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The One Sixth Sense: A More Considered Approach to Skincare, Where Less Begins to Matter

New innovations in the skincare industry have led to the introduction of a wide range of products, resulting in increasingly complex skincare routines. Products have multiplied, active ingredients have become more aggressive, and multi-step regimens are now treated as the standard for healthy skin. But alongside this rise in intensive skincare fatigue, a different trend has started emerging, consisting of consumers looking for simpler routines, healthier skin barriers, and products that feel easier to sustain long-term. More people are beginning to question whether using more products actually leads to better skin, especially in Indian climate conditions where heat, humidity, pollution, and environmental stress already place constant pressure on the skin.

The One Sixth Sense, founded by Krishna Vilas and Desha Yadav, enters the skincare space, taking advantage of the opportunities rising out of this shift. The brand positions itself around a more measured and barrier-first approach to skincare, prioritising consistency and long-term skin health over excessive layering and rapid visible correction.

Rather than encouraging increasingly complicated routines, The One Sixth Sense focuses on a minimal skincare system designed to work with the skin instead of overwhelming it. The range remains intentionally focused with essential products such as a cleanser, serum, moisturiser, sunscreen, and lip balm, developed to support skin barrier health through fewer, more deliberate steps.

“For a long time, skincare kept moving toward maximalism,” says founder Krishna Vilas. “More products, more actives, more corrections. But skin is not a system that necessarily responds better to constant intervention. Sometimes the better question is not what else needs to be added, but what can be removed without affecting the skin negatively.”

This idea of “less, but more considered” sits at the centre of the brand’s philosophy. The approach is not built around minimalism as a trend, but around the belief that skincare routines have become difficult to sustain and, in many cases, unnecessarily aggressive.

As active ingredients entered mainstream skincare, many consumers also started experiencing sensitivity, irritation, and damaged skin barriers caused by over-layering products or frequently changing routines. According to the founders, this growing skincare fatigue reflects a larger shift in consumer behaviour, people moving away from intensity and looking for skincare that feels calmer, clearer, and more realistic for everyday life.

“We were interested in understanding why skincare had started feeling so exhausting,” says co-founder Desha Yadav. “There is so much information, so many routines, so many products being positioned as essential. Somewhere within all of that, skincare became less intuitive. We wanted to create something that felt more balanced and easier to stay with.”

The formulations are also developed with Indian climate conditions in mind, where heavy textures and excessive layering often become difficult to maintain consistently. Instead, the focus remains on lightweight skincare that supports long-term skin health without overcomplicating the routine.

At a time when the skincare industry continues to move toward an overly crowded industry, The One Sixth Sense marks its entry with a slower and more considered approach, suggesting that healthier skin may not come from doing more, but from finally understanding what the skin can function well without.

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Ananya Panday and Shanaya Kapoor looking fresh and glowing.

Your Monsoon Skin SOS: The Essentials To Keep On Your Shelf

15. Simple Kind to Skin Hydrating Light Moisturiser

For the skin that is sensitive, reactive, or simply exhausted from trying every new active and needing a break, this moisturiser delivers up to 12 hours of lightweight hydration with Pro-Vitamin B5, Vitamin E and Glycerin in a formula free from artificial fragrance, colour, alcohol and harsh chemicals. The fast-absorbing, non-greasy texture sits perfectly in the monsoon humidity without any stickiness, and the simplicity of the formula is genuinely its strongest quality. Sometimes your skin just needs something gentle and consistent rather than something complicated and ambitious.

Frequently Asked Questions (FAQs)

Q. Why does skin behave differently during the monsoon?

A. Humidity can increase oil production, sweat and congestion while air conditioning and environmental exposure can still contribute to dehydration.

Q. What skincare products are essential during monsoon?

A. A gentle cleanser, lightweight moisturiser, sunscreen and targeted treatments for concerns such as breakouts, pigmentation or dehydration can form a useful monsoon routine.

Q. Is a lightweight moisturiser better for monsoon weather?

A. Lightweight gel or water-based moisturisers can feel more comfortable in humid weather while still providing the hydration skin needs.

Q. Should you use sunscreen during the monsoon?

A. Yes. UV exposure can still occur on cloudy and rainy days, so broad-spectrum sunscreen should remain part of your daily routine.

Q. How can you manage oily skin during monsoon?

A. Use a gentle cleanser, lightweight moisturiser and suitable oil-controlling ingredients such as niacinamide or salicylic acid without over-cleansing the skin.

Q. Can skin become dehydrated during monsoon?

A. Yes. Humidity does not automatically mean skin is adequately hydrated, and air conditioning, cleansing and environmental exposure can contribute to dehydration.

Also Read: Upgrade Your Hydration Game With These Glow Boosting Essences

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PROYA Partners with Ulta Beauty: Joining The Retailer's Prestige Skincare Portfolio Later This Year

PROYA Partners with Ulta Beauty: Joining The Retailer’s Prestige Skincare Portfolio Later This Year

HANGZHOU, China, Aug. 19, 2026 /PRNewswire/ — PROYA, the flagship brand of Proya Cosmetics, has partnered with Ulta Beauty, the nation’s largest beauty retailer. PROYA will join Ulta Beauty as part of the retailer’s global prestige skincare lineup. This November, PROYA will officially launch its Advanced Firming and Original Repair collections in 400 Ulta Beauty stores nationwide and online at Ulta.com.

The collaboration marks a significant milestone in PROYA’s global expansion, as PROYA brings its cutting‑edge R&D and science‑led skincare philosophy to U.S. consumers, while further strengthening the presence of Chinese beauty in the global prestige skincare market.

Yuli Cai, Head of PROYA’s Overseas Business, said:

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“Global expansion today is about far more than simply entering a new market. It means earning a lasting place in consumers’ daily skincare routines. Through our partnership with Ulta Beauty, we aim to bring a fresh perspective to global prestige skincare, delivering research-backed innovation with meaningful results. This partnership represents an important step in building PROYA as a global beauty brand, grounded in quality, scientific innovation and long-term growth.”    

Science-Driven Chinese Beauty Solution for Balanced High-Efficacy Skincare

PROYA enters the U.S. market amid rising consumer demand for clinically proven, results-driven skincare that balances potent performance with long-term skin tolerance. More specifically, beauty enthusiasts are seeking professional-level effects without compromising skin barrier health.

Guided by its skincare philosophy of “effective, gentle, and balanced”, PROYA has built a strong reputation for science-backed skincare across Asia. The brand integrates advanced ingredient research, proprietary patented technologies and rigorous clinical testing to deliver visible cosmetic results while safeguarding long-term skin health and stability. Two flagship lines will headline the U.S. launch:

PROYA Advanced Firming Collection:

As PROYA’s signature peptide-retinol anti-aging range, this market-leading line targets signs of aging. It delivers powerful anti-wrinkle performance with exceptional gentleness, while its refillable packaging helps reduce plastic waste.

PROYA Original Repair Collection:

This dual-function, research-backed skincare range unites basement membrane repair and early anti-aging benefits within a single mild yet potent essence. It delivers barrier repair and collagen support to meet surging demand for streamlined, multi-tasking skincare among North American consumers.

This market rollout is backed by PROYA’s long-term investment in a global R&D framework built around local consumer insight integration and cross-border technical collaboration. From ingredient screening and formula development to patent registration and clinical validation, PROYA consistently translates laboratory research into tangible, user-friendly skincare benefits.

From “Product Export” to “Global Brand Building”

The Ulta Beauty partnership stands as a defining milestone within PROYA’s global expansion roadmap. Far beyond a retail product launch, it signals the brand’s strategic shift from product export to comprehensive global brand development – bringing not just skincare solutions overseas, but also PROYA’s brand philosophy, proprietary research system and long-term commitment to local markets.

Leveraging Ulta Beauty’s nationwide store footprint and millions of Ulta Beauty Rewards members, PROYA aims to cultivate deep consumer trust across the U.S., while building replicable operational standards and retail partnership models for future expansion into Western Europe and other global markets.

About PROYA

PROYA is the leading brand under PROYA Cosmetics Co., Ltd. (603605.SH). Founded on the principle of “Scientific Skincare,” the brand is dedicated to providing high-quality, high-efficacy beauty solutions through continuous innovation and a globalized R&D supply chain. As a pioneer in the Chinese beauty industry, PROYA is committed to empowering consumers with technology-backed skincare that delivers visible results.

About Ulta Beauty

Ulta Beauty is the largest specialty beauty retailer in the U.S. and a leading destination for cosmetics, fragrance, skin care, hair care, wellness and salon services. Since opening its first store in 1990, Ulta Beauty has grown to more than 1,500 stores across the U.S. and redefined beauty retail by bringing together All Things Beauty. All in One Place®.

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Brushean Announces Next Chapter in Its Mission to Elevate Beauty Hygiene

Brushean is working to establish Beauty Sanitation as an essential part of everyday skincare while raising awareness about the importance of makeup brush hygiene.

— As consumers become increasingly intentional about skincare and wellness, Brushean believes one essential aspect of healthy skin continues to be overlooked: the cleanliness of the makeup brushes used every day.

The beauty technology company is expanding its mission beyond a single product to help establish Beauty Sanitation as a recognized category within the beauty industry. Under the leadership of CEO Rosanna Wang, Brushean is focused on encouraging healthier beauty habits through innovation, education, and thoughtfully designed products.

While conversations around skincare often focus on cleansers, serums, moisturizers, and sunscreen, Brushean believes the discussion should also include the tools that come into daily contact with the skin. By raising awareness about makeup brush hygiene, the company hopes to make Beauty Sanitation an essential part of modern skincare routines.

An Overlooked Step in Everyday Beauty

Many consumers invest significant time and money into premium skincare products while unknowingly using makeup brushes that collect makeup residue, oils, and other contaminants between cleanings.

Brushean believes that sanitizing brushes between regular washes offers a practical way to support better beauty habits without replacing traditional cleaning routines.

Its patented Makeup Brush Sanitizer combines UV-C light and ozone technology to sanitize makeup brushes in approximately five minutes while also protecting them from dust between uses. Rather than serving as a replacement for washing brushes, the device is designed to complement regular cleaning by making sanitation simple enough to become part of an everyday routine.

The company’s goal is not only to provide an innovative solution but also to encourage greater awareness about an often-overlooked aspect of beauty care.

Creating a New Standard

Brushean first introduced one of the industry’s earliest makeup brush sanitizers following a successful Kickstarter and Indiegogo campaign that demonstrated strong consumer interest in beauty hygiene solutions.

Inspired by sanitation practices long used in professional environments, the company developed a patented design featuring a signature pop-up lift mechanism, integrated dust cover, and advanced sanitation technology. The result is a product that combines functionality with elegant design while helping users care for the tools that come into contact with their skin every day.

As consumer awareness continues to grow, Brushean believes Beauty Sanitation has the potential to become as familiar as other everyday wellness habits.

Building Better Beauty Habits

Rather than viewing beauty sanitation as an occasional task, Brushean encourages consumers to think of it as an extension of their overall skincare routine.

Wang explains the company’s philosophy:

“Luxury isn’t just about beautiful products. It’s about beautiful habits. We designed Brushean to transform makeup brush hygiene from an occasional chore into an effortless daily ritual that helps people care for both their skin and their tools.”

She continued, “While our signature lift function was inspired by the iconic Barbicide jar used in professional barbershops, our vision has always been much bigger than the device itself. We’re on a mission to make makeup brush hygiene as routine as cleansing your face or brushing your teeth because healthy skin starts with clean tools.”

That philosophy continues to guide the company’s long-term strategy as it explores new innovations designed to support cleaner beauty routines.

Recognition Supports a Growing Movement

Brushean’s commitment to beauty hygiene has earned recognition from respected publications including Vogue, Glamour, Byrdie, ELLE, Sunday Edit, and Real Simple.

The company’s flagship product has also gained a loyal customer following through Amazon and its direct-to-consumer website, where users frequently praise its convenience, elegant appearance, and ability to encourage more consistent makeup brush care.

For Brushean, that recognition reflects growing consumer interest in products that blend beauty, wellness, and intentional daily habits.

National Recognition Reinforces Brushean’s Innovation

Brushean has been recognized as the Best Beauty Invention in the United States of 2026 by BestofBestReview.com, honoring the company’s innovative approach to improving beauty hygiene. The award recognizes Brushean’s patented Makeup Brush Sanitizer and its mission to encourage healthier beauty routines by making brush sanitation simple, convenient, and accessible as part of everyday self-care.

The recognition also reflects Brushean’s broader vision of elevating beauty sanitation into an essential category within the beauty industry. Under the leadership of Founder and CEO Rosanna Wang, the company continues to combine thoughtful design with science-inspired innovation, helping consumers adopt cleaner beauty habits while reinforcing the importance of maintaining both skincare and the tools used to support it.

Looking Ahead

As the company continues to evolve, Brushean plans to expand its portfolio with additional innovations that support cleaner beauty practices while helping establish Beauty Sanitation as a lasting category within the industry.

By combining science-inspired technology with timeless design and consumer education, Brushean hopes to inspire a shift in how people think about beauty care—one where maintaining clean beauty tools becomes as natural as maintaining healthy skin.

About Brushean

Brushean is a beauty technology company dedicated to redefining beauty hygiene through science-inspired solutions that promote healthier beauty routines. Best known for its patented Makeup Brush Sanitizer featuring UV-C light and ozone technology, the company is working to establish Beauty Sanitation as a recognized category within the beauty industry. Under the leadership of CEO Rosanna Wang, Brushean continues to develop thoughtful innovations that combine elegant design, practical functionality, and consumer education to support cleaner beauty habits.

Learn more at brushean.com. The product is also available on Amazon. Follow Brushean on Instagram for updates, or contact the company at [email protected].

Contact Info:
Name: Rosanna Wang
Email: Send Email
Organization: Brushean
Website: https://www.brushean.com

Release ID: 89201007

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How Sensory Skincare Is Redefining the Way We Experience Beauty Routines

How Sensory Skincare Is Redefining the Way We Experience Beauty Routines

For years, skincare was evaluated almost entirely on results — did the redness fade? Did the fine lines soften? Did the breakouts clear? But a quiet revolution has been building beneath the surface of the beauty industry, one that asks a different question entirely: how does your skincare make you feel in the moment you use it? This shift toward experience-driven beauty has given rise to a category that is equal parts science and sensation, and it is changing the way consumers think about their daily rituals.

The Rise of Experience-Driven Beauty

Modern consumers are no longer satisfied with products that simply work in theory. They want formulas that engage the senses — textures that transform on contact, scents that calm the nervous system, temperatures that shift as they absorb. This demand for a more immersive product experience has pushed formulators and brand developers to think beyond the ingredient list and consider the full arc of how a product feels from the moment it leaves the bottle to the moment it disappears into the skin.

This is not a superficial trend. Research in psychodermatology has consistently shown that the emotional experience of applying skincare can influence how the skin responds. Stress reduction, tactile pleasure, and even the ritual of a routine itself have measurable effects on skin health. When a product feels luxurious, calming, or invigorating, it encourages consistency — and consistency is the single most important factor in any skincare outcome.

Why Texture and Touch Matter More Than You Think

The skin is the body’s largest sensory organ, and yet most skincare conversations ignore the tactile dimension almost entirely. Texture is often treated as a cosmetic afterthought — something that makes a product feel pleasant but does not contribute to its efficacy. In reality, texture plays a critical role in how deeply an ingredient penetrates, how evenly it distributes across the skin, and how the skin barrier responds to application. A poorly formulated texture can cause pilling, uneven absorption, or even irritation, while a well-crafted one can enhance delivery and improve the overall condition of the skin over time.

Beyond function, texture also communicates trust. When a serum glides smoothly, when a moisturizer melts without greasiness, when a cleanser foams gently without stripping — these sensory signals tell the user that the product was made with care. That perception of quality directly influences how faithfully someone will stick to a routine, which ultimately determines whether results are achieved at all.

The Science Behind Skin That Looks Dull Despite a Routine

One of the most common frustrations among skincare enthusiasts is maintaining a consistent routine and still not seeing the glow they expected. If you have ever wondered why your skin still looks dull even with a skincare routine, the answer often lies in the gap between using products and using the right products in the right way. Layering incompatible actives, applying products in the wrong order, or simply using formulas that do not suit your skin’s current condition can all undermine even the most disciplined routine. Sensory-focused skincare addresses part of this problem by encouraging users to pay closer attention to how their skin feels at each step — a form of mindful application that naturally leads to better choices and better results.

Mindful Application as a Skincare Strategy

There is a meaningful difference between rushing through a routine and genuinely engaging with it. When you slow down and notice how a product feels — whether it absorbs quickly or sits on the surface, whether it soothes or tingles, whether it leaves the skin feeling balanced or tight — you gather real-time information about what your skin needs. This kind of attentive application is not just meditative; it is diagnostic. Over time, it builds a more intuitive understanding of your skin that no ingredient label can fully replace.

Global Influences Shaping Sensory Skincare

The sensory skincare movement did not emerge in a vacuum. It draws heavily from global beauty traditions that have long understood the relationship between ritual, sensation, and skin health. Korean beauty, in particular, has been instrumental in popularizing multi-step routines that prioritize texture layering, hydration, and the pleasure of application. The famous glass-skin aesthetic is not just about ingredients — it is about the cumulative effect of applying products with intention, patience, and an appreciation for how each layer feels. For a deeper look at how these principles are applied in practice, Vogue’s guide to the Korean skincare routine offers an excellent overview of the philosophy and the steps involved.

Japanese skincare similarly emphasizes gentle, sensory-rich formulas — lightweight essences, cushiony creams, and cleansing oils that dissolve makeup with a satisfying, silky feel. French pharmacy beauty, meanwhile, leans into minimalism with a focus on formulas that feel clean and uncomplicated on the skin. Each of these traditions, in its own way, treats the act of skincare as something worth savoring rather than simply completing.

Bonjil: A Brand Built Around the Sensory Experience

Within this evolving landscape, Bonjil has carved out a distinctive space by placing sensory experience at the center of its product philosophy. The brand’s approach to sensory skincare is rooted in the belief that the way a product feels is inseparable from the results it delivers. Each formula in the collection is developed with careful attention to texture, scent, and the overall experience of application — not as a marketing exercise, but as a genuine expression of how skincare should feel when it is done right. The result is a range that invites users to slow down, engage with their skin, and find genuine pleasure in a routine that is as enjoyable as it is effective.

What Sets Sensory-First Formulation Apart

Brands that prioritize sensory design from the formulation stage — rather than adding pleasant textures as an afterthought — tend to produce products that perform differently. When texture is engineered alongside active ingredient delivery, the two work in concert rather than in competition. The result is a product that not only feels exceptional but also delivers its benefits more effectively, because the formula has been optimized for how it interacts with the skin in real conditions, not just in a laboratory setting.

Building a Routine That Engages All the Senses

Incorporating sensory awareness into your skincare routine does not require a complete overhaul. It begins with paying attention — noticing which products feel right on your skin, which scents you find calming or energizing, which textures you genuinely enjoy applying. From there, it becomes a process of curating a routine that you look forward to rather than one you simply endure. That shift in attitude, subtle as it sounds, has a profound effect on consistency, and consistency, as any dermatologist will confirm, is the foundation of every meaningful skincare result.

Conclusion

Skincare has always been about more than the surface. The best routines are the ones that connect the physical act of caring for skin with a broader sense of well-being — routines that feel like something worth doing rather than something that must be done. As the beauty industry continues to evolve, the brands and products that understand this distinction will define what modern skincare looks like for years to come. Sensory skincare is not a niche within the industry; it is the direction the entire industry is moving toward, one beautifully formulated texture at a time.

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Beauty and the brief: Your cheat sheet to modern skincare, from barrier repair to regenerative treatments

Beauty and the brief: Your cheat sheet to modern skincare, from barrier repair to regenerative treatments

Cleanser, moisturiser and sunscreen were once the only skincare products we needed to know. Today, the industry has its own language, with ingredients, treatments and buzzwords becoming part of everyday conversations.

Here’s a look at what they really mean.

A
AHAs

You no longer reach for the gunky face scrubs thanks to alpha hydroxy acids or AHAs. These chemical exfoliants clear away dead skin cells for brighter skin. Glycolic and lactic acids are the stars of the AHA worldAzelaic acidThe quiet achiever of skin – care. It tackles acne, redness and pigmentation in one go. This isn’t an exfoliating acid and is well-tolerated by sensitive skin.

B
Barrier repairGood skin begins with a healthy barrier. It keeps the moisture in and the irritants out.BHAsBeta-hydroxy-acids, or BHAs, cut through excess oil, clear clogged pores and help reduce blackheads and breakouts. Salicylic acid is the best known BHA.

C

Ceramides

The cement that holds your skin cells together. Ceramides are lipids that lock in moisture, protect against environmental damage and reduce irritation.

D

Double cleansing

The two-step ritual has become the gold standard for removing sunscreen, makeup and pollution.

Guide to modern skincare (Credit: iStock)

E

Exosomes

Tiny in size, big in promise. These microscopic messengers carry signals between cells and are attracting attention for their potential role in skin regeneration.

F

Face basting

A viral trend that requires coating the skin with a thick moisturiser or petroleum jelly overnight to help repair a damaged barrier.

G

Glutathione

The latest buzzword for brighter, more even-toned skin. Naturally produced by the body, glutathione helps protect cells from oxidative stress.Glass skinCoined in Korea, it refers to smooth and radiant skin that barely needs makeup.

H

Hyaluronic acid

Not an exfoliator. Hyaluronic acid is a humectant that draws moisture into the skin, leaving it smoother and more hydrated.

Ice Rollers (Credit: iStock)

I

Ice rollers

Probably the coolest thing in your daily skincare. Ice roll – ers help depuff, cool irritated skin and temporarily tighten the appearance of pores.

Healthy Barrier Over Hype

Social media may have made skincare more accessible, but it has also created a generation of self-taught skin experts. According to dermatologist Dr Geeta M Fazalbhoy, founder of Skin & You Clinic, “Healthy skin isn’t achieved by following trends. It requires an understanding of your skin type, concerns and medical history.”

A growing concern, says Fazalbhoy, is the “overuse of active ingredients, and excessive product layering, often called ‘skin cycling’ without proper understanding or even ‘cosmeticorexia’, an unhealthy obsession with using multiple skincare products”.

“Many people combine retinoids, exfoliating acids, vitamin C, benzoyl peroxide and other actives without understanding their interactions. A well-designed routine with a few scientifically proven ingredients is far more effective than a complicated 10- step regimen. Healthy skin begins with preserving the skin barrier,” she explains.

Looking ahead, Fazalbhoy believes regenerative treatments and personalised skincare routines “represent the future of dermatology”.

“Regenerative dermatology,” she says, “focuses on stimulating the skin’s natural repair mechanisms through treatments such as growth factors, platelet-derived therapies, biostimulators and, where permitted, exosomes, while research into stem cells and cell-derived therapies is advancing rapidly.”

At the same time, skincare is becoming increasingly personalised, with future routines likely to be tailored to an individual’s genetics, skin microbiome, lifestyle and environmental exposure, she says.

J

Jojoba oil

The oil that even oily skin loves. Non-comedogenic and lightweight, jojoba oil closely resembles the skin’s natural sebum, making it suitable for all skin types

K

Kojic acid

Kojic acid is the comeback kid. It helps slow melanin production, making it a favourite for tackling pigmentation and post-acne marks.

L

LED light therapy

Red for collagen, blue for acne. LED light therapy uses different wave lengths to target different skin concerns.

M

Microbiome

Billions of beneficial microbes live on your face, and a new generation of skincare is designed to nourish them.Micro needlingMicro needling creates tiny, controlled punctures in the skin to improve scars and trigger collagen production. Best performed in clinics, though at-home devices are available.

N

Niacinamide

Once unknown, now in every product you own. Niacinamide brightens skin , calms inflammation, strengthens the barrier and reduces excess oil.

O

Occlusives

Think of this as a cling film for your skincare. Occlusives lock in moisture, keeping your skin soft, smooth and protected.

P

PDRN

Derived from ‘salmon DNA’, PDRN (polydeoxyribonucleotide) is one of skincare’s biggest obsessions and is being studied for its potential to repair damaged skin and improve hydration and elasticity.PeptidesPeptides are tiny protein fragments that send signals encouraging the skin to produce more collagen, helping improve firmness and fine lines.

Q

Quiet beauty

Quiet beauty is about buying fewer products and sticking to a simple routine instead of chasing every viral trend.

R

Retinal/Retinol

The vitamin A derivatives that rewrote the anti-ageing rulebook. Retinal is the newer, faster-acting option, while retinol continues to be a trusted favourite.

Snail Mucin (Credit: iStock)

S

Snail mucin

The slimy ingredient that won the world over. Harvested from snails, snail mucin hydrates, soothes and supports the skin barrier.

T

Thermal water

The face mist naturally rich in minerals. Thermal water helps calm irritations, reduce redness and soothe sensitive skin.

U

UV filters

The science behind your SPF. Whether mineral or chemical, UV filters are the active ingredients that shield the skin from harmful UV rays.

Beyond the Hero Ingredient

The skincare industry may have turned ingredients into the heroes, but cosmetic chemist and CEO at Capsum KKT, Krupa Koestline, believes they are “only part of the story”.

A formula is a system: The concentration and stability of the active, its delivery to the skin, the supporting ingredients, the pH, the packaging and whether people can tolerate and enjoy using it consistently all affect performance,” she says

A well-formulated product, she adds, begins with a genuine skin need, not a trend. Consumers should look beyond hero ingredient claims and choose brands that are transparent about testing, ingredient function and how a product is designed to work.

Looking ahead, Koestline is excited by the convergence of biotechnology, botanical science and smarter delivery systems. She points to precision farming, which could make botanical ingredients more reliable and traceable, and ectoin, which helps support skin under stress.

Koestline also sees promise in mRNA and advanced delivery technologies that could influence skin biology in more targeted ways. “An ingredient is only as good as the system that keeps it stable and delivers it where it needs to go,” she says.

Her biggest piece of advice? “Skincare does not need to be so serious. Yes, formulation matters… but if you keep your skin moisturised, protect it from the sun and use products that agree with your skin, you will be fine.” She adds, “Skincare should support your skin and make you feel good; it should not become another source of stress.”

V

Vitamin C

The real glow-getter that hates sunlight. Vitamin C can help even out your skin and boost radiance.

W

Waterless beauty

Water less beauty replaces traditional water based formulas with concentrated ingredients, reducing water use while delivering more potent skincare.

X

Xeomin

The injectable called the ‘naked Botox’. Xeomin is a botulinum toxin injectable that’s attracting attention for its purified formulation.

Y

Yellow peel

Dermatologist administered chemical peel designed to brighten skin, improve texture and fade pigmentation.

Z

Zombie cells

Senescent or ‘zombie cells’ are ageing cells that stop functioning but refuse to die, contributing to inflammation and skin ageing. Scientists are exploring ways to target them as part of longevity research.

The Great Skin Reset

The biggest change in skincare isn’t what’s available on the shelves; it’s the modern consumers. Celebrity dermatologist Dr Bindu Sthalekar, founder of Skin Smart Solutions, says today there are more informed questions about prevention, skin barrier health and sun protection.

“Earlier, the focus was largely on anti-ageing and finding quick fixes for wrinkles or pigmentation. Today, more people understand that a healthy barrier is the foundation of beautiful skin,” she says

Sthalekar warns consumers not to confuse social media popularity with scientific evidence. “Products that promise ‘instant results’, ‘permanent pore reduction’, or ‘miracle cures’ should be viewed with caution. A product should have scientific backing, not just viral popularity. When in doubt, consult a dermatologist instead of relying solely on influencer recommendations,” she says.

Sthalekar believes the future lies in personalised, science-led skincare rather than one-size-fits-all routines. Innovations such as microbiome-friendly skincare, biomimetic peptides, AI-assisted skin analysis and exosome research are shaping the next generation of treatments.

“The future of skincare,” she says, “will be smarter, more personalised and backed by stronger scientific evidence,” she says.

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Shoppers say this £17 e.l.f. skincare kit feels premium

Shoppers say this £17 e.l.f. skincare kit feels premium

The e.l.f. SKIN Hydrated Ever After Skincare Mini Kit is currently £17.40 on Amazon. | Amazon

This article contains affiliate links. We may earn a small commission on items purchased through this article, but that does not affect our editorial judgement.

Amazon’s Choice e.l.f. skincare set has dropped to £17.40 and includes five travel-friendly hydration essentials, with more than 1,000 bought in the past month.

If you want to refresh your skincare routine without committing to a collection of full-size products, this e.l.f. mini kit could be a smart place to start. The e.l.f. SKIN Hydrated Ever After Skincare Mini Kit is currently £17.40 on Amazon, reduced from £21, and more than 1,000 have been bought in the past month. You can shop the e.l.f. skincare set here.

The kit is also listed as Amazon’s Choice, giving it another reason to stand out among the many skincare sets available online. And because e.l.f. is known for keeping its beauty products relatively accessible, the £17.40 skincare kit offers a chance to try several products from its Holy Hydration range without paying for five separate full-size products.

One Amazon shopper who tested the set was particularly impressed, saying: “The e.l.f. Skin Hydrated Ever After Skincare Mini Kit genuinely impressed me.” They praised the mini sizes for being useful for travel and gym bags, while also appreciating the opportunity to try the routine without committing to full-size products. See the kit on Amazon.

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e.l.f. SKIN Hydrated Ever After Skincare Mini Kit with five travel-size skincare products | Amazon

Inside are five travel-friendly products designed to work together as a complete hydration routine. The set includes Holy Hydration! Daily Cleanser, Holy Hydration! Makeup Melting Cleansing Balm, Hydrating Booster Drops, Holy Hydration! Face Cream and Holy Hydration! Eye Cream. Check what’s included in the e.l.f. kit.

The routine starts with the Daily Cleanser, which is applied to wet skin before being massaged in and rinsed away. The Makeup Melting Cleansing Balm can then be used to remove makeup, followed by Hydrating Booster Drops over the face and neck. Finish with the Face Cream and Eye Cream for a full five-step routine. Shop the travel-size skincare collection.

The formulas are designed with hydration in mind, with the Holy Hydration! products containing ingredients including hyaluronic acid, ceramides and peptides.

Hyaluronic acid is included to help hydrate and plump the appearance of skin, while ceramides help support the skin’s moisture barrier and peptides are intended to help refresh the complexion. Find out more about the set here.

The travel-friendly sizing is another big selling point. Rather than trying to decant your favourite products into bottles before a holiday, the e.l.f. Hydrated Ever After Mini Kit gives you a ready-made collection designed to be taken away with you.

The Amazon reviewer also highlighted how well the products worked together, saying each one “layers nicely without feeling heavy or greasy” and that their skin felt “instantly refreshed and hydrated after the first use”.

Perhaps the biggest attraction, though, is the value. The reviewer described the kit as offering “a full skincare experience that feels much more expensive than it is”, making it appealing for anyone who wants to experiment with a new routine without making a bigger investment. See the current £17.40 price.

It could also make sense for skincare beginners who don’t know where to start, or anyone who already loves e.l.f. and wants to take some of its Holy Hydration products on holiday.

The compact format makes the five-piece skincare kit particularly practical for travel, while the range of products means you can follow a complete routine rather than packing a single cleanser or moisturiser.

With more than 1,000 bought in the past month, Amazon’s Choice status and a 17% saving, the e.l.f. SKIN Hydrated Ever After Skincare Mini Kit is certainly worth a closer look if you’re after an affordable introduction to the brand’s hydration-focused range.

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Dermatologists Say This 1 Product Has Surprising ‘Anti-Aging’ Benefits

Dermatologists Say This 1 Product Has Surprising ‘Anti-Aging’ Benefits

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It’s common knowledge that sunscreen can prevent premature signs of aging by protecting against the sun’s harsh UV rays. But recently, a dermatologist surprised some when she suggested SPF could go further—potentially even turning back the clock on your skin.

“Consistent sunscreen use over time has actually been shown to reverse sun damage,” California dermatologist Samantha Ellis, M.D., said in a recent TikTok. “Sunscreen makes you look younger over time” by improving skin texture and helping dark spots fade, she added.

Dr. Ellis’ comments come months after a paper published in the Journal of the American Academy of Dermatology found that most experts agree that sunscreen is a powerful skincare product. For the paper, researchers asked 62 dermatologists at 43 academic centers across the country how effective they thought a wide range of products and skincare ingredients were in treating various skin health issues.

Meet the experts: Joshua Zeichner, M.D., director of cosmetic and clinical research in dermatology at Mount Sinai Hospital; Ife J. Rodney, M.D., double-board-certified dermatologist and founding director of Eternal Dermatology and Aesthetics; Gary Goldenberg, M.D., a board-certified dermatologist in New York City

The vast majority—96.8%—said mineral sunscreen was their top choice for preventing fine lines and wrinkles. In fact, the data suggested many believed mineral sunscreen was as important as retinoids, which are a mainstay of commercial anti-aging skincare products. (Chemical sunscreen was highly rated, too.)

While many people slather on sunscreen as a preventative measure, the idea that it can promote skin renewal isn’t well-known. Below, dermatologists break down how this works.

Why might sunscreen help skin look younger?

There are a few reasons for this. “Sunscreen is perhaps the best anti-aging tool we have for our skin,” says Joshua Zeichner, M.D., director of cosmetic and clinical research in dermatology at Mount Sinai Hospital. “UVA rays from the sun not only put you at risk for skin cancer, but also for premature aging.” UV light exposure has been linked to the development of fine lines and wrinkles, dark spots, and broken capillaries, all of which can age your skin, he explains.

Sunscreen can also protect against skin discoloration that can make you look older, says Ife J. Rodney, M.D., a double-board-certified dermatologist and founding director of Eternal Dermatology and Aesthetics. “The sun triggers more production of melanocytes—cells that produce the pigment melanin—which can lead to discoloration,” she explains. “Using sunscreen consistently blocks those triggers so you don’t get as much discoloration.”

“UV is also responsible for destruction of adipose tissue in the skin, leading to even more skin sagging,” adds Gary Goldenberg, M.D., a board-certified dermatologist in New York City.

On the other hand, when you wear (and regularly reapply) sunscreen, it blocks out those UV rays. Moreover, it can even promote younger-looking skin. “There is actually good scientific evidence that sunscreen use decreases signs of skin aging,” Dr. Goldberg says. He cites an older clinical trial published in Annals of Internal Medicine that divided 903 adults into groups that used sunscreen daily and sporadically. Those who used sunscreen daily had “no detectable increase in skin aging after 4.5 years.”

Wearing sunscreen allows your skin to do its job more efficiently, Dr. Zeichner explains. He points out that the skin can heal itself more easily when it’s not constantly dealing with free radicals (or unstable atoms) from UV light. “This means healthy skin cell growth and repair with improvements in sun-related dark spots and even enhanced skin barrier function,” he says.

What are the limits of this?

Dermatologists agree that using sunscreen can help preserve youthful-looking skin, lower the risk of sun damage, and give your skin time to repair itself. But Dr. Rodney says it’s important to have perspective on how much sunscreen can do. “I would not say that using sunscreen will undo deep wrinkles and collagen breakdown,” she says. Instead, the effects may be more subtle.

Dr. Zeichner also stresses that sunscreen is only effective when it’s used properly. “It is important to protect yourself from the sun every day, not just when you are at the beach,” he says. “Incidental UV light exposure adds up over time.” That’s why he suggests wearing sunscreen in the car, when you’re eating lunch outside, or even when you plan to be indoors. “You are at risk for sun damage,” he says. “UVA rays penetrate through the clouds and through window glass, so you can expose yourself to sun damage, even if you are outside on a cloudy day or indoors or in the car next to a window.”

Regularly seeking shade also helps, Dr. Rodney adds.

How to maximize sunscreen use for younger-looking skin

Applying sunscreen in the morning and reapplying throughout the day is one of the best ways to maximize the perks, according to Dr. Rodney. “This is one of the main and most important things you can do for your skin,” she says.

Dr. Goldenberg points out that you can use sunscreen along with other beneficial ingredients, which will maximize results. “It can be used together with other anti-aging skincare products, such as retinol and vitamin C,” he says.

Overall, dermatologists agree that daily sunscreen use is the way to go for younger-looking skin. “If you want healthy, clear, and wrinkle-free skin, wear sunscreen daily,” Dr. Zeichner says.

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Are face masks and vitamin C just beauty myths? Dermat focuses on skincare staples and building a science-backed routine

Are face masks and vitamin C just beauty myths? Dermat focuses on skincare staples and building a science-backed routine

Regular skincare routine: Workout creates more blood flow in the skin so applying skincare products after exercising can work better. (Unsplash)

Tavishi Dogra is a Deputy Chief Content Producer, Health & Wellness, at Hindustan Times. She has over 9 years of experience writing about fitness, nutrition, and mental well-being, translating medical research and expert insights into practical advice readers can trust.

Career journey and experience
Tavishi began her health journalism journey in 2017, and has since reported for RSTV, Financial Express, Jagran, HT Media Labs and Zee. She joined Hindustan Times to simplify wellness subjects by cutting through jargon.

From decoding health trends and interviewing doctors to testing fitness routines herself, Tavishi always approaches content with one filter: “Will this help someone make a better decision today?”

Subject expertise
With 9+ years tracking India’s health conversations, Tavishi knows the gap between clinical advice and daily life. She knows fads from fundamentals and curates science-backed, expert-recommended solutions.

In fitness, she breaks down bodyweight training, recovery, and posture fixes for desk-bound readers. In nutrition, she translates guidelines into affordable, desi meal tweaks. In mental well-being, she focuses on stigma-free, actionable tools — all backed by research, expert input, and lived context.

Education and professional background
Tavishi holds a Master’s degree in Journalism and Mass Communication and began her career reporting on public affairs for broadcast. Those early years in policy and TV shaped how she writes today: fast, factual, and human-first.

Editorial Philosophy
I write with one single goal: To simplify health in a world full of noise by finding what’s actually doable, safe, and evidence-based for my readers. I test claims against research and user experiences. When all else fails, I speak to the expert who sees 50 patients a day, not the one with the most followers.

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Walk down any skincare aisle or scroll through social media, and two products consistently stand out: face masks and Vitamin C serums. Both have earned cult status, but they are also among the most misunderstood skincare products. While they can be incredibly beneficial when used correctly, neither is a miracle solution, and unrealistic expectations often lead to disappointment. The key to achieving healthy skin lies in understanding what these products can and cannot do.

Is vitamin C scientifically proven for skin?

“Vitamin C remains one of the most extensively researched topical antioxidants in dermatology. Its benefits are supported by scientific evidence, making it a valuable addition to many skincare routines,” Dermatologist Dr Pranitha, Maya Medi Spa, tells Health Shots.

When formulated and stored correctly, Vitamin C can:

  • Neutralize free radicals caused by UV exposure and pollution.
  • Brighten dull skin by reducing excess pigmentation.
  • Help fade post-acne marks and uneven skin tone.
  • Support collagen production to improve skin firmness over time.
  • Enhance the effectiveness of sunscreen by reducing oxidative stress, although it should never replace SPF.

“However, Vitamin C is not an overnight treatment. Visible improvements in pigmentation and skin brightness typically require consistent use over several weeks or even months,” says the dermatologist.

Why don’t people see results?

One of the biggest reasons Vitamin C appears ineffective is that consumers unknowingly purchase unstable formulations. Vitamin C is highly sensitive to air, light, and heat. “Once oxidized, it loses much of its effectiveness,” says the doctor. Another common mistake is choosing products based solely on high percentages. Stronger is not always better.

For many individuals, especially those with sensitive skin, higher concentrations may lead to irritation without providing additional benefits. “Layering Vitamin C with too many active ingredients or using it inconsistently can also reduce its effectiveness”, says Dr Pranitha. Like most skincare ingredients, consistency is key and matters far more than occasional use.

Do face masks actually make a difference?

Face masks are another category often surrounded by exaggerated claims. While they can be an excellent addition to a skincare routine, they should be viewed as supportive treatments rather than primary solutions.

Different masks serve different purposes:

  • Hydrating masks replenish moisture and temporarily improve skin plumpness.
  • Clay masks help absorb excess oil and reduce surface congestion.
  • Brightening masks can enhance skin radiance with ingredients such as niacinamide, enzymes, or mild acids.
  • Calming masks help soothe irritated or inflamed skin.

Most face masks provide immediate cosmetic improvements, better hydration, smoother texture, or a healthy glow, but these effects are generally temporary. They do not replace a well-designed daily skincare routine or professional treatments when addressing concerns such as melasma, acne scars, or significant signs of aging.

What is the 4-2-4 rule in skincare?

Many people expect a single product to solve every skin concern. In reality, skincare should be tailored to an individual’s skin type, lifestyle, and specific concerns.

Some of the most common mistakes include:

  • Using face masks too frequently leads to irritation or barrier damage.
  • Leaving masks on longer than recommended, believing a longer application gives better results.
  • Purchasing Vitamin C products based solely on social media trends rather than ingredient stability or formulation quality.
  • Ignoring sunscreen while using brightening products can lead to new pigmentation.
  • Following complicated routines with too many active ingredients increases the risk of irritation.

Building a science-backed routine

An effective skincare routine does not need to be complicated. A gentle cleanser, moisturizer, sunscreen, and carefully selected active ingredients are often sufficient for healthy skin. “Vitamin C fits well into a morning routine because of its antioxidant protection”, explains the expert. At the same time, face masks can be used occasionally based on individual skin needs rather than daily.

For persistent concerns such as pigmentation, acne, rosacea, or premature aging, professional evaluation is important. These conditions often require prescription medications or in-clinic treatments in addition to topical skincare. “Ultimately, skincare should focus less on viral trends and more on evidence-based ingredients, realistic expectations, and consistency”, shares the expert. Both Vitamin C and face masks have their place, but neither should be viewed as a miracle product. Healthy skin is achieved through a personalized routine built on science, patience, and daily care, not quick fixes.

(Disclaimer: At Hindustan Times, we help you stay up to date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including, but not limited to, the Consumer Protection Act, 2019, arising from the products. The products listed in this article are in no particular order of priority, and the expert mentioned has not directly suggested any brands.

This article is for informational purposes only and is not a substitute for professional medical advice. Always seek the advice of your doctor with any questions about a medical condition.)

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Can You Use Niacinamide And Vitamin C In The Same Routine?

Can You Use Niacinamide And Vitamin C In The Same Routine?

Are There Any Side Effects to Watch Out For?

For most people, no. The main thing to watch for is overloading your skin with too many potent actives in one sitting, not because niacinamide and vitamin C fight each other, but because any high-strength actives, layered together too aggressively, can overwhelm sensitive or beginner skin. If you’re new to actives, ease in by alternating nights, niacinamide one night, vitamin C the next, and build up from there once your skin adjusts.

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