cleanser for winter

5 Step Skincare Routine For Dry Skin To Remain Hydrated This Winter

Winter air is beautiful, but it can be brutal on your skin. The combination of cold outdoor temperatures and dry indoor heat strips away your skin’s natural moisture, leading to tightness, flaking, and discomfort. If you suffer from dry skin, surviving the season requires more than just a heavy moisturiser—it demands a strategic approach. This guide provides an easy five-step skincare routine designed specifically for dry and parched complexions. We will show you exactly how to layer essential products, lock in hydration, and reinforce your skin barrier, ensuring your skin remains soft, supple, and healthy throughout the chilliest months. Get ready to finally conquer winter dryness!

5 Step Skincare Routine For Dry Skin To Try This Winter

Here is a super hydrating and easy five-step skincare routine for dry skin that you should try this winter to stay moisturised. 

1. Gentle Cleanser

Ditch harsh foaming washes that strip your skin’s natural oils, which are vital protection in winter. Choose a cream, balm, or oil-based cleanser formulated to lift impurities without disrupting the lipid barrier. Massage it onto dry skin before rinsing with lukewarm water to prevent temperature shock. This vital first step prepares your skin without causing tightness or further dehydration, setting the foundation for deep moisture absorption.

2. Milky Toner 

Forget astringent toners containing alcohol; they exacerbate dryness in winter. Instead, soak a cotton pad or pat a few drops of a rich, milky, or essence-style toner directly onto your face. Look for ingredients like ceramides or glycerin to soothe irritation and add a layer of immediate hydration. This step instantly calms your skin and optimises it to effectively drink in the active ingredients that follow.

 Don’t Miss: Pond’s VS Nivea: Which Iconic Cold Cream Actually Heals Dry Winter Skin?

3. Hyaluronic Acid Serum

Apply this powerhouse ingredient while your skin is still damp from the toner. Hyaluronic Acid acts as a moisture magnet, drawing hydration into the deeper layers of the epidermis, plumping the skin. For best results in dry, cold air, layer a light facial mist or toner over the serum to give the HA molecules ample water to absorb. This plumping action minimises fine lines caused by dehydration.

4. Hydrating Moisturiser 

Select a thick, emollient cream rich in occlusives like shea butter or petrolatum. Apply a generous amount to seal in the serum and prevent Transepidermal Water Loss (TEWL)—the primary cause of winter dryness. Warming the moisturiser between your hands before pressing it into your face enhances absorption and ensures a protective, continuous moisture layer lasts all day, preventing flakiness.

Don’t Miss: Glycerin vs Cold Cream: Which One Actually Saves Dry Skin in Winter?

5. Sunscreen With 50 SPF 

Even on cloudy winter days, UV rays penetrate the atmosphere and damage the skin barrier, leading to moisture loss. Use a broad-spectrum sunscreen of SPF 50 or higher as the final step. Look for formulas with added moisturising ingredients like Vitamin E to avoid a chalky finish. This crucial protective layer shields your skin from UVA/UVB damage, which helps maintain the integrity of your hard-earned hydration.

Image Credit: Freepik

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You don’t need expensive skincare treatments if these 8 habits are part of your daily routine

You don’t need expensive skincare treatments if these 8 habits are part of your daily routine

The beauty and wellness industries thrive on our belief that transformation comes in expensive packages.

We’re constantly bombarded with messages about the latest miracle serum, the revolutionary treatment, the must-have device that will finally give us glowing skin and boundless energy.

But what if the most powerful tools for looking and feeling your best don’t come with a hefty price tag? What if they’re actually habits you can start implementing today, right now, without spending a dime?

The truth is, consistency with simple practices often outperforms sporadic use of expensive products. Your body is incredibly resilient and knows how to maintain itself when you give it what it actually needs. Not what marketing tells you it needs, but what science and lived experience show actually works.

Here are eight habits that, when practiced regularly, can do more for your wellbeing than most expensive treatments ever could.

1) Moving your body consistently (not obsessively)

I discovered trail running at 28 as a way to cope with work stress, and it changed everything. But here’s what I got wrong initially: I thought more was always better. I pushed myself into compulsive exercise territory, believing that rest was laziness.

The truth is, your body doesn’t need punishing workouts. It needs regular movement that feels good and sustainable. Maybe that’s a daily walk, maybe it’s dancing in your kitchen, maybe it’s yoga that you’re not naturally flexible for but do anyway.

What matters is consistency over intensity. Find movement that doesn’t feel like punishment, and your body will thank you in ways no expensive treatment can match.

2) Prioritizing sleep like it’s your job

During my finance days, I wore my 70-hour weeks like a badge of honor. Sleep was for people who weren’t ambitious enough. I was wrong, and my body kept score in ways my spreadsheets never showed.

Sleep is when your body does its most important repair work. Your skin regenerates. Your brain consolidates memories and clears out metabolic waste. Your immune system strengthens.

Miss out on quality sleep, and no amount of serums or supplements can compensate.

The magic happens when you treat sleep as non-negotiable. Same bedtime each night. Dark, cool room. No screens for an hour before bed.

Sounds boring, right? But this “boring” habit is more powerful than any anti-aging cream on the market.

When I finally started prioritizing sleep after my burnout at 36, people kept asking what I was doing differently. They assumed it was some new skincare routine. Nope. I was just finally giving my body the recovery time it had been begging for.

3) Eating plants (lots of them)

I transitioned to veganism at 35 after reading about factory farming, but the health benefits caught me off guard.

My skin cleared up. My energy stabilized. I stopped getting the afternoon crashes that used to send me reaching for another coffee.

You don’t have to go fully vegan, but increasing your plant intake does remarkable things. Vegetables, fruits, whole grains, legumes, nuts, and seeds are packed with antioxidants, fiber, vitamins, and minerals that your body uses to repair and protect itself at a cellular level.

I grow vegetables and herbs in my backyard now, and there’s something deeply satisfying about eating food you’ve grown yourself. But even if you don’t garden, just adding more colorful plants to your plate makes a measurable difference.

The standard advice to “eat the rainbow” isn’t just cute. Different colored plants contain different phytonutrients that support various body systems. Purple foods support brain health. Orange foods boost immune function. Dark leafy greens support detoxification.

Your body knows what to do with this information when you give it the raw materials.

4) Staying hydrated (for real, not just when you’re thirsty)

This one seems almost too simple to mention, but I did ignore it for years.

By the time you feel thirsty, you’re already dehydrated. And chronic low-level dehydration affects everything from your skin elasticity to your mental clarity to your joint health.

I keep a water bottle with me constantly now. Not as an accessory, but as a tool. I drink water first thing in the morning, before meals, during my runs, while I’m writing. It’s become so automatic that I barely think about it.

The results? My skin looks plumper. I have fewer headaches. My digestion improved. My energy is more consistent throughout the day. None of this required anything beyond tap water and intention.

If plain water bores you, add lemon, cucumber, or mint. Drink herbal tea. Eat water-rich foods like melon and cucumber. Just get the water in, however works for you.

5) Managing stress instead of just enduring it

For years, I thought stress management meant occasional massages or vacations. I was treating symptoms, not causes.

Chronic stress literally accelerates aging at a cellular level, shortening your telomeres and increasing inflammation throughout your body.

Real stress management means daily practices that regulate your nervous system. For me, that’s meditation every morning after my run. It took me months to stop thinking it was “too woo-woo” for my analytical mind, but now I can’t imagine starting my day without it.

Maybe meditation isn’t your thing. That’s fine. Deep breathing exercises. Journaling. Time in nature. Regular therapy. The specific practice matters less than having one at all.

6) Removing your makeup before bed (every single night)

Look, I get it. Some nights you’re exhausted. You just want to fall into bed. The last thing you want to do is stand at the sink for five minutes cleansing your face.

But sleeping in your makeup is one of the worst things you can do for your skin.

While you sleep, your skin goes into repair mode, regenerating cells and producing collagen. When you leave makeup, dirt, and oil on your face, you’re literally clogging the pathways your skin uses to renew itself.

Not to be an alarmist, but you’ll end up with clogged pores, breakouts, dull skin, premature aging, and even eye infections if you’re sleeping in mascara or eyeliner. Your pillowcase also becomes a breeding ground for bacteria that gets transferred back to your skin night after night.

The fix is simple: keep cleansing wipes next to your bed for nights when you’re too tired for your full routine. It’s not ideal, but it’s infinitely better than sleeping in a full face of makeup.

On regular nights, use a gentle cleanser that actually removes everything without stripping your skin.

I learned this lesson the hard way during my finance days when I’d come home past midnight and skip my skincare routine. My skin looked perpetually congested and tired, and no amount of expensive serums could compensate for this one bad habit.

Make it easy on yourself. Simplify your nighttime routine if needed, but never skip the cleansing step. Your future skin will thank you.

7) Spending time outside daily

I run trails 5-6 days a week, usually in the early morning before writing, and those hours outside do more for my wellbeing than any treatment I could purchase.

Sunlight regulates your circadian rhythm. Fresh air improves respiratory health. Nature exposure reduces cortisol and blood pressure.

Even on days when I don’t run, I make sure to spend time outside. Gardening. Walking to the farmers’ market. Sitting on my porch with morning coffee. 

We’ve become so disconnected from the natural world that we’ve forgotten our bodies are part of it. Your skin needs some sun exposure to produce vitamin D. Your eyes need to see natural light to maintain healthy sleep cycles. Your immune system benefits from exposure to diverse outdoor microbes.

Obviously, you need sun protection to prevent damage. But hiding from the sun entirely isn’t the answer either. Find your balance. Get outside. Notice how much better you feel.

This brings me to the next point…

8) Applying sunscreen daily (yes, even indoors)

If there’s one skincare habit that dermatologists universally agree on, it’s this: wear sunscreen every single day.

Not just at the beach. Not just in summer. Every day, regardless of the weather or whether you’re planning to go outside.

UV rays penetrate through clouds and windows. They’re present year-round, even on overcast days. They’re the primary cause of premature aging, including wrinkles, age spots, and loss of skin elasticity. And let’s not forget the increased risk of skin cancer as well.

The good news is, this single habit can prevent more visible aging than any anti-aging cream on the market. Sunscreen is literally the closest thing we have to a fountain of youth, and it costs a fraction of what most people spend on skincare.

Make it part of your morning routine, right after moisturizer. Find a formula you actually like wearing, whether that’s a mineral sunscreen, a chemical one, or a moisturizer with SPF built in. The best sunscreen is the one you’ll actually use consistently.

I volunteer at farmers’ markets every Saturday, spending hours outdoors, and sunscreen is non-negotiable for me. It takes 30 seconds to apply in the morning, and it’s protecting my skin from damage that would be expensive or impossible to reverse later.

Final thoughts

None of these habits are glamorous, and you won’t see dramatic results overnight. There’s no before-and-after photo that captures the cumulative effect of drinking enough water or wearing sunscreen daily.

But that’s exactly why they work. These practices compound over time, creating changes that last because they’re built on consistency rather than quick fixes. In six months, in a year, in five years, you’ll see the difference.

The beauty industry wants you to believe that transformation requires constant consumption. But your body already knows how to maintain itself when you give it the basics: movement, rest, nourishment, stress management, protection, and consistency.

Start with one habit. Build it into your routine until it becomes automatic. Then add another. The investment is minimal, but the returns are substantial and lasting.

 

What’s Your Plant-Powered Archetype?

Ever wonder what your everyday habits say about your deeper purpose—and how they ripple out to impact the planet?

This 90-second quiz reveals the plant-powered role you’re here to play, and the tiny shift that makes it even more powerful.

12 fun questions. Instant results. Surprisingly accurate.

 

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Hydrafacial Images - Free Download on Freepik

Top 5 Cosmetologist-Approved Treatments To Get That Bridal Glow

It’s the dream of every bride to have flawless skin on her D-day for that dreamy, confident look. But for achieving that bridal glow, you need a consistent skincare regimen. Cosmetologists highly recommend home-based skincare along with professional treatments in advance. Let us explore some of the top cosmetologist-approved treatments for every bride-to-be.

5 Cosmetologist-Approved Treatments For Your Big Day

Here are five cosmetologist-approved facial treatments perfect for brides on their big day.

Instant radiance with hydrafacial 

According to Dr Geeta Grewal, Cosmetologist, Founder of 9Muses Wellness Clinic, “Hydrafacial is the most loved treatment by the brides as it deeply cleanses, exfoliates and hydrates the skin. It makes use of a patented vortex technology, which assists in removing the dead skin cells by the infusion of antioxidants and peptides. This makes the face look plump and glowing.” Regular sessions once a month, at least 3-4 months before the wedding day, help to improve skin texture.

Even skin tone with chemical peels

If pigmentation, tanning, or dullness are your concerns, mild chemical peels can work wonders. Peels with lactic acid, glycolic acid, or mandelic acid help resurface the skin and promote collagen renewal. Your cosmetologist will customise the strength based on your skin type and schedule them a few weeks apart for a smooth, even glow.

Laser treatments

“Laser treatments, such as Q-switched or carbon toning, target deep pigmentation, acne scars, and uneven tone. They also boost collagen production, giving the skin a firm, youthful finish,” says Geeta Grewal. These are usually spaced over multiple sessions and should ideally start at least 2–3 months before the big day.

Don’t Miss: Top 7 Facial Oils For Added Glow During Winters

Hydration with boosters or mesotherapy 

Skin booster injections such as mesotherapy, hyaluronic acid, etc., help to infuse vitamins, minerals and moisture directly under the skin to restore skin suppleness, elasticity and freshness. It gives a perfect glow to the bride from within.

Skin rejuvenation with PRP facials

Making use of the body’s own plasma helps to repair the body cells and stimulate the synthesis of collagen, as it contains growth factors. It helps to improve skin texture and reduce the appearance of fine lines and scars, making the skin look healthy and glowing.

Pro Tip – Not alone treatments work, you need a wholesome diet, quality sleep, adequate hydration and personalised skincare for that magic glow. You need a prior routine of three months at least, and watch your skin heal and glow on your special day.

Don’t Miss: Best Ways To Remove Facial Hair, According To Experts

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Pure Radiance MedSpa & Wellness Unveils Exclusive “Inside-Out” Approach to Aesthetic and Wellness Treatments

Pure Radiance MedSpa & Wellness announces the launch of its unique “Inside-Out” approach, blending advanced aesthetic treatments with wellness strategies for holistic beauty.

— Pure Radiance MedSpa & Wellness, a premium medical spa in Colorado Springs, has introduced a new, groundbreaking philosophy that combines advanced aesthetics with holistic wellness. The clinic’s exclusive “Inside-Out” approach is designed to help clients achieve natural, youthful radiance by focusing not only on external beauty but also on the internal health that contributes to overall vitality.

Founded by husband-and-wife team Dawn and Ryan Reeves, Pure Radiance is dedicated to reshaping the way people think about beauty and aging. The clinic’s approach emphasizes a balance between medical aesthetics and wellness support, offering personalized treatment plans that address the skin, body, and mind for comprehensive, long-lasting results.

“We believe that true beauty comes from within,” said Dawn Reeves, founder and medical provider. “Our new Inside-Out approach ensures that clients don’t just look younger but feel better as well. It’s about restoring balance and vitality to the entire person, which ultimately creates more natural, enduring results.”

Pioneering a Data-Driven, Personalized Consultation Process

At the heart of Pure Radiance’s philosophy is a commitment to education and transparency. Every client receives a comprehensive VISIA skin analysis, an advanced imaging system that evaluates the skin’s surface and deeper layers. This tool enables the team to detect early signs of aging, sun damage, pigmentation, and other factors that may affect the skin’s health. Based on this data, each client is provided with a customized treatment plan that ensures their unique needs are met.

“Our approach is based on the science of the skin,” Dawn explained. “The VISIA analysis allows us to take a detailed look at the skin’s condition beneath the surface, which helps us create personalized treatment plans that address each individual’s specific concerns. We take the guesswork out of the equation.”

By focusing on both internal health and external aesthetics, Pure Radiance provides a comprehensive solution that enhances the skin’s natural beauty while promoting overall wellness. This holistic method is designed to deliver long-term, sustainable results without relying on quick fixes or over-treatment.

A Family-Owned MedSpa Offering Personalized Care

Unlike corporate medspas, which often prioritize volume over quality, Pure Radiance is a family-owned practice that values personalized care and individualized attention. Dawn performs every treatment with precision and medical expertise, while Ryan oversees client experience and ensures a seamless, welcoming atmosphere for every guest.

“We’re committed to offering an experience that feels more like visiting family than just another clinic,” said Ryan Reeves, co-founder. “We take the time to understand each client’s goals and work with them over time to ensure they achieve their desired results. Our clients don’t just come to us for treatments; they trust us to be a partner in their wellness journey.”

The Reeves family’s hands-on approach has fostered deep trust among clients, with much of the clinic’s business coming from word-of-mouth referrals. This approach has positioned Pure Radiance as one of Colorado Springs’ most respected medspas, known for its unwavering dedication to client satisfaction.

Expert Treatments for Natural, Long-Lasting Results

Pure Radiance MedSpa & Wellness offers a range of advanced aesthetic treatments that emphasize natural, lasting results. The clinic specializes in collagen-stimulating procedures such as Morpheus8 RF microneedling, Lumecca IPL photofacials, and Sculptra biostimulation. These treatments are designed to enhance the skin’s texture, tone, and elasticity, while maintaining a subtle, refreshed appearance.

In addition to facial aesthetics, Pure Radiance offers a variety of wellness services, including hormone therapy, peptide treatments, weight management programs, and regenerative medicine. By supporting clients’ internal health, the clinic helps them age more gracefully, with vitality that radiates from the inside out.

“We believe that true beauty and vitality come from a harmonious balance between inner wellness and outer appearance,” Dawn stated. “By integrating these two aspects, we can create a truly transformative experience for our clients, one that lasts far beyond a single treatment.”

Building a Reputation for Integrity and Trust

As a leader in Colorado Springs’ aesthetic and wellness community, Pure Radiance is committed to maintaining the highest standards of safety, integrity, and client care. Dawn’s expertise in injectables and advanced treatments is matched by Ryan’s dedication to fostering long-term client relationships, which together provide clients with an experience that is both professional and personal.

The clinic is also known for its transparency and educational approach. Clients are fully informed about their treatment options, ensuring that they feel confident in the decisions they make. This emphasis on trust has helped Pure Radiance earn a loyal client base, with many new clients coming from positive word-of-mouth recommendations.

“Our clients value honesty and transparency,” Ryan explained. “We don’t pressure anyone into treatments they don’t need. We listen to their concerns and provide them with the information they need to make informed decisions. That’s why they come back, year after year.”

About Pure Radiance MedSpa & Wellness

Pure Radiance MedSpa & Wellness is a premier medical spa in Colorado Springs, CO, specializing in advanced aesthetic treatments and wellness services designed to enhance natural beauty and promote overall vitality. Founded by Dawn and Ryan Reeves, the clinic offers a unique, inside-out approach that combines cutting-edge aesthetics with wellness support. Services include collagen-stimulating treatments, injectables, hormone therapy, weight management, and regenerative medicine. Pure Radiance is known for its personalized care, data-driven consultations, and commitment to long-term results that are both natural and sustainable.

For more information, visit Pure Radiance MedSpa & Wellness.

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Founder and Medical Provider
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Arkansas spas go beyond luxury to focus on health, wellness | The Arkansas Democrat-Gazette

Arkansas spas go beyond luxury to focus on health, wellness | The Arkansas Democrat-Gazette

Sydney Sasser

ssasser@adgnewsroom.com

Sydney Sasser is a business reporter with the Arkansas Democrat-Gazette. Before joining the ADG, she covered business for the Charlotte Observer. She is a recent graduate of the Hussman School of Journalism and Media at the University of North Carolina at Chapel Hill.

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The secret aloe vera juice trick for total body wellness

The secret aloe vera juice trick for total body wellness

Aloe vera has been treasured for centuries for its healing and health-boosting properties. Beyond skincare, experts now highlight its internal benefits — from improved digestion to enhanced immunity and heart health—when taken as a daily juice.

Herbalists continue to emphasize the powerful role of aloe vera in maintaining overall wellness. Drinking its juice daily can bring visible and internal improvements, influencing everything from skin radiance to metabolic health.

According to experts, aloe vera juice contains natural enzymes that aid in digestion. These enzymes help reduce common gastrointestinal issues such as heartburn, indigestion, and constipation. Regular use can also help cleanse the intestines and promote smoother excretion, supporting a healthy digestive system.

Boosts immunity naturally

Aloe vera is rich in vitamins A, C, and E — essential antioxidants that protect the body from harmful free radicals. These nutrients strengthen the immune system, allowing the body to better fight off infections and maintain overall resilience against illnesses.

Enhances skin glow and hydration

Regular consumption of aloe vera juice helps hydrate the skin from within. It can minimize blemishes, spots, and dryness, giving the skin a natural softness and glow. Experts say the body’s detoxification through aloe vera also reflects on the face, making it appear fresher and healthier.

Aids in weight loss

Aloe vera juice supports weight management by boosting metabolism. It helps the body utilize nutrients more efficiently, leading to increased energy levels and faster fat-burning. Consistent use, paired with a balanced diet, can aid in gradual weight reduction.

Helps maintain blood sugar levels

Studies suggest aloe vera juice may help regulate blood sugar levels in diabetic patients. However, experts strongly recommend consulting a doctor before adding it to your routine, especially for those already on diabetes medication.

Promotes heart health

Aloe vera juice contributes to a healthier heart by reducing cholesterol and triglyceride levels. Its natural anti-inflammatory properties also help stabilize blood pressure, supporting cardiovascular well-being over time.

How to prepare aloe vera juice at home

  1. Take a fresh aloe vera leaf and extract the transparent gel inside.

  2. Wash the gel thoroughly to remove the yellow substance (aloin).

  3. Blend the gel with one cup of water.

  4. Add a little honey or lemon for taste.

  5. Drink it fresh — or store it in the refrigerator for up to 24 hours.

While aloe vera juice is natural and beneficial, excessive consumption may cause side effects. Experts advise drinking it in moderation. Individuals with existing health conditions or those taking medication should consult their doctor before regular use.

  • Aloe vera juice benefits
  • aloe vera for skin
  • digestion remedies
  • natural immunity booster
  • heart health
  • weight loss drink
  • herbal wellness
  • home remedy
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    Shay Mitchell drops skincare for kids. Do they really need it?

    Shay Mitchell drops skincare for kids. Do they really need it?

    Dermatologist Marisa Garshick said the ingredients in Rini’s face masks are not harsh, but too many ingredients on young skin can lead to irritation and sensitivity.

    California considers banning sale of anti-aging products to minors

    A California lawmaker introduced a bill that would stop the sale of anti-aging products to children, similar to a bill that failed to pass in 2024.

    “Pretty Little Liars” star Shay Mitchell is receiving mixed feedback from parents after releasing a skincare line for children.

    Mitchell, known for playing Emily Fields in “Pretty Little Liars,” launched Rini on Nov. 6. The line features face masks for youth aged 4 and up, which she says meets a growing demand of interest in skincare among children.

    “So excited (and honestly, so relieved) that I can finally talk about Rini,” Mitchell, a mother of a 6-year-old and 3-year-old, said in an Instagram post introducing the brand. “Kids are naturally curious and instead of ignoring that, we can embrace it.”

    However, the launch also comes at a time when parents, dermatologists and lawmakers are expressing caution about children’s use of adult-like products.

    In 2024, the “Sephora Kids” trend gained traction on social media, featuring children running through Sephora aisles, shopping for skincare products to try out at home. The number of young creators sharing beauty routines has skyrocketed over the past year.

    But not everyone is embracing the idea of skincare for kids.

    One Instagram user commented on Mitchell’s post saying kids don’t need “to be sitting in front of a makeup mirror looking at themselves.”

    “They should have playing and getting dirty and not caring what their skin looks like at that age. Sigh. This just seems so unnecessary.”

    What are the Rini face masks for?

    Upon its launch, Rini offers five face masks for children. Here’s a look at how the products are marketed:

    • Hydrating Hydrogel Facial Mask: Pink, shimmery two-piece jelly mask intended to “hydrate, strengthen and soothe” skin ($6.99)
    • After-Sun Hydrogel Facial Mask: Green, shimmery two-piece jelly mask infused with aloe vera and chamomile to “calm, soothe and help skin recover from sun, environmental and post-play stress” ($6.99)
    • Everyday Facial Sheet Masks: 100% cotton masks shaped as a panda, dog and unicorn, used to “hydrate, strengthen and soothe” skin ($5.99)

    What are the Rini face masks made of?

    Take a look at the ingredient lists for each of the face masks below.

    Can’t see the chart in your browser? Visit infogram.com/1p779nlxvjxypwsz5lpn2l1ezjc5evw3ej.

    What are people saying about Rini?

    Marisa Garshick, a dermatologist at MDCS Dermatology: Medical Dermatology and Cosmetic Surgery in New York, told USA TODAY that while it is good to acknowledge the importance of skincare, even at a young age, young children don’t need to use face masks. A gentle cleanser, moisturizer and sunscreen are all they need, she said.

    California dermatologist Dr. Sam Ellis took to TikTok to share her frustrations with Rini.

    “As a parent of an almost 4-year-old, I just think about, what do I want my kid focusing on at this stage in their life? For not one second do I really want them thinking about the quality of their skin or even taking care of their skin,” Ellis said in her video.

    In another TikTok video, creator Ally Nelson described Rini’s marketing materials as “dystopian,” wishing the team used a more “playful, joyful approach.”

    USA TODAY has reached out to reps for Mitchell about the backlash but has not yet received a response.

    Some content creators chime in with support

    But not everyone thinks Rini is all bad.

    “As a mom to a five-and-a-half-year-old, I think it’s a brilliant idea. My kid is always trying to do her skincare,” Daisy Jing, founder of at-home micro-needling line Banish, said in a recent TikTok video.

    Content creator Isabelle Lux said while she largely agrees with the criticism, she think the brand could provide an opportunity for families to have healthy discussions about beauty standards.

    “Girls right now are growing up in a society where this (beauty standards) is so much of value and so much a part of them. Maybe actually allowing them to use skincare as fun with their family and talk about it might actually help open them up to understanding that it is actually not that important, that your entire worth is not locked up in how you look,” Lux said in a TikTok video.

    Another TikTok user, who commented on Lux’s video, agreed, providing the American Girl book, “Spa Fun: Pampering Tips and Treatments for Girls” as an example of a well-respected brand introducing such care to young girls.

    “I am a ’90s baby. Skincare and spa treatments were always a part of sleepovers when I was a child,” the user commented. “I feel like this brand could’ve existed decades ago. The only thing that is new is the obsession with anti-aging and heightened beauty standards. I don’t think this brand is necessarily engaging in that, but I understand how it can come across as problematic in the current climate.”

    Boom in Korean skincare

    As outlined by Rini co-founder Esther Son, the brand’s name is derived from “eorini,” which translates to “children” from Korean. And the Rini website states that all products are made in Korea.

    Rini is just one U.S.-based skincare brand tapping into Korean skincare, or K-Beauty. Content creator Mikayla Nogueira’s skincare line, Point of View, which was released earlier this year, is also made in Korea.

    The boom of K-Beauty in the U.S. is not a new phenomenon but has only grown in popularity with the increase of Korean media, like K-Pop.

    Anna Lee, a content creator based in South Korea, said she has been surprised by the amount of backlash Rini has received, as skincare routines for children are common in Korea.

    “For Korean moms, using skincare on kids is not a new or foreign concept,” Lee said in a TikTok video. “Kid-safe skincare lines do exist in Korea, so I don’t really personally see a problem with this.”

    Are Rini face masks safe for children?

    Rini boasts dermatologist-tested, hypoallergenic and vegan products.

    Garshick said while the ingredients in the Rini face masks are not “necessarily harsh,” and can be safe for occasional use, they are not necessary for routine use.

    “Too many ingredients, even if not individually harmful, may still contribute to skin irritation and sensitivity,” she said.

    Greta Cross is a national trending reporter at USA TODAY. Story idea? Email her at gcross@usatoday.com.

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    Manucurist Founder Gaëlle Lebrat Personnaz Wants Your Nails to Have Their Own Skincare Routine

    Manucurist Founder Gaëlle Lebrat Personnaz Wants Your Nails to Have Their Own Skincare Routine

    Flawless from head to toe! Manucurist founder Gaëlle Lebrat Personnaz wants you to treat your nails like your skin, and celebs like Jennifer Lopez, Hailey Bieber, Margot Robbie, and Gwyneth Paltrow have already gotten the memo. 

    Not only do the lacquers come in 90+ shades to complement every look, but the vegan, plant-based formulas also take a skincare first approach to nailcare with products that plump, brighten, smooth, and protect.

    “Your nails are just as sensitive as your skin,” the CEO tells ET. “Like our skin, nails are exposed to environmental stress, lifestyle habits, and daily wear. You wouldn’t apply a glowing foundation to damaged skin, and the same logic applies here.”

    Manucurist

    When it comes to nailing the perfect mani, Personnaz says prep is key.

    “Always file in one direction, soften cuticles with a drop of emollient, gently buff the surface, and clean the nail plate with a mild remover. Then, apply a thin base layer, two coats of color, and a topcoat.” 

    From there, use the Active treatment range for polishes that double as serums.

    “You can wear them solo, but the real fun is in the layering. Apply one, two, or even three together to create different finishes, just like you would with your makeup routine. It’s nail care that plays like beauty.”

    Manucurist

    For extra shine, Personnaz reaches for the Green Flash collection for salon-level results or a trend-forward twist.

    “I’m inspired by the worlds of fashion, design, art, and even travel. A nail color should spark emotion, just as a beautiful garment or a work of art would,” she shares.

    Right now, it’s all about the reimagined French manicure with “micro, upside-down, multicolored and textured pearl, glazed, or glossy tips.”

    Because for Personnaz, nails aren’t just an accessory, they’re a statement.

    Manucurist

    “A manicure is that little detail that changes everything. Like a great pair of shoes or a beautiful bag, it completes your look. Well-groomed nails show that you care about yourself and it gives your confidence,” she notes.

    To maintain her mani, the businesswoman always keeps hydrating staples and handy tools close.

    “I finish my face routine by applying the extra product to my hands and use the rose nouvelle balm to hydrate my cuticles, hands, and lips. I carry our gentle glass nail file, and whenever I travel, I bring the Complete Nail Serum with me. Before bed, I massage in some cuticle oil for soft hands by morning.”

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