The Wellness Willow, a locally owned and operated wellness and skincare brand inspired by nature and holistic wellness, is excited to announce the opening of its first retail location in …
Aging gracefully doesn’t mean giving up on beauty—it means redefining it. For many women over 50, the focus shifts from covering up to enhancing what already shines through. Finding makeup and skincare habits that truly lift and brighten can make all the difference, and one 50+ influencer has revealed the age-defying tip she swears by.
Over time, beauty routines evolve, and the goal becomes more about balance and authenticity than perfection. That’s exactly the message shared by a group of mature influencers who are redefining what beauty after 50 looks like. Among them, Gillianne Fuller stands out for her timeless advice that proves radiance isn’t about fighting age—it’s about nurturing it.
According to Fuller, the most powerful beauty secret is also the simplest one: stay hydrated. She insists that drinking plenty of water not only boosts energy but also transforms how your skin looks and feels. “Hydration shows up in your skin, in your energy, and in how you carry yourself,” she told New Beauty, noting that avoiding soda and drinking water daily has kept her complexion fresh and luminous.
It’s not just about quenching thirst—it’s a foundation for beauty. Fuller believes hydration gives skin its natural glow and firmness, helping makeup blend seamlessly and preventing dryness that can highlight fine lines. Her philosophy? Take care of your skin from the inside out, and the results will follow.
Fuller’s approach to skincare is refreshingly minimalist. “Keep it simple,” she says. Instead of chasing every new trend, she sticks to what works. She credits her mother and grandmother for teaching her that less is more, noting that their natural, consistent routines kept their skin beautiful through the years.
Her advice aligns with a broader message shared by other influencers: mindful simplicity beats overcomplication. Mature beauty influencer Kat James stresses the importance of being conscious about what goes on your skin. After eliminating harsh ingredients from her routine, she noticed visible improvements in both her skin and overall health.
Lori Altermann adds a practical yet vital reminder: never skip sunscreen, even indoors. “If plants can get sun inside a house, so can your skin,” she jokes, noting that daily SPF is non-negotiable. She also emphasizes maintaining a healthy weight that works for your body, pointing out that extremely thin faces can look older. When that happens, makeup can be a subtle tool to restore softness and fullness.
For Fuller, though, beauty goes beyond appearances. She rarely wears makeup unless it’s for a special occasion, preferring to let her skin “breathe and hydrate.” Her secret to feeling beautiful? Being at peace with her face as it is and caring for it with intention.
In the end, these over-50 influencers share a unified message: beauty doesn’t fade—it evolves. Whether it’s staying hydrated, protecting your skin, or simplifying your routine, every tip points toward the same truth—radiance comes from taking care of yourself in ways that feel natural and empowering.
Looking for fresh skincare items or fun stocking stuffers for the beauty lovers in your life?
Trader Joe’s beauty aisle has you covered with a mix of hydrating, nourishing, and delightfully scented options.
This brand new set was spotted by popular Instagram account, @traderjoesobsessed and fans are already buzzing about it.
This set includes everything you need to brighten up dull skin for the wintertime, like body oil, a body brush to exfoliate dead skin cells and a body scrub packed with golden seaweed, sea fennel and algae extracts.
This duo is perfect for keeping in your car or purse for on-the-go hydration. Smooth, nourishing, and convenient, it’s ideal for soft, kissable lips anytime, anywhere. Plus, the two scents smell divine.
Treat your lips to this sweet, seasonal mask that moisturizes while filling the air with a cozy cinnamon roll scent. Use it overnight or as a nourishing chapstick throughout the day for soft, indulgent lips.
Perfect for treating yourself or gifting to someone who loves indulgent, skin-loving treats, this set includes:
Franchisees Double Down on Investment to Bring Massage, Skincare & Wellness Franchise to the Entertainment Capital of the World
LAS VEGAS, Nov. 19, 2025 /PRNewswire/ — Heights Wellness Retreat, formerly Massage Heights, a leading massage and wellness franchise that provides high-quality massage, skincare and wellness services in more than 115 Retreats throughout North America, announces a new signed agreement in Las Vegas. Amid the brand’s recent evolution, this milestone marks the first official Heights Wellness Retreat to open in the Las Vegas market.
Behind the Signed Agreement – The Manions:
Husband-wife duo, Eshelle and James Manion, were awarded their first license in February 2024 and have now signed on for a second location in the Las Vegas market. Their first Heights Wellness Retreat is slated to open in Spring 2026 at 6887 Helen Toland Street, Suite 120, within UnCommons, a first-of-its-kind development across from the new Durango Casino & Resort that blends state-of-the-art office space, upscale residential living, trendsetting restaurants and lifestyle brands across a walkable 40-acre campus. The second Retreat is planned for 2028.
Eshelle comes from a marketing and sales background specifically in health care and senior living. She has years of management experience in these industries, whereas James’ background is in the casino industry as a regional director of revenue and finance. Together, their complementary expertise will be instrumental in driving business success.
After learning about the brand’s plans to shift toward a wellness retreat concept, the Manions knew they wanted to be a part of this new era. They decided to invest in the brand, becoming one of the first to sign a franchise agreement with Heights Wellness Retreat and bring the concept to Las Vegas.
Prior to the opening, the Manions are looking forward to building relationships with other local groups and organizations to further cement themselves and the new location in the community.
“We’re thrilled to be at the forefront of the brand’s evolution and introduce the first Heights Wellness Retreat to Las Vegas,” said Eshelle. “With an optimistic economic outlook and the introduction of industry innovations like red light therapy, cryotherapy, halo salt saunas, and more, now is the ideal time to bring these transformative wellness experiences to the community.”
Massage therapy has been the core offering of Massage Heights and will remain the foundation of Heights Wellness Retreat. Building on this foundation, the brand continues to prioritize innovation by enhancing its service offerings with the introduction of touchless therapies such as lymphatic drainage suits, meditation, red light therapy, and salt therapy. These offerings provide consumers with a new level of convenience to achieve holistic wellness, creating personalized experiences that nurture the body, mind, and spirit.
“We are excited to celebrate this milestone with the Manions as they open the first location in Las Vegas since our brand’s evolution,” said Shane Evans, Founder and CEO of Heights Wellness Retreat. “Their passion for our brand and commitment to delivering impactful wellness experiences embody our vision of transformation and growth. With the wellness industry rapidly growing, this agreement marks an exciting step in expanding our footprint and introducing the Heights Wellness Retreat concept to even more communities.”
With the global wellness industry projected to reach $9 trillion by 2028, the brand is primed for continued success. The Heights leadership team has prime territories available nationwide so that more communities across the U.S. have access to holistic wellness services.
Heights Wellness Retreat is currently seeking single and multi-unit operators to join its growing brand. To learn more about the brand’s franchise opportunities, visit heightswellnessretreat.com.
About Heights Wellness Retreat
What started as a massage franchise in 2004 and has evolved into a holistic approach to wellness that helps empower the unstoppable to elevate their every day. Heights Wellness Retreat offers a suite of innovative services including cryotherapy, lymphatic drainage, and more, but massage and facials remain at its core. The wellness franchise has more than 100 locations and counting across the U.S. and Canada.
Heights Wellness Retreat Secures Its First Franchise Agreement Post-Brand Evolution (PRNewsfoto/Heights Wellness Retreat) Cision
View original content to download multimedia:https://www.prnewswire.com/news-releases/following-recent-brand-evolution-heights-wellness-retreat-makes-its-las-vegas-debut-302620489.html
Photo: Shutterstock
Taking care of your skin is a rewarding commitment. It involves nurturing your skin, keeping it healthy, and feeling confident every day. With many products and advice available, starting can feel overwhelming. The good news is that you can create an effective skincare routine without making it complicated.
Building a routine that suits your skin type and concerns is key to lasting beauty. Whether you’re new to skincare or have tried various products, there’s always a chance to improve your routine. Let’s look at how to build a simple and effective skincare routine for lasting results.
Before buying products, understand your skin type. Is it dry, oily, combination, or sensitive? Each type has different needs, and knowing your skin will help you choose the right products. For oily skin, lightweight, non-comedogenic products work best. Dry skin often needs thicker, more hydrating creams.
Watch how your skin reacts over time. Factors like weather, diet, and stress can change its condition, so be flexible with your approach. Regularly check your skin to adjust your routine as needed.
A basic skincare routine usually includes cleansing, toning, moisturizing, and sun protection. Start with a gentle cleanser to remove dirt and makeup without stripping your skin of its natural oils. Next, use a toner to balance your skin’s pH and prepare it for other products.
Moisturizers keep your skin hydrated. Choose a light formula for oily skin and a richer cream for dry skin. Sun protection is essential; using sunscreen daily helps prevent aging and skin cancer. Find a product that fits easily into your routine.
After you establish the basics, think about adding targeted treatments. Serums work well for specific issues like dark spots, fine lines, or acne. Ingredients like vitamin C and hyaluronic acid can benefit all skin types.
Don’t forget exfoliation. Use chemical or physical exfoliants 1-3 times a week based on your skin’s tolerance. This helps remove dead skin cells, promoting cell turnover and revealing brighter, smoother skin.
While a good skincare routine helps your skin, many people also turn to cosmetic treatments to enhance their routine. Vancouver Botox has become popular for reducing fine lines and wrinkles, giving your skin a smoother, younger look. This non-invasive procedure involves injecting purified botulinum toxin into specific muscles. This temporarily relaxes the muscles, reducing wrinkles.
Botox can enhance a skincare routine but does not replace it. Many find that regular treatments make their skin feel rejuvenated, allowing products to work better. When combined with a solid skincare regimen, Botox can enhance your overall appearance and help maintain a youthful appearance.
Creating a long-term skincare routine takes commitment. Consistency is important for seeing real results, so try to stick to your regimen daily. It is helpful to set reminders or create a checklist for morning and evening.
Regularly check your skin and routine. Changes in your skin’s needs often mean it’s time to try new products or adjust what you currently use. Consulting the best Botox clinics in Vancouver can also give you personalized advice and recommendations.
Your skin reflects your health, so pay attention to what it needs. Diet, hydration, and sleep significantly affect how your skin looks. Eating a balanced diet full of antioxidants and drinking enough water can improve your skin.
Skincare products are not the same for everyone. What works for a friend may not work for you. Try different products and techniques to see how your skin reacts. Adjust your routine based on its response.
With so many products available, sometimes less is better. A minimalist skincare routine focuses on quality over quantity. Use a few essential products that match your skin’s needs, rather than too many items that can overwhelm you.
By simplifying your routine, you can make it easier while still achieving healthy skin. Fewer products can lead to better results and reduce the risk of irritation from overlayering.
Just like you change your clothes with the seasons, you should also change your skincare routine. The weather can affect your skin, so it’s important to adjust your products and habits.
In the colder months, the air is usually drier, and your skin may need thicker moisturizers to help with dryness. Look for ingredients like shea butter or ceramides for better hydration. You should also use a creamier cleanser to keep moisture in your skin.
Kardashian shares Rocky born in November 2023 with her husband, rocker Travis Barker
Kourtney Kardashian opened up about still breastfeeding her two-year-old son, Rocky Thirteen, during the Women’s Wear Daily (WWD) Beauty Inc Awards in New York on Tuesday.
The 46-year-old reality participated in a panel titled ‘Lemme Lead: Redefining Wellness & Access’ at WWD’s The Catalysts, where she showcased her wellness brand, Lemme, alongside co-founder Simom Huck.
Kardashian, who shares Rocky born in November 2023 with her husband, rocker Travis Barker, 50, spoke candidly about breastfeeding while discussing how she sustains her energy as a busy mother of four.
When WWD moderator Jenny B. Fine asked her about the source of her vitality, Kardashian who recently sparked pregnancy rumours explained her wellness regimen and shared insights on balancing motherhood with her professional commitments.
‘How do I get my energy? Honestly, I have no idea. I wonder that. I do no alcohol. I am breastfeeding.’
Huck, 42, added, ‘You were a matcha girl before.’
The Kardashians star, who looked stunning in a whit suit at the event, then replied,’ I cannot wait to have matcha again.’
‘It’s a choice. I technically could have it, I think while breastfeeding, but it’s just become a choice.’
The mom-of-four, who was joined by Lemme co-founder Simon Huck on the panel, also shared that she’s avoiding coffee. Kardashian, also has three children-Mason, 15, Penelope, 13, and Reign,10, with ex partner Scott Disick.
Follow this guide
What’s the story
Mafura butter, a lesser-known skincare gem, is making waves for its moisturizing properties.
Extracted from the seeds of the mafura tree, which is native to Africa, this butter is rich in fatty acids and vitamins.
It is increasingly being recognized for its ability to nourish and hydrate the skin.
As more people look for natural alternatives in their skincare routines, mafura butter offers a promising option.
Mafura butter is loaded with essential fatty acids such as oleic and stearic acid.
These components are vital for keeping the skin’s moisture barrier intact.
By locking in hydration, mafura butter can help keep the skin soft and supple.
The presence of these acids also helps in repairing damaged skin and reducing dryness.
Mafura butter is also rich in vitamin E, an antioxidant that protects the skin from environmental stressors.
Vitamin E is known to promote cell regeneration and improve overall skin texture.
Using products with mafura butter can help you achieve a healthier complexion by fighting free radicals that cause premature aging.
One of the best things about mafura butter is its natural anti-inflammatory properties. This makes it ideal for sensitive or irritated skin.
It can help reduce redness and swelling, while also soothing conditions like eczema or dermatitis.
Its gentle nature makes it a great choice for anyone looking for relief from inflammation without harsh chemicals.
Mafura butter’s versatility makes it a great ingredient in a range of skincare products, from lotions to balms, and even hair care items.
Its ability to deeply moisturize makes it ideal for dry areas like elbows or knees, while also providing lightweight hydration on the face or body.
This adaptability means that users can reap its benefits across multiple applications in their daily routines.
Skincare is often associated with women, but it shouldn’t be so. Increasing pollution, screen time, and lifestyle factors are posing a challenge to men’s skin as well. Hence, these simple, …
A recent trend that’s dominated skincare conversations has been the shift towards “skinimalism”: fewer products, smarter formulas, and simpler routines. It’s been my preferred sincare regimen too, I’m not a fan of 10-step routines, and they rarely work well on my combination skin. The Oriflame Optimals Hydra Radiance range was a recent discovery, which proved to be one of the easiest to adapt to and love.
The packaging is minimal but luxe, and all the products were very functional while looking great.
A minimalist, three-step routine built around hydration, microbiome balance, and barrier health, I committed to using it consistently for a few weeks.
View this post on Instagram
Here’s my honest experience.
A gentle cleanser, this didn’t leave my skin feeling stripped and dry. It has a lightweight gel texture that foams just enough. This was one of the easiest to incorporate into my everyday routine.
Read: The Body Shop Passionfruit Range Review: Cooling Summer Skincare You’ll Love
It worked well to remove oil and makeup residue, and left my skin feeling ready for the next steps.
What I liked most about all the moisturisers was that they melted into skin like butter. I tried three different moisturising options from the range: the Hydra Radiance Light Cream, the Eye and Lip Contour Cream and The Beyond Moisturiser SPF 25.
The Radiance Light Cream quickly became my everyday staple. It’s feather-light, got absorbed instantly, and never left a greasy finish.
Even in humid weather, it didn’t feel heavy. Within minutes, my face felt calm, soothed, soft, and plump.
The Beyond Moisturiser SPF 25, on the other hand, became my go-to product for work-from-home days. It’s a multi-benefit cream, and it truly behaves like one — hydration, smoothing, brightening, and lightweight sun protection all bundled together.
The Eye and Lip Contour Cream had a lovely finish, and perfect for added hydration.
I usually judge a range by the sunscreen, because I think they usually make or break my routine.
This one pleasantly surprised me. It’s ultra-light, absorbs fast, and most importantly, leaves no white cast. What I loved most was the dewy glow it leaves behind. It was also enough to be used on it’s own, without a moisturiser.
This finish worked beautifully under makeup. If you prefer a matte sunscreen, this may not be for you, but if you enjoy a glowy base, this formula is perfect.
Oriflame’s commitment to sticking to the highest international standards, while being cruelty-free and sustainable, all work in its favour. If you’re looking for a minimalist routine that prioritises glow, hydration, and barrier health without demanding too much time, this is a range worth trying.
The festive period is one of the busiest times of the year for professional makeup artists. Whether you’re perfecting looks for winter weddings, office parties, or New Year’s Eve celebrations, staying ahead of the season’s biggest trends is key. We spoke to top MUAs and educators to uncover the party-ready makeup trends clients will be requesting most in 2025 – with expert tips for long-lasting, camera-ready finishes.
While gold glitters and shimmers are always a popular choice when it comes to parties and special events, Anushka Patel, a makeup artist with over 15 years’ experience and the head of makeup brand Et Al, believes the tide is about to turn.
“I’m loving the resurgence of burgundy and chocolate tones in fashion this season, and it’s exciting to see that richness reflected in makeup trends as well,” she notes.
“These warm hues translate beautifully across eyes, cheeks, and lips, offering versatility that works from day to night.”
This shift towards deeper, moodier colours is a refreshing departure from looks centred around a bold red lip, which can often feel predictable when it comes to festive makeup.
“Berry, plum and wine tones offer a more luxe finish,” observes Xiao Chen, education manager at Morphe.
The key to mastering this look relies on a reliable lip liner; matte finishes and staining formulations offer durability that will help your client’s makeup last all night.
Nadia Fihema, director of global education at Huda Beauty, also believes that runway trends will be reflected in makeup, forecasting a fusion of ‘toasted glamour’ with ‘high-impact glam’.
What does this look like? “Toasted glamour leans into rich amber tones, soft diffused bronze lids, and that subtle, candlelit warmth that feels polished and luxe,” she explains.
“Meanwhile, the high-impact glam introduces sharper definition – so sculpted cheekbones, and deeper, more dimensional eye or lip moments that elevate the look. Together, they create a finish that is radiant and powerful.”
The ‘clean girl’ and ‘glass skin’ trends have been dominating the beauty landscape for some time now, and for clients that favour this more minimal approach to makeup, luminous skin is the perfect look for them.
“Think radiant, glass-like finishes, lightweight foundations, soft diffused bronzing, and fresh blush tones that enhance natural texture for an effortlessly luxurious glow,” says Maddy Essex, senior brand educator for Jane Iredale.
Carly Utting, senior artist for Mac Cosmetics UK & Ireland, seconds this, noting that more clients are asking for “real” skin, ditching the heavy, powdery appearances as of late. “Juicy buttery skin is achieved by prepping the skin with a hydrating serum which will leave the skin nourished and ready for your chosen base,” she explains.
Metallic and chrome textures are back in a big way, according to Utting. “But this doesn’t have to mean bold or overly technical looks,” she clarifies.
“People are wanting to make a statement in the simplest of ways. This could be a wash of multi-dimensional nudes on the eye that shift from oyster pearl to bronze, or a frosted lip. This season it’s all about playful texture.”
Chen agrees, explaining that this approach lends itself well to complexion finishes, too. “Instead of chunky glitter, I would opt for microfine or metallic wash. Using a soft-focus highlighter rather than full-on disco ball will modernise the look, as well as keeping the base as natural as possible, so your clients look polished but not overdone,” she suggests.
Parties and other special occasions often result in lots of photo opportunities, so it’s likely your clients will want to ensure their makeup looks good both in person and on camera.
“I always say prep is everything,” explains Chen. “If the skin is smooth and hydrated, the makeup instantly sits better and photographs beautifully. I like to use a satin-finish foundation, something with a soft glow but not too shiny,” she says.
Meanwhile, Fihema notes that flawless under eyes are a must, as this is an area that can often look problematic when it comes to flash photography. Whether you’re using a loose or pressed powder, make sure you’ve tested these out for flashback before using on your clients.
When it comes to technique, Patel recommends spending a little extra time on blending – especially with complexion products. “Flash photography can highlight any harsh lines or uneven application, so using a damp sponge to softly press and diffuse product ensures a seamless, photo-ready finish,” she explains.
“It’s those small steps that make a big difference in how makeup translates in real life and in pictures.”
Essex echoes the observation that ‘clean girl’ makeup has continued to prove popular, explaining, “We’ve noticed a shift towards lighter textures, with a focus on buildable, dewy cream and liquid formulations that enhance the natural skin, rather than full coverage bases that can have the tendency to sit in fine lines and wrinkles.”
Discussing the reason behind this shift, she continues, “With the incredible rise in popularity of advanced skincare and aesthetic treatments aimed at improving skincare texture, we now want to embrace our skin and show off our progress, giving it as much focus, if not more, than the eyes and lips.”
However, that’s not to say that powder products don’t have a place in the latest makeup trends, with Utting acknowledging that people are becoming more aware of the advantages of combining creams and powders.
“Formulas are now created to be able to be used in synchronicity, meaning you can layer and build both together. Cream eyeshadow bases are becoming more popular to lay as a base for powder shadows to be used on top, meaning the pigment of the powder shows more.”
Fihema agrees, especially when it comes to complexion. “Cream formulas give natural movement and a lit-from-within glow, while powders are used strategically to set, and extend makeup wear.”
When discussing textures and finishes, ‘soft’ is the key word Chen uses to describe the current state of play. “Powders are being used more lightly, just to set, not to mask,” she explains. “And instead of chunky glitter, we’re seeing finer metallics and soft shimmers – they catch the light in such a flattering way.”
The festive period is one of the busiest times in a salon, with an increased number of clients looking to treat themselves to a little pampering. With this in mind, how can salons ensure they are still providing a relaxing experience? It all comes down to timing…
“Glamming someone getting ready for a busy Christmas party can be super stressful, and the expectation on the makeup artist is even higher when it’s for an important event,” notes Utting.
“For me, ensuring there is enough time for glam is always the most important. Get there early to set up, have everything planned and be ready for changes! I always make sure everything is sanitised and ready to go.
“I like to treat my clients to a nice face massage before I start makeup, it relaxes them but also makes the skin look so much healthier!”
As we move into the busiest weeks of the year, one thing is clear: clients are embracing makeup that feels elevated yet effortless.
From the depth of burgundy tones to the warmth of toasted glamour and the freshness of luminous skin, this year’s party trends strike the perfect balance between impact and wearability.
Texture is playing a major role too, with microfine metallics, soft shimmers and cream-and-powder layering helping artists create looks that hold up under party lighting and constant photographs.
With thoughtful prep, considered product choices and a calm approach behind the chair, MUAs can deliver makeup that not only lasts all night but makes clients feel confident, relaxed and ready to celebrate.
What are the biggest party makeup trends for 2025?
The key trends include burgundy and chocolate tones, toasted glamour with rich ambers and sculpted features, luminous “clean girl” skin, wearable metallic finishes, and softly layered cream-and-powder textures.
What makeup look is most flattering for winter events?
Luminous, softly sculpted skin paired with warm eye tones or microfine metallic accents works well for winter lighting and evening photography. The combination of glow plus definition tends to be universally flattering.
How can makeup artists ensure festive looks last all night?
Focus on skin prep, build colour in thin layers, and combine cream and powder textures for increased longevity. Opt for matte lip liners, long-wear stains and strategic powder placement to reduce movement.
What makeup photographs best in flash?
Satin or soft-glow foundations, well-hydrated skin, and finely milled powders tend to photograph the most seamlessly. Avoid heavy highlighter or products that cause flashback, especially under the eyes.
What textures and finishes are most popular right now?
Buildable creams, lightweight liquids and soft-set powders dominate 2025 makeup trends. MUAs favour products that enhance natural skin while allowing strategic powder for longevity and definition.
Shop with confidence, pay with security.
We're here to help, just a click away.
Shop the world, without the shipping fees.
Error: No feed found.
Please go to the Instagram Feed settings page to create a feed.
Copyright © 2026 BestoLive.gr. All Rights Reserved.
