Swisse launches Glam Bites: delicious beauty gummies with zero sugar, no sugar alcohols, and no artificial flavors, colors, or sweeteners—designed to support beauty from within.
*African beauty, often called “A-Beauty,” is changing the face of global skincare. It combines natural, time-tested ingredients with modern science. Inspired by African traditions, A-Beauty celebrates all skin tones, hair textures, and cultural expressions.
Much like K-Beauty (Korean) and J-Beauty (Japanese), A-Beauty focuses on ethical, plant-based skincare. It uses botanical ingredients such as shea butter, baobab oil, and moringa. These natural actives are now found in creams, serums, oils, and makeup products worldwide.
By late 2025, retailers like Sephora, Ulta, Goop, Space NK, and Amazon will be carrying African beauty brands. This reflects growing global demand for clean, ethical, and inclusive skincare solutions.
Social media is also pushing A-Beauty into the spotlight. On platforms like Instagram and X (formerly Twitter), influencers highlight natural hair, anti-bleaching movements, and traditional styles such as Bantu knots and Ankara-inspired makeup.
One viral quote summed it up: “African beauty is not a trend—it’s legacy.” — @hey_thoko
A beauty shelf featuring African beauty products from brands like S’Able Labs, Uncover, and Koba / via eurAI
The African beauty and personal care (BPC) industry is booming. In 2024, it reached $66 billion, driven by urbanization, a rising middle class, and a young, digital-savvy population, according to Service95.
By 2030, more than 900 million African consumers under 30 will shape the future of skincare. Sub-Saharan Africa’s beauty sector alone is expected to grow by $5 billion between 2021 and 2026.
Globally, the market for Africa-sourced moringa is forecasted to reach $25.1 billion by 2035, up from $9.7 billion in 2024. Clearly, African beauty is big business.
African botanicals are effective, sustainable, and rich in antioxidants. These ingredients are often sourced from women-led cooperatives across the continent.
Modern A-Beauty brands are now using tech tools like AI skin analysis and 3D printing to create personalized formulas for melanated skin.
Dhowre Elba launched S’Able Labs with her actor husband, Idris Elba
In 2022, Sabrina Dhowre Elba and her husband, actor Idris Elba, launched S’Able Labs. The brand was born of a desire to create high-performance skincare products using African ingredients and modern science.
Their hero ingredients include moringa from Kenya, marula from Namibia, and prickly pear from Madagascar. These plant-based actives help calm inflammation, repair skin, and lock in hydration.
The brand’s top products include the Black Seed Toner, known for brightening and soothing the skin, and the Moringa Lip Salve, which reduces hyperpigmentation. In October 2025, they launched a tinted version, marking their first step into color cosmetics.
“Africa has the best antioxidants,” Sabrina told Vogue. “A lot of these ingredients I recognised from my childhood, growing up first-generation African.”
She added, “Where A-Beauty is so well placed is in taking [traditional ingredients] to another level. I want to see oat amino acids combined with kaolin clay, or black seed oil with vitamin C and ferulic acid.”
Other standout brands include RandR Skincare, founded in Nigeria by Valerie Obaze. The company recently celebrated 15 years in business. It reimagined solid shea butter into a liquid format that’s easier to apply and looks more modern.
Koba Skincare, launched by Aïcha Bongo, uses safou fruit for skin-brightening. Uncover (Kenya) offers science-backed skincare for melanin-rich skin. West African brands like House of Tara and Amila Naturals focus on shade inclusivity and ethical sourcing.
Influencers like Dimma Umeh and Enioluwa Adeoluwa are helping #ABeauty trend globally. Their content promotes natural skincare, cultural rituals, and body positivity.
At the same time, colorism and skin bleaching are being challenged openly. Many influencers now advocate for self-love and pride in African features.
Events like Barola Paris in December 2025 aim to connect African beauty founders with global investors and press. This growing exposure helps African brands scale beyond borders.
African beauty isn’t just about products. It’s about culture, innovation, and empowerment. Brands like Nilotiqa remind customers that beauty doesn’t have to fit one mold.
“We are enough, as we are, naturally.” — Nilotiqa
With tech tools like AR try-ons and personalized skin matching, A-Beauty is redefining what inclusive beauty looks like. Experts estimate the category could surpass $100 billion if current growth continues.
Whether you’re a skincare enthusiast or simply looking for clean, ethical beauty, African beauty offers powerful ingredients, rich stories, and results that speak for themselves.
A group of African women in traditional clothing smiling and harvesting shea nuts and moringa leaves in a cooperative setting / via eurAI
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Young people are spending more than £6,500 a year on wellness and beauty treatments, a survey has shown(Image: Getty Images)
Youngsters are shelling out over £6,500 a year on outlandish wellness and beauty trends, a survey has claimed.
Previous advice has been limited to cleanse, tone and moisturise, drink enough water and move more. But this is not enough for the social media generation, it seems.
Salmon sperm facials, collagen supplements, weight loss injections and mushroom powders are now much more the order of the day. And., according to the study, British women now spend an average of £554 every month on feeling and looking their best.
Men aren’t too far behind, shelling out £431 on a range of wellness products – and this is despite 94% of Brits surveyed saying we needed to take a step back and go back to the basics with our health and wellness routines.
READ MORE: Hair snapping? Five expert ways to strengthen breakage-prone strands this JanuaryREAD MORE: Self-care beauty box worth £205 now under £40 and it includes luxe Rodial cleansing balm
Brits believe self-care was far simpler for previous generations(Image: Getty Images)
Nearly half of the 2,000 people surveyed said they had a regular self-care routine, with 37% using skin-boosting collagen and 31% taking multi-vitamin pills or even multi-vitamin injections. But more than half (52%) of those under 40 say they find it overwhelming trying to keep up with modern day wellness and beauty trends, while 25% admit they are spending more than they should on looking younger and feeling better.
Collagen supplements (49%) emerged as the product Brits have bought most in the last few years, followed by probiotic skincare (36%). Yet almost a quarter (23%) admit they have been duped into buying the latest wellness product, only to be completely underwhelmed by its supposed benefits.
Nearly two thirds (68%) insist they often look back at their parents and grandparents’ health routines which consisted of nothing more than eating healthily and getting some exercise. In fact, 79% said the idea of looking after yourself was a much simpler process 25 years ago in the survey by Pukka herbs.
Men spend £431 a month on skin care products, according to a survey(Image: Getty Images)
According to the respondents polled, older generations swore by basic health principles, such as getting a good night’s sleep (72%), drinking plenty of water (65%) and getting fresh air (52%). And in the spirit of keeping it simple, 92% of those polled said getting closer to nature is good for their physical and mental health, with 47% insisting they try to get an hour outside every day.
Eleonora Zoani, Senior Herbal Blending Manager at Pukka, which is launching a ‘Nothing Beats Nature’ campaign says, “From expensive “miracle” remedies to artificial products, we’re living in a time where our modern wellness routines have become a source of overwhelm and just another thing to fit into our busy everyday lives. There was once a time when things were simpler, and the blueprint for feeling well in body and mind was more accessible. Reconnecting with nature and embracing the daily consumption of herbal teas, allows us to harness the benefits that herbs have to offer.”
The top 15 products that young Brits are spending their cash on are:
1. Collagen supplements
2. Probiotic skincare
3. Hyaluronic Acid Skin boosting serums
4. Gut health supplements
5. Ice rolling/Cryo sticks
6. Vitamin supplements
7. Hair regrowth products
8. Muscle building BCAAs/creatine/protein powders
9. Sleep supplements
10. Chemical peels
11. Weight loss injections (Ozempic/Mounjaro)
12. Injectable fillers/botox
13. Profhillo
14. Mushroom extracts (Reishi/Chaga/Lion’s Mane)
15. Salmon sperm (PDRN) facial
Last Updated:January 08, 2026, 16:28 IST
Good skin does not depend on high-end products but rather begins from inside.
Celebrity nutritionist Rujuta Diwekar is questioning the belief held by the beauty industry nowadays that elaborate routines and costly treatments are necessary for radiant skin. The fitness and wellness specialist, who has long collaborated with Bollywood celebrities like Kareena Kapoor, shared her simple, low-cost 4-step skincare regimen on Instagram, emphasising that good skin does not depend on high-end products but rather begins from inside.
Taking to Instagram, Rujuta says, “Here’s a four-step skincare routine that I follow, and I think you can do it too. It’s easy, it’s inexpensive, and it’s your ghar ka stuff.”
Watch the video here:
Water for hydration
Hydration is the cornerstone of Rujuta’s simple strategy, which she views as essential to skin health. She stresses the need to drink water all day long, not just when you are thirsty.
“I drink a lot of water during the day. I don’t wait to get thirsty. I drink because I keep water accessible. I can see it, I drink it,” she begins, highlighting that hydration helps flush toxins and maintain skin plumpness and radiance.
Sleep for repair
Sleep becomes the emphasis of Rujuta’s second stage. She advises resting early, generally between 9:30 and 10:00 pm, to give the body enough time for repair and renewal of cells.
“I make sure that I go to bed between 9:30 and 10 on most nights of the year, unless I’m travelling or there’s an emergency,” she says, reiterating that getting enough sleep helps boost the formation of collagen and minimise puffiness and dark circles—benefits that are often sought after through expensive treatments.
Workout for hormones
The third point of Rujuta’s routine is physical activity on a regular basis. She suggests a small, regular program of exercises that one can do in daily life rather than pushing hard exercises or subscribing to a gym. Regular physical activity leads to increased blood circulation, which provides the skin with nutrients and oxygen necessary for its natural glow and overall health.
“Nothing too much, nothing too little, but something that I log in week by week. And I ensure that as a working woman, I am done with my exercise before 9 am every single day,” she says.
No skincare videos
Rujuta’s refusal to engage in viral gimmicks and her disregard for skincare trends might be the most surprising feature of her method. She is quite vocal about her refusal to see videos of skincare routines and not to be taken in by products that promise age-defying transformations or anti-ageing miracles.
“I don’t fall for anything that says anti-ageing. I don’t fall for anything that says look 20 years younger than your age,” she says, advising followers to be cautious of flashy marketing and instead trust fundamental habits.
Rujuta’s message, which reminds viewers that regular, simple practices often outperform complex, costly procedures, connects with a growing movement towards simplicity and skin health rooted in lifestyle choices. “Keep it real this year. Have a glowing 2026,” she mentions in the caption.
First Published:
January 08, 2026, 16:28 IST
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Burnout has become one of the most defining experiences of modern life. Long workdays, digital overload, and constant pressure to “do more” have left many people feeling emotionally drained and physically disconnected. As 2026 approaches, wellness culture is shifting away from extreme routines and toward something softer, slower, and more sustainable. At the center of this movement is a powerful idea: beauty rituals can be mental health tools.
More than skincare or self-care trends, these practices focus on creating moments of calm, grounding, and restoration in everyday life.
One of the most popular rituals leading this shift is gua sha—a centuries-old facial massage technique rooted in traditional Chinese medicine. Using a smooth stone tool to gently glide across the face and neck helps stimulate circulation, release tension, and reduce puffiness. Beyond the physical benefits, gua sha offers something deeper: five to ten uninterrupted minutes of slow, intentional touch. For many, that quiet moment becomes a form of moving meditation.
Then there’s the return of the bath—not as a luxury, but as a necessity. Warm water helps relax muscles, lower cortisol levels, and signal the nervous system that it’s safe to rest. Adding Epsom salts, essential oils, or even simple unscented soaps can transform a basic bath into a decompression ritual. In a world that rarely slows down, being submerged in stillness has become a powerful form of reset.
Scent therapy, or aromatherapy, is also taking a front seat in mental wellness routines. Scents like lavender, sandalwood, eucalyptus, and citrus are known to influence mood and memory. A candle lit at the end of the day, a roller oil applied before a meeting, or even a favorite perfume worn intentionally can create emotional anchors throughout the day—small signals to breathe, pause, and recalibrate.
Journaling, once seen as purely emotional or creative, is now widely recognized for its mental health benefits. Writing helps process stress, track emotional patterns, and release mental overload. Many people pair journaling with beauty rituals—writing while wearing a face mask, after a bath, or before skincare—to create a calm transition between the demands of the day and the rest that should follow.
All of these practices fall under a larger movement known as slow beauty. Instead of rushing through routines or chasing endless product launches, slow beauty prioritizes intention over excess. The focus is on fewer products, deeper care, and being fully present during the ritual itself. It’s not about looking flawless—it’s about feeling grounded.
This shift reflects a broader truth that many are embracing: mental wellness and physical beauty are not separate. How we care for our bodies influences how we experience our minds. Gentle rituals create predictability in uncertain times. They teach the nervous system safety. They help people move from survival mode into something more sustainable.
In Kane County and beyond, this softer approach to wellness is quietly taking root—at home, in local studios, and even in everyday routines between work and family life. For those navigating burnout, these rituals don’t fix everything. But they offer something just as meaningful: small, steady steps back toward balance.
And sometimes, that’s exactly where healing begins.
Lifestyle
-Oneindia Staff
Updated: Saturday, January 3, 2026, 7:53 [IST]
Viral
beauty
hacks
spread
fast
on
social
media,
but
many
people
wonder
if
they
really
work
in
daily
life.
Two
popular
tricks
are
the
“frozen
beauty
blender” for
smoother
foundation
and
“tape
eyeliner”
for
sharp
wings.
This
article
looks
at
how
each
hack
works,
how
to
try
it,
and
possible
downsides.
The
frozen
beauty
blender
hack
suggests
you
wet
your
makeup
sponge,
place
it
in
the
freezer
for
a
short
time,
then
use
it
cold.
Fans
claim
it
gives
a
smoother
base,
smaller
looking
pores,
and
helps
makeup
last
longer.
The
idea
is
that
cold
helps
calm
the
skin
and
reduce
shine.
The
article
explores
the
effectiveness
and
methods
of
two
viral
beauty
hacks:
using
a
frozen
beauty
blender,
which
potentially
smooths
foundation
and
reduces
shine,
and
tape
eyeliner,
which
aims
to
create
sharp
winged
eyeliner.
It
examines
the
benefits,
downsides,
and
suitability
of
each
technique
for
various
skin
types
and
preferences.
First,
run
your
beauty
blender
under
clean
water
until
it
swells.
Squeeze
out
extra
water
so
it
is
damp,
not
dripping.
Place
the
sponge
in
a
clean
container
or
bag
and
put
it
in
the
freezer
for
around
ten
to
fifteen
minutes.
Take
it
out
when
cool
and
firm,
then
apply
liquid
foundation
as
usual.
The
cold
sponge
can
feel
fresh
on
the
skin
and
may
reduce
some
puffiness
for
a
short
time.
It
can
also
slow
how
fast
foundation
dries,
which
may
help
with
blending.
Many
users
see
smoother
makeup
in
cooler
weather
or
on
normal
to
oily
skin,
but
results
vary
from
person
to
person.
A
chilled
sponge
may
help
foundation
look
more
even,
especially
around
the
nose
and
cheeks.
The
cool
touch
can
calm
mild
redness
for
a
while.
In
hot
Indian
weather,
it
may
feel
more
comfortable
than
a
warm
tool.
People
with
oily
skin
sometimes
feel
it
helps
makeup
sit
better
and
stay
less
greasy
during
the
day.
Keeping
a
sponge
in
the
freezer
for
too
long
can
make
it
very
stiff
and
less
easy
to
bounce
on
the
skin.
Very
cold
tools
may
not
feel
good
on
sensitive
skin.
If
the
sponge
is
not
stored
cleanly,
there
is
also
a
risk
of
germs.
Some
dry
skin
types
may
feel
tighter
or
flaky
after
using
a
chilled
sponge.
This
hack
may
suit
people
with
normal
to
combination
or
oily
skin
who
enjoy
a
cooling
effect
while
doing
base
makeup.
It
might
not
suit
very
dry
or
sensitive
skin,
or
those
prone
to
redness
and
irritation.
If
you
dislike
cold
on
your
face,
the
small
benefit
in
blend
may
not
feel
worth
the
discomfort.
The
tape
eyeliner
hack
uses
small
strips
of
tape
placed
at
the
outer
corner
of
the
eye
to
guide
liquid
or
gel
eyeliner.
The
tape
acts
like
a
stencil
to
help
draw
a
sharp,
angled
wing.
Many
people
online
use
this
trick
to
get
both
wings
the
same
shape
and
angle.
Cut
a
short
strip
of
gentle
tape
and
stick
it
on
the
back
of
your
hand
first.
This
step
reduces
the
glue
strength.
Place
the
tape
along
the
outer
corner
of
your
eye,
pointing
toward
the
end
of
your
brow.
Draw
your
eyeliner
along
the
edge,
fill
in
the
wing,
let
it
dry,
then
slowly
peel
off
the
tape.
For
many
people,
tape
does
give
a
clean,
straight
wing
edge.
It
can
help
beginners
understand
what
angle
suits
their
eye
shape.
The
guide
also
reduces
fear
of
making
the
line
too
thick.
However,
the
result
depends
on
tape
placement,
hand
control,
and
the
kind
of
eyeliner
used.
The
tape
eyeliner
hack
can
save
time
if
you
often
need
to
fix
uneven
wings.
It
acts
like
a
ruler
for
your
makeup,
which
some
users
find
helpful
before
big
events
or
photos.
Once
you
learn
the
right
angle,
it
may
also
teach
muscle
memory,
so
later
you
can
draw
a
wing
freehand
with
more
ease.
Tape
can
tug
the
thin
skin
near
the
eyes
when
removed,
which
some
people
find
harsh.
Strong
glue
may
cause
redness
or
leave
marks
for
a
short
time.
If
the
tape
is
not
placed
in
the
same
spot
on
both
sides,
wings
can
still
look
uneven.
Those
with
very
sensitive
or
allergy‑prone
skin
may
wish
to
avoid
tape
near
the
eye
area.
Beauty
The cover star of our January Wellness issue – beauty mogul behind REFY Jess Hunt – shares what her beauty and wellness non-negotiables are for 2026.
Hunt reveals her morning routine, her nighttime rituals and what beauty product is always in her bag. Here, she also tells Emirates Woman where she stands on the cold plunge trend.
The one non-negotiable in my morning wellness routine would have to be my morning journal. I feel like this sets me up for the day and puts me in the best mindset, ready to take on whatever my day holds for me.
When I built REFY, my mission was to encourage people to feel like their most confident selves. So confidence for sure.
The one beauty product always in my bag, probably my REFY Lip Gloss.
To switch off from founder-mode in the evenings – this is something I’m trying to get better at – but my new thing is putting on some relaxing music, maybe changing the lights, putting on some candles, and just really trying to create that wellness, calm vibe.
Wellness means everything to me. I think this has been something I focused on so much the past couple years. I feel like without feeling good on the inside, I don’t look as good on the outside, and I also can’t perform to my best. So taking care of myself is number one.
The key to making a five-minute makeup routine looking polished would have to be just products that do all of the hard work for you. That was the whole reason why I created REFY in the first place is to completely simplify my routine. And one product in particular is the Duo Brush. I use that for absolutely everything. And yeah, it just creates the most flawless finish every time.
I’ve wanted to bring REFY to Dubai for the longest time. We have the most incredible community here, and the timing had to be perfect. And of course, now is the right time, and above everything, I feel like the UAE in general are just so knowledgeable when it comes to beauty, so the fact that REFY has been received so well means so so much, because I feel like you guys are truly the experts.
A wellness trend that I’m loving right now, and it seems obvious, is enough sleep. I want to be getting anywhere from eight hours a night, because I always feel my best when I have a great sleep, and then one that I’d like to leave behind, probably the whole ice bath situation. I think if it works for you, then great. But for me, I just do not enjoy that.
I would say a big thing for me every single year is just trying to be 1% better, so setting some goals and just proving to yourself that you can do something that might be hard or might be a little bit outside of your comfort zone, and it can start so small, whether it is just having a better morning routine, or whether it is making more time for yourself, then make that a priority, because it truly has an impact on everything in your life.
Images: Supplied
Skincare is the basis of our beauty routines and the industry is evolving.
As the skincare shifts toward science-led personalisation, Dr Danielle Gounder, co-founder of Skin-Recode in Cape Town, shares her expert insights on the biggest trends defining 2025.
Dr Danielle says 2025 was deeply restorative, championing barrier health, minimalism and biotech boosts, all fuelled by a consumer backlash against overkill.
Skincare has become smarter, not harsher, with med-spas and at-home technology narrowing the gap between the clinic and daily routine.
A notable cultural shift also emerged, a decisive move toward more natural aesthetics and a push to undo enhancements where necessary. Subtle, non-surgical body sculpting rose as the confidence-boosting option that still felt true to self.
READ MORE | Skincare through the ages – how to care for your skin as you age
Here are six skincare trends that took centre stage in 2025:
“Barrier repair was the undisputed hero of 2025,” Dr Danielle says. “Ceramides, niacinamide and comforting occlusives, including a refined take on slugging – dominated routines designed to heal the sins of over-exfoliation. Sunscreen, meanwhile, evolved into a luxurious essential; silky, reef-safe formulas transformed daily protection into pleasure, not punishment.”
“The 12-step era faded into memory, replaced by skinimalism: streamlined routines built on high-performing, multi-tasking products,” she explains. “Milky toners that cleanse, hydrate and plump in a single step saw a 49 percent spike in search interest. Efficiency was the new indulgence, ditching viral experiments for proven results.”
“Artificial intelligence (AI) shifted skincare from guesswork to precision, enabling custom formulations and personalised guidance without invasive testing,” the doctor says. “Clean, pregnancy-safe and tween-friendly beauty surged, widening access to glowy, gentle care.”
“Authenticity also reigned. When Kylie Jenner openly dissolved her lip fillers for a softer, more relatable look, it sparked a global wave of ‘filler reversals’. Hyaluronidase bookings soared in clinics as people embraced features that feel theirs inherently – celebrating refreshment over exaggeration,” Dr Danielle explains.
“Body ‘skinification’ exploded – extending actives like niacinamide and ceramides from the face to the limbs and even the scalp, helping drive a 20 percent category uptick. Hair health innovations continued across removal and regrowth.
“Most notably, non-surgical contouring took off. Ultrasonic cavitation and laser liposuction have become the sculpting solutions of choice, breaking down stubborn fat with sound waves or laser energy, resulting in minimal downtime and scar-free refinement. These gentler approaches embodied 2025’s core ethos: less drama, more confidence.”
Dr Danielle says, the year that was saw a more considered approach to skincare. “Overall, 2025 rewarded patience — calmer skin, smarter spending and a rejection of extremes, whether filler overload or ingredient hoarding.”
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Last Updated:December 30, 2025, 15:32 IST
Across Ayurveda-led brands and modern skincare innovators, a shared narrative is emerging: healing over hacking, ritual over reaction, and integrity over instant results
As 2026 approaches, wellness and skincare are moving away from excess and acceleration, toward intention, repair, and long-term balance. Across Ayurveda-led brands and modern skincare innovators, a shared narrative is emerging: healing over hacking, ritual over reaction, and integrity over instant results. Insights from Rajni Ohri, Founder of Ohria Ayurveda, and Nitin Jain, Founder of La Pink, reveal how 2026 will redefine beauty and well-being, inside and out.
Barrier-First Skincare Takes Centre Stage
According to Rajni Ohri, 2026 marks a return to depth over speed. Consumers are becoming cautious of aggressive formulations and are instead embracing barrier-first, Ayurvedic-infused skincare that prioritises repair and resilience. Ingredients such as ashwagandha, manjistha, and licorice are being thoughtfully paired with modern efficacy standards, offering plant-based alternatives that meet dermatologist-approved expectations without compromising purity.
This shift reflects a broader move toward introspective wellness, where protection, nourishment, and long-term skin health matter more than quick visible change.
Beauty From Within Gains Momentum
Beyond topical care, ingestible Ayurveda is emerging as a defining wellness category. Ohri points to growing acceptance of the gut–skin axis, with adaptogens, herbal shots, functional oils, and staples like triphala becoming part of everyday beauty routines. As people seek credible, science-aligned ingestibles, brands rooted in classical knowledge are stepping in to meet modern needs without dilution.
Stress-Supportive Beauty Becomes Essential
The mind–skin connection is no longer a niche concept. Stress-supportive beauty through calming oils, grounding aromas, sleep rituals, and adaptogen-rich formulations is becoming central to skincare routines. Beauty, Ohri notes, is increasingly viewed as nervous system care, offering emotional regulation alongside visible results.
Ritual-Based Living Makes a Return
Perhaps the most defining shift of 2026 is the return to ritual. Practices like self-abhyanga, warm oil scalp massages, mindful mornings, and simplified routines are becoming anchors in daily life. This isn’t about nostalgia, it reflects a collective desire to reconnect with what genuinely sustains health over time.
“In 2026, wellness is about doing what truly heals, not doing more,” says Ohri. “Hybrid Ayurveda where tradition meets science is the new frontier, nourishing the gut, mind, and skin barrier together.”
Microplastic-Free Skincare Becomes Non-Negotiable
From a modern skincare lens, Nitin Jain highlights a parallel awakening: microplastic awareness. Ingredients once used for texture and longevity are now under scrutiny as studies reveal microplastics in human blood and brain tissue. In India, dermatologists are increasingly linking repeated exposure to inflammation and barrier disruption.
As a result, microplastic-free skincare is rapidly shifting from a niche preference to a baseline expectation.
From Glow to Longevity
This awareness is reshaping aesthetics. Jain points to the rise of “butter skin”, soft, nourished, resilient skin that reflects internal health rather than artificial shine. Alongside it is minimal skincare, where fewer, transparent, high-performance products replace overcrowded routines.
The long-term focus? Skin longevity supporting barrier repair, microbiome balance, and graceful ageing rather than chasing instant brightness.
The Rise of Regenerative Actives
Looking ahead, Jain identifies PDRN (polydeoxyribonucleotide) as a hero ingredient poised to dominate skincare in 2026. Known for its regenerative and repair-driven properties, PDRN aligns with the broader shift toward resilience, recovery, and long-term skin strength.
The Bigger Picture
Together, these insights reveal a unified direction for 2026: wellness and skincare rooted in honesty, prevention, and depth. Whether through Ayurvedic rituals or modern regenerative science, the future belongs to approaches that respect the body’s intelligence and support it over time.
In an era of overload, the next chapter of beauty and wellness is quieter, slower and far more meaningful.
First Published:
December 30, 2025, 15:32 IST
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Skincare in 2026 will focus on skin longevity, gentle care, and personalised routines. The goal is healthy, strong skin over time rather than quick beauty results.
The skincare industry is moving towards a healthier and more thoughtful approach. By 2026, beauty will no longer be about quick results or instant glow. Rather, the emphasis will be on skin longevity, which implies maintaining the skin’s robustness, equilibrium, and vitality for many years. More and more people realise that it is better to take care of the skin gently in the long run than through some treatments that might harm the skin. This transition indicates that the skincare routine has already changed to one of preventing, protecting, and knowing how skin naturally functions.
In 2026, skincare regimens will mainly be about enhancing the skin’s inherent capability to heal and safeguard itself. People will not just deal with the problems as they come up, but will work on their prevention. Antioxidants, peptides, and vitamins will be among the ingredients that will be allowed to facilitate the fading of the first signs of ageing. The intention is not to alter the skin but rather to assist it in a good ageing process. This method calls for staying power and regularity instead of demanding instantaneous results.
Another major trend is taking care of the skin barrier, which is the outer layer that retains moisture and also acts as a shield for the skin, protecting it from pollution, sun rays, and irritation. If this barrier gets hurt, the skin turns dry, sensitive, and lacklustre. The day will come when mild cleansers and feeding creams will gain popularity over strong exfoliators or acids. Components like ceramides and soothers will assist in maintaining the barrier’s vitality. This alteration is a reminder to the populace that delicate treatment is the main factor of long skin health.
Also read: Manish Malhotra’s 2025: From MET Gala debut to producing ‘Gustaakh Ishq’, a look fashion designer’s journey
The skincare industry in 2026 will be more intelligent and customised. The tech, which will have the most significant impact on skincare, will help consumers know their skin better and pick salon-like products according to their skin, lifestyle and environmental conditions. People will move from using a lot of products to having simple daily routines with fewer but effective formulas. This ‘less is more’ trick will be time-saving, irritation-reducing and results-enhancing. In short, the road to beauty is through informed decisions and such skincare habits that eventually lead to healthy, vibrant skin and this won’t be just for today but years down the line.
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