, too.

Who It’s Best For

Mature skin has the tendency to feel dry, appear dull and show creases. This formula works to address this by supporting collagen production, which means you’ll notice a plumper, firmer appearance and fewer fine lines and wrinkles with continued use.

Who Shouldn’t Buy It

Since this is a cream-based formula, it’s best suited for dryer skin types. If you have an oily complexion, you may find that this serum is too heavy for you.

Active ingredients: Vitamin C, hyaluronic acid, ferulic acid, konjac root | Additional benefits: Tightens skin, hydrating, calming | Consistency: Serum 

Why We Picked It

This serum contains sodium ascorbyl phosphate, a form of vitamin C that’s more stable than L-ascorbic acid and less likely to oxidize over time. (According to the brand, the potency is comparable to a 15% or 20% L-ascorbic acid formula.) Plant-based ingredients like chamomile and konjac root work to soothe irritated skin, while hyaluronic acid boosts moisture levels and gives you that coveted glow.

Who It’s Best For

If you are looking for an affordable serum that still provides noticeable benefits, this one is worth checking out. The bottle’s incredibly reasonable price earned it the top spot on our list of the best drugstore vitamin C serums. Its gentle formula makes it ideal for those with sensitive or acne-prone skin.

Who Shouldn’t Buy It

If you’re used to the benefits of traditional L-ascorbic acid, you may find that you prefer it to this formula’s ascorbyl phosphate. Additionally, if you have particularly dry skin, this serum may not provide enough hydration—especially if your moisturizer is also on the lighter side.

Naturium Vitamin C Complex Serum

Active ingredients: Vitamin C, sodium ascorbyl phosphate, hyaluronic acid, vitamin E, bioactive fruit blend | Additional benefits: Improves dullness, evens tone | Consistency: Serum 

Why We Picked It

This formula combines brightening vitamin C (L-ascorbic acid) with skin-plumping hyaluronic acid and potent fruit extracts—including Kakadu plum, pineapple, papaya and mango. The multitasking serum nourishes, improves dullness, decreases the appearance of fine lines and leaves skin feeling firmer. Naturium’s serum also doesn’t have some of the polarizing properties that some other vitamin C formulas do: According to Sung, it has no tint, it doesn’t have a smell and it’s not sticky.

Who It’s Best For

The accessible price of this serum makes it an easy pick for anyone curious about adding vitamin C to their skincare routine. The antioxidant-rich formula also protects skin from damage caused by free radicals and UV radiation.

Who Shouldn’t Buy It

While this serum has great value in terms of effectiveness, it can potentially be harsh on sensitive skin. Our next pick from L’Oréal Paris is a good alternative if you’re particularly concerned about irritation.

L’Oréal Paris Revitalift 12% Pure Vitamin C Serum

Active ingredients: 12% vitamin C, hyaluronic acid | Additional benefits: Hydrating, wrinkle-reducing | Consistency: Serum 

Why We Picked It

Featuring 12% pure vitamin C combined with hyaluronic acid, this formula helps reduce fine lines and wrinkles, even out skin tone, and make those pesky dark spots less prominent. Users report decreased pigmentation and a brighter complexion overall.

Who It’s Best For

Compared to some competitor formulas, this formula has a lower vitamin C concentration, making it an excellent option for new users.

Who Shouldn’t Buy It

While it’s generally safe for sensitive skin, this formula does contain fragrance. If your skin doesn’t respond well to scented formulas of any kind, we recommend selecting a different option.

Dr. Barbara Sturm The Good C

Active ingredients: 5% vitamin C, aloe vera, hyaluronic acid, zinc | Additional benefits: Protects against environmental stressors | Consistency: Serum 

Why We Picked It

This gentle face serum is a unique and highly effective blend of three forms of vitamin C that work together to visibly improve skin tone and eliminate pigmentation. An unexpected addition of zinc works to transport vitamin C effectively into the skin. Our testers found that this serum helps reduce signs of uneven pigmentation and redness, and gives skin a lovely glow with regular use.

Who It’s Best For

Aloe vera and hyaluronic acid add a welcome kick of intense moisture, making this serum ideal for dry skin. We also like that this formula doesn’t have an overwhelming scent.

Who Shouldn’t Buy It

Since this serum has a lower concentration of vitamin C, it will take longer to see results. If you’re looking for a rapid brightening effect, opt for a more potent formula.

Active ingredients: 15% L-ascorbic acid, copper tripeptide-1, hyaluronic acid | Additional benefits: Helps reduce the appearance of wrinkles and fine lines, brightens, protects against environmental stressors | Consistency: Serum

Why We Picked It

This lightweight serum from iS Clinical is non-comedogenic, fragrance-free, and helps reduce the appearance of wrinkles, scars and uneven skin tone. It also contains hyaluronic acid and vitamin B5, which work to hydrate and nourish the skin.

Who It’s Best For

Those with acne-prone skin need to be cautious about the products they use, as certain ingredients can trigger breakouts, irritation and more. Commerce editor Katherine Louie uses this every morning and appreciates the non-sticky feel and effective concentration. “I have sensitive, acne-prone skin and struggle to find serums that won’t cause breakouts or irritation but that still work,” she says. “I recently started using this serum, and I’m pleasantly surprised by how radiant and clear my skin looks.”

Who Shouldn’t Buy It

This serum is on the pricier side. If you’re someone who doesn’t experience frequent breakouts, you’ll likely be able to achieve similar results with one of the less expensive options on this list.

Sunday Riley C.E.O. Serum

Active ingredients: Glycolic acid, vitamin C | Additional benefits: Fights signs of aging, minimizes redness, supports natural skin turnover | Consistency: Cream 

Why We Picked It

This cruelty-free formula evens out skin tone and boosts radiance using a 15% concentration of oil-soluble tetrahexyldecyl (THD) ascorbate, a type of vitamin C that absorbs quickly into the skin and is typically well-tolerated.

Who It’s Best For

If a lackluster complexion is your problem, this popular serum is here to help. In addition to containing vitamin C, saccharide isomerate serves as a pore minimizer, while phytosterols work to reduce any redness or irritation—making this a great option for anyone with combination skin.

Who Shouldn’t Buy It

Because this serum contains glycolic acid, it does have a gentle sloughing effect. If your skin is extremely sensitive and doesn’t tolerate chemical exfoliation, opt for gentler formula, like the options from L’Oréal Paris and TruSkin.

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Revision C+ Correcting Complex 30%

Active ingredients: 30% THD ascorbic acid, vitamin E | Additional benefits: Protects against blue light and urban dust, supports skin’s microbiome, improves fine lines | Consistency: Cream 

Why We Picked It

Revision’s serum has 30% THD ascorbic acid, which is one of the highest concentrations on the market. The formula is also a multitasker, helping to brighten, even out skin tone, improve the appearance of fine lines and fend off free radical damage.

Who It’s Best For

Its lightweight cream consistency makes it a great choice for the majority of skin types, but don’t be fooled by the airy texture. This formula packs a very powerful punch and visibly improves a lackluster complexion.

Who Shouldn’t Buy It

With its high concentration of vitamin C, this formula could potentially be irritating to first-time users or those with sensitive skin.

Ole Henriksen Banana Bright Vitamin C Serum

Active ingredients: 15% vitamin C, PHAs, hyaluronic acid | Additional benefits: Improves skin firmness and elasticity, exfoliating | Consistency: Serum 

Why We Picked It

The Ole Henriksen Banana Bright Vitamin C Serum works quickly to brighten and plump skin in as little as one week of consistent use thanks to a trifecta of hardworking ingredients. The vegan, cruelty-free formula features 15% vitamin C to improve elasticity and reduce the look of dark spots, pores and wrinkles; 5% PHAs (polyhydroxy acids) to exfoliate and even skin tone; and hyaluronic acid to hydrate and plump skin.

Who It’s Best For

Since this formula is so lightweight, we recommend it for oily skin types. “It immediately gives me a supple, radiant look,” says sleep and mattress editor McKenzie Dillon. It’s also a solid pick for those who regularly wear makeup. “The serum preps my skin so well in the morning that I don’t use primer before makeup application,” she adds. “Plus, the smell is to die for.”

Who Shouldn’t Buy It

While our tester loved the smell of this serum, you should pass on it if you’re particularly sensitive to fragrance. It also has a sticky consistency, which is important to keep in mind if you have an aversion to that kind of texture.

How We Chose The Best Vitamin C Serums

To narrow down this list of the best vitamin C serums, we tapped into our team’s deep market knowledge and extensive testing experience, highlighting products and brands that make innovative, effective formulas.

Formula Evaluation And Skin Compatibility

We evaluated the key ingredients in our top picks to include a range of formulas that cater to various skin types and preferences. Our analysis focused on:

  • Concentration and stability: We looked for effective levels of L-ascorbic acid and stable derivatives.
  • Supporting ingredients: We identified formulas that contain additional skin-boosting ingredients like vitamin E and hyaluronic acid.
  • Skin concerns: We selected serums that address specific needs, from anti-aging to acne-prone skin.

Expert Medical Insights

To ground our picks in clinical expertise, board-certified dermatologist Dr. Dendy Engelman shared her expert insights. She personally recommends two products featured on our list: SkinCeuticals’ C E Ferulic and SkinMedica’s Vitamin C+E Complex.

Staff Testing And Firsthand Experience

Our staffers shared their firsthand experiences with several picks to verify how these serums perform in a daily routine. Sung backs the SkinCeuticals C E Ferulic as a personal favorite; Dillon uses the Ole Henriksen Banana Bright; Epting is a fan of the TruSkin Vitamin C Serum; and Louie relies on iS Clinical Super Serum Advance Plus.

What To Consider In A Vitamin C Serum

Vitamin C has so much potential to deliver complexion-enhancing results, but choosing the right formula can be challenging. Here, the most important factors to consider when selecting a vitamin C serum.

Concentration

“The concentration is key—it’s important to look for a formula with 10% to 20% vitamin C for optimal effectiveness,” says Engelman. Certain serums have higher concentrations for more brightening power, but those with sensitive skin should opt for a lower dose to avoid any reactions.

Type Of Vitamin C

Companies use varying forms of vitamin C in their formulations, with the two most common being L-ascorbic acid and THD ascorbate. Here’s a quick breakdown on each:

  • L-ascorbic acid: This is 100% pure vitamin C. It’s water soluble, well researched and effective, but extremely unstable. It begins to oxidize and change color over time and can be irritating to some people’s skin.
  • Tetrahexyldecyl (THD) ascorbate: This ingredient is stable and fat soluble, so it can be used in oil-based products. It tends to be well tolerated and easily permeates the skin.

Additional Ingredients

Additional ingredients found in vitamin C serums can help provide added hydration, minimize signs of aging, correct dark spots and more. Some common ones to look for when addressing skin concerns include vitamin E, hyaluronic acid and squalane. “Also, pay attention to stabilizing ingredients such as ferulic acid, which enhance the serum’s efficacy and stability,” says Engelmen.

Packaging

How vitamin C is packaged is crucial. “The bottle should protect the serum by blocking light and air to preserve its potency,” says Engelman. If the formula itself has turned brown, it has oxidized, which means it’s not as effective. Shelf life varies from brand to to brand, but most vitamin C serums last around three to four months.

Value

Vitamin C serums cost anywhere from $20 to $200. In general, more expensive formulas have a more potent concentration of vitamin C, plus additional skin-fortifying ingredients that can lead to faster, more noticeable results. Less expensive formulas can still deliver great value; however, it may take longer to see their effects.

Why Trust Forbes Vetted

The Forbes Vetted team has collectively researched, written and published a wide variety of beauty and grooming content, including dozens of stories on skincare.

  • Author Kim Peiffer is the features and special projects director at Forbes Vetted and has 15-plus years of experience testing and covering beauty and lifestyle content.
  • Former beauty and fashion writer Molly Calhoun coauthored this story. She has two decades of experience writing about lifestyle topics and has covered everything from the best retinol creams to the best concealers for mature skin.
  • This story was assigned, reviewed and edited by deputy editor Jane Sung, who oversees the beauty and grooming section and has spent over 20 years reporting on skincare, haircare, makeup and more.
  • We regularly refresh this article to ensure all product information is accurate and relevant. It was last updated in May 2026 by beauty writer Claire Epting.

Our Experts

  • Dr. Dendy Engelman, board-certified dermatologist and Mohs surgeon at Shafer Clinic in NYC

Frequently Asked Questions (FAQs)

Which Brand Has The Best Vitamin C Serum? 

We chose the dermatologist-recommended SkinCeuticals C E Ferulic serum as the best vitamin C serum overall because it fights environmental aging using high concentrations of a trio of antioxidants: vitamin C (15% pure L-ascorbic acid), vitamin E (1% alpha tocopherol) and ferulic acid. In terms of potency, the Revision C+ Correcting Complex 30% offers the highest concentration of vitamin C on this list, which is why it’s our top pick for hyperpigmentation.

Which Vitamin C Serums Do Dermatologists Recommend?

Engelman recommends two vitamin C serums in particular: SkinCeuticals C E Ferulic and SkinMedica Vitamin C+E Complex. In addition to addressing hyperpigmentation, both formulas protect against future free radical damage, which means you’re investing in your skin’s health in both the immediate and the long term.

What Is The Most Effective Vitamin C Serum?

In terms of potency, the Revision C+ Correcting Complex 30%  has the highest concentration of vitamin C on this list, which is why it’s our top pick for hyperpigmentation. However, formulas with lower percentages of vitamin C can still be effective, and may be preferred if you have sensitive skin.

Is TruSkin Vitamin C Good For Sensitive Skin?

Yes, in our tester’s experience, TruSkin Vitamin C is compatible with sensitive skin. The gentle oil formula absorbs quickly without causing irritation. In addition to vitamin C, this serum also contains vitamin E, a soothing ingredient that helps combat inflammation.

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SHA’S ORGANIC SKINCARE Expands Wellness Brand

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SHA’S ORGANIC SKINCARE and MedSpa continues expanding its skincare and wellness brand through corrective treatments, skincare education, wellness services, personalized consultations, and community engagement focused on long-term skin health and confidence.

Maryland, USA, May 23, 2026 — SHA’S ORGANIC SKINCARE and MedSpa continues expanding its presence within the beauty and wellness industry through a combination of corrective skincare services, wellness education, e-commerce operations, and community-focused client engagement. Founded in 2017 by Aisha Jamila Khadar Bangurah, the company has evolved from a home-based skincare business into a nationally recognized skincare and wellness brand headquartered in Silver Spring, Maryland.

What began as a personal passion project focused on helping individuals manage difficult skin concerns has developed into a vertically integrated skincare company serving clients through professional spa services, consultations, digital education, and online retail operations. The company specializes in addressing hyperpigmentation, melasma, acne, uneven skin tone, and skin damage through organic, science-informed skincare practices designed to support long-term skin health.

Founder Aisha Jamila Khadar Bangurah established the company with the goal of creating skincare systems that emphasized consistency, education, and individualized care. In the early years of the business, products were developed from home while the client base expanded through direct customer engagement and referrals. As demand increased, the business transitioned into a full-service medical spa model that combined advanced skincare treatments with holistic wellness principles.

Today, the company operates across multiple areas of the skincare industry, including e-commerce, live selling, skincare consultations, corrective treatment programs, and educational content designed to help clients better understand skincare maintenance and long-term skin wellness. The business has also developed a dedicated customer community referred to internally as the “Mama Sha Babies,” reflecting the close relationship between the company and its returning clientele.

Building a Corrective Skincare Approach

The company’s growth has been closely tied to its focus on corrective skincare solutions for clients who have struggled to find effective treatment options elsewhere. Rather than focusing on trend-driven beauty products, the brand centers its approach on long-term skincare routines supported by personalized treatment plans and ongoing education.

According to the company, many clients initially seek treatment after experiencing frustration with harsh chemical products or inconsistent skincare results. SHA’S ORGANIC SKINCARE and MedSpa developed its service structure around helping clients simplify their routines while maintaining effective skincare management practices.

The company states that its skincare systems are designed to support clients dealing with complex concerns such as melasma, acne scarring, hyperpigmentation, and uneven skin texture. By combining organic formulations with professional skincare services, the business aims to provide solutions that remain accessible and manageable over time.

Aisha Jamila Khadar Bangurah said the business was built around helping individuals regain confidence while improving the condition of their skin naturally.

“For the love of skincare and aesthetics makes us family,” she said.

Growth Through Education and Community

In addition to skincare treatments and products, the company has expanded its operations through educational content and customer engagement initiatives. Through consultations, live selling sessions, and digital outreach, the business provides skincare guidance intended to help consumers better understand their individual skincare needs.

The company maintains an active online presence through its official website at SHA’S ORGANIC SKINCARE and MedSpa while also engaging with audiences across Instagram, TikTok, YouTube, and X, where product updates, educational content, and client experiences are regularly shared.

The business reports that its combination of educational support and personalized skincare planning has contributed to strong customer retention and community engagement. Clients frequently return for ongoing consultations and skincare management programs designed to address evolving skincare concerns over time.

The company also attributes part of its continued growth to the operational structure developed over the last several years. Rather than separating products from treatments, SHA’S ORGANIC SKINCARE and MedSpa integrate skincare consultations, professional services, and product recommendations into a unified client experience.

Recognition and Long-Term Expansion

As the business expanded, the company pursued formal licensing, trademark registration, and patent-related protections associated with its products and operational systems. According to the company, these efforts reflect a broader focus on sustainability, professionalism, and long-term business development within the skincare and wellness sector.

The company states that its growth reflects broader consumer interest in wellness-oriented skincare solutions and personalized treatment experiences. By combining skincare correction, education, and wellness support, the business continues positioning itself within the evolving skincare industry while expanding both its physical and digital operations.

The founder also emphasized the importance of resilience and consistency throughout the company’s development.

According to Aisha Jamila Khadar Bangurah, the company’s long-term objective extends beyond skincare products and treatments alone. She stated that the broader mission focuses on helping individuals rebuild confidence while encouraging aspiring entrepreneurs and beauty professionals to pursue sustainable business growth through discipline, education, and purpose-driven leadership.

ABOUT SHA’S ORGANIC SKINCARE and MedSpa

Founded in 2017, SHA’S ORGANIC SKINCARE and MedSpa is a Silver Spring, Maryland-based skincare and wellness company specializing in corrective skincare services, organic skincare solutions, consultations, and wellness education. The company focuses on treating hyperpigmentation, melasma, acne, uneven skin tone, and related skincare concerns through personalized skincare systems and professional treatments. The company operates through e-commerce, medical spa services, consultations, and educational platforms. Contact information and company updates are available through [email protected] and the company website at SHA’S ORGANIC SKINCARE and MedSpa while additional updates are shared across Instagram, YouTube, TikTok, and X.

Contact Info:
Name: Aisha Khadar
Email: Send Email
Organization: SHA’S ORGANIC SKINCARE and MedSpa
Website: https://shasorganicskincareandmedspa.com/

Release ID: 89192847

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Parade

Trader Joe’s $10 Vitamin C Serum Compared to $200 Dermatologist Favorite

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Luxury skincare dupes are nothing new, but Trader Joe’s shoppers think the grocery chain may have stumbled onto one of the most surprising comparisons yet. A $9.99 vitamin C serum from the retailer’s skincare aisle is drawing attention online for its resemblance to a dermatologist-favorite product that costs nearly 19 times as much.

The Trader Joe’s Vitamin C Serum recently resurfaced in online skincare conversations thanks to its ingredient lineup and budget-friendly price point. Beauty enthusiasts on Reddit and social media have been comparing it to SkinCeuticals C E Ferulic, a luxury vitamin C serum that dermatologists frequently describe as a gold standard antioxidant treatment in skincare.

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While experts note the formulas are not identical, many shoppers see the Trader Joe’s version as a compelling alternative for anyone who doesn’t want to spend nearly $200 for skincare.

Why Trader Joe’s $10 Vitamin C Serum Is Getting So Much Attention

Trader Joe’s Vitamin C Serum contains the same antioxidant trio that made SkinCeuticals famous in the skincare world: 15 percent L-ascorbic acid, vitamin E and ferulic acid.

Dermatologists often praise that combination because the ingredients work together to brighten skin, protect against environmental stressors and support collagen production. Ferulic acid also helps stabilize vitamin C.

At just $9.99 per fluid ounce, Trader Joe’s Vitamin C Serum offers the same key ingredients at a much lower price. The product was also formulated for the retailer by dermatologists, according to Trader Joe’s.

Online, shoppers say they were especially surprised by how closely the ingredient percentages match those of the luxury serum. Cosmetic chemists and skincare professionals have noted that the texture and base formulation differ from SkinCeuticals C E Ferulic, but many consumers, including me, remain intrigued.

Related: Trader Joe’s $8 Detroit-Style Pizza Is the GOAT of Easy Dinners

What Dermatologists Say About Vitamin C Skincare

Vitamin C remains one of the most recommended skincare ingredients among dermatologists because of its wide range of benefits. Experts say topical vitamin C can help brighten uneven skin tone, fade dark spots and protect skin from free radical damage caused by pollution and UV exposure.

It is also commonly used in anti-aging skincare routines because it supports collagen production, which helps skin maintain firmness and elasticity over time.

Still, dermatologists caution that higher vitamin C concentrations can irritate sensitive skin, especially at 15 percent. Many recommend introducing vitamin C skincare slowly and pairing it with daily sunscreen.

For skincare shoppers looking to experiment with dermatologist-inspired ingredients without the luxury markup, Trader Joe’s $10 serum might be the perfect pick.

Related: Trader Joe’s Fans Swear This Viral New Serum is A Dupe For Glow Recipe

This story was originally published by Parade on May 22, 2026, where it first appeared in the Shopping, Deals & Freebies section. Add Parade as a Preferred Source by clicking here.

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Expert Tips for Thicker Hair

Expert Tips for Thicker Hair

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Retinoids have long been a key ingredient in an anti-aging skincare routine, because they are exemplary for optimizing your cellular turnover. After a short adjustment period, they reliably deliver the smoothest, clearest, firmest skin possible. But recently, there’s been more buzz about how great they are for hair growth.

We asked NYC-based board-certified dermatologist, Dr. Dendy Engelman of the renowned Shafer Clinic, to explain how you can get the best results by incorporating this ingredient into a structured hair care routine.

How Retinoids Work in the First Place—And On the Scalp

“Retinoids are Vitamin A derivatives that function as cellular regulators, signaling cells to turn over more efficiently and behave like youthful tissue,” Engelman says. “On the scalp, this translates to normalization of keratinization within the follicle, helping to prevent buildup that can disrupt the follicular opening and disturb the growth cycle.”

So these retinoids (retinol, retinal, tretinoin, adapalene…) can bind to receptors in skin cells (which includes the scalp) and tell those cells to behave differently. On the scalp specifically, that messaging yields better cellular turnover for the hair itself, reduced oil buildup, and improved skin tissue.

And a lot of the talk in favor of using retinoids on your scalp focuses on enhanced penetration: when used in tandem with medications like topical minoxidil and finasteride, you can multiply the benefits of those hair-raising ingredients. 

How Retinoids Work for Hair Growth and Optimization

So, for clarification: Retinoids have a supporting role in hair growth. I wouldn’t tell you to use them up there if you aren’t also using something clinical-grade and topical in the first place, nor would Engelman: “I think of them less as a primary growth treatment, and more as a strategic enhancer within a broader regimen,” she adds.

The two core topical hair-growth options worth considering include minoxidil, which actively pushes follicles into growth mode, allowing you to express more hairs at once; and finasteride, which can interfere with the hormonal factors that cause hair thinning, dihydrotestosterone, or DHT.

How to Apply Retinoids for Hair Growth

The scalp is not as forgiving as the skin on your face, and hair makes retinoid application a bit more complicated.

“Trying to distribute it all at once can get messy and result in inconsistent coverage,” Engelman notes. “You’ll get the most value by keeping the application close to the scalp, not the hair.” So, define the parts as best as possible, and pat in the product with your ring finger or middle finger. The amount to use will differ from one person to the next, though, as retinoids are dose-, formulation-, and user-dependent (including how irritation could impact you). That’s also why it can be good to start with a prescription and a doctor’s supervision, as well as their tailored advice.

Engelman suggests doing so at night, too—at the same time you should apply those core topical products (if they are once-a-day use). “Apply them at night, on a completely dry scalp, since that’s when skin repair processes are most active, and you can minimize potential irritation from environmental exposure,” she says.

And start conservatively: “In terms of frequency, starting at 2–3 times a week is reasonable, and you can increase frequency as tolerated,” she advises. 

The Best Retinoids for Hair Growth

Retinoids aren’t (yet) approved by the FDA for use on your head. So you won’t see brands using and marketing any Vitamin A serums just yet. Still, you’ll have plenty of options available via higher-grade prescriptions, as well as alternative over-the-counter picks that primarily focus on peptides for better hair growth. 

Engleman, as a board-certified derm, recommends going the prescription route instead of using a facial retinoid on your scalp: “Prescription retinoids are more predictable in terms of strength, stability, and clinical outcome, especially when you’re trying to meaningfully influence the follicular environment,” she says. Plus, having a doctor know what to supervise and adjust for irritation is an important part of getting adjusted to the sometimes-irritating ingredient. 

Prescription Options

Tretinoin (retinoic acid): This is the most studied and predictable retinoid, for all kinds of use in skin clarity, resilience, and brightness. Same for scalp cellular turnover: It is effective at normalizing keratinization and enhancing penetration of other actives. “Tret” is often used in compounded scalp formulas alongside minoxidil.

Adapalene: You might know adapalene as Differin gel, but it is also available in higher-grade prescription formulations. It tends to be more stable and generally better tolerated than tretinoin (which is also why it is commonly used in skincare with sensitive, acne-prone teens). Still, it is quite effective for regulating turnover and equally gentle on scalps.

Tazarotene: The most potent of the common prescription retinoids, tazarotene is typically reserved for more resilient skin types given its higher irritation potential. Still, it works fantastically when tolerated.

Over-the-Counter Alternatives 

If you are in the market for hair-boosting products that are FDA approved, then look to these treatments that take different routes for that fullness effect:

  • Nulastin Vibrant Scalp Treatment

    Image Credit: Nulastin

    Engelman likes this OTC product best for her patients: “It addresses the follicular environment in a meaningful, biologically relevant way, particularly around elastin support and anchoring at the root.” The lightweight formula is easily tolerated even for sensitive folks, and clinically shown to improve the look of fullness and reduce visible shedding over time, which she says is the goal with most people. But she adds one reminder: “This is a long-term scalp health treatment, so consistency matters more than anything here.”

  • Caldera + Lab The Hair Serum

    Image Credit: Caldera + Lab

    Exosomes, peptides, plant stem cells, amino acids… this one is a delivery vehicle for thicker hair, stronger shafts, healthier shine, and a balanced scalp. A beautiful pairing with the brand’s hair-densifying shampoo-conditioner duo, at that.

  • Happy Head Hair Serum

    Image Credit: Happy Head

    A full-service serum for fuller hair: Ingredients like Procapil, Capixyl, Redensyl, peptides, and biotin work at the follicle level to support stronger anchoring, extend the growth phase, and improve hair’s keratin structure (so, thicker strands, less shedding). Meanwhile, scalp-focused ingredients like witch hazel, collagen, argan oil, rosemary oil, and ashwagandha reduce inflammation, balance oil, boost circulation, and counter stress (sooo, optimal growth environment for fuller, healthier hair).

  • Patricks RD1 Recovery and Defence Treatment Spray

    Image Credit: Patricks

    How does Patricks’ awesome hair-growth serum work on follicles? Let us count the ways: Caffeine energizes follicles and supports circulation; saw palmetto helps counter DHT; biotin strengthens keratin; acetyl tetrapeptide-3 supports anchoring proteins; rosemary extract boosts scalp circulation for denser, healthier growth. And we’re just getting started…

  • OMI WellBeauty Hair Growth Peptides

    Image Credit: Omi

    “If a serum doesn’t feel compatible with your routine or if you think applying a topical consistently might be a challenge for any reason, then try an ingestible option that supports follicle health systemically,” Engelman says. She recommends these peptides, available as capsules or gummies.

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potassium benefits

It’s More Than Just Bananas

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A decade ago, if you’d asked me about potassium, I probably would have said something vague about bananas and muscle cramps. That was about the extent of what I understood. But the more I’ve learned about minerals and the body’s electrical system, the more convinced I am that potassium is one of the most overlooked pieces of the wellness puzzle.

This matters more now than ever because many of us are living in a strange combination of overfed and undernourished. We often consume plenty of calories while still missing the minerals that help the body produce energy, regulate stress, and communicate at the cellular level. I’ve talked before about “nature deficit disorder” and how disconnected we’ve become from the rhythms and foods humans traditionally relied on. Potassium is one of the missing puzzle pieces from those natural rhythms. 

Our ancestors ate potassium-rich foods like roots, fruits, broths, and mineral-rich plants. However, modern diets often contain far less of these foods and minerals in general. When I intentionally replenished potassium alongside sodium and magnesium, I noticed a dramatic difference in my energy, mood, and overall resilience.

Why Potassium Is So Important

Potassium is considered the body’s primary intracellular electrolyte. Simply put, most potassium exists inside our cells. Sodium, by contrast, mostly exists outside the cells. Together, these minerals help create the electrical charge that allows the body to function properly. Understanding this process really changed how I thought about health. 

We tend to think of the body mainly as a chemical system, but it’s also electrical. Every heartbeat, muscle contraction, nerve impulse, and brain signal relies on electrical communication. Potassium helps regulate that communication.

It influences how cells fire, how muscles contract, how the heart maintains rhythm, and even how calm or stressed we feel. When potassium is low, those systems can become less stable. This is one reason why deficiency symptoms can show up in so many different ways.

I like to think of the three major electrolytes in simple terms. Sodium is the charger, magnesium is the relaxer, and potassium is the balancer. Potassium helps stabilize the system. It works behind the scenes to help the body maintain steady energy and proper communication between cells. Without enough potassium, the body can start to feel like it’s running on unstable wiring.

Understanding the Sodium-Potassium Pump

One of the most fascinating parts of potassium’s role in the body is how it works in the sodium-potassium pump. This process constantly moves sodium and potassium in and out of cells to maintain electrical balance. It happens continuously, all day long, and it requires an enormous amount of energy from the body to keep running.

This electrical exchange powers many of the systems we depend on every second of the day. It supports nerve signaling, brain function, muscle movement, heartbeat rhythm, and cellular energy production. Our body uses a huge percentage of energy to maintain this electrical balance. That’s part of why minerals matter so much for overall health and energy levels.

When potassium levels are too low, this system becomes less efficient. The result can look like fatigue, brain fog, sluggish metabolism, blood sugar issues, feeling anxious and overstimulated. It’s one reason why I think minerals are often missing from the conversation around chronic stress and low energy. We can focus so heavily on hormones and calories while overlooking the minerals that help power the body in the first place.

Calming Potassium For the Nervous System

Potassium also plays a major role in regulating the nervous system. Sodium activates nerve signals, while potassium resets the nerves afterward so they can fire normally again. Without enough potassium, nerves overreact or stay in a heightened state longer than they should.

This may help explain why low potassium is sometimes connected to symptoms like heart palpitations, twitching, internal shakiness, or anxious feelings. I find this especially interesting because so many people today seem stuck in a constant fight-or-flight state. Stress management matters, but minerals help the nervous system feel safe enough to calm down.

Once I focused on getting enough minerals everyday, I felt calmer without trying so hard to relax. It wasn’t that stress disappeared from life, but my nervous system felt more resilient and less reactive. Potassium seems to act almost like a stabilizing signal to the body, helping everything function more smoothly and steadily.

The Potassium and Blood Sugar Connection

Another area where potassium plays a surprisingly important role is blood sugar regulation. Cells require potassium to take in glucose. When potassium is too low, insulin can become less effective. This then means the body has to work harder to maintain stable blood sugar.

So low potassium can sometimes mimic insulin resistance, even in people who are otherwise eating a nutrient-dense diet. This connection is especially important during hormonally demanding seasons of life like pregnancy, postpartum, perimenopause, and menopause. Our body needs even more minerals (by a lot!) during these times.

I’ve become increasingly convinced that many blood sugar and energy issues aren’t just about carbs or calories alone. The body also needs the right mineral balance to use energy. Potassium is one of the minerals that makes that process possible.

Why Potassium is a Missing Piece For Many

Most people simply aren’t getting enough potassium anymore. Estimates vary, but many experts suggest adults need about 3,400 to 4,700 milligrams per day. Most people barely get half of that. 

Part of the problem is that modern diets look very different from ancestral diets. In the past we ate potassium-rich foods everyday through roots, fruits, leafy plants, and mineral-rich broths. Today, many diets are heavily based around processed foods that are high in sodium but very low in potassium. This creates an imbalance that can affect hydration, blood pressure, and cellular function.

Another factor is that some people avoid foods naturally rich in potassium. Low-carb and ketogenic diets, while helpful for some people in certain situations, often eliminate potassium rich foods. These include fruit, potatoes, and beans, some of the best dietary sources of potassium. I think there’s a balance here. While those approaches can have benefits, it’s important to intentionally replace the minerals those foods would normally provide.

Stress also increases potassium loss. When cortisol is chronically high, it changes the way the kidneys handle minerals. And then we’re getting rid of more potassium through urine. So ongoing stress doesn’t just affect us emotionally. It changes the body’s mineral balance in very real physical ways.

Potassium and Digestive Health

Surprisingly, potassium also plays a vital role in our digestion. Digestive tract muscles rely on potassium to contract and move food through the gut. When potassium is low, digestion can be sluggish.

You might notice constipation, bloating, and food moving through too slowly. Many people only think about fiber when it comes to digestive health, but minerals are just as important. Minerals help the digestive system muscles function normally. Proper hydration also hinges on adequate electrolytes. Another reason why potassium matters for gut health.

Signs You Have Low Potassium

Testing for potassium has its limits and I don’t think blood tests are the most accurate option here. Low potassium is hard to identify because the blood tests don’t give a clear picture of what’s happening inside cells. Our body tightly regulates potassium blood levels, even if our stores are low. 

That said, there are several symptoms that can clue us in to low potassium levels. These include:

  • Fatigue
  • Muscle cramps
  • Constipation, bloating, and digestive issues
  • Blood sugar swings
  • Heart palpitations and high blood pressure
  • Anxiety or feeling shaky internally
  • Fluid retention and salt cravings (the body’s way of trying to rebalance electrolytes)

Of course, these symptoms can have many possible causes, and potassium isn’t always the answer. But I think it’s important we at least consider minerals as part of the conversation, especially because deficiency is so common and often overlooked.

Potassium, Sodium, and Magnesium Play Well Together

I hardly think about potassium as a stand alone mineral anymore because it works so closely with sodium and magnesium. These three minerals form what I think of as the electrolyte trifecta.

Sodium helps regulate fluid balance outside the cells. Potassium helps regulate balance inside the cells. Lastly, magnesium supports the processes that allow everything to function properly together. When one mineral is low, our body has a harder time using the other minerals effectively.

For example, If we’re low on potassium the body can hold onto too much sodium. This leads to puffiness and elevated blood pressure. It can also make magnesium supplements feel less effective because the electrical balance inside the cells still isn’t functioning optimally. This interconnectedness is one reason why focusing on just one mineral in isolation often doesn’t fully solve the problem.

Best Food Sources of Potassium

Many whole foods have potassium, we just have to prioritize eating them. Some of the richest sources include: 

  • Potatoes and sweet potatoes
  • Avocados
  • White beans
  • Coconut water
  • Leafy greens and spinach
  • Citrus fruits and melons
  • Squash
  • Tomatoes
  • Salmon
  • Beets
  • Kiwi
  • Pomegranate

Most of us think of bananas, but they have less potassium compared to many of the above foods… even though they tend to get all of the credit.  

I prioritize potassium-rich foods seasonally whenever possible. During warmer months, I naturally crave more hydrating foods like fruit and coconut water, especially after workouts or sauna sessions. In colder months, I tend to rely more on root vegetables and warming meals. I’ve found that simply increasing these foods consistently can make a noticeable difference in energy and hydration.

A Note About Potassium Supplements

While I prioritize potassium rich foods, I also add some supplemental potassium. Let me give an important caveat here though. 

When it comes to adding extra magnesium and sodium into our diet, most of us can tolerate fairly large amounts. On the other hand, potassium levels more rapidly shift and too much can be dangerous. These symptoms can range from muscle weakness and heart palpitations to serious heart problems.

Over-the-counter potassium supplements contain relatively small doses and are tightly controlled. Since potassium affects heart rhythm and electrical signaling, balance matters much more than taking large amounts.

I prefer to start with food first and use LMNT electrolytes as needed for balanced mineral intake. Then if I feel like I need some more, I’ll take a potassium supplement. As always, this is highly individualized, and it’s important to pay attention to how your own body responds.

Potassium and the “Electrical Body”

One concept I keep coming back to is the idea that the body is fundamentally electrical. Minerals aren’t just nutrients in the traditional sense. They help create the electrical environment that lets our cells communicate.

Potassium plays a major role in maintaining that stable electrical environment. When levels are good we have more steady energy, calmer nerve signaling, more stable blood sugar, smoother muscle function, and balanced hydration. When levels are too low, we instead start to feel overstimulated yet exhausted at the same time.

It’s one reason why people often notice huge improvements when they finally address mineral deficiencies. Sometimes what feels like chronic stress or low energy may partly be the body struggling to maintain electrical balance at the cellular level.

Final Thoughts on Potassium

The deeper I dive into mineral health, the more convinced I am that potassium is one of the most underrated nutrients in modern wellness. It affects nearly every system in the body, from the nervous system and hormones to digestion, blood sugar, and energy production. Yet most people get far less than the body needs. Especially in today’s high-stress, highly processed modern environment.

For me, focusing on potassium alongside sodium and magnesium was one of the most noticeable foundational shifts I’ve made for my health. I noticed feeling calmer, more energized, and more resilient overall. While potassium isn’t a magic fix, the body functions remarkably better when we give it the minerals it needs.

Do you try to get potassium in your diet? What are some ways you try to get enough? Leave a comment and let us know!

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What is a toner and should I be using one? – The Irish News

What is a toner and should I be using one? – The Irish News

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‘Toner’ is one of those buzzwords you hear when experts discuss basic beauty routines, but what it actually does is often skimmed over.

An exfoliant? A hydrating treatment? A pore-minimiser? It could be all and none of these. Once considered a harsh, alcohol-soaked skincare step that left skin feeling tight and squeaky clean, toner has undergone something of a beauty rebrand over the past couple of years.

Today’s formulas promise everything from hydration and barrier support to glow-boosting exfoliation and oil control – but with skincare routines already packed full of serums, acids and actives, are they essential in a simple skincare routine?

Toners have evolved from alcohol-heavy formulas and are becoming more integral, experts say (Alamy Stock Photo)

What exactly is a toner?

“Toners have evolved massively,” says clinical facialist Kate Kerr.

“Years ago, they were often alcohol-heavy formulas designed to strip away oil after cleansing, which is where a lot of the confusion and fear around toners still comes from.”

Traditional toners were largely used as a final cleansing step – particularly back when cleansers were heavier and less sophisticated. But modern formulations have become far more treatment-focused.

Aesthetician Nina Prisk, founder of Update Aesthetics, explains that many toners are now designed to “hydrate, soothe, gently exfoliate or support the skin barrier, depending on the ingredients used”.

Rather than simply removing oil, toners are increasingly being used to prepare the skin for the rest of a routine.

Kerr says she primarily uses toners as “a preparation step” to remove excess oil and dead skin cells, helping other products penetrate more effectively.

Brightening toner:

Naturium Multi-Bright Milky Toner, £19, Space NK

Does everyone need a toner?

This is where expert opinions begin to differ slightly.

Kerr believes toners can benefit almost everyone, noting, “for those with dry skin, toners can help rebuild the barrier and hold moisture.

“For oilier skin types, you have that extra degreasing and exfoliation step that helps with oil control.”

She also says that mature skin can particularly benefit from hydrating or exfoliating toners because natural cell turnover slows with age.

Prisk, however, sees toner as more of an optional extra rather than an essential step.

“A good cleanser, moisturiser and SPF are still the foundations of a skincare routine,” she says.

That said, she agrees the right formula can be useful for specific concerns, particularly dehydration, congestion or excess oil.

Ultimately, experts say toner should never be viewed as a one-size-fits-all product. The formula – and the ingredients inside it – matter far more than the category itself.

Barrier repair/hydrating toner:

Dr.Jart+ Ceramidin Skin Barrier Serum Toner, £35, Cult Beauty

What can toner actually help with?

According to both experts, modern toners can genuinely support hydration, mild exfoliation, oil balancing, deal with dullness, congestion and even help the products applied afterwards absorb more effectively into the skin.

Ingredients such as hyaluronic acid, niacinamide and gentle exfoliating acids can all be beneficial depending on the concern you’re targeting.

But there are still plenty of exaggerated claims surrounding toners.

“Pores don’t physically open and close,” Kerr explains, “and a toner alone isn’t going to cure acne or rosacea”.

Prisk agrees that promises to “shrink pores” or dramatically transform skin are often overstated.

“Toners are supportive products rather than miracle solutions,” she says.

Gentle exfoliating toner:

The Ordinary Glycolic Acid 7% Exfoliating Toner, £11.90

Should toner be applied with hands or cotton pads?

Again, this largely comes down to the formula.

“In my clinic we apply toner with cotton pads using small circular motions,” says Kerr, explaining this can aid the exfoliation process.

Hydrating toners, meanwhile, are often better patted into the skin with clean hands or even misted directly onto the face.

Prisk tends to favour hands over cotton pads where possible.

“This avoids unnecessary product wastage and can be gentler on the skin barrier,” she explains, particularly for sensitive skin types.

However, exfoliating formulas may still benefit from the precision and even distribution a cotton pad provides.

Exfoliating toner pads:

Medicube Zero Pore Pad 2.0, £24, Look Fantastic

Can exfoliating toners be overused?

This is one area where experts urge caution when using toners in your skincare routine.

Kerr believes exfoliating toners can safely be used daily, arguing that skin naturally sheds every day and that exfoliation helps support healthy cell turnover.

But Prisk warns over-exfoliation is increasingly common – especially when people combine toners with retinol, acids and other active ingredients.

“Signs you may be overdoing it include redness, tightness, irritation and increased sensitivity,” she says.

For many people, using exfoliating toners just a few times a week may be enough.

So, should you keep toner in your routine?

If you’re trying to streamline your skincare routine, toner is often one of the first products people question.

Prisk says she would usually prioritise cleanser, moisturiser and SPF first.

“Toners can absolutely have benefits, but they are generally more of an additional or supportive step,” she says.

Kerr, however, offers a differing opinion.

“Toner is a really important product to keep in your routine,” she states, arguing that it helps control oil, supports hydration and improves the penetration of other skincare products.

In reality, the answer probably sits somewhere in the middle.

A toner isn’t necessarily essential – but the right one can elevate a routine significantly, particularly if you’re targeting specific skin concerns.

The key is choosing a formula that supports your skin rather than stripping it – something modern toners, thankfully, have become far better at doing.

Skin-balancing toner for everyday:

Paula’s Choice Skin Balancing Pore-Reducing Toner, £29

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