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DELERE Unveils Caviar PDRN Routine for Morning Anti-Aging

DELERE Unveils Caviar PDRN Routine for Morning Anti-Aging

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While retinol dominates nighttime skincare, dermatological experts highlight a critical gap in modern anti-aging: morning defense. Retinol aids nocturnal renewal, but photodegrades under sunlight. Meanwhile, daytime exposure to UV rays, blue light, fine dust, and stress generates free radicals that trigger “Inflammaging”—a state of chronic micro-inflammation that degrades collagen before nightfall. Because sunscreen alone cannot stop oxidative damage, complete skin longevity requires a dedicated morning antioxidant shield.

Addressing this gap, high-performance K-beauty brand DELERE introduced an anti-aging system centered on Caviar Omega-3. Containing up to 20 times more omega-3 fatty acids compared with conventional fish oil, caviar creates a proactive barrier against micro-inflammation before visible signs of aging emerge.

To guarantee purity, DELERE operates a 15-year “Farm to Face” model, managing its own sturgeon farm from cultivation to formulation. The brand was founded after a premier Korean cosmetic manufacturer specifically requested DELERE’s harvest over all external sources. Driven to explore its unique potency, founder Su-han Lee conducted years of clinical research. While sturgeons require a full decade for omega-3 and mineral levels to peak—a wait most commercial brands skip—DELERE honors this 10-year maturation, achieving a 168% improvement in skin absorption compared with a conventional serum.

To ensure deep delivery, DELERE overcomes skin barrier limitations with a patented three-tiered system.

Bioavailable Caviar Omega prepares the skin, 100% pure Salmon PDRN stimulates cellular repair, and a patented 3D Hyaluronic Acid matrix (H-Active Booster, Patent No. 10-2609651) encapsulates the active core for loss-free penetration.

This architecture powers DELERE’s new Caviar PDRN collection, headlined by the Vita Boost Shot Serum. Built for the morning routine, its dual-formula activates a freeze-dried capsule formulated with 100% pure Vitamin C directly into the Caviar PDRN serum upon first use to prevent oxidation. Combining Caviar Omega, 4,000ppm Salmon PDRN, 100% Vitamin C, and 5% Glutathione, this two-week program simultaneously targets six key indicators: regeneration, elasticity, tone, texture, hyperpigmentation, and barrier health.

In clinical trials, a single application recorded a 96% barrier recovery rate and an 82% soothing recovery rate. Over two weeks, subjects demonstrated a 123% elasticity increase and a 2.8-fold improvement in blemish reduction compared to standard serums. Certified by Germany’s Dermatest with a 100% user satisfaction rate on sensitive skin, it is ideal for ages 30 to 50 addressing dullness and fatigue. Offered in a 15ml single bottle or a two-bottle set, it is paired with the Firming Eye Serum (Caviar Omega, 300ppm Salmon PDRN, Acetyl Hexapeptide-8) for eye lines and dark circles, and the Lift Neck Cream (Caviar Omega, 500ppm Salmon PDRN, Ceramides) for neck wrinkles, smile lines, and double-chin lifting care.

DELERE’s full Caviar PDRN lineup is now officially available on US Amazon. The collection has already earned high praise from top beauty authorities, with leading creators Skincare with Yuri and Dani Cole highlighting the Vita Boost Shot Serum as an indispensable morning upgrade for radiant skin. To celebrate its North American debut, DELERE is hosting an exclusive Labor Day promotion on Amazon from August 28 through September 7, offering a 20% discount across all four new SKUs.




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The Canadian Beauty Shopping Habits Turning Skincare Into a Self-Care Ritual

The Canadian Beauty Shopping Habits Turning Skincare Into a Self-Care Ritual

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Beauty shopping is becoming less about filling a bathroom shelf and more about deciding what genuinely earns a place in an everyday routine. In Canada, where consumers can move between drugstores, department stores, specialist retailers and increasingly sophisticated online beauty shops, the choice is no longer simply about finding the newest product. It is about finding products that fit how people actually want to live.

That shift changes the meaning of skincare shopping. A purchase can be functional, but it can also become part of a slower evening ritual, a few minutes spent looking after yourself rather than simply addressing a perceived flaw. The result is a more considered relationship with beauty, where formulation, purpose and personal routine all matter.

The Beauty Shelf Is Becoming More Intentional

The most revealing change may be what consumers leave off the shelf. Instead of automatically building elaborate routines, shoppers are increasingly able to compare ingredients, understand what individual products are intended to do, and decide whether another step is genuinely necessary.

For someone building a quieter evening ritual, something as simple as applying a caffeine eye cream can become one small part of that process. OKOA’s formula combines caffeine and squalane with botanical extracts and other actives, and is designed for use around the eye contour. The broader lesson is less about one product than the way a specific step can have a defined purpose within a personal routine.

This kind of selectivity can make skincare feel less like maintenance and more like a moment of pause. The product matters, but so does the habit of stopping for a few minutes at the end of the day.

Canadian beauty retail is operating in a market where ingredient awareness has become increasingly visible. Shoppers do not necessarily need to understand every molecule in a formula, but they can now investigate why an ingredient is there and what role it is intended to play.

That is partly what makes modern skincare shopping different from simply choosing a product based on packaging. Consumers can compare formulas, read about active ingredients and decide whether a product aligns with their existing routine.

Retail Insider’s coverage of Indeed Labs’ 15th anniversary provides one example of how the Canadian market has developed around targeted, science-led skincare. The company’s history includes products designed around particular concerns rather than a one-size-fits-all approach, reflecting a wider emphasis on formulation and purpose.

For the consumer, that creates a more informed shopping experience. The question becomes less “What is everyone buying?” and more “What does my skin actually need?”

Self-Care Does Not Have to Mean More

There is a temptation to equate self-care with indulgence, but skincare can work differently. A routine can be calming precisely because it is familiar and limited.

A cleanser, moisturizer, treatment, and daytime SPF may be enough for one person. Someone else may enjoy adding an eye product or a more targeted treatment at night. Neither approach needs to be treated as superior.

That is where the idea of ritual becomes useful. Applying skincare slowly, rather than rushing through it, creates a small boundary between the demands of the day and the time that follows. The product becomes part of the ritual without becoming the whole point.

Canadian Retail Is Bringing More Choice to the Shelf

Choice is also becoming a larger part of the Canadian beauty landscape. Retail Insider’s recent coverage of IOPE’s arrival through Sephora Canada illustrates how international skincare brands rooted in research and ingredient development are continuing to enter the market. The launch gives Canadian shoppers another example of how global skincare concepts are increasingly available through familiar retail channels.

For consumers, more choice can be valuable, but it also makes discernment more important. When shelves become crowded with actives, technologies and claims, a routine built around a few clearly understood priorities may be easier to maintain.

The growth of research-led skincare also reflects the wider movement toward products that explain what they are designed to do, rather than relying entirely on the promise of transformation.

There is another side to this trend that has less to do with ingredients and more to do with experience. Choosing a skincare product can become a form of self-care when the decision is deliberate.

Perhaps that means spending time reading the label instead of buying impulsively. Perhaps it means replacing a product that no longer suits your routine rather than accumulating three more alternatives. Or it can mean choosing a texture that makes an evening ritual enjoyable enough to repeat.

That relationship between precision and daily use is explored in the changing language of skincare, where longevity and thoughtful routines have become part of the broader conversation.

The Minimalist Beauty Cabinet Has an Advantage

A smaller routine does not necessarily mean a less sophisticated one. A carefully developed formula can combine several functions, allowing one product to serve a clear role without adding unnecessary complexity.

That is particularly relevant as shoppers become more attentive to the idea of a minimalist beauty wardrobe. The emphasis is not on owning the fewest products possible, but on knowing why each product is there. This approach is also reflected in the idea of minimalist beauty, where skincare staples are considered alongside personal style and everyday practicality.

The New Luxury Is a Routine You Actually Enjoy

Beauty shopping can still be exciting. New launches, unfamiliar ingredients and international brands all have their place. But the most sustainable purchase may be the one that becomes part of a routine you genuinely enjoy using.

That is perhaps the most interesting shift in Canadian beauty shopping. Skincare is moving beyond the idea of correction and toward something more personal: a few intentional minutes of care, supported by products chosen for a reason.

The mirror may still be part of the experience, but it is no longer the only measure of whether a routine feels worthwhile. As a recent Forbes discussion of the mirror and lens suggests, the way we look at something can change what we notice about it. In skincare, that may mean seeing the ritual itself as part of the benefit, not simply the appearance that follows.

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Why Topical Treatments Are Becoming a Bigger Part of Modern Skincare Routines

Why Topical Treatments Are Becoming a Bigger Part of Modern Skincare

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Have you ever wondered why creams, gels, or any other topical treatments have grown in popularity in skincare discussions? This comes from people understanding that simply using a cleanser-moisturizer approach doesn’t treat all skin issues. Actually, it turns out that acne affects around 85% of teenagers and young adults, which means that targeted treatments are important to many people’s skincare routines.

However, this does not mean that it’s necessary to have a cabinet full of skincare products. Skincare has now shifted towards targeting specific skin issues. People stopped trying out one product after another and learned how to use treatments that their skin actually needs. This article explains why topical treatments have become part of modern skincare routines.

Skincare Is Becoming More Personal

There was a time when skincare advice seemed pretty straightforward: wash your face, apply moisturizer, and call it a day. These basic steps are still essential. However, every skin is different, and a method that suits one person can lead to dryness, irritation, or acne in another.

Someone with acne will have to choose a different treatment approach from someone suffering from eczema, psoriasis, excessive drying of skin, or other kinds of inflammation. This is where topical treatments might be of help.

Unlike universal treatments, topical medications will target a specific concern. They may help with inflammation, acne, itching, infections, or skin barrier protection.

They Are About More Than Acne

The term ‘topical treatment’ is usually associated with acne. However, topical treatments can be used for more than just acne. They treat conditions like eczema, plaque psoriasis, skin diseases, and different types of dermatitis.

With atopic dermatitis, there are topical medications like moisturizers, corticosteroids, calcineurin inhibitors, and PDE-4 inhibitors that can be used as part of the treatment plan. This is important because not all topical products should be considered beauty products. Some of them are medications for skin conditions that already have a diagnosis.

They Put Treatment Where It Is Needed

One of the most important advantages of topical applications is very straightforward. You apply the product to the area that requires treatment.

Topical treatments may feature different active substances depending on the formulation. For instance, products that are recommended for the treatment of acne can include benzoyl peroxide, retinoids, azelaic acid, and salicylic acid.

These ingredients do different jobs. Some can alleviate clogged pores, others can deal with the inflammation, while others can target acne-causing bacteria.

Topical Treatments Can Be Incorporated Into a Simple Routine

You might assume that adding a treatment means your skincare routine has to become more complicated. It does not. In most cases, you would just need to add a topical treatment to your existing skincare routine.

For example, you could clean the skin thoroughly, apply the required treatment, moisturize, and use sunblock. That’s all there is. Instead of applying several serums and hoping for the best outcome, you can use a treatment with a clear purpose.

New Techniques Offer More Alternatives

Skincare has evolved tremendously throughout the years, and topical treatments have followed suit. Active ingredients and products for various skin issues have increased over the years. For instance, acne treatment can be applied independently or in combination with other treatments, depending on the type of acne and the intensity of the problem.

Topical treatments for inflammatory skin disorders like atopic dermatitis have also improved. The increased number of options is great, as not every person’s skin works the same.

The dermatologist weighs factors like the following before determining the appropriate course of therapy,

  • The nature of the problem

  • Its intensity

  • The sensitivity of the problem

Modern skincare is gradually changing from the search for a miracle product to finding what works for you.

A Targeted Routine Could Mean Fewer Products

Sometimes, better skincare involves buying less instead of more. It’s tempting to get stuck in the cycle of seeing a new product, buying it, trying it for a while, and then moving on if you don’t get immediate results.

This may leave you with a cabinet full of products and no clue about what actually worked on your skin. In contrast, a focused treatment gives purpose to your regimen. Instead of experimenting endlessly, you can concentrate on solving specific problems.

Smarter Skincare Starts With Knowing What Your Skin Needs

Smart skincare begins with understanding what your skin needs. The rise of topical treatments shows a more significant trend in skincare. Skincare today proves to be much more than just having many products and following the newest trend. It’s about being more intentional.

A good skincare routine doesn’t require ten steps. Sometimes what’s needed is simply identifying the problem, using the right treatment, letting it take effect, and implementing some simple daily habits that support the skin.

Topical treatments can be very useful because they provide a targeted approach or solution for specific problems. If used wisely, they can easily find their way into a routine, making it efficient and simple. The point is not to collect a lot of products, but to be able to understand your skin well enough to provide what it needs.

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Easy ways to stop stinging, itching and pigmentation

Easy ways to stop stinging, itching and pigmentation

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We’re constantly told to protect our skin barrier but sometimes, even with the greatest of care, things get compromised. Maybe you’re back from your holidays with stinging sunburn or had an adverse reaction to a new product in your skincare routine. It happens and when it does, quite frankly, it hurts! Luckily, getting your skin barrier back to normal isn’t difficult, but it will take a slight shakeup to your usual routine to get things back on track. So much of the skin barrier advice out there is based in lighter skin tones, from signs that it is in fact damaged to how to treat it, and it varies between skin tones and types.

Signs of a damaged skin barrier in darker skin

The first step is understanding whether your skin barrier is damaged, and getting to grips with what that looks or feels like for you.

For darker skin tones, the often spoken about signs of a damaged skin barrier, for example red, inflamed skin, can look slightly different. Dermatica dermatologist Dr Shendy Engelina says “inflammation from a damaged skin barrier doesn’t always look red on darker skin tones, and instead it often appears as a subtle purplish or hyperpigmented shadow.”

The best and most reliable way to check for a damaged skin barrier is to touch and feel your skin (with clean hands of course). “If your skin feels unusually warm, tight, or irritated, your barrier is likely compromised,” Dr Shendy says. “Other key signs to watch out for include persistent itchiness, rough or flaky patches, and a sudden sensitivity to products that you previously tolerated well.”

If symptoms persist, it might be time to consult your GP, as they could be signs that personalised medical advice and treatment is needed.

Sunburn vs irritation vs post-inflammatory hyperpigmentation

Sunburn, irritation and post-inflammatory hyperpigmentation are all interconnected terms and refer to different types or stages of skin barrier trauma. They all damage the skin barrier in different ways, making it tricky to actually understand what’s going on and how best to treat it.

So, let’s break it all down. Dr Shendy explains that sunburn is “acute damage” caused by UV radiation from the sun. “This compromises the skin barrier and triggers an inflammatory response.”

A damaged skin barrier – which could be caused by lifestyle habits, harsh skincare routines, and environmental factors like UV radiation – means the skin’s protective outer layer has been weakened and made vulnerable. Irritation is the physical symptom of this damage, characterised by stinging, itching, or warmth.

Post-inflammatory hyperpigmentation refers to the light or dark brown marks left behind after the initial inflammation has subsided. This happens because the inflammation triggers excess melanin production in the affected areas.

What to ingredients to start and what to stop

STOP: Active ingredients and exfoliants

When dealing with a compromised skin barrier, you’ll want to strip your routine back to the absolute basics. Dr Shendy recommends pausing all active ingredients – yes, that includes the vitamin C too – to allow your skin time to recover. Don’t worry, this is just temporary but it does mean stepping away from exfoliating acids (like AHAs and BHAs), retinoids, and harsh physical scrubs for a while, “as these will only exacerbate the inflammation and delay the healing process.”

START: Replenishing moisturisers and anti-inflammatory ingredients

“In the meantime, your routine should focus on replenishing products, choosing moisturisers formulated with ceramides, cholesterol and free fatty acids,” Dr Malvina Cunningham, Renew + Me’s consultant dermatologist, says.

“Pairing these lipid-dense creams with hydrating humectants like glycerin and soothing anti-inflammatory ingredients like niacinamide, panthenol or centella asiatica helps further repair and prevents water loss and post inflammatory hyperpigmentation.”

Dermatica Caring Squalane Cream Cleanser
Skin 1004 Madagascar Centella Ampoule Foam 125ml
The Ordinary Niacinamide 10% + Zinc 1%
Renew+Me Nightly-Active-Treatment
Dr Jart+ Cicapair Intensive Soothing Tiger Grass Repair Cream 50ml

Now 20% Off

How to use sunscreen during skin barrier recovery

SPF shouldn’t solely be a staple in your summertime skincare routine – this is a year-round must have to protect your skin barrier from UV exposure, yes even in the colder months.

“Using sunscreen during barrier recovery is important especially for skin of colour, where UV exposure on compromised skin rapidly worsens post-inflammatory hyperpigmentation,” Dr Malvina advises. Opt for a 100% mineral (physical) sunscreen containing zinc oxide or titanium dioxide as these will be more gentle on your skin as it heals. Mineral sunscreens don’t often have the best rep as they tend to leave a white cast on deep skin tones, but you can go for a new-gen tinted formula (see below) during this step if you have medium deep skin.

Alternatively, look for products formulated for sensitive or eczema prone skin which are fragrance-free and alcohol-free formulas and incorporate soothing base ingredients like squalane or glycerin.

Tatcha The Silk Sunscreen SPF50
Caudalie Vinosun Very High Protection Cream Spf50
Naked Sundays BeautyScreen Peptide Foundation Tint 30ml

Now 20% Off

Beauty of Joseon Daily Tinted Fluid Sunscreen Broad Spectrum SPF30

“Focus your daily routine on a non-stripping, fragrance-free cleanser, a barrier-repairing cream and a broad-spectrum sunscreen for sensitive skin or a mineral sunscreen with an SPF to protect vulnerable skin from darkening while it heals,” Dr Malvina says.

Apply an ultra-gentle, non-foaming cleanser with lukewarm water. Then follow with a rich ceramide-based moisturiser. Use this on slightly damp skin directly after cleansing to seal the hydration in and finish with a broad-spectrum, mineral sunscreen.

Lauren Gordon is a contributor for Cosmopolitan’s Black Beauty Hub and the Emerging Audiences Editor at The Mirror, where she leads the Under-35s team and serves as the creator-curator of The Gulp, a weekly lifestyle and culture newsletter.

With nearly a decade of experience across leading newsrooms and digital platforms, Lauren’s career in lifestyle and beauty journalism flourished after earning her journalism degree from the University of the Arts London.

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A modern skincare brand’s guide to sensitive skin

A modern skincare brand’s guide to sensitive skin

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If you’re a beauty enthusiast with sensitive skin, then you are probably familiar with the struggle of trying new products. One wrong ingredient can cause breakouts, dryness, rashes, bumps, or a combination of all. For sensitive skin, creating a healthy skin barrier with products that combine high-performance actives with gentle formulations is essential. Built on this philosophy, British-made skincare brand Plenaire launched in India with a forward-thinking approach that blends science, transparency and emotional wellbeing. Inspired by the French philosophy of “en plein air”, which translates to “in the open air,” Plenaire’s selection of products is designed for a new generation of beauty lovers who value self-care as much as self-expression. Think barrier-first beauty, modular routines, and science-backed formulations that work with the skin barrier rather than overstimulating it. Because when it comes to sensitive skin, less is more.
Read along to unveil your new AM and PM skincare routine.

Images courtesy: Plenaire

A modern solution

At Plenaire, the secret to unlocking a healthier skin barrier begins with Éclat Botanique™, a unique product philosophy. Here, “éclat” translates to radiance, while “botanique” puts an emphasis on plant-derived and naturally sourced ingredients. Bringing together actives, bio-plant and marine components, these ingredients seamlessly combine to protect the skin barrier and maintain a natural glow. Rooted in modern science, actives such as BHA’s, Glycolic acid, Ceramides, and Hyaluronic acid help support the skin’s natural repair cycle. They work gently to calm irritation, reinforce the skin barrier, and provide long-term nourishment for a balanced, healthy-looking complexion.

For AM

Start your day with a two-step skincare ritual that promises clean and balanced skin. The ritual begins with Plenaire’s Duelle 2-in-1 Brightening Cleanser, a gentle daily cleanser with a pH of 5.5 that removes impurities and excess oil. With the goodness of Niacinamide, it helps brighten the skin without stripping it of moisture. Enriched with upcycled Jojoba micro-grains, it exfoliates to help smooth skin and restore its natural glow.

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Does your routine need a longevity skincare upgrade?

Does your routine need a longevity skincare upgrade?

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Skin longevity is 2026’s big trend – does it deliver anything genuinely new? Or is it simply anti-ageing reinvented?

Any products in this article have been selected editorially however if you buy something we mention, we may earn commission.

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You might have been hearing a lot of talk about ‘skin longevity’ in recent months. Because ‘longevity’, for a while a buzzword bandied about by biohacking bros, has entered the beauty lexicon, with longevity skincare taking over the shelves in Boots and SpaceNK.

Major brands have brought out ranges that name-drop the L word: Lancome Absolue Longevity MD, fronted by 63-year-old actress Demi Moore, promises to target ‘cellular senescence’ (when old cells stop dividing), while Tatcha’s The Longevity Serum suggests that its Blue Zone-inspired ‘Okinawa Cellescence Complex’ of botanicals will do likewise. Meanwhile, on social media, influencers are sharing ‘skin longevity’ guides. But what exactly does it all mean? 

Actress Demi Moore is the face of LancomevLongevity MD skincare

From a wellness point of view, longevity science is all about not just extending our lifespan (the number of years we live) but extending our healthspan, the number of healthy years we live. The idea is that we can be proactive, focusing on prevention and preservation, rather than correcting or curing. Translate that into skin, and it’s ostensibly about keeping our skin healthy for longer. Yes, ‘skinspan’ is now a thing.

But is longevity skincare simply ‘anti-ageing’ by another name? Does it really demand specific longevity serums with new ingredients? To find out, I consulted some of the UK’s top dermatologists.

What is skin longevity?

I’ll be honest, my first instinct was to dismiss ‘skin longevity’ as a politically correct reinvention of the term ‘anti-ageing’, which has been demonised in the last decade, with many asking why we should be ‘anti’ a natural process, criticising the negative connotations associated with it, and the fact that it’s mainly aimed at women. However, many of the dermatologists I spoke to pointed out that it actually represents a shift in our thinking about skin.

“While there is certainly marketing attached to it, skin longevity reflects a genuine change in dermatology and skin science in the last five years,” says Dr Caitriona Ryan, clinical professor at University College Dublin, consultant dermatologist and co-founder of ID Formulas longevity supplements.

“It’s about a deeper scientific understanding of why skin ages and how we may be able to preserve its function over time.”

She points out that while traditionally, anti-ageing has focused on treating the visible consequences of ageing, such as wrinkles, pigmentation, laxity and uneven texture, skin longevity isn’t about how we make skin look younger, but about how we keep skin functioning like younger skin for as long as possible, in the same way that we want all our other organs to support us for the long haul.

“Healthy skin is remarkably resilient,” she adds. ”It repairs DNA damage efficiently, maintains a strong barrier, produces collagen effectively, controls inflammation and protects itself against oxidative stress. With age, those systems gradually become less efficient.

“Skin longevity is about supporting those biological processes before significant decline occurs,” she says. She and other dermatologists now look at skin through the lens of the hallmarks of ageing, the 12 biological processes that drive ageing throughout the whole body.

Applied to skin, these are concepts such as ‘inflammageing’ (the idea that ageing is actually a disease of inflammation),  mitochondrial health (the skin cells’ energy banks), cellular senescence (what happens when cells get old), preserving the extracellular matrix (keeping the structure of the skin intact) and DNA repair.

It’s all very different to the ‘anti-ageing’ tropes of blasting our wrinkles and lifting our jowls; these ideas were “simply not part of mainstream skincare conversations a decade ago,” she says.

All this does make perfect sense — after all, skin is the body’s largest organ and its first line of defence. The science is credible, but why is it that most of the new longevity skincare products target just the face – which makes up less than five per cent of skin  – not the whole body? There are only a handful of body longevity creams, such as Joonbyrd, Longevity Body Glaze, £62, which is aimed at improving skin resilience and Neova Body Repair, which has DNA repair enzymes, more on which below. 

This is where marketing muddies the waters. While ostensibly the focus of skin longevity is improving skin function, it’s also true that if you stop skin from declining, chances are you’re also preserving a more youthful face.

Who is skin longevity for?

When we’re talking about prevention rather than cure, it makes sense that you’d start a skin longevity regime earlier in your 20s or 30s, before you start to see an age-related decline in levels of collagen (wrinkles, sagging) and measurable decline in cellular energy (your mitochondria, your cell ‘batteries’.)

But you don’t necessarily need a longevity cream at this stage, as simple skin preservation habits can have the biggest effect, says consultant dermatologist, Dr Sidra Khan. “For most people in their 20s, ‘skin longevity’ is overwhelmingly delivered by daily broad-spectrum sunscreen, not smoking, [sufficient] sleep, and a sane barrier-supportive routine – not a shelf of endless serums!”

And, in fact, that’s exactly the demographic that No7 is targeting with the Prime Forever launch earlier this year. The range, targeted squarely at 30-somethings, leverages the concept of ‘prejuvenation’ — or keeping skin at its optimum for as long as possible — using a combination of peptides, antioxidants and sun protection.

But while a skin longevity approach can benefit everyone, there are some for whom it can be particularly helpful.

”We know that chronic inflammation drives ageing — ‘inflammageing’ is a real and well-described concept,” says Dr Khan. “So a regime built around calming inflammation, supporting the barrier and avoiding the irritation-repair-irritation cycle is both a longevity strategy and exactly what reactive skin, such as rosacea-prone or sensitised skin, needs.”

She adds that if you’re someone who doesn’t do well with “a traditional ‘anti-ageing’ routine stacked with strong actives that the skin can’t tolerate, a longevity-led, anti-inflammatory approach is often more appropriate.”

What to look for: key skin longevity skincare ingredients

There’s a lot of chat about exciting new longevity ingredients. But according to Prof Ryan, “many of our best evidence-based anti-ageing ingredients also happen to be our best longevity ingredients. The difference lies less in the ingredient itself and more in the biological pathways we are trying to support.”

  • Daily broad spectrum sunscreen

“Ultraviolet exposure remains the single biggest external driver of DNA damage, collagen breakdown and premature skin ageing, so daily broad spectrum sun protection does more to preserve long term skin function than anything else you can apply,” says Prof Ryan. “Any serious longevity conversation that does not begin there is incomplete.”

Like many dermatologists, she’s a fan of physical sun filters (such as zinc) because she believes they are less likely to cause irritation, and favours a tint, which shows the product contains iron oxide, which has been shown to offer extra protection to skin prone to pigmentation.

NAD+ is touted as a longevity ingredient, especially in the supplements landscape and is a coenzyme essential for cellular energy production, DNA repair, and metabolic signalling. But the consensus is that simply putting NAD+ into a cream or serum probably isn’t the answer, as it’s a large, unstable molecule and has limited skin penetration. However, topical ingredients, such as niacinamide, or sunflower sprout extract (see below) can help boost NAD+ levels within the body, might help, as might some oral NAD+ booster supplements. But, says Prof Ryan, “applying NAD+ directly is far more persuasive on a label than it is in the biology.”

UV from the sun damages our DNA, but there are some enzymes — found in bacteria, algae, other plants and many animals — that can help repair this damage. While humans may have evolved to no longer produce these enzymes ourselves, there is a way that we can benefit from them.

“Enzymes like this can be delivered in liposomes [fatty bubbles] so they penetrate skin and help to reverse any DNA damage caused by UV,” explains Dr Khan. “They boost our own repair machinery, clearing UV-induced lesions before they drive pre-cancers or mutations.” Still not widely used, they can be found in The Skin Diary Age Defence Moisturising Day Cream, SPF 50 and Neova’s Correction range and SPF.

The hottest new skin longevity ingredient is sunflower sprout extract. There’s a trademarked version of it called RejuveNAD, found in Swissline 360 Collagen Night Concentrate, and now also in Beauty Pie Youth Bomb Intense, £59 for members, which has been shown to boost NAD+ in vitro. However, it gets a lukewarm reception from the derms I spoke to. “Laboratory studies suggest it may activate antioxidant defence pathways and support mitochondrial resilience, but robust human data isn’t there yet,” says Prof Ryan. She’s similarly hesitant about other antioxidant ingredients such as CoenzymeQ10, which some claim can improve mitochondrial energy — “the topical evidence remains modest.”

“Certain botanical extracts [such as astragalus, centella asiatica, and rhodiola rosea] have been shown to slow telomere shortening,” says

But, explains consultant dermatologist Dr Malvina Cunningham of Skin & Me skincare.

Telomeres are protective caps on chromosome ends that shorten with each cell division. These extracts also modulate telomerase, the enzyme that maintains telomeres in vitro, she adds. “When telomeres become critically short, cells enter a state of ‘growth arrest’ that contributes to tissue ageing. “Human clinical data are still limited, though,” she adds.

Longevity skincare: the verdict

While the promise of longevity skincare is seductive, it feels like the marketing is still outpacing the science. If you want to preserve your ‘skinspan’, start with the basics. They might not be as flashy, but a consistent routine that helps to keep your skin barrier healthy and intact, includes broad-spectrum SPF to protect your skin from DNA damage, and adds in antioxidants and enzymes to help mop up free radicals and repair any damage is essential. Once those basics are in place, then — and only then — you might want to look at products that can preserve your telomeres or boost NAD+ levels as well.

7 skin longevity skincare buys I rate

The prejuvenation powerhouse

No7 Prime Forever SPF50 Primer, £24.95

There’s no arguing with the combination of antioxidants and broad-spectrum UVA/UVB protection both found in this lightweight primer as our most powerful weapon against the destruction (and therefore accelerated ageing) of skin cells of any colour and of any age. To complete the triple threat, they’ve added No7’s potent peptide that’s the hero ingredient of the blockbuster No7 Future Renew damage repair range. It uses chemical rather than the mineral sun filters recommended by the derms I spoke to, but is nevertheless am affordable all-rounder if you aren’t prone to redness.

SHOP  

The mineral SPF in 20 shades

Merit The Uniform, £34

As Prof Ryan says, broad spectrum sun protection, ideally tinted zinc oxide, is the starting point for any longevity regime. And this is particularly important for anyone who suffers from melasma, or any other form of hyperpigmentation, which can be considered a form of inflammation. I’ve tried many tinted SPFs and this, available in 20 shades, is one of the best.

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The soothing must-have 

The Ordinary Soothing & Barrier Support Serum, £17.30

Maintaining the skin barrier and dampening down any irritation is at the heart of longevity skincare so this serum, packed with soothing ingredients, such as bisabolol and centella asiatica, barrier repair heroes, such as ceramides, and that all-rounder, niacinamide, which might just help boots NAD+, is a winner.

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The dry skin saviour

Dr Sam’s Flawless Moisturiser Intense, £36

While the jury might be out on whether the sunflower seed extract that this contains can really boost NAD+ levels, this moisturiser is packed with skin-soothing and barrier-boosting ingredients, including panthenol, ectoin, squalane, ceramides, and centella asiatica. It’s perfect for dry, thirsty skin, as well as for any flares after you’ve been heavy-handed with an active. The new lighter version Dr Sam’s Flawless Moisturiser Balance, is a great everyday moisturiser for all skin types.

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The SPF that repairs sun damage

The Skin Diary Age Defence, £92

Yes it’s pricey, but not only is it packed with those DNA repair enzymes that target the damage form UV, but it’s been through some seriously rigorous tests to prove that it can reduce damage and inflammation and has been formulated by the UK’s top-tier derms, led by professor Chis Griffith, OBE. While any skin would benefit from this complex powerhouse, if you find yours normally reacts to UV filters, these are encapsulated, so you should have fewer issues.

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The doctor’s choice

Revision Skincare D.E.J. Daily Boosting Serum, £265

Oft-cited by aesthetic doctors such as Dr Sophie Shotter as their skin longevity serum of choice, this lightweight product, containing sunflower sprout extract and powerful peptides scooped Gold in the ‘Ageing Well’ category at the Get The Gloss Beauty Awards 2025. Judge Dr Ash Soni, a plastic surgeon says: ‘The science and the research behind Revision as a brand are excellent. The ingredients in this serum are innovative, with sunflower sprout extract to negate the visible effects of glycation and boost the energy of the cells. The clinicals are good – you can’t beat it.

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For body skin longevity

Neova Body Repair, £69

Bucking the trend of longevity skincare focusing only on the face, this body lotion combines those all-important DNA repair enzymes with a copper peptide complex to boost collagen and elastin production, allantoin which soothes skin as well as moisturising ingredients to help hydrate the skin.

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Move Over French Girl Skincare

Move Over French Girl Skincare: Experts Say Australia’s “No Worries” Beauty Philosophy Is Taking Over the World

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Move Over French Girl Skincare: Experts Say Australia’s “No
Worries” Beauty Philosophy Is Taking Over the World

You have probably, at some point, found yourself
layering snail mucin under camel milk, following a ten-step Korean
skincare routine that promised poreless perfection. Or maybe you
invested in French micellar water and the perfect rouge, chasing
that effortlessly chic Parisian glow that somehow always felt out
of reach. We have collectively spent years hopping from one
international beauty philosophy to another, always convinced the
next one would finally crack the code. But what if the real secret
was not about adding more steps – it was about stripping them away
entirely?

How we ended up with overflowing bathroom shelves

Think about the beauty rituals we
have adopted from around the world. K-beauty arrived from Korea
with elaborate multi-step regimens and exotic ingredients like
snail mucus and camel milk, all in pursuit of flawless skin.
Japanese beauty introduced streamlined yet luxurious products
rooted in refined skin rituals. And French girl beauty captivated
us for years, from pharmacy staples to that coveted undone look
that remained, for most of us, impossible to truly replicate – even
for the most devoted Francophiles.

Each of these traditions brought
something culturally rich and genuinely valuable to our

routines. They still deserve a place in our hearts and
our cabinets. But here is the thing: have you noticed how
exhausting it has become to keep up? The sheer number of products,
the layering sequences, the rules – it all started to feel like a
second job rather than self-care.

That collective fatigue opened
the door to something refreshingly different. A movement rooted not
in complexity but in simplicity, nature, and a laid-back mindset.
It is called A-Beauty, short for Australian Beauty, and it is
quickly reshaping what we expect from our skincare.

Why the land down under is rewriting the beauty
playbook

At the heart of A-Beauty is a
philosophy that mirrors the Australian way of life itself. The
beach, the sun, the great outdoors – these are not just lifestyle
perks but beauty’s unsung heroes. Irene Falcone, a clean lifestyle
expert and the founder of Nourished Life, has described A-Beauty as
centered on simple, pared-back regimens built around naturally
derived products packed with powerful ingredients that actually
deliver on their promises.

Australians are known worldwide
for their relaxed, stress-free outlook, and Falcone notes that this
very approach to life is thought to have a positive impact on how
skin looks and feels. Unlike the pharmaceutical-heavy formulas
associated with French skincare or the intricate layering protocols
of Korean routines, A-Beauty is deliberately unfussy, hardworking,
and natural.

What makes it even more
distinctive is where the ingredients come from. Australia’s
geography is rare and precious – spanning sand, sea, forest, and
desert in ways found nowhere else on the planet. That diverse,
flourishing landscape yields highly innovative botanical
ingredients that skin genuinely responds to. Australian beauty
brands tend to be made not just in Australia but quite literally
from Australia, harnessing native flora and terrain-specific
elements that set them apart from anything else on the global
market.

A post-pandemic shift toward less-is-more skincare

The timing of A-Beauty’s rise is
no coincidence. The last few years pushed us to increase our
self-care efforts dramatically, yet they simultaneously forced us
to simplify. Hair regained its natural texture and color –
sometimes by choice, sometimes not. Nails went bare. Skin got a
well-earned break from layers of product. We collectively turned
our backs on overcomplicated, fussy routines and began craving
something more streamlined.

That craving dovetailed perfectly
with a broader cultural shift toward sustainability and
transparency. Falcone has called the move toward A-Beauty an
evolution that ties into current trends of minimalism, ingredient
transparency, and the expectation that products should do exactly
what they claim. With nature and the environment at its core, this
philosophy reflects our growing investment in understanding what we
put on our skin – and consuming beauty in a way that is sensitive
to issues like
climate change and sustainability.

Global research by McKinsey
reinforces the momentum. According to the firm’s findings, the
pandemic increased demand for natural, sustainable beauty, with 57%
of consumers stating they had made significant changes to their
lifestyles to lessen their environmental impact. A-Beauty, with its
emphasis on efficacy, natural ingredients, and eco-conscious
processes, sits squarely at the intersection of everything modern
consumers say they want.

What this means for your routine going forward

The takeaway here is genuinely
liberating. You do not need a ten-step regimen or a cabinet full of
imported serums to take excellent care of your skin. A-Beauty
suggests the opposite: fewer products, potent natural ingredients
sourced from one of the most biodiverse landscapes on earth, and a
mindset that treats stress reduction as a legitimate skincare
strategy. It is an approach that is kind to you and kind to the
planet. And honestly, in a world that keeps getting more
complicated, a beauty philosophy built on simplicity might be
exactly what we all need next.

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Samsung Newsroom

Parasol Culture Spreads to U.S. as K-Beauty Fuels Sun-Avoidance Habit

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Foreign tourists walk while holding parasols at Gwanghwamun Square in Jongno-gu, Seoul. Newsis

The parasol culture long familiar across Asia, including South Korea and Japan, is spreading to the United States. Analysts say record heat has driven demand to avoid ultraviolet exposure, while the K-beauty boom is expanding skincare habits from applying sunscreen to avoiding sunlight altogether.

Umbrellas Even Without Rain

According to industry sources on the 21st, The New York Times recently reported that a growing number of U.S. consumers are using parasols to shield themselves from strong sunlight and ultraviolet rays even on days without rain.

While the sight of parasols in summer is familiar across Asia in countries such as South Korea, China and Japan, it was a relatively unfamiliar practice in the United States and Europe. The mood is shifting, however, as record heat waves recur and awareness of ultraviolet exposure grows.

Social media has also driven the spread. On platforms such as TikTok and Instagram, users are sharing content that treats parasols not simply as tools to block sunlight but as fashion items to match an outfit. Dermatologists’ emphasis on ultraviolet protection is also cited as a factor boosting demand.

Citizens hold parasols in front of Yongsan Station in Seoul. Yonhap News

Sales figures are climbing as well. Sales of ultraviolet-blocking umbrellas by New Zealand umbrella brand Blunt rose 60% from a year earlier. U.S. umbrella maker Davek, which launched its first parasol last year, said sales this year doubled from the previous year.

Blunt’s founder told the NYT that one factor behind rising parasol demand was Korean-style skincare culture, which has spread through social media and content creators. The founder explained that under the influence of K-beauty, the habit of not just applying sunscreen but avoiding sunlight itself is spreading alongside it.

Market research firm Market Intelo projected that the global ultraviolet-blocking umbrella market would grow from $1.8 billion last year to $2.9 billion (about 4.03 trillion won) by 2034. While the Asia-Pacific region accounted for most of the market last year, North America’s share already reached 18.5%.

Beyond Sunscreen: A Habit K-Beauty Changed

Analysts point to K-beauty, whose global influence has grown, as one axis of the parasol boom. As the Korean skincare approach of meticulously using sunscreen to prevent skin aging becomes known, interest is also spreading to methods of reducing sun exposure itself using hats, clothing and parasols.

K-beauty’s growth is also evident in exports. A comparison of Korea Customs Service and French customs data for the same product category (HS code 3304) on the 21st showed that Korea’s exports of skincare and color cosmetics in the first half of this year totaled $5.72453 billion (about 7.99 trillion won). France still leads at 5.69401 billion euros (about 9.28 trillion won), but the gap is narrowing.

In the United States, the world’s largest cosmetics market, the rankings have already flipped. Korea’s cosmetics exports to the U.S. stood at $1.02304 billion in 2023, falling short of France’s $1.17167 billion, but rose to $1.54759 billion in 2024, overtaking France. Last year, Korea recorded $1.74881 billion, while France came in at $1.06228 billion.

French daily Le Monde reported that France’s exports of cosmetics such as perfume and skincare fell last year for the first time in 20 years. Competition from K-beauty, which has rapidly expanded its influence in the U.S. skincare market, was cited as one cause alongside U.S. tariff policy.

Record Heat, Then Record Rain: Korean Searches for Sun-and-Rain Umbrellas Surge 27-Fold

At home, recent extreme weather swings have been driving demand for sun-and-rain umbrellas. Their practicality has come to the fore, as they can be carried to block hot sunlight and also used in sudden downpours.

The daytime high in Yangsan, South Gyeongsang Province, topped 40 degrees Celsius on the 29th of last month, then soared to 42.5 degrees on the 2nd of this month. Extreme weather followed, with record rainfall pouring on southern regions from the 15th to the 17th.

According to fashion platform 29CM, searches for “UV-blocking parasols” in June and July this year surged 27-fold from the same period a year earlier. Over the same period, searches for “ultra-light sun-and-rain umbrellas” rose 188% and “blackout sun-and-rain umbrellas” rose 135%.

The industry expects related demand to continue as climate change combines with heightened interest in ultraviolet protection driven by K-beauty. Analysts say that as skincare expands beyond applying sunscreen to blocking sunlight itself with parasols, hats and clothing, new consumption is being created in the umbrella market.

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Must-have skincare ingredients for every age group • PhilSTAR Life

Must-have skincare ingredients for every age group • PhilSTAR Life

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Every now and then, a new beauty trend dominates our feeds—from must-have launches to formulas promising everything from glass skin to age-defying magic. It’s easy to get swept up when favorite creators swear by a product, but before adding that viral serum to your cart, ask yourself: Is it actually right for your skin—and your age?

Choosing skincare goes beyond picking a popular brand, believing bold marketing claims, or falling for pretty packaging and pleasant fragrances. The key to building an effective routine is paying attention and understanding a product’s ingredients.

If you’re wondering where to start, experts break down the science-backed ingredients your skin craves at every stage of life.

Embracing the journey of aging

Gone are the days when aging was treated like a crisis that needed constant fixing. Dr. Jarische Lao-Ang points out a cultural pivot, noting that people are finally ditching the fear of growing older and instead leaning into self-care that celebrates natural longevity. 

“I think with the advent of an emphasis on the importance of proper skincare or taking good care of yourself, people are now more leaning towards embracing what aging really is,” she told PhilSTAR L!fe.

Board-certified dermatologist Dr. Mai Diño-Yanga shared a similar view, saying, “Instead of treating wrinkles, laugh lines, or volume changes as problems to be erased, the pro-aging mindset treats them as normal, expected evidence of a life being lived, and it puts the focus back on skin health rather than skin ‘perfection.’ Skincare supports that by prioritizing function over correction,” she said.

She added that the focus is more on building healthy, resilient skin through proper care than aggressively treating wrinkles, emphasizing graceful aging over looking ageless.

Essential skincare ingredients for different ages

While you can build healthy habits at any age, early prevention creates the ultimate foundation for skin resilience. During the teenage years, puberty often brings oiliness and breakouts, making a minimalist approach best: a cleanser and sunscreen by day, paired with a cleanser and moisturizer at night. Salicylic acid or mild retinoids can be introduced to keep pores clear, but daily sun protection remains the absolute need.

In your 20s

Entering your 20s is the ideal window to establish habits that safeguard your skin long-term, Diño-Yanga, owner of Pacific Skin Bel-Air and MDY Skincare, said.

Both dermatologists emphasize that daily broad-spectrum SPF 30 or higher is a strict, “non-negotiable” step to prevent premature photoaging.

As natural collagen production quietly begins to slow down, this decade focuses on early defense. Niacinamide helps balance oil and strengthen the barrier, Vitamin C delivers essential morning antioxidant defense, and gentle alpha-hydroxy acids (AHAs) like lactic or glycolic acid keep cell turnover smooth.

In your 30s

By the time you reach your 30s, skincare becomes more targeted toward maintaining barrier strength and smoothing early fine lines, Lao-ang noted. This is often the decade to transition from gentle retinol to stronger retinoids, including prescription tretinoin, based on your skin’s tolerance.

To complement these powerful actives, hydration powerhouses like peptides, polynucleotides, and ceramide-rich moisturizers take priority to keep the skin firm, plump, and deeply nourished.

Meanwhile, Diño-Yanga explained that as collagen production gradually declines, ingredients like retinoids can help support collagen and improve skin texture. She added that vitamin C and peptides can help protect and support the skin, while a ceramide-rich moisturizer and daily SPF 30 to 50 remain important to maintain the skin barrier and prevent further damage.

In your 40s, 50s

In your 40s and 50s, natural collagen loss accelerates, cell turnover slows, and dryness becomes far more common due to hormonal shifts like perimenopause. Barrier repair and deep hydration become the main defense, Lao-ang said.

Look for rich formulas packed with hyaluronic acid, glycerin, and barrier-replenishing lipids like ceramides, cholesterol, and fatty acids. Antioxidants like vitamin C and exfoliating acids provide additional support.

Higher-strength retinoids and exfoliating acids still play a key role in boosting cell turnover, Diño-Yanga said, while tinted sunscreens offer necessary added protection against visible light that triggers stubborn pigmentation. Many individuals may also explore clinic-based treatments such as injectables and lasers, emphasizing that skincare should always be personalized based on each person’s needs and concerns.

Ingredients to use separately and those that work together

When building your daily routine, chemical compatibility is just as crucial as ingredient selection. Both dermatologists advised caution when using multiple strong actives together, as over-layering can lead to irritation and weaken the skin barrier.

Lao-Ang said beginners and those with sensitive skin should avoid combining retinol with hydroxy acids, vitamin C, or hydroquinone in the same routine since they can destabilize one another and irritate sensitive skin. Instead, these ingredients can be separated by time of day, such as using vitamin C in the morning and retinoids at night.

Similarly, ingredients like retinoids should also not be used together with AHAs, BHAs, or benzoyl peroxide, as it can reduce the former’s effectiveness while increasing dryness and irritation.

When paired correctly, certain ingredients can complement each other and improve results. Antioxidants like Vitamin C work synergistically with morning sunscreen to build an enhanced shield against environmental damage.

For improving texture and preventing signs of aging, she also recommended balancing retinoids with gentler ingredients such as niacinamide, cica, centella asiatica, ceramides, and hydrating ingredients like hyaluronic acid and glycerin.

Hyaluronic acid and exfoliating acids also complement barrier repair creams, allowing you to shed dead skin cells without stripping away vital moisture.

To keep things simple, Dr. Diño-Yanga advises separating strong actives by the time of day rather than layering everything into a single step.

“My general rule for patients: separate your strong actives by time of day rather than trying to layer everything into one routine. Antioxidants and SPF belong in the morning; retinoids and acids belong at night,” she said.

Both dermatologists emphasized that skincare is not a one-size-fits-all approach. Overall formulation also matters just as much as key ingredients—fragrances, preservatives, and conflicting active blends can still irritate skin even if a single component seems gentle.

Ultimately, effective skincare requires realistic expectations and a healthy dose of patience. Diño-Yanga dispels the widespread myth that skin becomes “addicted” to retinol, clarifying that stopping its use won’t cause sudden, accelerated aging; your skin simply returns to its natural aging rate.

“I think this myth genuinely keeps people away from ingredients that are well-studied, well-understood, and effective, out of a fear that isn’t backed by any real evidence. That’s the real cost of the myth, not that people age faster, but that they age without the tools that could have helped them,” she told L!fe.

Lao-Ang noted that the right ingredients, procedures when needed, and healthy lifestyle habits all play a role in maintaining skin health.

“Aging is really inevitable. Everyone ages, everyone matures. It’s just a matter of knowing how to take good care of yourself,” she said.

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Hailey Bieber’s favourite skin barrier cream is now 43 per cent off

Hailey Bieber’s favourite skin barrier cream is now 43 per cent off

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A humble-looking tube of French pharmacy skincare that has earned a cult following for its ability to comfort skin when it is feeling dry, irritated or generally unhappy.

Avene Cicalfate+ Restorative Protective Skin Barrier Repair Cream is currently available for $23.99, down from $41.99, giving shoppers a 43 per cent saving.

And it is already proving popular, with more than 1,000 units bought in the past month.

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The rich repair cream has also attracted plenty of celebrity attention, with Hailey Bieber and Sofia Richie among the names of celebrities who use the cult-favourite formula.

For anyone whose bathroom cabinet is filled with products promising brighter, smoother and more radiant skin, Cicalfate+ takes a different approach. Its job is to help skin recover.

This calming cream creates a protective barrier to lock in moisture. Credit: Instagram

That makes it particularly appealing when your complexion has been pushed a little too far by weather, shaving, beauty treatments or an overenthusiastic skincare routine.

Why everyone keeps reaching for Cicalfate+

The formula is designed to soothe uncomfortable, damaged and compromised skin while helping replenish the skin barrier.

According to Avene, the cream is clinically proven to repair the skin barrier four times faster, with visible improvement reported in as little as two days.

It is also designed to provide immediate hydration after the first application, while its rich, creamy texture spreads across the skin and leaves behind a protective layer.

Sofia Richie Grainge calls the barrier-supporting cream her “holy grail” product for glowing skin. Credit: YouTube/Avene

In other words, this is the sort of product that earns its place in the bathroom cabinet because it can be pulled out whenever skin starts behaving badly.

It can be used on both the face and body, and the brand positions it as a multi-purpose cream for everything from heat-affected skin and razor irritation to the nappy area, after tattoos and following superficial dermatological procedures.

For skincare minimalists, that versatility is a big part of the appeal.

The $24 deal is the part to know about

Right now, the Amazon deal brings the price down to $23.99 from $41.99.

That means shoppers are saving $18, or 43 per cent, on a product that is already attracting serious attention online.

One shopper summed up their experience simply, writing: “Best moisturiser!”

The combination of celebrity approval, strong shopper interest and a substantial discount makes this one of those skincare deals that is easy to understand. You do not need to completely overhaul your routine.

The cream works to support the skin through dryness, irritation and visible damage caused by everyday stressors. Credit: Avene

You simply add a hardworking barrier cream to the shelf for the days when your skin needs a little extra help.

And with more than 1,000 bought in the past month, it seems plenty of shoppers have already made their decision.

The beauty cupboard essential for irritated skin

No elaborate application ritual, no lengthy list of steps and no need to reserve it for one particular skincare concern.

It is a rich protective cream designed for dry, irritated or compromised skin, making it particularly useful for anyone who wants a dependable product to reach for when their complexion needs comfort rather than another active ingredient.

Celebs including Hailey Bieber are said to be fans of the Cicalfate+ Restorative Protective Cream. Credit: Avene

At $23.99, it is also considerably easier to justify than many of the prestige skincare products currently fighting for space on beauty shelves.

Celebrity endorsements and individual skincare experiences are not guarantees that a product will suit every complexion.

If your skin is persistently irritated or damaged, it is worth seeking advice from a qualified healthcare professional.

For everyone else, this could be the skincare bargain worth adding to the next Amazon order, particularly while the 43 per cent discount is still available.

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