7 simple habits Korean women over 60 do that makes their face look naturally lifted – VegOut

7 simple habits Korean women over 60 do that makes their face look naturally lifted – VegOut

Ever since I started splitting my time between Saigon and Singapore, I’ve become fascinated by something I keep noticing.

Korean women in their 60s and 70s have this remarkable way of looking decades younger than their Western counterparts, with faces that seem naturally lifted and sculpted without any obvious signs of cosmetic work.

At first, I thought it was just good genes. But after befriending several Korean families through my wife’s social circle and diving deep into Korean wellness practices for my research, I discovered something more interesting.

These women follow specific daily habits that have been passed down through generations, habits that Western skincare science is only now beginning to understand.

What really got me hooked was watching my wife’s 68-year-old Korean friend demonstrate her morning routine during a visit. Her skin had this bounce and lift to it that most people lose by 40. When I asked her secret, she laughed and said, “No secret, just consistency.”

After months of observation and conversations with Korean women over 60, plus diving into research on facial aging and muscle tone, I’ve identified seven simple habits that create that naturally lifted appearance. And here’s the kicker: none of them require expensive products or procedures.

1. They practice facial gua sha every morning

Korean women over 60 treat their morning facial massage as seriously as brushing their teeth. But they don’t just randomly rub their faces. They use a specific upward sweeping technique with either their knuckles or a smooth stone tool.

The science behind this is actually fascinating. As we age, facial muscles can become stagnant, leading to sagging. This daily massage stimulates blood flow and lymphatic drainage, which reduces puffiness and creates a natural lifting effect.

I watched one woman demonstrate this, spending exactly three minutes each morning working from her jawline up to her temples in firm, upward strokes. She’d been doing it for 40 years. The difference in her jawline definition compared to women her age who don’t practice this was striking.

The key is the upward motion. Always up, never down. They believe pulling the skin downward accelerates sagging, and honestly, looking at their results, they might be onto something.

2. They sleep on their backs religiously

This one surprised me because it seems so simple, yet it’s probably one of the most effective habits I discovered. Korean women over 60 are incredibly disciplined about sleeping on their backs, even if it means training themselves over months to change their natural sleeping position.

Why does this matter? Side sleeping creates compression on one side of your face for hours each night. Over decades, this leads to deeper wrinkles on one side and can actually cause facial asymmetry. Stomach sleeping is even worse, pushing your face into the pillow and creating vertical lines.

When I was researching for my book Hidden Secrets of Buddhism: How To Live With Maximum Impact and Minimum Ego, I came across Buddhist teachings about body awareness even during sleep. Korean women have taken this concept and applied it practically to facial preservation.

They often use specialized pillows that make side sleeping uncomfortable, essentially forcing themselves to maintain the back position. After seeing the difference in facial symmetry and wrinkle patterns, I’ve started attempting this myself, though I’ll admit it’s harder than it looks.

3. They do face yoga while watching TV

Picture this: a group of Korean grandmothers watching their evening dramas while simultaneously doing facial exercises. It’s a common sight in Korean households, and there’s solid reasoning behind it.

These aren’t random facial movements. They follow specific exercises designed to tone the 57 muscles in the face and neck. Think of it like going to the gym, but for your face. The exercises include resistance training using their own hands, stretching movements, and isometric holds.

One exercise I learned involves placing your fingers on your temples, then trying to squint while using your fingers to create resistance. Another involves filling your cheeks with air and transferring it from side to side. They do these for about 15 minutes daily.

The result? Lifted cheekbones, defined jawlines, and reduced nasolabial folds. Western facial yoga instructors charge hundreds for teaching these techniques, but Korean women have been passing them down for free through generations.

4. They hydrate from the inside out with specific timing

Korean women over 60 don’t just drink water. They have a specific hydration protocol that maximizes facial plumpness and skin elasticity. They drink warm water first thing in the morning, before any food or coffee, and they sip water consistently throughout the day rather than gulping large amounts at once.

But here’s where it gets interesting. They stop drinking large amounts of liquid two hours before bed. This prevents nighttime puffiness that can stretch facial skin over time. They also add specific ingredients to their water: a slice of ginger in the morning for circulation, and sometimes a pinch of sea salt for mineral balance.

The warm water thing initially seemed odd to me, coming from Australia where we prefer everything iced. But warm water is absorbed more quickly by the body and doesn’t shock the digestive system. Better absorption means better cellular hydration, which directly impacts skin firmness and that lifted appearance.

5. They eat collagen-rich foods daily, not supplements

While Western women pop collagen pills, Korean women over 60 get their collagen from food sources, and they’ve been doing it long before collagen became a buzzword. Bone broth, fish skin, chicken feet, and pig trotters are regular parts of their diet.

They also pair these foods with vitamin C sources to boost collagen synthesis. A typical combination might be fish soup with kimchi, or bone broth with fresh herbs. They understand that collagen from food is more bioavailable than processed supplements.

What struck me was their consistency. They don’t eat these foods occasionally; they’re part of the daily diet. One woman told me she hasn’t gone a week without bone broth in 30 years.

6. They protect their faces from gravity throughout the day

This habit is subtle but genius. Korean women over 60 are constantly aware of how gravity affects their facial skin. They avoid looking down at phones or books for extended periods, instead holding devices at eye level. When applying skincare, they use upward motions exclusively.

They even avoid certain facial expressions that work with gravity to pull features downward. Frowning, for example, is consciously minimized. This isn’t about suppressing emotions but about being mindful of habitual expressions that contribute to sagging over time.

In my book Hidden Secrets of Buddhism: How To Live With Maximum Impact and Minimum Ego, I write about mindfulness in daily actions. These women have mastered this concept specifically for facial preservation.

7. They use cold water exclusively on their faces

Never hot water. Ever. Korean women over 60 wash their faces with cool or cold water only, regardless of the season. Hot water strips natural oils and breaks down collagen and elastin fibers over time.

But they take it further. Many keep their skincare products in the refrigerator and use cold spoons or ice rollers on their faces each morning. The cold causes vasoconstriction followed by vasodilation, which boosts circulation and creates a natural tightening effect.

Some even practice cold water immersion for their faces, dunking their faces in bowls of ice water for a few seconds at a time. The immediate lifting effect is visible, but the long-term benefits of preserved collagen are what really matter.

Final words

After studying these habits, what strikes me most is their simplicity and accessibility. These aren’t expensive treatments or complicated procedures. They’re daily practices that require nothing more than consistency and mindfulness.

The Korean women I’ve observed don’t view these habits as chores. They’re simply part of life, as automatic as brushing teeth. And perhaps that’s the real secret: making facial care so routine that it becomes effortless.

Since learning these techniques, I’ve incorporated several into my own routine, and my wife has adopted even more. While we might not have 40 years of practice behind us like these Korean women, starting now is better than never starting at all.

The naturally lifted appearance these women maintain into their 60s, 70s, and beyond isn’t magic. It’s the compound effect of small, daily habits performed consistently over decades. And that’s something anyone can start today.

 

What’s Your Plant-Powered Archetype?

Ever wonder what your everyday habits say about your deeper purpose—and how they ripple out to impact the planet?

This 90-second quiz reveals the plant-powered role you’re here to play, and the tiny shift that makes it even more powerful.

12 fun questions. Instant results. Surprisingly accurate.

 

 

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Auybovan Skincare Introduces Simplified Skincare Routine Powered by Sri Lankan Botanicals

Auybovan Skincare launches a unique skincare line featuring ancient Sri Lankan botanicals, offering a simple 3-step routine that heals and rejuvenates with nature’s most powerful botanicals.

— Auybovan, a leading brand in natural skincare, is excited to announce the launch of its revolutionary skincare line, inspired by the ancient wisdom of Sri Lankan botanicals. The company’s unique formula offers a simple yet powerful 3-step skincare routine that promises to repair, heal, and rejuvenate your skin using nature’s most potent ingredients.

Founded with the mission to bring the healing properties of Sri Lankan botanicals to the U.S., Auybovan’s products stand out in the crowded skincare market due to their natural formulation rooted in the time-honored tradition of Ayurvedic medicine. With a focus on quality, simplicity, and sustainability, Auybovan is set to change the way people approach skincare, offering a straightforward routine that delivers real and lasting results.

“Our skincare line is designed to be as simple as it is effective. We use the most powerful botanical ingredients from Sri Lanka to create products that nourish and revitalize the skin without the complexity of multi-step routines,” says Michelle Abeyawardena, Founder of Auybovan Skincare. “Our goal is to simplify skincare while harnessing the full potential of nature’s healing properties.”

A Simplified Approach to Skincare

In a world where skincare routines often involve dozens of products and confusing steps, Auybovan offers a refreshing alternative with a focused 3-step regimen that can be easily incorporated into daily life. The brand’s three-step system includes a gentle cleanser, a hydrating toner, and a nourishing moisturizer, all infused with Sri Lankan botanicals known for their healing and rejuvenating properties.

These ingredients include potent Ayurvedic ingredients like Yellow Vine and Turmeric, which have been used for centuries to promote healthy skin. Yellow Vine is known for its ability to heal inflammation and improve skin elasticity, while Turmeric’s antioxidant properties help to brighten and even skin tone. Together, these ingredients create a skincare experience that’s both luxurious and effective.

Power of Sri Lankan Botanicals

Auybovan’s skincare products are distinguished by their use of Sri Lankan botanicals, which have long been revered for their powerful, natural healing properties. The rich biodiversity of Sri Lanka provides the brand with a unique selection of plants, many of which are exclusive to the island. By combining these ingredients with modern formulations, Auybovan offers customers an innovative yet traditional approach to skincare.

“Our products are rooted in the ancient wisdom of Ayurvedic practices, combined with modern skincare technology,” says Michelle. “The botanicals we use are not only effective but also sustainably sourced, making our line as eco-conscious as it is effective.”

Why Auybovan Stands Out

What sets Auybovan apart from other skincare brands is its dedication to transparency and simplicity. The company’s focus is on quality, natural ingredients and ensuring that every product is free from harmful chemicals, fragrances, and artificial preservatives. Auybovan’s skincare products are crafted to be safe for all skin types, including sensitive skin, while delivering real and lasting results without the need for complex regimens.

“At Auybovan, we believe skincare should be simple, clean, and effective. We’ve created a system that brings the power of nature into your daily routine, allowing you to feel confident in your skin,” says Ms.Abveyawardena. “We want our customers to experience the benefits of botanical skincare without feeling overwhelmed by a complicated routine.”

The Future of Skincare: Auybovan’s Commitment to Natural Beauty

With its focus on Ayurvedic botanicals, simplicity, and sustainability, Auybovan Skincare is poised to redefine how people think about skincare. The brand’s commitment to purity and efficacy ensures that customers are getting the highest quality products for their skin, all while supporting a sustainable future.

Auybovan is quickly gaining attention for its unique approach to skincare, and as the brand continues to grow, it remains committed to bringing the best of Sri Lankan botanical beauty to the world. Through continued innovation and a focus on simplicity, Auybovan aims to become a trusted name in natural skincare.

About Auybovan

Auybovan is a leading skincare brand that specializes in natural, Ayurvedic skincare products derived from Sri Lankan botanicals. Founded with the goal of simplifying skincare, Auybovan offers a simple 3-step daily routine designed to repair, heal, and rejuvenate skin using nature’s most powerful ingredients. The brand’s products are free from harsh chemicals, fragrances, and preservatives, offering a clean and effective alternative for those seeking a more natural and simplified approach to skincare.

Media Contact:
Thomas Dietiker
COO, Auybovan LLC
Email: [email protected]
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Contact Info:
Name: Thomas Dietiker
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Organization: Auybovan LLC
Website: https://auybovan.com/

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Ultimate guide to layering serums for glowing skin

Ultimate guide to layering serums for glowing skin

Get expert tips on layering serums to improve your skincare routine. Find out which serums you can mix for the best results.

Serums are highly concentrated products formulated to deliver active ingredients into the skin to address specific skin concerns, including pigmentation, fine lines, loss of firmness, and dull skin. Although the benefits of using serums are well established, layering them to achieve these benefits poses significant challenges due to chemical interactions and the skin’s tolerance.

What is the best layering of serums?

The overall strategy for layering serums is to apply them from thinnest to thickest and to identify the right time of day for each active ingredient. “Water-based serums, such as Vitamin C or Niacinamide, should be applied first. The slightly thicker products will follow”, Dermatologist Dr Varshini Reddy tells Health Shots. These may include peptides or oil-based serums. The layering order must be correct for each active.

Try using vitamin C and glycerin to get a glass-like look. Image courtesy: Adobe Stock

  1. Vitamin C

An antioxidant that has skin-lightening properties and protects the skin from oxidation. By far the best time to use vitamin C is in the morning, when the skin has the opportunity to shield itself from environmental factors. “To reduce sensitivity, a beginner may use a low concentration that they can gradually increase”, says Dr Reddy. In addition, alternative skin antioxidants are available for those sensitive to vitamin C.

2. Niacinamide (Vitamin B3)

It has numerous benefits for the skin, from barrier repair to sebum control. “Its use will not interact adversely with other creams or serums containing other actives, such as Vitamin C”, says the doctor. Niacinamide works very well both during the day and at night.

3. Retinoids

They are the gold standard for anti-ageing. Retinoids promote skin cell turnover, stimulate collagen production, and help reduce fine lines and hyperpigmentation. “Retinoids should be used in the evening because they are photosensitive. They should also be used cautiously to minimise irritation,” says the doctor. We recommend starting with twice to three times a week. A chemical exfoliant should not be used on the same day as the use of retinoids.

4. Peptides

They are short chains of amino acids that signal the skin to synthesise collagen and support firmness. “They are generally light and can be mixed with most serums, such as antioxidants and retinoids”, says the expert. They may be used either for morning or night care.

Peptides may be used in the morning or at night. Image courtesy: Adobe Stock

Layer serums from thinnest to thickest, and remember to seal them with a moisturiser to keep the active ingredients locked in. “Introduce only one new active ingredient at a time so you can monitor your skin’s tolerance and minimise potential irritation”, suggests Dr Reddy.

How to layer your skin care routine?

A sample layering routine could be: Vitamin C, Niacinamide, and peptides in the morning, followed by moisturiser and broad-spectrum sunscreen. “Then, one might use Niacinamide, retinoids (two to three times per week), AHA/BHA-based toners or serums, peptides, and a hydrating moisturiser”, says the expert. Hydration is key, as water-based serums enhance the penetration and effectiveness of other actives.

What are the benefits of layering skincare?

Overall, layering serums can significantly improve skin outcomes when applied in the correct order, at appropriate concentrations, and at the proper timing. “Being informed about the properties of each active and following principles of evidence-based layering safely optimises the routine for improving texture, brightness, and overall skin health in the patient,” says the dermatologist.

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Kareena Kapoor, Alia Bhatt's nutritionist Rujuta Diwekar swears by this no-product skincare routine for natural glow

Kareena Kapoor, Alia Bhatt’s nutritionist Rujuta Diwekar swears by this no-product skincare routine for natural glow

Celebrity nutritionist Rujuta Diwekar reveals her no-product skincare routine for natural glow.

Celebrity nutritionist Rujuta Diwekar, known for guiding celebrities like Kareena Kapoor Khan, Alia Bhatt, Varun Dhawan, and Karisma Kapoor, recently shared her own skincare philosophy, which includes no products at all.

Glowing skin beyond products

Rujuta believes that glowing skin has less to do with what you apply to your face and more to do with how you live your life. Her routine, as she puts it, is ‘easy, inexpensive, and ghar ka.’

Step 1: Prioritise hydration

The first and most important step in Rujuta Diwekar’s skincare routine is drinking enough water. She makes sure water is always within reach so she does not forget to hydrate.

Step 2: Sleep early and sleep well

Rujuta follows a strict sleep schedule and usually goes to bed between 9:30 pm and 10 pm. She describes herself as a morning person and believes that a regular sleep cycle plays a big role in maintaining healthy skin.

Step 3: Exercise every day

Daily movement is another key part of her routine. Rujuta exercises every day, keeping her workouts simple but consistent. She encourages people to finish their workout by 9 am and reminds them that regular movement supports circulation, metabolism, and skin health.


Step 4: Avoid skincare content traps

Interestingly, Rujuta says she avoids watching skincare videos. According to her, falling for such trends can create unnecessary stress and unrealistic expectations.

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African Beauty Is Taking Over Skincare Globally in 2025

African Beauty Is Taking Over Skincare Globally in 2025

‘African Beauty’ Is the Next Big Skincare Movement

*African beauty, often called “A-Beauty,” is changing the face of global skincare. It combines natural, time-tested ingredients with modern science. Inspired by African traditions, A-Beauty celebrates all skin tones, hair textures, and cultural expressions.

Much like K-Beauty (Korean) and J-Beauty (Japanese), A-Beauty focuses on ethical, plant-based skincare. It uses botanical ingredients such as shea butter, baobab oil, and moringa. These natural actives are now found in creams, serums, oils, and makeup products worldwide.

Global Brands and Retailers Are Embracing African Beauty

By late 2025, retailers like Sephora, Ulta, Goop, Space NK, and Amazon will be carrying African beauty brands. This reflects growing global demand for clean, ethical, and inclusive skincare solutions.

Social media is also pushing A-Beauty into the spotlight. On platforms like Instagram and X (formerly Twitter), influencers highlight natural hair, anti-bleaching movements, and traditional styles such as Bantu knots and Ankara-inspired makeup.

One viral quote summed it up: “African beauty is not a trend—it’s legacy.” — @hey_thoko

A beauty shelf featuring African beauty products from brands like S’Able Labs, Uncover, and Koba / via eurAI

African Beauty Market Growth Shows Massive Potential

The African beauty and personal care (BPC) industry is booming. In 2024, it reached $66 billion, driven by urbanization, a rising middle class, and a young, digital-savvy population, according to Service95.

By 2030, more than 900 million African consumers under 30 will shape the future of skincare. Sub-Saharan Africa’s beauty sector alone is expected to grow by $5 billion between 2021 and 2026.

Globally, the market for Africa-sourced moringa is forecasted to reach $25.1 billion by 2035, up from $9.7 billion in 2024. Clearly, African beauty is big business.

Key Ingredients Making African Beauty Stand Out

African botanicals are effective, sustainable, and rich in antioxidants. These ingredients are often sourced from women-led cooperatives across the continent.

  • Shea Butter and Black Castor Oil: Used for moisture and scalp care, especially in textured hair.
  • Baobab Seed Oil and Moringa: Known for anti-aging and anti-inflammatory benefits.
  • Safou, Qasil, and Kalahari Melon: Emerging in serums and cleansers to promote glow and hydration.

Modern A-Beauty brands are now using tech tools like AI skin analysis and 3D printing to create personalized formulas for melanated skin.

Dhowre Elba launched S’Able Labs with her actor husband, Idris Elba

S’Able Labs: A-Beauty Innovation From Sabrina and Idris Elba

In 2022, Sabrina Dhowre Elba and her husband, actor Idris Elba, launched S’Able Labs. The brand was born of a desire to create high-performance skincare products using African ingredients and modern science.

Their hero ingredients include moringa from Kenya, marula from Namibia, and prickly pear from Madagascar. These plant-based actives help calm inflammation, repair skin, and lock in hydration.

The brand’s top products include the Black Seed Toner, known for brightening and soothing the skin, and the Moringa Lip Salve, which reduces hyperpigmentation. In October 2025, they launched a tinted version, marking their first step into color cosmetics.

“Africa has the best antioxidants,” Sabrina told Vogue. “A lot of these ingredients I recognised from my childhood, growing up first-generation African.”

She added, “Where A-Beauty is so well placed is in taking [traditional ingredients] to another level. I want to see oat amino acids combined with kaolin clay, or black seed oil with vitamin C and ferulic acid.”

More African Brands Making Global Waves

Other standout brands include RandR Skincare, founded in Nigeria by Valerie Obaze. The company recently celebrated 15 years in business. It reimagined solid shea butter into a liquid format that’s easier to apply and looks more modern.

Koba Skincare, launched by Aïcha Bongo, uses safou fruit for skin-brightening. Uncover (Kenya) offers science-backed skincare for melanin-rich skin. West African brands like House of Tara and Amila Naturals focus on shade inclusivity and ethical sourcing.

African Beauty in the Media and Online

Influencers like Dimma Umeh and Enioluwa Adeoluwa are helping #ABeauty trend globally. Their content promotes natural skincare, cultural rituals, and body positivity.

At the same time, colorism and skin bleaching are being challenged openly. Many influencers now advocate for self-love and pride in African features.

Events like Barola Paris in December 2025 aim to connect African beauty founders with global investors and press. This growing exposure helps African brands scale beyond borders.

Why African Beauty Matters for the Future

African beauty isn’t just about products. It’s about culture, innovation, and empowerment. Brands like Nilotiqa remind customers that beauty doesn’t have to fit one mold.

“We are enough, as we are, naturally.” — Nilotiqa

With tech tools like AR try-ons and personalized skin matching, A-Beauty is redefining what inclusive beauty looks like. Experts estimate the category could surpass $100 billion if current growth continues.

Whether you’re a skincare enthusiast or simply looking for clean, ethical beauty, African beauty offers powerful ingredients, rich stories, and results that speak for themselves.

A group of African women in traditional clothing smiling and harvesting shea nuts and moringa leaves in a cooperative setting / via eurAI

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A Daily Habit that Damages Your Skin and Accelerates the Appearance of Wrinkles

A Daily Habit that Damages Your Skin and Accelerates the Appearance of Wrinkles

Khaberni – Experts warn of a daily habit that may seem ordinary and simple, and comfortable, but may cause long-term damage to your skin and then you find yourself surprised by premature aging on your face.

For instance, washing your face with extremely hot water, especially in winter, can accelerate skin aging without you realizing it, despite the temporary feeling of relaxation that a hot shower provides.

 

Dr. Annette Philips, a beautician at the “Forever Facial Esthetics” clinic, asserts that using hot water is one of the most common skincare mistakes she observes daily.

 

She explains that excessively hot water weakens the skin’s protective barrier, which is responsible for retaining moisture and protecting it from dryness. When this barrier is damaged, the skin becomes dull and tight, and fine lines and wrinkles appear more clearly, especially around the eyes and mouth.

 

And the problem doesn’t stop with the water temperature alone, but also extends to incorrect habits accompanying bathing. Many people cleanse their faces with body wash or let shampoo and conditioner run directly onto their facial skin, even though these products are not intended for that use.

Dr. Philips points out that these practices can lead over time to dry skin and increased sensitivity and roughness, noting that many people think their skin suddenly looks older, while the real reason is excessive cleaning with inappropriate products.

 

According to Philips, the solutions lie in simple but effective changes; notably, stopping the washing of the face with extremely hot water, replacing it with lukewarm water during the shower, and then cleansing the face later at the sink using tepid water and a gentle cleanser designed for the face..

 

She adds: “If you feel a tightness in your skin after washing, then it’s a clear indication that the water or cleanser used is harsher than it should be.”

 

She also emphasizes the importance of moisturizing the skin immediately after cleansing, noting that applying moisturizer on slightly damp skin helps maintain hydration and gives the skin a softer, fresher look.

 

Moreover, for those with dry or sensitive skin, she advises against frequently trying new products and sticking to the fundamental products that the skin is accustomed to, allowing it adequate time to recover, as time is a part of the healthy recipe.

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Why Sunscreen Is the Real Anti-Ageing Hero

Why Sunscreen Is the Real Anti-Ageing Hero

In the race for youthful, glowing skin, shelves are crowded with expensive creams, serums and high-tech treatments promising to turn back time. Yet, skin experts agree that the most powerful and accessible anti-ageing tool is also the simplest — sunscreen.

Sun exposure is responsible for most visible signs of ageing. From fine lines and sagging to dullness and dark spots, the damage caused by ultraviolet (UV) rays slowly breaks down the skin’s natural support system. Over time, collagen and elastin — the proteins that keep skin firm and smooth — weaken, leading to premature ageing that no luxury cream can fully undo.

Sunscreen works differently from cosmetic products. Instead of trying to repair damage after it happens, it stops that damage before it begins. By blocking harmful UVA and UVB rays, sunscreen prevents the deep-level breakdown of skin tissue that leads to wrinkles, uneven texture and loss of elasticity.

It also plays a major role in controlling pigmentation. Sun exposure triggers excess melanin production, which causes dark patches, sun spots and uneven tone. Regular use of sunscreen helps keep skin clearer and more even by reducing this unwanted pigment response.

Beyond appearance, sun protection is closely tied to long-term health. Prolonged UV exposure can damage skin cell DNA, increasing the risk of skin cancer and accelerating overall skin ageing. Wearing sunscreen daily provides a simple but effective layer of defence against these serious concerns.

Another often-overlooked benefit is how sunscreen supports other skincare products. Ingredients such as vitamin C, retinol and peptides perform far better when skin is protected from the sun. Without sunscreen, UV damage can cancel out the benefits of even the most advanced treatments.

In today’s wellness-focused world, sunscreen has become more than just a beach essential. It is a daily habit that preserves skin strength, appearance and health over the long term. By protecting at the source of ageing and damage, sunscreen stands out as one of the most valuable tools for anyone looking to maintain youthful, resilient skin well into the future.

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A beginner’s guide to the Japanese skincare routine

A beginner’s guide to the Japanese skincare routine

If your beauty cabinet is already full of Korean skincare or you faithfully follow a 10-step K-beauty routine, it may or may not surprise you to learn that Japanese skincare has a similar methodology, just with its own distinct philosophy and hero ingredients. Less trend, more tradition.

According to aesthetician Emma Jinn, “Japanese skincare is all about prevention, consistency and respecting your skin. No harsh steps, no rushing results, just solid basics done really, really well.” The goal is not instant transformation, but gradual, visible improvement over time.

The structure of the J-beauty routine will feel familiar, but with a few key differences. Board-certified dermatologist Jane Yoo, MD, explains that hydration in Japanese skincare is built in layers rather than relying on a single, heavy product. “Lighter lotions and essences are applied first, followed by creams or emulsions,” she says. This allows the skin to stay deeply hydrated without feeling greasy or congested. Texture matters just as much as ingredients with an emphasis on small, consistent steps that support skin health over the long term. The products themselves tend to be gentle, thoughtfully formulated and often more affordable than you might expect, making them easy to incorporate without overhauling your entire routine.

Below, we break down the nine essential steps of a Japanese skincare routine, according to experts. As always, consider this a framework rather than a rule book. You can customise it based on your specific skin concerns or type and whether you’re getting ready for the day or winding down at night.

AM + PM Step 1: Oil Cleanser

Dr. Yoo explains that the first step in a Japanese beauty routine is oil cleansing. “Oil cleansing is foundational because it removes oil-based impurities like sunscreen, makeup, excess sebum and pollution without disrupting the skin barrier,” she explains. Rather than stripping the skin, Japanese skincare emphasises gentle, yet thorough cleansing to preserve hydration. Many J-beauty cleansing oils also reflect centuries-old beauty practices, often incorporating traditional Japanese botanical oils that support softness, balance and overall skin comfort (all while being superb makeup removers).

SHISEIDO Perfect Cleansing Oil

A lightweight cleansing oil that dissolves everything from base makeup to waterproof eye formulas without leaving residue. Grape seed oil helps smooth roughness and dullness, making it an ideal first cleanse.

Sulwhasoo Gentle Cleansing Oil

This herbal oil cleanser melts away sunscreen, waterproof makeup and excess sebum with ease. The silky texture emulsifies on contact with water, cleansing thoroughly while keeping skin comfortable and nourished.

AM + PM Step 2: Water-Based Cleanser

After an oil cleanser lifts away sunscreen, makeup and excess sebum, a water-based cleanser finishes the job by removing sweat, dirt and environmental residue. Dr. Yoo explains that double cleansing is a skincare cornerstone in Japan because it cleanses deeply without disrupting the skin barrier. “This method helps preserve moisture while allowing subsequent steps like toner and moisturiser to work more effectively,” she continues. Water-based washes are typically creamy foam cleansers or gentle gels that feel soft on the skin and rinse clean without leaving it tight or dry.

Caudalie Vinoclean Instant Foaming Cleanser

An ultra-gentle, soap-free cleanser that transforms from a clear lotion into an airy foam. Made with 97 percent natural-origin ingredients, it cleanses without drying and leaves skin feeling soft and fresh.

LANEIGE Water Bank Gentle Gel Cleanser

Formulated to match skin’s natural pH, this cleanser removes makeup, sunscreen and impurities without disturbing the moisture barrier. Blue hyaluronic acid, allantoin and amino acids keep skin hydrated and calm. A solid everyday option for sensitive or dehydrated skin.

Bi-weekly AM Step 3: Exfoliation

While exfoliation remains part of Japanese skincare, it’s approached far more gently and infrequently than in many Western routines. Instead, active ingredients are selected sparingly and with intention. Jinn explains that “Japanese skincare tends to lean away from frequent use of AHAs and BHAs and when they are used, it’s typically at much lower concentrations than Western brands.” Instead, she prefers exfoliants formulated with rice bran for brightening, which gently buffs away dead skin while leaving the skin exceptionally smooth and comfortable. As for frequency, she recommends exfoliating just two to three times per week to maintain non-irritated, healthy skin.

The Face Shop 2% Panthenol Exfoliating Gel

A gentle exfoliating gel, powered by a multi-acid blend of AHA, BHA, LHA and PHA that lift away dead skin, while panthenol keeps irritation in check. Cellulose adds a mild physical exfoliation, leaving skin smoother, clearer and refreshed, even for sensitive types.

Beauty Of Joseon Apricot Blossom Peeling Gel Mask

With 19 percent plum blossom water and 8 percent plant cellulose to gently roll away dead skin cells and excess sebum for smoother texture, this soft, moist gel buffs without grit or acids, making it ideal for dull, sensitive or easily-irritated skin that can’t tolerate harsh scrubs.

AM Step 4: Lotion

“In Japanese skincare, toner is referred to as lotion and its primary role is hydration and skin conditioning, not exfoliation or stripping,” says Dr. Yoo. These formulas are designed to replenish the water lost during cleansing, restoring comfort and softness immediately after washing. “Many Japanese brands explicitly contrast lotions with Western toners that often contain high levels of alcohol and are used for oil control or extra cleansing.”

Dr.Jart+ Ceramidin Skin Barrier Serum Toner

Ceramide NP and panthenol reinforce the barrier and lock in moisture. Lightweight but cushioning, it floods dry, rough skin with hydration while prepping it for the rest of your routine.

Pixi Milky Tonic

Jojoba milk and oat extract calm, soften and rehydrate skin. The fluid, milky texture feels like a light skin-milk, making it ideal after cleansing when your barrier needs comfort rather than acids.

AM Step 5: Essence

“Essence is viewed as a lightweight treatment layer that delivers hydration and skin conditioning without overwhelming the skin,” explains Dr. Yoo. “This step helps refine skin texture and clarity over time, which aligns with the Japanese focus on gradual improvement and long-term skin health.” Designed for daily, consistent use, essence bridges the gap between hydration-focused steps like lotion to nourish your complexion and more targeted products such as serums or moisturisers.

Mixsoon Soondy Centella Asiatica Essence

A minimalist essence to calm, strengthen and support skin resilience. Made with centella asiatica, it helps soothe redness and support elasticity over time. Lightweight and fragrance-free, it’s especially well-suited to sensitive or easily irritated skin.

COSRX Galactomyces 95 Tone Balancing Essence

Powered by 95 percent galactomyces ferment filtrate, this essence focuses on clarity, tone and texture. The lightweight formula hydrates, refines and boosts brightness, while niacinamide helps balance oil and soften the look of fine lines.

AM + PM Step 6: Serum

Depending on your skin type and goals, face serums act as targeted support products in a Japanese skincare routine. “They are meant to address specific concerns such as dullness, dark spots, dehydration or uneven texture while maintaining overall skin balance,” says Dr. Yoo. Rather than relying on long ingredient lists, many Japanese serums focus on a smaller number of carefully selected actives, often sourced from natural ingredients like rice, sea botanicals or green tea. “This approach reflects a broader cultural value placed on balance, simplicity and refinement,” she explains. Serums are typically lightweight, allowing them to layer comfortably with other Japanese beauty products, such as essences and moisturisers.

Beauty of Joseon Glow Deep Serum

Targets dullness and dark spots with a gentle approach. Rice bran water hydrates and supports an even-looking complexion, while alpha-arbutin helps visibly brighten and refine tone over time.

Estēe Lauder Advanced Night Repair Synchronized Multi-Recovery Complex Serum

Addresses multiple signs of ageing in one step. Its Chronolux™ Power Signal Technology works overnight to smooth fine lines, improve tone and restore radiance compromised by daily environmental stressors. Lightweight, oil-free and fragrance-free, it suits almost every skin type.

AM + PM Step 7: Light Moisturiser

“Moisturiser is used to seal in hydration from earlier steps like lotion, essence and serum, which are central to Japanese routines,” explains Dr. Yoo. Moisturising, she adds, is essential for maintaining skin balance and a healthy barrier. “Many Japanese moisturisers are formulated to deeply hydrate without feeling greasy, making them comfortable for everyday use regardless of climate or skin type.” This emphasis on elegant, lightweight textures encourages consistent daily use, which is key for long-term hydration and barrier support.

Neutrogena Hydro Boost Water Gel

Powered by hyaluronic acid and prebiotics, this gel formula helps skin retain moisture for a plump, refreshed feel that lasts all day. The fast-absorbing texture suits all skin types, especially those prone to dehydration.

ETUDE HOUSE Soonjung 10-Free Moist Emulsion

This calming emulsion is for skin that needs soothing. Panthenol and madecassoside hydrate and help strengthen the skin barrier, while the low-pH formula keeps balance intact. Ideal for sensitive or reactive skin.

AM + PM Step 8: Heavy Moisturiser

Because Japanese skincare prioritises prevention as much as correction, moisturisers are used daily not only for dry skin but also to protect against environmental stressors, dehydration and early signs of ageing, even for balanced or combination skin types. Dr. Yoo describes this as a “double moisturising” approach, where hydrating steps like lotion and essence provide the first layer of moisture, followed by a cream or richer moisturiser to seal everything in and minimise moisture loss without heaviness or congestion.

Augustinus Bader The Rich Cream

An indulgent daily moisturiser backed by decades of cellular research. Powered by the brand’s proprietary TFC8® complex, it supports skin renewal while deeply hydrating and smoothing fine lines, uneven tone and texture.

First Aid Beauty Ultra Repair Cream

A rich yet fast-absorbing cream designed to comfort dry, stressed and eczema-prone skin. Formulated with colloidal oatmeal, it soothes irritation, strengthens the skin barrier and delivers long-lasting hydration from the first application.

AM Step 9: Sunscreen

The best form of anti-ageing is staying loyal to your daily SPF application. UV exposure is viewed as a major contributor to fine lines, pigmentation and barrier damage, which is why sunscreen is applied consistently year-round, explains Dr. Yoo. “Daily sun protection is treated as an essential preventive skin-care habit, not just something reserved for beach days or outdoor activities.” Japanese sunscreens are typically formulated to be lightweight, non-sticky and comfortable enough for everyday wear. “They often offer broad-spectrum protection with both SPF and high PA ratings, making it easier for users to choose formulas that effectively defend against both UVB and UVA rays.”

Innisfree Hyaluron Moist Sunscreen

If you struggle with sunscreens that feel heavy or chalky, this one is a pleasure to wear. The serum-like texture sinks in quickly, keeps skin comfortably hydrated and leaves no white cast behind. With added hyaluronic acid, it works just as well under makeup as it does on bare skin.

La Roche-Posay Anthelios UVMUNE400 Invisible Fluid

A reliable favourite for a reason, this one’s gentle, lightweight and easy to wear every day. It sits well under makeup and is especially good for sensitive or acne-prone skin. The kind of sunscreen you’ll actually remember to reapply.

This article first appeared on Vogue.com

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Want Glowing Skin Without Luxury Products? Try Rujuta Diwekar’s 4-Step Routine | Beauty News

Want Glowing Skin Without Luxury Products? Try Rujuta Diwekar’s 4-Step Routine | Beauty News

Last Updated:January 08, 2026, 16:28 IST

Celebrity nutritionist Rujuta Diwekar revealed her affordable and refreshingly simple four-step beauty regimen.

Good skin does not depend on high-end products but rather begins from inside.

Celebrity nutritionist Rujuta Diwekar is questioning the belief held by the beauty industry nowadays that elaborate routines and costly treatments are necessary for radiant skin. The fitness and wellness specialist, who has long collaborated with Bollywood celebrities like Kareena Kapoor, shared her simple, low-cost 4-step skincare regimen on Instagram, emphasising that good skin does not depend on high-end products but rather begins from inside.

Taking to Instagram, Rujuta says, “Here’s a four-step skincare routine that I follow, and I think you can do it too. It’s easy, it’s inexpensive, and it’s your ghar ka stuff.”

Watch the video here:

Water for hydration

Hydration is the cornerstone of Rujuta’s simple strategy, which she views as essential to skin health. She stresses the need to drink water all day long, not just when you are thirsty.

“I drink a lot of water during the day. I don’t wait to get thirsty. I drink because I keep water accessible. I can see it, I drink it,” she begins, highlighting that hydration helps flush toxins and maintain skin plumpness and radiance.

Sleep for repair

Sleep becomes the emphasis of Rujuta’s second stage. She advises resting early, generally between 9:30 and 10:00 pm, to give the body enough time for repair and renewal of cells.

“I make sure that I go to bed between 9:30 and 10 on most nights of the year, unless I’m travelling or there’s an emergency,” she says, reiterating that getting enough sleep helps boost the formation of collagen and minimise puffiness and dark circles—benefits that are often sought after through expensive treatments.

Workout for hormones

The third point of Rujuta’s routine is physical activity on a regular basis. She suggests a small, regular program of exercises that one can do in daily life rather than pushing hard exercises or subscribing to a gym. Regular physical activity leads to increased blood circulation, which provides the skin with nutrients and oxygen necessary for its natural glow and overall health.

“Nothing too much, nothing too little, but something that I log in week by week. And I ensure that as a working woman, I am done with my exercise before 9 am every single day,” she says.

No skincare videos

Rujuta’s refusal to engage in viral gimmicks and her disregard for skincare trends might be the most surprising feature of her method. She is quite vocal about her refusal to see videos of skincare routines and not to be taken in by products that promise age-defying transformations or anti-ageing miracles.

“I don’t fall for anything that says anti-ageing. I don’t fall for anything that says look 20 years younger than your age,” she says, advising followers to be cautious of flashy marketing and instead trust fundamental habits.

Rujuta’s message, which reminds viewers that regular, simple practices often outperform complex, costly procedures, connects with a growing movement towards simplicity and skin health rooted in lifestyle choices. “Keep it real this year. Have a glowing 2026,” she mentions in the caption.

First Published:

January 08, 2026, 16:28 IST

News lifestyle beauty Want Glowing Skin Without Luxury Products? Try Rujuta Diwekar’s 4-Step RoutineDisclaimer: Comments reflect users’ views, not News18’s. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.

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Facial Skincare Market by Type, Gender, Distribution Channel, Countries and Companies Analysis 2025-2033 Featuring L'Oreal, P&G, Oriflamme, Unilever, Estee Lauder Company, Johnson & Johnson

Facial Skincare Market by Type, Gender, Distribution Channel, Countries and Companies Analysis 2025-2033 Featuring L’Oreal, P&G, Oriflamme, Unilever, Estee Lauder Company, Johnson & Johnson

Company Logo

Facial Skincare Market

Facial Skincare Market

Dublin, Jan. 07, 2026 (GLOBE NEWSWIRE) — The “Facial Skincare Market by Type, Gender, Distribution Channel, Countries and Companies Analysis 2025-2033” has been added to ResearchAndMarkets.com’s offering.

The worldwide facial skincare market is anticipated to hit US$ 158.63 billion in 2033, increasing from US$ 98.56 billion in 2024, growing at a CAGR of 5.43% during 2025-2033. Increased consumer knowledge, the need for anti-aging, and new development in natural and organic ingredients fuel growth. Widening online retailers and customized skincare trends also significantly drive the market’s continued growth.

Growth Drivers in the Facial Skincare Market

Increasing Awareness of Skin Health

Increased awareness of the importance of skincare, most notably amongst younger age groups, is driving an increasing demand for facial skincare products. Consumers are becoming more aware of the diverse ingredients, useful routines, and long-term benefits of taking care of healthy skin. This new information is stimulating global use of everyday skincare routines, as people want to improve their complexion and overall skin health. In July 2024, The International League of Dermatological Societies (ILDS) and the International Society of Dermatology (ISD) have joined forces to inaugurate the first-ever World Skin Health Day (#WSHD2024).

E-commerce and Digital Influence

The explosion of online shopping channels, in addition to the ubiquitous power of social media and beauty influencers, has radically altered the trend of skincare marketing and access. Consumers can now easily browse a vast range of facial skincare products with ease from the comfort of their homes. This technology revolution enables them to compare readily, read informative peer reports, and get involved with engaging video presentations that exhibit real-world applications and outcomes. Consequently, the process of discovering and buying skincare has not only become convenient but also largely interactive and well-informed, enabling consumers to make well-rounded decisions specific to their individual requirements. October 2024, Mumbai-headquartered health-tech firm Skin Beyond Borders (SkinBB) has introduced the Skincare Metaverse. This digital platform integrates AI technology and clinical experience to make connections between consumers, clinicians, and industry players. A flagship feature, LabelLooker 1.0, is an AI-driven ingredient scanner backed by Ingredipedia, a database of personal care ingredients designed in association with VES College of Pharmacy, with more than 1,000 ingredients and growing.

Story Continues

Product Innovation and Customization

Within an ever-changing dynamic of skincare development, companies are tapping the powerful potential of active ingredients like hyaluronic acid, peptides, and retinoids. The synergistic effects of these high-performance ingredients help to improve skin hydration, elasticity, and cellular regeneration. Further, the development of tailored skincare solutions – carefully adapted to meet the individual’s skin type and targeted issues – has ensnared an increasingly health-conscious, technologically adept demographic. This personalized strategy not only targets specific skincare requirements but also deepens the relationship between consumers and their regimes, propelling record-breaking growth in the market. Consumers are thus empowered to go on a mission to attain their dream skin, guided by innovation ingredients and science-driven knowledge. March 2025, L’Oreal Groupe has unveiled L’Oreal Act for Dermatology, a five-year, €20 million initiative by its Dermatological Beauty Division to enhance access to skin health for the 2.1 billion individuals living with skin diseases. The initiative involves a collaboration with the WHO Foundation to aid the World Health Organization in fighting prevalent and underinvested tropical skin diseases and in bringing awareness of their global footprint to light.

Challenges Faced by the Facial Skincare Market

Excessive Competition and Market Over-Saturation

The facial skincare market is saturated with various local and international brands that have very similar products. Such saturation lends itself to very high competition, where new entrants cannot gain grounds and existing brands cannot hold their share unless they continuously innovate.

Issues Regarding Product Safety and Effectiveness

Consumers are increasingly cautious about product formulations, especially concerning chemical additives, allergens, and ethical sourcing. Negative publicity or ingredient controversies can damage brand credibility, making transparency and regulatory compliance critical challenges for manufacturers.

Key Attributes

Report Attribute

Details

No. of Pages

200

Forecast Period

2024-2033

Estimated Market Value (USD) in 2024

$98.56 Billion

Forecasted Market Value (USD) by 2033

$158.63 Billion

Compound Annual Growth Rate

5.4%

Regions Covered

Global

Companies Featured in the Report

  • L’Oreal

  • Procter and Gamble

  • Oriflamme

  • Unilever

  • Estee Lauder Company

  • Johnson & Johnson

For more information about this report visit https://www.researchandmarkets.com/r/hxsl5w

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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